...Domino’s v/s Pizza Hut: Consumer awareness and Preference Presented by: Anushree Fogla BBA, 2nd year Roll No-80 Date-28/4/2014 CONTENTS * Introduction * Acknowledgement * Objectives * Literature review * Research methodology * Data analysis and findings * Limitation and scope * Conclusion * Appendix * Bibliography INTRODUCTION Fast food is one of the world’s largest fast growing industry types. India’s fast food industry is growing by 40%. However the fast food retail industry is mainly dominated by the multinational players. Because of the availability of raw materials for fast food, global chains are flooding into our country. There is immense competition among the fast food companies because they all provide similar kind of products, either sandwiches burgers or pizzas. Alot of western culture is influencing on our food habits and this food culture is most happily adopted by the young generation, the youth of our country. The Indian young generation’s taste buds are demanding more and more and Pizza industry-one of the most intensive industry is all gearing on. Out of the various fast food companies that are there in India the two most competitive brands of fast food are Pizza Hut and Domino’s. This is because they offer the same product line. In the research that I have conducted I have compared the two Pizza houses on the basis of preference amongst the college students of Kolkata and found the reason for the preference...
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...is based on comparison of Quality service offered by pizza hut and dominos. This research is based on to test the quality of service and comparison between two Pizza Houses. The fast food industries of India is experiencing phenomenal growth and is one of the fastest growing sectors in the country, with the compounded annual growth rates of the market crossing 25%. Further, on the back of changing and busy lifestyle, fast emerging middle class population and surging disposable income, the industry will continue to grow at a pace in coming years. It now accounts for roughly half of all restaurant revenues in the developed countries and continues to expand there and in many other industrial countries in the coming years. But some of most rapid growth is occurring in the developing world; where it's radically changing the way people eat. People buy fast food because it's cheap, easy to prepare, and heavily promoted. This paper aims at providing information about fast food industry, its trend, reason for its emergence and several other factors that are responsible for its growth. This report provides extensive research and rational analysis on the Indian fast food industry and tracks the changing dynamics of the market. It features market performance, key related sectors and competitive landscape of the market. The research study looks into the market condition and future forecasts, and outlines current trends and analysis. It has been made to help clients in analysing the opportunities...
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...research about Pizza Hut to analyze the consumer behaviour and the preference towards a brand. In this research I conducted a customer analysis in which I asked the customers their preferences regarding their eating habits as well as factors that promote them to select a particular place for eating out. I also asked them their experiences in Pizza Hut, every time they visit. The factor which make pizza hut a choice of eating restaurant. Through this report I am studying the various variants offered by Pizza Hut and people’s liking towards the same. INTRODUCTION TO BRAND Pizza Hut is one of the flagship brands of Yum! Restaurant Int. which also has KFC, Taco Bell, A&W and Long John Silver’s under its umbrella. It is the world’s largest pizza chain with over 12,500 restaurants across 91 countries. Pizza Hut was started in 1958, by two brothers Frank and Dan Carney in Wichita, Kansas. They had the idea to open a pizza parlor. They borrowed $600 from their mother, and opened the very first Pizza Hut. In 1959, the first franchise unit opened in Topeka, Kansas. Almost ten years later, Pizza Hut was serving one million customers a week in their 310 locations. In 1970, Pizza Hut was put on the New York Stock Exchange under the ticker symbol PIZ. In 1986, Pizza Hut introduced delivery service, something no other restaurant was doing. By the 1990's Pizza Hut sales had reached $4 billion worldwide. In 1998, Pizza Hut celebrated their...
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... Mission statement: “To be the best pizza for every occasion.” We are P.E.A.R.L.S: Passion for excellence Execute with positive energy and need Accountable for growth in customer and satisfaction Recognize the achievement for others and have fun doing it Listen and more importantly respond to the voice of the customer Marketing strategy: The marketing strategy for pizza hut is very simple: “We want to satisfy our customers by offering them the best”. They have used the word CHAMPS to describe their marketing strategy, which means cleanliness, hospitality, accuracy, maintenance, product quality and speed. They have gone further by using two F’s which stand for friendly and familiar. For pizza hut customer service means providing customers with uncompromising product quality, offering them with the highest value for money and giving them service that is warm friendly and personal. Pizza hut aspires to give its customers “customer mania”- the kind of service that ensures that every visit of the customer is a memorable one. Marketing mix: Since an international fast food chain like pizza hut demands both quality product and a high quality service and environment, its marketing mix comprises of all the seven P’s namely the product, price, promotion, place, people physical evidence and process. Product: Pizza hut offers a large variety of pizzas to its customers in many flavors. These would include cheesy...
