...the two to come up with the most sufficient athletic shoes after the dominance of German and cheap Japanese athletic shoes in the American market (Almaney, 2000). The company has gained increased sales since it was formed and thus making it a global giant in the manufacturing and sale of sports equipment utilities. The company has faced a number of challenges in its daily administration in the market as a result of stiff competition, imitation, environmental pollution and lack of raw materials. The company in the mean time has managed to be in a profit making trend as it has recorded that highest numbers of sales as compared to its competitors Adidas and Reebok, with Nike commanding 30.4% compared to 15.5% and 11.2% for Adidas and Reebok respectively (Amway, 2013). Environmental considerations and recommendations (planet) This is the first and most important reason for Nike involvement in cooperate social responsibility; is to improve the environment with the statement from the company CEO stating that ‘the world will remain behind when we are long gone and we have to conserve it is for the future generation’. Nike isn’t resistant against any lawsuits on matters relating to environmental pollution. That is the reason for the reduction in the company’s sales as a result of the negative news that is associated with it contribution on environment pollution (Davis, 2010). The company has responded to the cry of the masses and has improvised ways that will help it achieve environment...
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...subsidiaries, and the Management Report of adidas AG. 1 Group Management Report – Our Group adidas Group Worldwide / 02.1 / adidas Group Worldwide Percentage of Group sales 26 23 Western Europe North America 8 3 1 4 2 13 6 12 Greater China 7 10 European Emerging Markets 5 9 20 13 66 11 15 Latin America Other Asian Markets 1 adidas North America, Portland/Oregon, USA 6 adidas International Trading, Amsterdam, Netherlands 2 TaylorMade-adidas Golf Headquarters, Carlsbad/California, USA 7 adidas Group Headquarters, Herzogenaurach, Germany 3 Reebok-CCM Hockey Headquarters, Montreal/Quebec, Canada 8 adidas Group Russia, Moscow, Russia 9 4 Reebok International Headquarters, The Rockport Company Headquarters, Canton/Massachusetts, USA adidas Global Sourcing, Hong Kong, China 10 adidas Group China, Shanghai, China 11 adidas Group Japan, Tokyo, Japan 5 adidas Group Latin America, Panama City, Panama adidas Group / 2013 Annual Report 11 2 Group Management Report – Our Group Major Sporting Events 2014 / 02.2 / Major Sporting Events 2014 Our Group’s most important upcoming sporting events are listed in this...
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...THEIR ENTRY STRATAGIES) My Project report covers: * Introduction * Types of Entry Strategies in India * Two Case studies * Conclusion * Sources Introduction: India Strategy Assessment Businesses entering India should analyse the following points before selecting the Entry Strategy: * Am I entering India at the right time? * How do I get my project approved and deal with the legal regulations? * Who are my sourcing partners? India an incredible promise, demonstrating rapid growth and entrepreneurial spirit. Brickwork India is definitely the gateway to the best of India. We help you in evolving innovative and intelligent strategies to foray your efforts into India. We are a specialist firm that can develop, mould, and monitor your India business strategies. We visualize, implement, and realize India entry strategies for companies from across the globe. Our services include consultancy in Setups, Mergers and Acquisitions (M&A), Partner Search, Market Research, Procurement Research, Supplier and Distributor Research, etc. We have an exclusive network of professionals, analysts, thought leaders, industry experts, and bureaucrats who help you in a smooth execution of India Strategy projects. Market Intelligence Market & Industry Analysis Company Profiling Feasibility Studies Competitor Analysis Entry Strategy Market Entry Strategy Business Planning Location Assessment Taxation Planning Project Management Investment...
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...Introduction: In researching an industry for this assignment I chose the sporting goods industry that is a major industry with over $3 billion in sales per year. Within that industry I chose a company that I am familiar with “The Adidas Group.” The Adidas group is a publically traded company in Europe and with globalization it has increased its shares in the market. Adidas being traded on the European market is what we call an overnight stock. These stocks are traded at night here in the United States and open after the New York Stock Exchange closes at 4:00 PM eastern time. I will choose two segments of the general environment business factors that I feel influence this company and the industry to assess how they affect both Adidas Group and the Sporting Goods Industry. In addition I will use the five (5) forces of competition and evaluate which two of the processes are the most significant to the corporation by evaluating how Adidas has addressed them in the recent past. I will further use the two forces to predict what the Adidas Group might do to improve their corporation by addressing these forces in future endeavors. By choosing this corporation I will identify the external threats that affect them in the industry as well as the opportunities available. By doing this I will attempt to give my opinion on the corporation’s greatest threat and opportunity to identify some of their strengths and weaknesses for future growth potential. Identifying the firm’s resources, capabilities...
