...that the most profitable retail shopping day before Christmas is the Friday after Thanksgiving. It’s often called Black Friday, because it’s the day retailers move out of the red and into the black on their income statements. But not anymore . . . Cyber Monday is quickly replacing Black Friday as the big shopping day. Cyber Monday occurs on the Monday after Black Friday weekend. Cyber Monday is the day when consumers go back to work and shop on the Internet for products they found on Black Friday on retail shelves. Almost 80 percent of online retailers state that sales significantly increased on Cyber Monday last year. And, yes, we are talking about people being at work and shopping for Christmas gifts. According to a BIG research/shop.org survey of 7,200 consumers, 37 percent stated that they have used or will use the Internet at work to shop for gifts online. While that creates a problem for productivity in the workplace, online retailers are redefining their business models to take advantage of Cyber Monday. Ice.com, an online jewelry retailer, sees this as a new business dimension, so much so that it’s offering free shipping and a gift-with-purchase promotion for everyone ordering products on Cyber Monday. According to Pinny Ginwisch, Ice.com founder and executive vice president of marketing, “The results are unbelievable.” Ice.com expects 400,000 to 600,000 visitors on Cyber Monday, almost double the usual traffic. Like all online businesses, Ice.com recognizes that...
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...The Marketing Environment 7 Marketing and its relationship with other functional areas of business 8 RESEARCH AND DEVELOPMENT 8 Human Resource 8 Customer service 9 Planning 9 Goals and Objectives 9 Planning Gap 9 Ethics in Marketing 10 Market Research 10 Research methods & Data Mining 10 Market Research Process 11 Consumer Behavior 11 B2C vs. B2B 11 Marketing to B2B 11 Marketing to B2C 11 Consumer Decision Making Process 12 Factors Affecting B2C and B2B consumer behavior 12 Market Segmentation 12 Market Segmentation Concepts 12 Behavioral 12 Demographic 12 Geographic 12 PRODUCT 13 o Core product 13 o Actual product 13 o Augmented product 13 Product life cycle 13 o Introduction Stage 13 o Growth Stage 13 o Maturity Stage 13 o Decline Stage 14 BSC model 14 Services Marketing 14 Price determination and Pricing Strategies 14 Supply 14 Demand 15 Competition 15 Objectives and Strategies 15 o Price skimming 15 o Price penetration 15 Distribution channel 16 Logistical arm 16 Marketing arm 17 Length and width 17 Direct and indirect 17 o Direct channels 17 o Indirect channel 17 Verbal & Horizontal channel conflict 17 Verbal channel 17 Horizontal channel 17 Promotion 18 Communication process and tools 18 The five communication tools are: 18 Push vs pull 19 Push strategy 19 Pull strategy 19 Personal selling and global markets 19 Promotion...
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...an organization's customers place a greater value on than similar offerings from a competitor. Unfortunately, competitive advantages are typically temporary because competitors often seek ways to duplicate the competitive advantage. In turn, organizations must develop a strategy based on a new competitive advantage. When an organization is the first to market with a competitive advantage, it gains a first-mover advantage. The first-mover advantage occurs when an organization can significantly impact its market share by being first to market with a competitive advantage. FedEx created a first-mover advantage by creating its customer self-service software, which allows people and organizations to request parcel pickups, print mailing slips, and track parcels online. Other parcel delivery companies quickly began creating their own online services. Today, customer self-service on the Internet is a standard for doing business in the parcel delivery business. Page 14 As organizations develop their competitive advantages, they must pay close attention to their competition through environmental scanning. Environmental scanning is the acquisition and analysis of events and trends in the environment external to an organization. Information technology has the opportunity to play an important role in environmental scanning. Frito-Lay, a premier provider of snack foods such as Cracker Jacks and Cheetos, does not just send its representatives into grocery stores to stock shelves; they carry...
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...[pic] NAME: SHARON HUTCHINSON MODULE#: 01- MARKETING (G) NUMBER: RDIHCBF002G DATE SUBMITTED: 30/10/2009 TUTOR: MS. PAULA REILLY TABLE OF CONTENT 1. Introduction 3 2. Concepts and Process of Marketing a. Alternative definitions of Marketing 4 b. Main characteristics of a Marketing Oriented Organization 4 –5 c. Selling Concept with Marketing Concept which describe McDonalds 6 d. Benefits of implementing a Marketing Approach to McDonalds 6 – 7 3. Segmentation, Targeting and Positioning a. Two Marco and one Micro to marketing undertaking by McDonalds 7 – 8 b. What is Segmentation and Three criteria for McDonalds 8 c. The Target Market of McDonalds 8 - 9 d. What is buyer Behavior and benefit to McDonalds 9 4. Marketing Mix a. Analyses how McDonalds gain competitive advantage through 9 -10 their products b. Distribution Strategy used by McDonalds 10 c. Explain how prices set by McDonalds reflect their objectives and 10 - 11 marketing condition d. Methods McDonalds used to promote their products/services and how 11 effective they are. 5. Marketing Segments and Contexts a. Choose one McDonalds product and devices two marketing mixes 12 for the product b. Difference between marketing to organization rather than consumers 12 - 13 c. Explain how and why International Marketing differs from 14 - 15 Domestic Marketing for McDonalds 6. Bibliography...
