...Bartlett W15023629 IS0629 Research Methods and Academic Communications Tutor: Honglei Li Assignment 2 Submission Date: Monday 4th January 2016 Word Count: 2,496 Research is a method of achieving new knowledge to improve practice and learning through the acquisition of facts. It is a scientific process which aims to prove a theory (Business Dictionary, 2015). Within research there are different types; the main two being quantitative research and qualitative research. In basic terms qualitative is exploratory research and quantitative is a way to quantify an answer (Wyse, 2011). This essay will provide explanations of differences between the two methods. This will be done through a discussion of methodologies for both qualitative and quantitative research. The essay will discuss characteristics of both types of research including examples of types of methods and data collection, and analysis techniques used in each. An example of a research design project will be included to identify the benefits and limitations of one type; the author of this assignment has chosen to demonstrate a quantitative method of research. Qualitative research will be explored first. Bauman and Greenberg (1992) explain how qualitative research is used to find out what people think. It is an effective was to gather opinions and can be used to get people to talk about issues being explored. It allows the researcher to understand the participants’...
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...Kodak and the Digital Revolution [pic] [pic][pic]Brief Overview: Kodak is a multinational American corporation which has become a household name most known for its film products. The company has come face to face with many changes due to the digital revolution which has created a rapid changing photography industry. George Eastman began Kodak in 1880 and introduced the first Kodak camera in 1888 coining the slogan “you press the button, we do the rest.” Eastman held a high standard for the company when it came to competition however with many managerial and product line changes, Kodak has slowly fallen behind in the industry. The company has experienced many shortcomings with the most recent trend of digital photography. According to Exhibit 7, from 1998-2002 Kodak was 2nd to Sony in the U.S. for the percent of units sold. The company is now considering layoffs as market share, film sales, and company revenues are down. Problems: § The company is faced with multiple managerial problems. First, the company lacked fresh blood in its management team. All of its CEO’s primarily came from the manufacturing jobs within its own company. This hurt the company overall and put a damper on keeping up with technological changes and competition as “Kodak avoided anything risky or innovative.” Second, when the company finally did add new blood to its management team things still didn’t look up. CEO Kay Whitmore was added in 1990 and changed the focus to “film based technology” such...
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...American Pop: Popular Culture Decade by Decade. Ed. Bob Bacthelor. Westport, CT: Greenwood Press 2009. 978-0-313- 34410-7. 4 vol. 1,604p. $375.00. Gr. 9-12. This four volume set gives students a broad and interdisciplinary overview of the many and varied aspects of pop culture across America from 1900 to the present. The volumes cover the following chronological periods: V 1. 1900-1929, V 2. 1930-1959, V 3. 1960-1989 and Vol. 4. 1990-Present. There is an Introduction for each volume focusing on the major issues during that period. There is a Timeline of events for the decade which gives extra oversight and content to the study of the period and an Overview of each dcade. Chapters focus on specific areas of pop culture (Advertising, Books, Entertainment, Fashion, Food Music and much more) supplemented with sidebars containing stories, photos, illustrations and Notable information. There are endnotes for each decade and a Resource Guide and Index. Volume 4 also contains a Cost of Products from 1900-2000, and an Appendix with Classroom Resources for teachers and students and a Cumulative Index. Students, teachers and the general reader will love sifting through the experiences of Americans as they easily follow the crazes, technological breakthroughs and the experiences of art, entertainment, sports and other cultural forces and events that influenced each generation. Reference– Popular Culture ...
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...International American University Department of Business The University Catalog and Student Handbook supplement this syllabus and are available through IAU Online as a digital soft copy. Please make sure that you review the University Catalog and Student Handbook so that you can be successful in this course. 4201 Wilshire Blvd., Suite #610 ♦ Los Angeles, CA 90010, CA, U.S.A. ♦ T: (323) 938-4428 ♦ F: (323) 938-4-4429 ♦ E: www.iau.la MKT 500C Marketing Management Syllabus Instructor Name: Instructor Phone: Instructor Email: Campus / Room: Mode: COURSE DETAILS Christopher Lloyd, MBA (310) 594-1023 clloyd@iau.la Main Campus – B Hybrid Term/Year: Days: Time: Start: End: Fall S2, 2015 Wednesdays 6:00pm - 10:00pm October 26, 2015 December 18, 2015 Christopher Lloyd earned his MBA with a concentration in Information Systems from California State University Long Beach in 2012. Professor Lloyd teaches as an adjunct professor for courses in management, marketing, business, information systems management, and computer information systems for undergraduate and graduate level courses. His responsibilities include teaching and mentoring undergraduate and graduate students, and attending conferences and symposiums addressing strategic management, digital marketing, and search engine optimization. Professor Lloyd's "learning through application" approach earns him high praise from his students. His genuine interest in their career advancement ...