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...Gayathri – PGP/17/228 S Akshaya - PGP/17/233 Shraddha S - PGP/17/240 Sonakshi J - PGP/17/358 Determining Willingness to Pay at Pizza Chains Determining Willingness to Pay at Pizza Chains ACKNOWLEDGEMENT We would like to extend our thanks to Prof. Kausik Gangopadhyay, Prof. Rajesh Srinivas Upadhyayula and Prof. Sumit Mitra, coordinators of the “Pricing” course at Indian Institute of Management Kozhikode, for giving us the opportunity to work on this project. We also express our gratitude to the students of PGP-17 and PGP-18 who volunteered to participate in our survey. This helped us to get a good sample size to analyze the data. TABLE OF CONTENTS ACKNOWLEDGEMENT 1 ABSTRACT 3 INTRODUCTION 4 OBJECTIVE 5 METHODOLOGY 5 ANALYSIS AND RESULTS 6 RECOMMENDATIONS 8 LIMITATIONS 9 APPENDIX 10 ABSTRACT Our study identifies the most important and influencing factors for consumer preferences to eat at a pizza outlet like pizza hut, dominoes and pizza corner. With the help of factor analysis and regression we are trying to find out the willingness of a customer to pay at a particular outlet and hence what should be the pricing strategy of the pizza chain. The main elements in our study which affect the spending capacity and willingness are combo offers, services and variety offered by the outlets. Hence using this analysis we have also tried to find the premium which these outlets can charge over to its customers for the same products. INTRODUCTION ...
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...Table of Contents Business Decision Making 3 Task 1: 3 1.1 Collection of data 3 1.2 Survey Methodology 4 1.3 Questionnaire 6 Task 2 9 2.1, 2.2, 2.3 Interpret and conclude the calculation of the frequency distribution, mean, median mode, percentiles, quartiles and correlation coefficient, standard deviation, variance and coefficient of variation (for arrival time and service time data only). 9 2.4 The following task should be accomplished: 14 References 16 Appendices 17 Business Decision Making Task 1: 1.1 Collection of data 1 | Develop Plan | C.M ,T.H, B.D | June 23-27 | 2 | Conduct Observation | | June29 | | a. Develop Conclusion | C.M | | 3 | Research on sources | C.M , T.H, B.D | June 30-July 2 | 4 | Conduct Survey (Shakey’s & Pizza Hut) | C.M , T.H, B.D | July 3 - 9 | | a. Calculate Data | C.M , T.H, B.D | July 4-5 | | b. Interpret Data | C.M , T.H, B.D | July 5-6 | | c. Conclude Data | C.M , T.H, B.D | July 7-9 | 5 | Interview | C.M, B.D | July 10-13 | | a. Develop questionare | C.M, B.D | July 10 | | b. conduct Interview | C.M , B.D | July 11-12 | | c. transcribe interview | C.M, B.D | July12-13 | 6 | Derive Conclusion ofSurvey, observation, interview | B.D | July 14 | This study was conducted by way of a multi-question survey, which asked the survey responders about personal preference for two fast food establishments–Shakey’s and Pizza Hut. 1.2 Survey Methodology Survey This study was conducted by Second-Year...
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...Pizza Hut Case Analysis For years now Pizza Hut, Inc. has been the leader of the pizza industry. We have been privileged to have had the opportunity to perform research on advancements we can make to maintain this reputation. Based upon our Economic Analysis we have decided to not launch the BIGFOOT pizza. The following gives a detailed analysis, offers alternatives to improving the Pizza Hut experience, and gives reasons why we came to this conclusion. Economic Analysis: First off, we appreciate the opportunity to have had an important role in Pizza Hut's latest product development, BIGFOOT. As you know, over the past five years market shares for the industry have changed much more drastically than in recent years. Our market share has been stagnant, and sales are down 10% this year in relation to last year's numbers. During the same period, Little Caesars made a strong push and they have continued to grow. Little Caesars' "two for one" marketing approach was effective in infiltrating the "mom's night off" segment, and is seen by customers as a great value. This is adding direct competition into our niche market share. Little Caesars is surely not making headway with the pizza connoisseurs, but it has effectively targeted a market in which Pizza Hut does not currently have a strong presence. 50% to55% of this market is made up of family dining situations. Our marketing team has conducted multiple data analyses on ways in which we can gain market share from Little...