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...Management Market and Nonmarket Environments Any Issues or Changes That Happen in One of These Environments Can Directly Cause Change to the Other. Since Both of These Are so Closely Related and to a Great Importance for a Firm In: Business and Management Market and Nonmarket Environments Any Issues or Changes That Happen in One of These Environments Can Directly Cause Change to the Other. Since Both of These Are so Closely Related and to a Great Importance for a Firm Canadian Business Environment Market and Nonmarket Environments Any issues or changes that happen in one of these environments can directly cause change to the other. Since both of these are so closely related and to a great importance for a firm to run successfully, they have put more focus on managing both aspects of the company. The interrelationship between the market and nonmarket environment is heavily based on the role of management. Since a firm will operate in both the market and nonmarket environments, managers are there to measure the impact one has on the other. The issues found in the nonmarket environment are directly related to the market environment of the firm. The nonmarket environment is a little more difficult to control than the market environment, but each firm is aware of the importance of running sufficiently in both aspects in order to be successful. As shown in figure 1-1 (Baron p. 3), the relationship that the nonmarket and market environment has. Market environment determines...
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...project it covers all the aspects of activities of ACBT organization with regarding for the move for the new market.via this project reader can understand wt kind analysis and to be made in entering to a new market and how it would be done. And also the reader can know the importance of market orientation as well the distribution arrangements for a service organization in a new market. mean time reader can understand the promotional activities ,pricing methods using relevant strategy and the marketing mixes ,extended marketing mixes with regarding ACBT to Jaffna market. on the other hand via this project reader can have a better understand of market segmentation and target marketing. also the steps to enter into foreign country via other institutions or universities and more over the reader can get a idea of foreign market and domestic market variations. and the last reader can be able to make sure the difference of business to business marketing rather than consumer marketing. Contents 1.0 Various elements of marketing process 6 1.1 Situation analysis 6 1.1.2 SWOT analysis 7 1.1.3 PEST analysis 11 1.2 Marketing strategy 14 1.3 Marketing mix decisions 16 1.3.1 Product /service 16 1.3.2 Price 16 1.3.3 Place 17 1.3.4 Promotions 17 1.4 Implementation and control 18 2.0 Market orientation 19 2.1.1 Benefits of market orientation for ACBT 20 2.1.2 Cost of market orientation 21 3.0 Courses offered...
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...survive the business competition, its needs an upgrade technologic on the entire system. The Café has as an advantage to be the first coffee business on the neighborhood. The café have also a wide variety of options available at the menu. But now the situation is changing the competitors are arriving with technologically advanced, and with wholesale coffee business in the market. To move the Broadway Café into the current century we need to upgrade its business perform with the information systems. New technology and competitive advantage strategy will conduct future decisions to maintain and bring new costumers to the Cafe. Through the IT and a good management the Broadway Café will have capacity to reach a competitive advantage over its adversary. It will enables the Broadway Café to create better price for its customers and superior income for it self, by delivering the equal products as a competitor but with lower cost, and by delivering unique variety of menu that exceed advantage those competing products. The Broadway Café will make every effort to maximize its profits, and enlarge the market share. The Broadway café will take advantage on Network, Telecommunications, and Wireless Computing. By utilizing M-coupons, offering free Wi –Fi to the customers. The Broadway café will also maximize the costumer relationship reaching virtual customers using Second Life 3D Internet and You Tube. Thus, the Broadway Café, will utilize outsourcing IT, the Broadway...
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...in the e-commerce sector and has been for many years. In order to stay relevant in an ever-expanding market, Amazon.com has to continue to evolve. A. EXECUTIVE SUMMARY 1. Amazon.com wants to expand to keep up with the growing online marketplace. Their goal is to expand the product selection while controlling costs. They have two options to choose from to continue expanding their business one is to expand their business in online auctions. Because of the continued need for an intermediary in these types of transactions, Amazon.com would be able to market this additional service to both its current customer base, through the use of personalized emails, and to new customers through a general advertising campaign, including television and print ads. There second option was to develop and implement a business-to-business (B2B) exchange for suppliers, manufacturers, distributors, and retailers to use. Because the largest percentage of e-commerce sales resulted from transactions conducted on 13213 exchanges, this opened up a large potential market for Amazon.com to expand into. 2. My solution is to create the B2B exchanges, as it seems the most likely to provide the kind of expansion that Amazon.com is looking for while still keeping true to its goals and keeping their costs in control with their bottom line. The benefits of this would be that Amazon.com could easily market this service to its large number o affiliates and partners that it conducted business with and Amazon...