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...Cover Sheet for FAHSS Undergraduate Course Outlines revised: November 9, 2015 (The first 5 pages are required to appear as the front pages of all FAHSS Course Syllabi. A full course syllabus may be attached following these pages or distributed as a separate document.) |Course Number/Course Title: |45-412 Canadian Federalism & 45-513 Federalism in Canada | |Department/AAU: |Political Science | |Semester: |Winter 2016 | |Course Instructor: |Dr. Cheryl Collier | |Classroom & Time: |Chrysler Hall North 1137 Fridays 10:00am-12:50pm | |Contact Information: |519-253-3000 ext. 2351 | |Phone & Email address: |ccollier@uwindsor.ca | |Office Location: |1141 Chrysler Hall North ...
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...What is Demography? Demography is the scientific study of human population, including its size, distribution, composition, and the factors that determine changes in its size, distribution, and composition. Objects: Dynamic VS Static Demographic Focuses 1. Size: the number of population in a given areas at a given time. 2. Distribution: population dispersion in geographic space at a given time. 3. Composition: the number of person in sex, age, and other “demographic” categories. 4. Population dynamics: birth, death, and migration. 5. Socioeconomic determinants and consequences of population change --- Population Study. Population Characteristics Population has three compositions (in terms of static): natural composition: by age and sex spatial composition: by province and by urban-rural areas social composition: by marital status, educational status, nationalities, working status, etc. Accordingly, population has three changes (in terms of dynamics): natural change: birth and death migration change: emigration and immigration social change: marriage and divorce, enrollment and drop out Population dynamics affects the population composition. Population composition can be expressed at a point of time, which was called time-point index; Population change can be expressed within duration of time, which was called period index. The Feature of Demography Demography is rarely found as an independent academic...
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...www.antiessays.com/free-essays/154307.html Starbucks was founded in 1971 by Jerry Baldwin, Zev Siegl and Gordon Bowker as a roaster and retailer of whole bean and ground coffee, tea and spices with a single store in Seattle’s Pike Place Market. In 1980 Zev Siegl sold out to pursue other ventures. By that time Starbucks was the largest roaster in Washington with six retail outlets (Anonymous, 2010). In 1981 the small coffee company caught the attention of Howard Schultz who joined Starbucks as director of retail operations and marketing. It was Howard’s concept to create a coffee house type "culture" based on the Italian model of espresso bars. He convinced the founders of Starbucks to test the coffeehouse concept in 1984 in downtown Seattle, where the first Starbucks Caffè Latte was served (Company, Starbucks Basic Timeline, 2010). From there, Starbucks began its initial growth outside of the Seattle area with the opening of stores in Chicago and Vancouver British Columbia followed by the opening of the first store outside North America in Japan in 1996, leading to its current status with over 16,000 stores in over 50 countries. Along the way, Starbucks created numerous opportunities for success starting with its offer of full health benefits to full- and part-time employees and then becoming the first privately owned U.S. company to offer a stock option program that includes part-time employees followed by an initial public offering (IPO), with common stock being traded...
