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Plasters

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Submitted By liyiloc
Words 297
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MARKSTRAT ONLINE DECISION FORM
FIRM ___________________ PERIOD ________

SONITES - BRAND MANAGEMENT
Sonite Brands Base R&D project Production planning KU Inventory sold to trading co. KU Recommended retail price $ Advertising budget K$ Advertising research budget K$ Buffs Targeted Singles segments Professionals in % High earners Others TOTAL Perceptual objectives: Dimension 1 Semantic scales Value 1 (value: 1 to 7) Dimension 2 MDS (value: -20 to +20) Value 2 S___ PS___ S___ PS___ S___ PS___ S___ PS___ S___ PS___

% % % % % 100% 100%

% % % % % 100%

% % % % % 100%

% % % % % 100%

% % % % %

VODITES - BRAND MANAGEMENT
Vodite Brands Base R&D project Production planning KU Inventory sold to trading co. KU Recommended retail price $ Advertising budget K$ Advertising research budget K$ Targeted Innovators segments Early adopters in % Followers TOTAL Perceptual objectives: Dimension 1 Semantic scales Value 1 (value: 1 to 7) Dimension 2 MDS (value: -20 to +20) Value 2 V___ PV___ V___ PV___ V___ PV___ V___ PV___ V___ PV___

% % % 100% 100%

% % % 100%

% % % 100%

% % % 100%

% % %

SONITES AND VODITES - SALES FORCE MANAGEMENT
Distribution Channels Number of salespersons S___ S___ S___ S___ S___ V___ V___ V___ V___ V___
TOTAL
100%

Specialty stores
% % % % % % % % % %

Department stores
% % % % % % % % % % 100%

Mass merchandisers
% % % % % % % % % % 100%

Salesforce effort allocation by brand (%)

SONITES - R&D PROJECTS
Project Name Expenditures K$ weight (10-20) design (3-10) characteristics volume max freq. (20-100) (5-50) power (5-100) base cost (min. 10)

PS___ PS___ PS___ PS___ PS___

VODITES - R&D PROJECTS
Project Name Expenditures K$ autonomy (5-100) max freq. (5-20) characteristics diameter design (10-100) (3-10) weight (10-100) base cost (min. 10)

PV___ PV___ PV___ PV___ PV___

MARKET RESEARCH STUDIES

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