Question 1
Nature of business-Healthy lifestyle product
Product lines:- 1) OSIM provides consumers with a wide range of items consisting of eye, hand, foot, and body massagers in its Massage and Relax product line. * Healthy Lifestyle
Products include massage chairs, massage mattresses, personal home saunas, slimming belts and fitness equipment, which cater to the needs of an increasingly affluent society to provide customers with relaxation techniques and luxurious comfort. * Health Care
Foot reflexology rollers, pulse massagers, hand-held massagers, eye massagers, massaging hairbrushes, hot and cold gel packs, mechanical rotary toothbrushes and hearing aids fall under healthcare products. * Health Check
The Group markets a range of diagnostic equipment like blood pressure monitors, pedometers, electronic weight and height measuring machines, digital thermometers and ear scan thermometers. OSIM also plans to market posters, literature, music compact discs and tapes on the theme of health and healthy living to provide a total health experience to customers.
Question 2
Vission-The global leader in healthy lifestyle products.
Mission-Bringing healthy lifestyle to you.
Question 3
Question 4 Porter’s Theory | Factors elements that impact the company profit | Action could be take | Threat of new competition | 1) Natural barriers to entry in the global home health care industry include the need for capital investment, human resources, and technology and the importance of economies of scale. It also includes the role of contracting costs avoided by a close relationship between the vendor and its client, which in turn is related to the avoidance of opportunistic behaviour by either party. | | Threat of substitute product or services | | | Intensity of competitive rivalry | | | Bargaining power of customer | | | Bargaining