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...Zealand Go “Beyond Profits”? In 1970, it was argued by Nobel Prize-winning economist, Milton Friedman, that the only social responsibility of business is to increase its profits (Friedman, 1970). Since Friedman expounded his widely acclaimed philosophy on the social responsibility of business, many experts in the area of business and social responsibility have retaliated with their own views on corporate social responsibility (CSR). One of these views is the idea that businesses should go beyond the classic economic paradigm, a-la Friedman, to carry out certain responsibilities to society such as ethical and philanthropic responsibilities (Carroll, 1991). In order to have a better understanding of one’s position on the CSR debate, this essay will specifically target the corporate social responsibilities of businesses within a general New Zealand context so that one might precisely answer the question “Should Businesses Today Operate beyond Profits”? “Responsible governance” in New Zealand (NZ) management is equivalent to the organization’s “environmental, social and risk management practices and the interests of its shareholders and increasingly wide stakeholders (Birchfield, 2011). The definition of responsible governance seems to be in favor of the CSR position as businesses in NZ are clearly obliged to more responsibilities other than Friedman’s ultimate profit-maximizing goal. However, a resent consensus in the business consulting and corporate analysis marketplace shows...
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...The world has become more and more competitive from the rapid development in recent decades. Some corporations have suffered from the failure of transformation, but some companies successfully overcame the challenge, and furthermore, dominated in their field and have had continuously expended until now. What makes them different are some crucial factors of business like strategy, structure of organization, leadership. Most of these play important roles during the development of enterprises and interact with each other. However, in a heavily competitive field, the key factor must be strategy. On the one hand, for huge corporations, strategy can not only guide the corporations on the correct track but also can even explore additional possibilities which bring up the positive effectiveness of development. On the other hand, for some immature companies, strategy is a suitable way to prevent disorder or disorganization, and it also helps them to define the location clearly in their field. The most importance feature of good strategy is: building up the core value of enterprise. Nowadays corporations face numerous issues of development which include human resources, supply chain, manufacturing and other relative fields. There are some external influences which keep changing the conditions of the environment. In the business field, globalization is a significant trend which has gradually become the most effective phenomenon and the most enormous challenge in the global market. This...
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...The strategy context and terminology explained based on Kellogg’s study case: * Mission: It defines what the company does, who it serves and how it serves. This is a formulated form of company`s goal, philosophy and characteristic. For Kellogg`s the quality was the key also the mission is to develop their product through the customers, consumers and communities. * Vision: This can be defined as a dynamic and compelling view at some point in the future. True the vision the company can see where it want to be and what Kellogg`s want to achieve in the future. Kellogg`s vision is ‘To enrich and delight the world through foods and brands that matter’ (Kelloggs). Regarding to our case study, Kellogg`s vision in India was to serve a bigger choice in the food industry and also apart of cereal they wanted to expand into snack and frozen foods in U.S. * Objectives: Kellogg`s objectives included such as support physical activity for the population, promote exercise, sponsor activities (studies). Kellogg became the main sponsor of swimming in Britain. Also they introduce food labelling which is providing an opportunity for the consumers to make decisions about the right balance of food. Kellogg is violently supporting but in the same it puts a lot of effort to protect their reputation. * Goals: Kellogg`s want to provide the consumers all over the world with simple and more suitable way of enjoying good health. * Core competencies: Core competence is important for any company...
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...Andre Ferguson English 120 September 30, 2014 Argumentative essay Promoting Sexual Education between Doctors, Parents, Schools, and Children as Early as Elementary School The debate over whether or not comprehensive sexual education ought to be schooled in faculties is not any less heated than it absolutely was once it 1st became a recent disputation within the 1960’s. Some argue that it shouldn't be schooled in the slightest degree, in or out of the house. What several area unit unaware of is that sexual education has been a significant ethical perplexity since the year 1892, once the National Education Association passed a resolution citing the necessity for “moral education within the schools” (Cornblatt). This hot-button issue has created notably slow progress over the course of history, mostly as a result of spiritual principles implementing political theory. Today, sexual education is obligatory publicly faculties in twenty two of fifty states within the U.S. as a result of very little advancement created within the administration of sexual education schemes, voters of the U.S. have unnoted a deeper underlying issue – which is, at what stage in adolescence is it necessary and most helpful for this difficult, life-long learning method to begin? Additionally due partially to the slow progress these programs have revamped time, some oldsters have even neglected to the touch upon the difficulty entirely. What’s a lot of, these continued failures to be proactive have...
