...1. Company review |Warid Telecom | |[pic] | |TYPE |Private | |FOUNDED |2004 | |HEAD QUATERS |301-Dhabi Tower, Hamdan Street, Post Box 44222, Abu Dhabi, United Arab Emirates | |KEY PEOPLE |Sheikh Nahayan Mabarak Al Nahayan, Chairman | | |Mr. Bashir A. Tahir, CEO Abu Dhabi Group & Warid International | |INDUSTRY |Telecommunication | |PRODUCTS |Telephony | |WEBSITE |www.wridtel.com | Warid Telecom International is an Abu Dhabi based mobile telecommunication firm providing telephony services in Bangladesh and Pakistan. 2. Executive summary Warid is preparing to launch a new product, the Light, Warid modem and supportive...
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...Operations Qiyuan Sun According to the annual report of T-Mobile in 2013, Cash provided by operating activities was $3.5 billion for the year ended December 31, 2013, compared to $3.9 billion for the same period in 2012. The decrease in cash flow provided by operating activities was driven by several factors. Selected Operational Data of T-Mobile from 2009-2013 Investor.t-mobile.com,. 2015. 'T-Mobile, Annual Report, 2013'. http://investor.t-mobile.com/Cache/1500059458.PDF?Y=&O=PDF&D=&fid=1500059458&T=&iid=4091145. The operating income, exclusive of non-cash items such as impairment charges and depreciation and amortization, declined compared to the same period in the prior year primarily as a result of decreases in branded postpaid revenues. Net changes in working capital decreased slightly due to increases in EIP receivables, offset in part by increases in accounts payable and accrued liabilities due in part to timing of vendor payments. Investor.t-mobile.com,. 2015. 'T-Mobile, Annual Report, 2013'.http://investor.t-mobile.com/Cache/1500059458.PDF?Y=&O=PDF&D=&fid=1500059458&T=&iid=4091145. Cash provided by operating activities was $3.9 billion for the year ended December 31, 2012, compared to $5.0 billion for the year ended December 31, 2011. The decrease in cash flow provided by operating activities in 2012 was driven by several factors. T-Mobile made payments of $193 million primarily for employee-related expenses as a result...
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...but deliver a high level of value to the user. In addition, World Page Cellular seeks to promote the highest levels of customer service. World Page Cellular works to educate users about communication tools believing that informed pragmatic consumers will find value in World Page Cellular. World Page Cellular is dedicated to making communication products and services easy to understand allowing users to remain in control of their World Page Cellular experience. Finally World Page Cellular recognizes that that their interactions with society reflect their character as an organization and pledge to have those interactions to embody those characteristics they claim to possess. World Page Cellular, a vendor of prepaid wireless services in the United States, offers affordable prepaid services without borders. World Page offers maximum freedom through the avenue of choice, which most carriers do not offer customers. World Page Cellular plans to become the leading no-contract wireless service provider in South Florida providing the ultimate in customer satisfaction and service. World Page Cellular’s quest to seize market share comes with an emphasis on targeting those of international descent. Whether consumers are from European descent or Caribbean descent, the goal of World Page is to provide those individuals with the best wireless service possible allowing them to touch base with family and friends from their home countries. These individuals make up more than two-thirds of the South...
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...mobile virtual network operator (MVNO) in November 1999. The company leased network space from Deutsche Telekom instead of investing in and running a network in-house. However, the company did not succeed in Singapore. Virgin Mobile and Singapore Telecommunications entered into a joint venture but it only reached less than 30,000 subscribers after its launch in October 2001. One of the reasons for its failure is that the market had been too saturated to sustain a new entrant. Another reason is that the company’s positioning as the hip and trendy brand did not appeal to the Singapore market. In 2002, it launched a wireless phone service in the U.S. It was one of the first companies in the country to offer prepaid cellular service. Virgin Mobile was the first prepaid-only provider in the U.S. Virgin Mobile USA had a joint venture with Sprint, one of the countries big carriers. The company’s services were hosted on Sprint’s PCS network wherein Virgin Mobile would purchase minutes from Sprint. In 2004, they came up with “Chrismahanukwanzakah” which was a fictional holiday used in an advertising campaign aired during the Christmas season....
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... In order to achieve their goals, the company has to come up with a competitive pricing strategy to attract and retain customers in an already mature market. Recommended course of action Despite a mature US market, the cellular service industry has a market penetration of only about 15% in the segment comprising of users aged between 15 and 19 years. This segment is characterized by inconsistent cell phone usage, low credit ratings and usage pattern different from the typical businessperson. Hence, Virgin Mobile USA is looking to penetrate this segment and create brand loyalty through attractive pricing and additional feature in mobile entertainment. Based on our analysis, we recommend the following: 1. Aim for the non-contractual prepaid segment with a new pricing structure: Virgin Mobile USA should look to price at 20-30 cents per minute. 2. Increase the off peak hours: The company could extend the off-peak hours by 2 hours, starting at 7pm instead of 9pm. 3. Lowering of Acquisition Cost (AC): Virgin Mobile USA should keep its AC around $130 by passing on a part of the handset cost to the customers. Rationale for Recommendation We can see from Exhibits 1 & 2 that if Virgin Mobile opted for a contractual service plan with rates at par with industry average the Customer Life Time Value (LTV) will be considerably high. However, the pricing will act as a big deterrent in attracting new customers. The national players might be quick in introducing features similar...
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