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...over $25 Billion Profit of over $3 Billion Close to 50,000 employees all over the world Total valuation close to $70 Billion Trivia Nike Logo – “swoosh” is one of there most popular along with the logos of Mercedes and Apple Inc. NIKE Inc. Nike is the leading brand in the world of sports. Their closest competitors are Adidas, Puma and Reebok. Nike holds close to 1/3 of the global market share of Athletic Footwear. Known for heavy promotion using big stars. Sponsors the top athletes in all the popular sports. Nike Inc. Has growth at a cumulative average growth rate of 21% over the last 10 years. CSR A corporate self-regulation integrated into business model An in-built mechanism to ensure compliance with spirit of law & ethics A move to encourage positive impact through it activity on environment C S R • CORPORATE PHILANTHROPHY • RISK MANAGEMENT • CREATING SHARED VALUE Triple Bottom Line Approach to CSR The TBL is an accounting framework with three dimensions: social, environmental and financial. The TBL dimensions are also commonly called the three Ps: people, planet and profit and are referred to as the "three pillars of sustainability". CSR NIKE + CSR Vision • Doing innovation through the lens of sustainability is fundamental to achieving growth that is not dependent upon constrained resources Mission • Make better today – to improve its business and its value chain as they have environmental...
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...Sales and Distribution Channel Structure of Madura Garments Group B9 Ishan Agrawal (11P081) Jaya S Choubey (11P083) Kumar Rahul(11P087) Abhishek Narayan (11P145) Madhur Paul (11P147) Contents Madura Garments 3 Background 4 Louis Philippe: 4 Van Heusen: 4 Allen Solly: 4 Esprit: 4 Planet Fashion: 5 Madura Fashion & Lifestyle Channel Structure 6 Data on the Channel Structure of Madura Fashion & Lifestyle 8 New Product Development 10 Market Overview 13 Product positioning: 13 Product pricing 13 Competitor Channel Strategy 13 Process followed 15 Issues in Channel Strategy 16 Issue: Selecting Channel Members 16 Issue: Fostering Channel Member acceptance of the new products 16 Issue: Stocking and Visual merchandising 17 Issue: Maintaining Product Differentiation 17 Recommendations: 17 Issue: Product Positioning: 17 Issue: Product line expansion 17 Issue: Sales Organization and Sales Culture: 18 Sales Culture: 18 Personal Selling Process: 19 Recruitment, Selection and Training of Sales Personnel 21 Step 1: Manpower Planning 21 Step 2: Sourcing activity 21 Internal Sourcing 21 External Sourcing 21 Step 3: Approval 22 Training and Development :- 22 Probation Appraisal Forms: 22 Territory and Quota Management 23 Evaluation of Sales Personnel 24 Challenges faced in implementing recommendations: 26 What can be done to address these challenges? 26 References 27 Madura Garments Background ...
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...successfully though the many advertisements and celebrity endorsements the company use all based around lifestyle choice and major social and sporting events. However they must ensure that the Adidas groups reputation isn't tarnished though unethical business decisions, as in todays society its highly encouraged to act ethical in all aspects of business. 2. Introduction This report will provide a critical analysis of the corporate communications function at he Adidas Group. It will look specifically at the internal and external communication function and examine the effectiveness of the communications. 2.1 Summary of The Adidas Group The Adidas Group is a large multinational company that operates in practically every country all over the world (Adidas Group;2010). Its mission statement is to be ‘the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle’ (Adidas Group;2011A). The organistaion is made up of 7 different companies Adidas, Reebok, TaylorMade, Rockport, CCM, Ashworth and most recently Five Ten which was attained in November 2011 (Adidas Group;2011B) (Adidas Group;2011A). In the 2011 annual report the Adidas...
