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Pixonix

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Pixonix Inc. ± Addressing currency Exposure

Executive Summary

Introduction

Identification of Problems Pixonix is a Canadian company that makes major purchases in the United States. The American and Canadian dollars are always changing, and the company is faced with the difficult decision of how they will react to the constant change in currency exchange rates. Pixonix is very susceptible to failure and losses as a result of this fluctuating exchange rate. This is known as the foreign exchange risk. At present, the Canadian dollar is valued above the US. dollar, but if the Canadian dollar dips, it could have a unfavorable fiscal outcome for Pixonix when it comes time to purchasing new tools and software in US dollars. On the other side of this, if the Canadian dollar continues to rise above the US dollar, Pixonix may have trouble selling their products to US consumers. There are a number of ways that Pixonix can insure against the foreign exchange risk, but Cain has no previous experience in these strategies.
Analysis of Problems The exchange rate fluctuation is a concern for any Canadian company because the US market also drives the Canadian market. That being said, Pixonix is affected by the exchange rate fluctuation specifically because it licensed tools and software for an annual cost of $7.5 US. This is a significantly different number in Canadian dollars if the exchange rate of $1 Canadian is worth $1.0717US. Cain is concerned about the fluctuating Canadian dollar because she needs to convert Canadian dollars to US dollars to pay for the tools and software she licensed. The Canadian dollar is at a great rate for Pixonix right now because it is cheaper for her company to buy products from the US if this stays the same. Pixonix’ revenues were recorded in Canadian dollars, but some of its

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