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Preparing to Conduct Business Research: Part 4

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Preparing to conduct Business Research 4
Veronica Davis

Leslie Franklin

Kathy Santiago

University of Phoenix
Business Research
RES/351
Philip Ingraham
January 3, 2013
Introduction
This paper will address the following questions as it pertains to data analysis approach and quantitative and qualitative result reporting for BP. “How will you have access to the population to be sampled or interviewed? What are the instruments you will use to collect data or qualitative information? What is the appropriate sampling method? What sampling frame will be used? What is the appropriate sampling size? How will the sample size be determined? Which qualitative methods will be used and why? Which statistical tests will be used and why? How will the results and insights be displayed? What conclusions should be made if the hypothesis is found to be correct or if it is incorrect?” (University of Phoenix, 2014) The paper will also “discuss the timing and resources required to conduct this research effort and how you will use the insights developed from the study to influence an improvement in the business process or attempt further research”. (University of Phoenix, 2014)
Access to the Population
BP has access to a large population. With the thousands of employees to the hundreds of franchise owners, BP will be able to conduct a wide variety of surveys, interviews, and focus groups. The participants will have the benefits of the study explained to them, have their rights and protections explained to them, and the conductors of the research will obtain consent (Cooper, 2014, p. 56). Participants will also be assured no physical harm, discomfort, pain, embarrassment, or loss of privacy (Cooper, 2014, p. 56). Customers that enter the gas stations will be asked to fill out surveys and in doing so will be entered into a drawing for free gas. BP will also

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