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...How Global Brands Compete When a brand is marketed around the w orld, t hat fact alone gives it an aura of excellence-and a set of obligations.To maximize the value of global reach, companies must manage b oth. 68 HARVARD BUSINESS REVIEW by Douglas B. Holt, John A. Quelch, and Earl LTaylor I More than two decades ago, Harvard Business School professor Theodore Levitt provocatively declared in a 1983 HBR article, "The Globalization of Markets" that a global market for uniform products and services had emerged. He argued that corporations should exploit the "economics of simplicity" and grow by selling standardized products all over the world. Although Levitt did not explicitly discuss branding, managers interpreted his ideas to mean that transnational companies should standardize products, packaging, and communication to achieve a leastcommon denominator positioning that would be effective across cultures. From that commonsense standpoint, global branding was only about saving costs and ensuring consistent customer communication. The idea proved popular in the 1980s, when several countries opened up to foreign competition and American and Japanese corporations tried to penetrate those markets with global brands and marketing programs. T'S TIME TO RETHINK GLOBAL BRANDING. While the world economy continued to integrate, experiments with global branding soon slowed. Consumers SEPTEMBER 2004 in most countries had trouble relating to the generic...
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...How Global Brands Compete When a brand is marketed around the world, that fact alone gives itan aura of excellence-and a set of obligations.To maximize the value of global reach, companies must manage both. 68 HARVARD BUSINESS REVIEW by Douglas B. Holt, John A. Quelch, and Earl LTaylor I More than two decades ago, Harvard Business School professor Theodore Levitt provocatively declared in a 1983 HBR article, "The Globalization of Markets" that a global market for uniform products and services had emerged. He argued that corporations should exploit the "economics of simplicity" and grow by selling standardized products all over the world. Although Levitt did not explicitly discuss branding, managers interpreted his ideas to mean that transnational companies should standardize products, packaging, and communication to achieve a leastcommon denominator positioning tbat would be effective across cultures. From that commonsense standpoint, global branding was only about saving costs and ensuring consistent customer communication. The idea proved popular in the 1980s, wben several countries opened up to foreign competition and American and Japanese corporations tried to penetrate those markets with global brands and marketing programs. T'S TIME TO RETHINK GLOBAL BRANDING. While tbe world economy continued to integrate, experiments with global branding soon slowed. Consumers SEPTEMBER 2004 in most countries bad trouble relating to the generic...
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...How Global Brands Compete When a brand is marketed around the world, that fact alone gives it an aura of excellence-and a set of obligations.To maximize the value of global reach, companies must manage both. 68 HARVARD BUSINESS REVIEW by Douglas B. Holt, John A. Quelch, and Earl LTaylor I More than two decades ago, Harvard Business School professor Theodore Levitt provocatively declared in a 1983 HBR article, "The Globalization of Markets" that a global market for uniform products and services had emerged. He argued that corporations should exploit the "economics of simplicity" and grow by selling standardized products all over the world. Although Levitt did not explicitly discuss branding, managers interpreted his ideas to mean that transnational companies should standardize products, packaging, and communication to achieve a leastcommon denominator positioning that would be effective across cultures. From that commonsense standpoint, global branding was only about saving costs and ensuring consistent customer communication. The idea proved popular in the 1980s, when several countries opened up to foreign competition and American and Japanese corporations tried to penetrate those markets with global brands and marketing programs. T'S TIME TO RETHINK GLOBAL BRANDING. While the world economy continued to integrate, experiments with global branding soon slowed. Consumers SEPTEMBER 2004 in most countries had trouble relating to the generic...
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...Hurley International and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008, and previously owned Cole Haan and Umbro. In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of "Just Do It" and the Swoosh logo. [pic] Unique selling proposition Strategic conceptual resume NIKE’s Sustainable Business and Innovation team focuses on enabling the company to thrive in a sustainable future, and provides the insights, tools and expertise to hardwire sustainable decision making into global business operations. Given the trends and analysis described earlier, NIKE drives sustainable...
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...ROBERT F. HARTLEY • Cindy Claycomb 12th Edition T W E L F T H E D I T I O N MARKETING MISTAKES AND SUCCESSES Robert F. Hartley Late of Cleveland State University Cindy Claycomb Wichita State University VICE PRESIDENT & EXECUTIVE PUBLISHER SENIOR EDITOR PROJECT EDITOR EDITORIAL ASSISTANT ASSOCIATE DIRECTOR OF MARKETING MARKETING MANAGER MARKETING ASSISTANT DESIGN DIRECTOR PRODUCT DESIGNER SENIOR PRODUCTION MANAGER ASSOCIATE PRODUCTION MANAGER PRODUCTION EDITOR COVER DESIGNER George Hoffman Franny Kelly Brian Baker Jacqueline Hughes Amy Scholz Kelly Simmons Marissa Carroll Harry Nolan Allison Morris Janis Soo Joel Balbin Eugenia Lee Kenji Ngieng This book was set in 10/12 New Caledonia by Aptara®, Inc. and printed and bound by Courier/Westford. The cover was printed by Courier/Westford. This book is printed on acid-free paper. Founded in 1807, John Wiley & Sons, Inc. has been a valued source of knowledge and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Our company is built on a foundation of principles that include responsibility to the communities we serve and where we live and work. In 2008, we launched a Corporate Citizenship Initiative, a global effort to address the environmental, social, economic, and ethical challenges we face in our business. Among the issues we are addressing are carbon impact, paper specifications and procurement, ethical...