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...CVP Analysis of 2012 A critical aspect that managers must be aware of in order to make sound decisions and precise projections is the understanding of the relationships among costs, volume and the company’s profit; otherwise known as CVP analysis. CVP analysis stands for Cost-volume-profit analysis which a form of cost accounting in managerial economics. The five essential concepts underlying CVP analysis include: 1. The behavior of both costs and revenues as being linear throughout the relevant range of activity 2. Costs categorized as either fixed or variable costs 3. The only factors that change affecting costs are fluctuation in activity 4. Inventory levels will not change 5. The sales mix of products will not change Furthermore, there are standard components that determine CVP analysis such as volume of sales, the unit selling prices, the variable cost, and fixed costs. Sales price per unit The sales price unit indicates the price at which each unit of inventory is sold for. Here are the following sales prices for each of the items sold at a Pizza Hut venue in 2012. Pizza $16.50 Chicken Meals $9.00 Side Dishes $3.00 Desserts $2.50 Beverages $2.00 Volume sold The volume sold is the number of individual inventory or total sales of a company within a particular timeframe. In the case of Pizza Hut, the volume sold for the 7556 U.S locations was recorded in 2012 as: Specific Inventory | Amount sold in individual stores | Amount sold...
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...MARKETING PLAN [pic] MARKETING PLAN Executive Summery The pizza hut always provides high quality pizza. Pizza hut offering various type of pizza drinks, entertainment facilities. Now we are offering special type of pizza that is vegetable pizza. Although pizza hut provide high quality food in little time, people may not come to this restaurant, as they don’t have much idea about this type of unique product. There is also a chance of risk, as there are many well-known restaurants in that area as well it is a new product. We want our customers to be satisfied in all the way possible, and we want all type of customers come to pizza hut, that’s why we are also offering some this kind of product . We are also offering ‘take away’ service, ‘home delivery’ (only to the offices, homes) and also take orders for occasions such as meeting, family gatherings, and parties. We also have gift items for the customers in some occasions like, New Year, New Year (Bengali), Religious Festivals, Wedding, and Birthday with this special product. Our advertising objective is to inform, to persuade, and to remind the customers about this food item. But our advertising objective is to provide the information to the customer for a longer period. Table of contents ...
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...MIS AT A GLANCE FAMILY DOLLAR Vs PIZZA HUT AIU MNG 310 WEEK 5 IP Marara Jean Kibble May 30,2015. Abstract Here is a look at Management Information Systems and InformationTechnology of two different companies. The outline and comparing of their usages and operations to assess how IT works and its advantages and consequences. A careful review of potential security breaches and computer crimes will be access and the use of Information systems by management to aid in decision making and help manage internal operations. Competitive Advantages is defined and compared, as well. Keywords: management information systems, information technology, computer crimes, competitive advantages, Pizza Hut, Family Dollar Introduction Management Information System (MIS) is information for the managing of internal operations and activities in an organization. The main purpose of this report is, to define and compare MIS of Family Dollar and Pizza Hut. To provide accurate and timely information needed to facilitate the decision-making process and enable the organizations planning, control, and operational functions to be carried out effectively. Management Information System (MIS) is basically concerned with processing data into information and is then communicated to the various Departments in an organization for appropriate decision-making. The term MIS describs applications giving information, listing data used by management for sales, inventory...
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...Methodology 4 Research Design 4 Data Collection Methods 5 Questionnaire Development and Pretesting 5 Sampling 6 Fieldwork 7 Research Results 7 Conclusions 13 SWOT analysis of Mr. Pizza 13 Strengths 13 Weaknesses 14 Opportunities 15 Threats 15 Brief comparison with Pizza Hut 16 Limitations of our research 16 Recommendation 16 References 18 Appendix 19 Introduction Background Mr. Pizza Korea Co., Ltd. is a Korean pizza franchise company. Headquartered in Banpo-Dong Seocho-Gu Seoul, Korea, it was established in 1990. It is a restaurant chain making Korean style pizza. After establishing a franchise in Ewha Women's University, Mr. Pizza opened a store in Beijing, China in 2000. The Mr. Pizza’s logo, a slanted, stylized 'Pizza & Hand', is symbolic of two people (the company and customer) shaking hands. And its official slogan is "Love for Women" as for 2008. Its food is healthy and of good quality. Its service is full of creativity and elegance. And it is famous for its Golden Pizza series with relatively higher price. It keeps up with the trends of the food industry: healthy food with fashionable experience, and aimed at the white-collar female as their target market. Therefore, Mr. Pizza enjoyed a huge success in Korea with 370 branches, and was regarded as Korean’s favorite pizza brand. Problem Soon, it spread its market to the US, Vietnam, and opens its first store in Beijing, China in 2000. With a big proud, Mr. Pizza set up their goal that it...
