...Pixonix Inc. ± Addressing currency Exposure |BPP/ FIN 422 International Economics and Finance ||JatinBelaniSiddharthLadsariyaMansiShahHimaniShethHarmeetSinghJayantVerma |||Executive SummaryPixonix was a graphic design company that operated in Toronto, Canada. Pixonix licensedproprietary tools and software through a US Company at an annual cost of USD 7.5 mn. SincePixonix was based in Canada, its revenues were based in Canadian dollars and expenses had tobe paid in USD. Pixonix was required to make payments at the end of June each year and had toannually convert CAD cashflows into USD. Recently the CAD was strengthening andcompany¶s profitability had been impacted positively. The outlook on the CAD for the futurewas that the CAD was expected to appreciate during the first half of the next year. CFO MikaylaCain was worried about the effect the volatility in CAD would have on the company¶s cashflows. To address the firms currency exposures Cain was considering two strategies ± purchaseforward contracts and purchase USD call options. This document analyses the benefits andtradeoffs of using currency forward / options from the prospective of Pixonix.Implication of leaving the USD exposure unhedgedIn case if Pixonix does not hedge its USD liability, there is a possibility of it experiencingvolatility in its cash flows. This could lead to two possible effects. First effect is that in case if CAD depreciates with respect to USD, Pixonix can make losses due to its unhedged currencyexposure...
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...Pixonix Inc. ± Addressing currency Exposure Executive Summary Introduction Identification of Problems Pixonix is a Canadian company that makes major purchases in the United States. The American and Canadian dollars are always changing, and the company is faced with the difficult decision of how they will react to the constant change in currency exchange rates. Pixonix is very susceptible to failure and losses as a result of this fluctuating exchange rate. This is known as the foreign exchange risk. At present, the Canadian dollar is valued above the US. dollar, but if the Canadian dollar dips, it could have a unfavorable fiscal outcome for Pixonix when it comes time to purchasing new tools and software in US dollars. On the other side of this, if the Canadian dollar continues to rise above the US dollar, Pixonix may have trouble selling their products to US consumers. There are a number of ways that Pixonix can insure against the foreign exchange risk, but Cain has no previous experience in these strategies. Analysis of Problems The exchange rate fluctuation is a concern for any Canadian company because the US market also drives the Canadian market. That being said, Pixonix is affected by the exchange rate fluctuation specifically because it licensed tools and software for an annual cost of $7.5 US. This is a significantly different number in Canadian dollars if the exchange rate of $1 Canadian is worth $1...
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...w rP os t S 908N13 PIXONIX INC. - ADDRESSING CURRENCY EXPOSURE op yo Karim A. Moolani wrote this case under the supervision of Professor Colette Southam solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Ivey Management Services prohibits any form of reproduction, storage or transmittal without its written permission. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Management Services, c/o Richard Ivey School of Business, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca. Copyright © 2008, Ivey Management Services Version: (A) 2008-06-05 THE COMPANY tC On Friday November 2, 2007, Mikayla Cain, chief financial officer of Pixonix Inc., sat in her office and pondered the impact of the strong Canadian dollar on her firm’s projected financial results. The Report on Business today stated that the Canadian dollar had hit another record, jumping to US$1.0717 from the previous day’s close of $1.0512 after a stronger-than-expected jobs report reduced the odds of an interestrate cut. The Canadian dollar had...
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...Norton, 2011 Calculator: A calculator is required. A financial calculator would be preferable, as it would have functions for bond valuation, net present valuation (NPV), internal rate of return (IRR), present value (PV), and future value (FV). A suitable calculator, the HP10-B, is available in the bookstore for about $30. Harvard Business School Cases https://cb.hbsp.harvard.edu/cbmp/access/17920074 The above is the URL for Harvard Business School so that you can obtain discounted student pricing for the cases: Group Ariel S.S.: Parity Conditions and Cross-Border Valuation (Note that there is no need to purchase the audio version of this case.) Pixonix Inc. Addressing Currency Exposure Recommended: 1. Subscription to the Wall Street Journal. Several class sessions will utilize information from the Wall Street Journal. See syllabus for the dates. 2. Subscription to or regular reading of the Financial Times....
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