...IJMMR Volume 2, Issue 1 (January, 2011) ISSN 2229-6883 FACTOR ANALYZING THE STORE ATTRIBUTES TO IDENTIFY KEY COMPONENTS OF STORE IMAGE (A STUDY ON SOME SELECTED APPAREL STORES IN INDIA) HEMRAJ VERMA Assistant Professor, Dehradun Institute of Technology, Dehradun, Email id: hemraj77@gmail.com DR. PANKAJ MADAN Reader, Gurukul Kangri Vishwavidyalay, Haridwar, Email id: pankaj_mad@yahoo.com Abstract Retailing in India is gaining attention like never before. Organized retailing especially is creating euphoria amongst Indian consumers drawing them into malls and trade areas in huge numbers. Retailers are offering newer service dimensions to create unique shopping experiences for the customers. However, whether consumers are able to perceive newer service dimensions and getting affected for store patronage in new store formats or not, remains to be found out. Store image is a critical component in store choice and store loyalty. Perceptions about stores are driven substantially by tangible characteristics of stores, such as format or list size, distance of store from home, as well as intangible factors like the environment of the store. The fact that Indian retail environment is going through a sea change due to the introduction of new formats and opening up of retail industry, it becomes important to understand the store image perceptions of consumers here. This paper attempts to find out the key factors that are perceived as important to Indian consumer. Keywords: Store Image...
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...Journal of Retailing and Consumer Services 20 (2013) 189–199 Contents lists available at SciVerse ScienceDirect Journal of Retailing and Consumer Services journal homepage: www.elsevier.com/locate/jretconser Generation Y vs. Baby Boomers: Shopping behavior, buyer involvement and implications for retailing Anders Parment Stockholm University School of Business, Stockholm University, Department of Marketing, S-106 91 Stockholm, Sweden a r t i c l e i n f o Available online 29 January 2013 Keywords: Generational cohorts Generational marketing Market segmentation Generation Y Baby Boomers Consumer behavior Purchase involvement Retail strategies abstract This paper presents some significant empirical findings about generational cohorts and their shopping behavior. Marketing has long relied on the use of market segmentation. While birth age has been a useful way to create groups, it describes segments but does not help to understand segment motivations. However, environmental events experienced during one’s coming of age create values that remain relatively unchanged throughout one’s life. Such values provide a common bond for those in that age group, or generational cohort. Segmenting by ‘coming of age’ age provides a richer segmentation approach than birth age. This study compares two significant cohorts: Baby Boomers and Generation Y, with respect to their shopping behavior and purchase involvement for food, clothing and automobiles. For the three types of products...
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...MANAGERIAL LEADERSHIP AND CULTURAL DIFFERENCES OF EASTERN EUROPEAN ECONOMIES Darryl J, Mitry and Thomas Bradley National University School of Business and Technology http://marketing.byu.edu/htmlpages/ccrs/proceedings99/mitrybradley.htm Key Factors: ~ Global Business, Colliding cultures & Changing Economies ~With the accession of the 21st Century, the developing globalization of business and other expanding pluralistic organizations we need to reconsider the topic of managerial leadership within a much larger perspective than has been the usual practice. Therefore, we offer some observations from empirical research and suggest theoretical directions. We review the subject as it relates to the challenges of transnational business and more specifically with reference to business operations in the emerging and transforming economies of Eastern Europe such as the newly independent regions of the former Soviet Union (FSU). The observed “globalization” of business is the precursor to the growing interdependency of peoples around the world; the development of a “Global Community.” This appears to be an inescapable and major event that is contributing to the dissolution of boundaries between customary disciplines of knowledge, information, technology, countries and peoples around the world. Associated with this phenomenon is an intensifying need to provide a strategic global approach in management education.(Mitry & Thomas, 2000) ~ In the new era of...
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...3 Åsta Øvregaard, Sissel Robbins, Birte Hillestad, Olaf Husby Norwegian on the Web 4 2011 © Åsta Øvregaard, Sissel Robbins, Birte Hillestad, Olaf Husby Trykk: NTNU-trykk, Trondheim 5 Norwegian on the Web - NoW What kind of course? NoW is an online course in Norwegian at entry level, where all the teaching aids are integrated on a website, free of charge. NOW is developed at Norwegian University of Science and Technology, NTNU, by experienced teachers. For whom? NoW is open to all who want to learn Norwegian. The course is also specially designed for foreign students studying at NTNU. The latter can get a wider range of services with classroom instruction. As a student at NTNU, you can apply for admission to the classroom courses and access to exams. NTNU offers Norwegian language courses at several levels, from entry to advanced level. Some beginner courses are offered in conjunction with NoW, others use different teaching aids. Read more on http://www.ntnu.edu/norwegiancourse Where? You will find Norwegian on the Web at http://www.ntnu.edu/now/intro What will you learn? Part 1 (chapter 1-6) leads to knowledge equivalent to level A1 of the Common European Framework of Reference for Languages: Learning, Teaching, Assessment (CEFR)1. Part 2 (chapter 7-10) leads to skills at level A2. After completing the A1 level the students should understand and be able to use familiar everyday expressions and very basic phrases aimed at the satisfaction...
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