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...Standardization and Grading 5. The social process that directs an economy’s flow of goods and services is: > a. Macro-marketing b. Magnum-marketing c. Micro-marketing d. Magic-marketing 6. In a Planned economic system: > a. People in government decide who makes what goods b. Business people decide who will make the goods c. Consumers decide what goods will be made d. Business and Consumers decide what goods will be desired and therefore made 7. Effective marketing solves problems of: a. Discrepancies of Quantity b. Discrepancies of Assortment c. Spatial Separation > d. All of the above 8. Those opposed to globalization of markets continue to protest at meetings of: a. NAFTA b. EU c. GATT > d. WTO 9. Marketing activities are criticized because: a. “New” products are often not really new b. Promoting unsafe products c. Deceptive advertising > d. All of the above 10. The evolutionary stage in which business could sell all it could produce is: a. Marketing department era > b. Production era c. Sales era d. Marketing company era 11. Which of the following...
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...E COMMERCE * Define e-commerce? What are the benefits of using e-commerce? The term ‘electronic commerce’ has evolved from electronic shopping, to imply all aspects of business and market processes enabled by the Internet and World Wide Web technologies. DEFINITION- Sharing business information, maintaining business relationships and conducting business transactions using computers connected to a telecommunication network is called E-Commerce. OR The exchange or buying and selling of commodities on a large scale involving transportation from place to place is known as commerce. When all this is done electronically, it is known as “e-commerce”. According to Philip Kotler: E-commerce can be defined as a general term for buying and selling process that is supported by electronic means. Electronic commerce, also known as e-business, a term for all kinds of business that are established electronically especially over the Internet. This includes both electronic sale (internet shops) and B2B transactions, i.e. business between two companies. It is any online transaction of buying and selling where business is done via Electronic Data Interchange (EDI). E-Commerce can be defined from different perspectives – 1. Communications perspective, 2. Business process perspective, 3. Service perspective and 4. Online perspective. E-commerce from communication perspective is the delivery of information, products or services, or payments via telephone lines, computer networks...
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...STUDIES The Antitrust Economics of Two-sided Markets David S. Evans Related Publication 02-13 September 2002 David Evans is Senior Vice President, NERA Economic Consulting. The author is extremely grateful to Howard Chang, George Priest, Jean-Charles Rochet, Richard Schmalensee, and Jean Tirole for many helpful comments and suggestions and Irina Danilkina, Anne Layne-Farrar, Daniel Garcia Swartz, Bryan Martin-Keating, Nese Nasif, and Bernard Reddy for their many contributions to the research upon which article is based. The author has worked for a number of companies in the two-sided markets discussed in this paper including Bloomberg, Microsoft, and Visa. © David S. Evans 2002. Abstract “Two-sided” markets have two different groups of customers that businesses have to get on board to succeed—there is a “chicken-and-egg” problem that needs to be solved. These industries range from dating clubs (men and women), to video game consoles (game developers and users), to credit cards (cardholders and merchants), and to operating system software (application developers and users). They include some of the most important industries in the economy. Two-sided firms behave in ways that seem surprising from the vantage point of traditional industries, but in ways that seem like plain common sense once one understands the business problems they must solve. Prices do not and prices cannot follow marginal costs in each side of the market. Price levels, price structures, and investment...
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...ALBERT OLUMORIN Student No: 15020231 MODULE: MANAGEMENT PRINCIPLES MG6111 ASSIGNMENT 1 Table of Contents 1.1 INTRODUCTION 1 1.1.1 An Overview of Paddy Power 1 2.1 MACRO (IPESTEL) 2 2.1.1 International 2 2.1.1a Expansion into Australia 2 2.1.1b Business-to-Business (B2B) Venture 3 2.1.2 Political/Legal 3 2.1.2a Offensive Ad 3 2.1.2b Under-age Bet 4 2.1.2c Rob Keane’s Lawsuit 4 2.1.3 Economical 5 2.1.3a Global Economic Downturn 5 2.1.3b Foreign Exchange Rate 5 2.1.4 Socio-Culture 5 2.1.4.a Responsible Gambling 5 2.1.4b Sports and Social 6 2.1.4c Health and Safety Policy 6 2.1.4d Publicity stunts 6 2.1.5 Technology 7 2.1.5a Mobile Betting 7 2.1.5b Acquisition Cayetano 8 2.1.5c Marketing Strategy 8 2.1.6 Environmental 8 3.1 MICRO (THE COMPITITIVE ENVIRONMENT) 8 3.1.1 Supplier 8 3.1.2 Buyers 9 3.1.2 Competitors 9 4.1 Cultures and Globalization 11 5.1 Conclusions 11 Appendix 12 Works Cited 13 THE INTERNAL AND EXTERNAL BUSINESS ENVIRONMENT OF PADDY POWER 1.1 INTRODUCTION Paddy Power, Irelands biggest, most successful bookmaker is an international betting and gaming group. Since 2012, an estimate of €5 billion what of bets have been placed by Irish online gamblers alone (Duffy, 2015). In this case study, we will focus our environmental analysis on the bookmaking industry and Paddy Power in particular. This will include the internal, external analysis and how international management has affected the company. Why Paddy Power? The company...