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...STUDY OF CONSUMER BEHAVIOUR PREFERANCE TO McDonald, KFC & PIZZA HUT IN NOIDA” Submitted To Submitted By dr. adarsh arora ruchika jain Faculty Guide A3104609016 B.com (H) 2009-2012 AMITY college of commerce and finance AMITY UNIVERSITY UTTAR PRADESH ACKNOWLEDGEMENT “Not a single gram can be breaking the whole vessel”. This is a common saying and it is correct. Any project is not an outcome of a single participation but it is a team work. So, I take a great opportunity to thank those entire people who helped me throughout my project. With deep sense of gratitude, I want to acknowledgment my faculty guide, Dr. ADARSH ARORA, for his valuable guidance and timely suggestion offered to me throughout the course of my project. I take an opportunity to acknowledge our heartiest thanks to department for their valuable guidance and support at all time in fulfilling the requirement for the reasonable work. Last but not least, I also very much thankful to my parents, sister, my seniors, my batch mates and friends especially for their continuous encouragement and moral support in preparing this project. DECLARATION I hereby certify that the project work being presented in this report “COMPARATIVE STUDY OF CONSUMER BEHAVIOUR PREFERANCE TO McDonald, KFC & PIZZA HUT IN NOIDA ” .Institute is solely prepared for the AMITY COLLEGE...
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...PIZZA HUT - MOSCOW: CASE ANALYSIS () Executive Summary: Pizza hut is faced with challenges as they try to get their “toe in the water” and enter the market in Moscow. The challenges are: * Lack of standard supply chain process * Cultural clashes * Language barriers * Service differentiation for Ruble and hard currency customers * High exchange rates and complication in pricing (government versus black market rates) * Communication (disconnect between the local employees and the management team) * Employees had to work long hours and cover for absentees * Turnover and ongoing training for the new staff jeopardized the service and quality of Pizza Hut. Proposed solutions include a complete analysis of the political, economic, social, technological, environmental and legal aspects. The key to Pizza Hut’s success in Moscow is effective supply chain management. Efficient Management of materials, manpower, money and production will create a positive outcome. Focus areas for improvement include training, sourcing, understanding culture, adapting to the local environment, and creating a new lifestyle for the Russians. In other words, we recommend inducing change in employment conditions, payment methods, quality adherence, and customer service culture by partnering with local suppliers, customers, employees, companies and government agencies. Background: The joint venture between PepsiCo and its partner, Mosrestoranserise was based on a $3...
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...Domino’s Pizza Goes Natural Nicole Phillips MKG310 – Introduction to Marketing Colorado State University – Global Campus Professor Michael Aubry October 25, 2015 Executive Summary The pizza industry is a mature and highly competitive market, while the organic/natural and vegetarian market is one that is seldom addressed, yet consumers are increasingly showing their interests in such foods. Domino’s Pizza has the opportunity to be an innovator in this groundbreaking field, and by only seeing a slight increase in costs of sales and advertisement, creating and releasing menu items that are organic/natural based or vegetarian will help Domino’s dominate the competition, while gaining three new market segments and positive PR. The following market plan will show in detail the opportunities Domino’s has on the horizon that they can utilize their competitively low prices for, and the steps and tactics they will need to implement in order to achieve success in this new field. Company Overview In 1960, brothers Tom and James Monaghan borrowed nine hundred dollars to purchase “DomiNick’s”, a pizzeria in Ypsilanti, Michigan (History, n.d). After growing bored of the pizza business, James traded Tom his half of the company for a Volkswagen Beetle, making Tom the sole owner of the company (History, n.d). Monaghan changed the company name to the one we know and love today, Domino’s, in 1965 with a mission to sell more pizza, and have more fun (Domino's Vision, Mission and Value...
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...TERM PAPER MBM 301 TOPIC- COMPARATIVE ANALYSIS OF MARKETING STRATEGIES OF DOMINOS AND PIZZA HUT SUBMITTED BY KAMINI GUPTA KHUSHBOO AGARWAL VARTIKA DESHMA NEHA GUPTA ROOPKISHORE B.AASHIQ INTRODUCTION Fast food is one of the world’s largest growing food types. India’s fast food industry is growing by 40%. The multinational segment of Indian fast food industry is up to Rs. 20 billion, a figure which is expected to zoom more than Rs. 40 billion...
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