...modernize the American air-trafficcontrol system, this is, in large part,what they are referring to. Whenever a plane takes off, the basic data about the flight—the type of plane, the radar I.D. number, the requested altitude, the desLoo king for method in the mess. tination—are printed out on a stiff piece of paper, perhaps one and a half by six BY MALCOLM GLADWELL and a half inches,known as a flight strip. And as the plane passes through each sector of the airspace the controller jots down, using a kind of shorthand, everything new that is happening to the plane—its speed, say, and where it’s heading, clearances from ground control, holding instructions,comments on the pilot. It’s a method that dates back to the days before radar, and it drives critics of the air-traffic-control system crazy. Why, in this day and age, are planes being handled like breakfast orders in a roadside diner? This is one of the great puzzles of the modern workplace.Computer technology was supposed to replace paper. But that hasn’t happened. Every country in the Western world uses more paper today, on a per-capita basis, than it did ten years ago.The consumption of uncoated freesheet paper, for instance—the most common kind of office paper—rose almost fifteen per cent in the United States between 1995 and 2000. This is generally taken as evidence of how hard it is to eradicate old, wasteful habits and of how stubbornly resistant we are to the efficiencies offered by computerization. A number of cognitive psychologists...
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...This is great sight! I love the scenes the nature has created today. Let me share it with you! The falling water droplets make the air cool and environment calm. When it starts raining slowly every one rushes to safe place to save them. Women rush to roof to take their cloth down to save from getting wet. Small children gets excited. You can easily see them jumping and trying to come out to take a feel of rain. Have you watched the scene on roads when it starts raining. … ha ha its funny scene. Some people try to escape by running/ some try to take shelter under other’s roof / some take bag or books magazines on their head and try to escape. But this is all when it is weak rain. … but when it is heavy rain one has no way. Even umbrellas are insufficient. The heavy lightning with thunderous sound….. God save us! Prays the poor in his hut. Every one comes out on window and peeps out side scene. If you have a field in front you will hear songs of frog. Have u seen them when they speak/ their vocal sac. This seems like a baloon. The old ponders the rain scene and remembers his child hood and young days. He never forgets to guard his grand children waiting to jump in rain. Still u see the eager ness of children if they could have been permitted to take a bath. What is more that when it rains with heavy wind. U shut your door and window. And still manage to peep out side! …Ha ha ha !… Hands off to God ….on this beautiful scene creation. How beautiful is the scene...
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...A Summary of “The Umbrella Man” The narrator was a 12-year-old girl. She learned a lesson that we shouldn’t trust the appearances when judging someone. It was raining heavily in the evening when the girl and her mother got out on the street and was about to go home, but they had no umbrella and couldn’t find a vacant taxi. Just then, an old man came to ask for a favor. The mother was very suspicious and acted arrogantly, about which the girl felt embarrassed. The old man explained that every day he went for a long walk and summoned a taxi home because his legs were very painful. He had left his wallet at home and wanted his 20-pounds-worth silk umbrella in exchange for one pound. The mother tended to agree with the deal, for the old man was so polite, well-spoken, well-dressed, and was careless about money. But she noticed that her daughter was telling her not to take advantage of the old tired man by a frosty-nosed look. Although the mother proposed to offer one pound in exchange for nothing, the man insisted to give the umbrella to them. The mother praised him as a real gentleman, and told the girl not to rush to judge a person by his appearance. However, later on they saw the man crossing the street with a terrific hurry and decided to follow him to find out the truth. The man made many turns and finally got into a pub. They watched that he went towards the bar and paid one pound for a treble whiskey, from which they thought the unfair deal was very ridiculous. ...
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...The purpose of this report is to evaluate the proposal for Brolly Can which is written for an academic purpose. Brolly Can is a product that dries wet umbrellas without causing a wet mess. The proposal identified the problems arising from the conventional way of handling a wet umbrella when entering indoor. The proposed solution, Brolly Can, is able to solve the identified problems by being a reusable system that will absorb the rain water from the wet umbrella. The proposal will be evaluated based on two criteria. Firstly, the organisation of the flow of information must be logical and coherent. Secondly, the use of the English language must be proficient. The flow of information is not organised as there is no paragraphing. The benefits of using Brolly Can is mentioned before introducing the product in the second half of the passage. There was also no proper explaination about the process behind how the product solves the problem identified. The ending of the proposal is abrupt without going through how can the proposal be implemented and what are the cost involved. The proposal also contains some grammer issues. The first word of the proposal should start with “The fundamental...”. In line 6-9 and 13-16, the sentences are too long. In line 3 to 4, there is redundant repitition of wet floors and cleaning problems, “from … problems” should be omitted. In the proposal there is a mixed up between the use of “product” and “system”, which Brolly Can should be a product. In...