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...marketer’s ability to comprehend and align business practices with the need of the consumer and business simultaneously. Strategies present challenges whether domestic or international markets are the emphasis. The ability to set customary prices, have market presence, encouraging advertisements and publicity, understand the competition, develop accurate communication, a complete SWOT analysis including domestic and international markets, and customizing the target market, present boundless opportunity that consumers appreciate and market recognition. At each stage of strategy implementation, the prospect for marketers to research and comprehend the select target markets yields a profit scenario. As Kudler Fine Foods establishes the company’s presence in Italy, the home market and France, signifying the secondary market, it is essential to create strategies concerning logistics from a business perspective rather than an industry adapted or suggested alternative. It is imperative that Kudler Fine Foods marketing agents such as intermediaries are advised of the product and able to communicate successfully in each demographic. Kudler Fine Foods use of intermediaries suggests that entering international markets allows “superior efficiency in making goods widely available and accessible to target markets” (Kotler & Keller, 2007, p. 242). Kudler Fine Foods is a company that represents industries ranging from wine consumption to specialty stores. The marketing channel provides...
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...2006. Philip Hess is a Chief Commercial Officer of SENZ Umbrellas, Dutch company. He was concerned about a marketing strategy for a newly designed storm umbrella. Two others founders are Gerwin Hoogendoorn and Gerard Kool. During their meeting they had reached agreement about pricing and product strategies, but they still couldn’t find the golden medium in distribution and promotion issues. There was two approaches : working closely with established umbrella companies or establishing their own brand. Formation of a company: In 2004 Gerwin Hoogendoorn as a student had an idea about improving classic umbrella so it didn’t collapse in stormy weather. He contacted an Impliva Company to work out his project. It was a surprise for him, but the company was not interested. He didn’t give up and he worked on project to turn his prototype into a marketable product. In the end of the year he decided to set up a company through which to market his new umbrella. Thanks to Merijin Wegdam’s advices he thought about running a company with three founders – he would stay concentrated on design, but he will find marketing specialist and general manager to help him run the company. He found them in his close environment – Philip Hess and Gerard Kool, his friends. During students day, Hoogendoorn had worked as a designer, as a very creative person he became Chief Creative Officer. Hess had gained then commercial experience by working for a furniture company. Due to that he became Chief Commercial...
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...to: 1. Define e-marketplaces and list their components. 2. List the major types of e-marketplaces and describe their features. 3. Describe the various types of EC intermediaries and their roles. 4. Describe electronic catalogs, shopping carts, and search engines. 5. Describe the major types of auctions and list their characteristics. 6. Discuss the benefits, limitations, and impacts of auctions. 7. Describe bartering and negotiating online. 8. Define m-commerce and explain its role as a market mechanism. 9. Discuss competition in the digital economy. 10. Describe the impact of e-marketplaces on organizations and industries. CHAPTER Content How Blue Nile Inc. Is Changing the Jewelry Industry 2.1 E-Marketplaces 2.2 Types of E-Marketplaces: From Storefronts to Portals 2.3 Transactions, Intermediation, and Processes in E-Commerce 2.4 Electronic Catalogs and Other Market Mechanisms 2.5 Auctions as EC Market Mechanisms 2.6 Bartering and Negotiating Online 2.7 E-Commerce in the Wireless Environment: M-Commerce and L-Commerce 2.8 Competition in the Digital Economy and Its Impact on Industries 2.9 Impacts of EC on Business Processes and Organizations Managerial Issues Real-World Case: Wal-Mart Leads RFID Adoption Appendix 2A: Build-to-Order Production ISBN: 0-558-13856-X 42 Electronic Commerce 2008: A Managerial Perspective, by Efraim Turban, David King, Judy McKay, Peter Marshall, Jae Lee, and Dennis Viehland. Published by Prentice Hall. Copyright © 2008 by Pearson Education...
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