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...www.it-ebooks.info www.it-ebooks.info E L E V E N T H E D I T I O N MARKETING MISTAKES AND SUCCESSES 3 0 T H A N N I V E R S A RY Robert F. Hartley Cleveland State University JOHN WILEY & SONS, INC. www.it-ebooks.info VICE PRESIDENT & PUBLISHER EXECUTIVE EDITOR ASSISTANT EDITOR PRODUCTION MANAGER PRODUCTION ASSISTANT EXECUTIVE MARKETING MANAGER ASSISTANT MARKETING MANAGER MARKETING ASSISTANT DESIGN DIRECTOR SENIOR DESIGNER SENIOR MEDIA EDITOR George Hoffman Lise Johnson Carissa Doshi Dorothy Sinclair Matt Winslow Amy Scholz Carly DeCandia Alana Filipovich Jeof Vita Arthur Medina Allison Morris This book was set in 10/12 New Caledonia by Aptara®, Inc. and printed and bound by Courier/Westford. The cover was printed by Courier/Westford. This book is printed on acid-free paper. Copyright © 2009, 2006, 2004, 2001, 1998, 1995, 1992, 1989, 1986, 1981, 1976 John Wiley & Sons, Inc. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc. 222 Rosewood Drive, Danvers, MA 01923, website www.copyright.com. Requests to the Publisher for permission should...
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...Project Report on Retailing Challenges in INDIA Submitted By: Sudev Rajdarshan (2011198) Shriram Tarawade (2011204) Valluru Naveen (2011218) Varun Luthra (2011221) Vasundhara Singh (2011222) INTRODUCTION The recent time has been observed as growth of Indian organized retail market with many folds. Numerous business groups are attracted in the past few years, including some renowned business groups like Bharti, Future, Reliance, and Aditya Birla to establish hold, showing the future growth in times to come. In addition, organized retail sector has also grabbed the attention of foreign companies, showing their interest to enter India, Retailing in India is witnessing a radical transformation. The increase in the number of retail chains across the country is an indication that retailing is emerging as an industry and will boom in a big way in the near future. Retailing like any product does follow a life cycle. India is currently at a stage where customers needed variety in products and retail formats. At present, the contribution of retailing is just about two percentages to total size of $180 billion. Almost every major Indian business house are either getting into the retail space...
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...Retail Management Strategies: Shoppers Stop Retail Visit J. Shiveen Page | 1 INDIAN RETAIL INDUSTRY: The Indian Retail Sector has undergone rapid transformation by setting scalable and profitable retail models across various categories and formats. Traditional markets are making way for departmental stores, hypermarkets, supermarkets and specialty stores. The modern malls cater to shopping, entertainment and food, all under one roof. Indian Retail Market Share: 30% of GDP Share of retail in private consumption: 53.3% Total retail market: Rs. 1,948,916 cr. Organized retail market: Rs. 126,680 cr. (6.5% of total market) Growth rate of organized retail: 17.39% YOY Page | 2 KEY DRIVERS OF THE ORGANISED RETAIL INDUSTRY: Favorable demographics, rising income as a trickledown effect of the rising GDP are among the major reasons for the retail boom. Other reasons for retail boom are: Exposure to international trends; Technology; Fluidity; Increasing Middle class consumption growth. BRAND PROFILE: HEADQUATERS INDUSTRY TYPE STATUS COMPANY SIZE NUMBERS OF STORES 2011 REVENUES NET PROFIT TOTAL RETAIL AREA FOUNDED Eureka Towers,9th Floor, B Wing, Mindspace, Link Road, Mumbai, Maharashtra-400064 Retail Public Company Operating 8000 employees 49 Rs. 439.2 crore Rs. 11.7 crore 3.93 million sq. ft. 1991 “Feel the experience While you shop” Page | 3 Vision: To be a global retailer in India & maintain no.1 position in Indian market in Department Store ...
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