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...Introduction The umbrella market in India is extremely vibrant (Gulati & Jain, 2010). Umbrellas are commonly, as well as, extensively utilized in India to protect against rain and sun. The drastic growth in India’s population, changes in climatic conditions and social outlook, as well as an increasing income has led to an increased demand for umbrellas. The most common types of umbrellas in the Indian market are the straight (ordinary), as well as, folding umbrellas that are utilized by children, gents, and ladies. The intensity of the market in India is what made my company (Umbswift Company) to explore the Indian Umbrella market. However, entry into this market does not go without competition from large and established umbrella sellers in India. Competition There are numerous umbrella sellers and manufacturers in India. These sellers and manufacturers pose a significant threat of competition to any individual or company intending to enter in this market. Among the sellers in India include, Delhi Tripal House, Minitec Systems, Anchor Umbrella and Awning, Bamotra Industries and many other small and large industries (Roy, 2012). Nonetheless, Delhi Tripal House poses the greatest threat of competition since it manufactures umbrellas of different types which it exports and sells directly to consumers without the use of middle men. Other industries do not sell directly to consumers. External competition may not be a key threat owing to the numerous companies that sell umbrellas in India...
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...------------------------------------------------- Analytical Essay – Number 40 ‘’When she picked up the receiver, Melissa realised she didn't know Simon's number. She always just scrolled down to his name on her mobile.’’ This is how the narrator of Sarah Butler’s short story ‘’Number 40’’ describes Melissa’s loss of memory, which is chasing her throughout the story. The numerous attempts to fantasise her away from her lonely invisible everyday life culminate in the end, and she has to face the reality. These are some of the difficulties we are dealing with in the short story, through the actions and thoughts of the Melissa. The story is told through a third person limited narrator, who follows Melissa throughout the story. The narrator describes the story through Melissa point of view, and we get an insight of what she thinks and feels, though it’s told in third person: ‘’Melissa watched his face. His jaw moved in a chewing motion and she wondered if he ground his teeth in his sleep. He turned to her, lips pursed.’’ (p. 2, l. 106-108). Because of Melissa’s memory loss and strange behaviour, the narrator becomes unreliable. As a reader, we don’t get any other information than from Melissa, and it’s difficult to assess whether it corresponds to the reality. Through the confusing point of view, the reader creates it’s own interpretation of the story. The main character in the short story is Melissa, which seems very anxious and unbalanced. She is very confused about...
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...17. Disruptive Innovation by Clayton M. Christensen. How to cite in your report. A disruptive technology or disruptive innovation is an innovation that helps create a new market and value network, and eventually goes on to disrupt an existing market and value network. The term is used in business and technology literature to describe innovations that improve a product or service in ways that the market does not expect. Although the term disruptive technology is widely used, disruptive innovation seems a more appropriate term in many contexts since few technologies are intrinsically disruptive; rather, it is the business model that the technology enables that creates the disruptive impact. Chapter Table of Contents 17Disruptive Innovation 17.1 Introduction 17.2 The Disruptive Innovation Model 17.2.1 Disruption at Work: How Minimills Upended Integrated Steel Companies 17.2.2 The Role of Sustaining Innovation in Generating Growth 17.2.3 Disruption Is a Relative Term 17.2.4 A Disruptive Business Model Is a Valuable Corporate Asset 17.3 Two Types of Disruption 17.3.1 New-Market Disruptions 17.3.2 Low-End Disruptions 17.4 Shaping Ideas to Become Disruptive: Three Litmus Tests 17.4.1 Could Xerox Disrupt Hewlett-Packard? 17.4.2 Conditions for Growth in Air Conditioners 17.5 Afterword 17.6 Acknowledgements 17.7 Appendix: A Brief Description of the Disruptive Strategies of the Firms in Figure 4 17.8 Commentary by Donald A. Norman 17.8.1 The theory is easy to...
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