...TURIZAM Volume 15, Issue 1 40-52 (2011) Application of Gap Model in the Researches of Hotel Services Quality Ivana Blešić* Anđelija Ivkov-Džigurski* Aleksandra Dragin* Ljubica Ivanović* Milana Pantelić* Received: ???? 2010 | Accepted: ???? 2010 Abstract This work presents the research results of the hotel services quality by applying Gap model and SERVQUAL questionnaire. The research was conducted in five health spa centers in the West Morava river valley region during August and September 2008. The reach is aimed at testing of Gap model, i.e. identification of exceptions when the hotel services quality in the observed sample is concerned. Key words: Gap model, SERVQUAL, hotel services quality Introduction The concept of the quality is topic which holds the central place in the services marketing. However, the attempt to define quality in scientific circles causes a number of dilemmas. The main reason for that lies in the fact that quality does not represent a purely “clear” scientific concept. Although the term “quality” is widely used in everyday speech, it is not often clear what that quality actually stands for, i.e. defining a quality can be a rather subjective concept. The base for a scientific definition is connected with the approaches to the concept of quality from two main standpoints - of a producer – quality represents harmonization with procedural rules in the process of production and service offer, and of a costumer - quality stands for the entire characteristics...
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