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...as the Necessity group, including authors Hurst and McWilliams, believes that these industrially produced foods are necessary to feed the populace at a reasonable price, and without it, many people would go hungry. Another camp, which I shall refer to as the Choice group, including authors Pollan and Foer, believe that eating habits are a matter of personal choice, and it is not the accessibility of the foods that largely affects eating habits, but rather the education and motivation of the population. The last camp, which I shall refer to as the Fattening group, including authors Larson & Story and Freeman, believes that the accessibility of industrially produced foods has a negative impact on peoples' health, especially for the low-income. Understanding the health implications of highly accessible industrially produced foods can help guide policy making and personal choices to decrease obesity and food-related disease incidence in the United States. The Necessity camp, including authors Blake Hurst and James McWilliams, agree that highly accessible industrially produced foods are the way of the future and that they make feeding the nation a more attainable goal. Their argument relies on the assumption that without industrial produced foods, the current state of agriculture in America would not be able to supply enough food to meet the demand. This Necessity group argues that it is through technological advancement that food can become both cheaper to produce and healthier...
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...The Long-Term Effects of Binge Drinking on University Students Sociology Abstract Binge drinking on university campuses poses a concern for serious health issues and negative social implications. Education and awareness, about the non-gender specific short and long term effects associated with binge drinking, provides a mechanism for students to make informed decisions about the alcohol consumption levels they will indulge in. This report illustrates the risks associated with binge drinking and offers an info graphic for observation, and consideration by students that challenges them to stop and think before they engage in risky drinking behaviours. The information for this report is drawn from the research findings of studies carried out by a variety of academics and professionals. The objective is to alert or reiterate, to the entire university student population, the risks associated with binge drinking, and the hope is that students will be oriented toward making choices related to their optimal health and wellbeing and avoid binge drinking. For many students, relaxing after a difficult week of study and research is complemented by drugs and alcohol, and sometimes way too much of either or both. Evidence of imbibing plentifully can be witnessed on campus after wild nights, reminders of excess that lead binge-drinkers to unhealthy mornings and possibly to poor exam or paper results. The “What’s Your Cap?” initiative has presented...
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...and investment markets to operate internationally, largely as a result of deregulation and improved communications. It is the social, political and economic integration that comes with the increased flow of trade, people, capital, and ideas” (Steger). The purpose of this essay is to show how globalization has increased poverty and affected some countries and people’s lives. While many people argue that globalization has reduced poverty; others, has disagree because there are facts that show clearly how the rate of poverty has increased. According to Sachs, Professor of Health Policy and Management at Columbia University, poverty is the result of “low productivity per worker, which reflects poor health, lack of job-market skills, patchiness of infrastructure (roads, power plants, utility lines, shipping ports), and chronic malnutrition” (Sachs). In many countries, the economic situation is going from bad to worse. Poverty has been rising steadily “from 21% in 1984 to 40% in 2002” (Nissanke). Sachs said that every day more than 20 000 die of dire poverty, for want of food, safe drinking water, medicine or other essential needs. People earn by on “$1 a day or less and are overlooked by public services for health, education and infrastructure” (Sachs). Globalization has not always effective at reducing poverty because of the increased crime rate, terrorist attacks, and inequalities in economic distributions that will be explain...
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...Loyalty 5 Buzz Marketing 5 The Internet 5 Technology 6 Sexualisation of Children 7 Case Studies 8 Jours Après Lunes 8 Pink 9 Conclusion: What can we do? 10 Bibliography 11 Introduction: What is Unethical Marketing? Unethical marketing is a complex topic. Whether practices are considered ethical or not can be openly discussed and examined. It is not until we have a clear understanding of what ethics is that we can begin to examine the unethical side of marketing. Ethics is known as the study and the philosophy of human behaviour, with an emphasis on the determination of right and wrong. For a marketer it refers to rules, such as standards and principles, and the significances of marketing decisions (Ferrell, 2005). Ethical marketing can be defined as “practices that emphasize transparent, trustworthy, and responsible personal and organizational marketing policies and actions that exhibit integrity as well as fairness to consumers and other stakeholders” (Murphy, Laczniak, Bowie and Klein, 2005). If ethical marketing seeks to promote honesty, equality and responsibility, therefore unethical marketing endorses a dishonest, deceptive and irresponsible approach. There is no list of right or wrong advertising rules, as it is based on subjective judgement, but merely guidelines which all marketers should follow, nonetheless not all abide to these procedures. In this essay I will discuss; why and how children are targeted by unethical marketing in today’s society...
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