...Kudler Fine Foods Product The mission of Kudler Fine Foods is to serve the customers with the different type of premium food, wine and the associated stuff in a consumer friendly environment (University of Phoenix, 2008). Strategic policy of KFF focuses on expansion of business and loyal customer base. This will be achieved through high-margin services. For these plans, UAE seems like a good option. This concise marketing plan will explain six factors; market needs and growth opportunities, SWOT analysis, market competition, service offering, service identification and justification for this specific service. Market Needs KFF’s gourmet brand will be provided along with a well-designed catering service. The company is looking forward to serve customers in four different ways. The first one is to provide them with delicious gourmet with the cutting-edge presentation. This will be quite difficult because there are numerous ethnic groups in this region (Taylor, 2009) and each will prefer a different type. Second need is the well-planned strategy; everything from menu selection from timing the course delivery should be perfect. Dependable customer services come next in the list. Final point is to offer above three at optimum rates, in line with customer expectations. Market Growth Estimation of business strengths by judging the market growth is one of the major aspects of marketing plan (Kotler & Keller, 2006). Our proposed market, the United Arab Emirates (UAE), is one of the...
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...Product Offering John Adegoke, Deb Couturier Evette France, Brandi Quigley Carlos J. Negron University of Phoenix FIN/571 Corporate Finance Lisa Siegal Monday May 2, 2011 Kudler Fine Foods is a small company that was started in 1993 by Kathy Kudler. The first store, located in LaJolla, California was doing so well after just nine months that a second store was opened in 2000 in Del Mar. The third store opened just three years later in Encinitas. Kudler currently provides gourmet meats and seafood, cheeses, breads, produce, and wines to its clientele. Recently Kathy has decided she wants to expand her market by moving into Canada and adding catering services and gourmet coffee and tea to her product mix. To do this she has asked her marketing team to develop a plan to launch the new line of products. Following is a brief analysis of the market needs and a justification for choosing this particular product line. Market Needs Kudler Fine Foods decided to add catering services, tea, and coffee to their product mix. To accomplish this new venture Kathy Kudler decided to expand into Canada. According to Agriculture and Agri-Food Canada (October 2010), among 14 billion cups of hot beverage are consumed in Canada each year, and it is number-one in its industry in Canada. Kathy Kudlers goal’s requires analyzing market research methods, focus groups, and building customer loyalty. To discover trends, the wants and needs of the consumers. Other marketing techniques...
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...U3A1: Product Offerings Product and Features REI has a large selection of shoes, which includes; running, casual, hiking, water, walking and approach shoes. Some of the shoes are waterproof, which prevent feet from getting wet if stepping in a puddle. Other shoes have asymmetric lacing, which reduces pressure on the top of the foot. Also, some has thermoplastic urethane toe caps and heel counters, which deliver additional protection, structure and support. They even carry a shoe which easily coverts from a casual shoe to a lazy day slides shoe by tucking the hell downside. Customers rate these shoes durable and comfortable. REI has many manufacturer’s brand for example; Merrell, Nike, Brooks, Sperry and OluKai, to name a few. Under the Merrell brand they carry all the categories shoes. In in the Casual shoe category they have 35 Merrell shoes. In hiking shoes they have 21 Merrell shoes. In running shoes they have 19 Merrell shoes. In water shoe category they have two and in walking shoes they have one. The main product under the Merrell is casual shoes. Distribution Customers can place an order of shoes and all merchandises online in the REI website and REI retail stores in the United States. Customers can also place orders by mail catalog, phone and even fax an order. For all these type of order, REI offers several ways to ship merchandise. Customer can pick up the merchandise at the nearest retail location; this will save on the shipping cost. Also the customer could...
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...Airlines offer a variety of products ranging from the no-frills air transportation to international first class featuring amenity-filled cubicles with fully reclining seat/beds and attentive in-flight service. This assignment is intended to illustrate the variety of airline product offerings available and stimulate thinking about how best to serve the diverse wants and needs of passengers. Europe’s Ryanair is well known for its cheap fares and bare-bones service. Europe’s old line network carriers including British Airways, Air France/KLM and Lufthansa, on the other hand, offer more choices and features within Europe and to major destinations worldwide. In Asia, low-cost-airlines are rapidly expanding in the marketplace. Air Asia and Jetstar are two of the larger LCCs (along with their various subsidiaries). Asia also is home to many full-service airlines such as Japan Airlines, Air China, Cathay Pacific, Singapore, and Korean Air. In a short research paper, compare and contrast a chosen LCC with a full-service airline using Doganis’ 5 key product features as a framework (price, schedule, comfort, convenience, and image). Choose one or two city-pairs served by both carriers on which to base the comparison. Summarize your findings and emphasize critical differences. Extensive data, such as the ancillary fee structure, may be best presented in a table. Discuss the passenger segment(s) targeted by each airline. Next, compare the airlines’ profit history using a common metric...
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...of dried codfish, the green plantains hanging in stalks like votive offerings, she is the Patroness of Exiles, a woman of no-age who was never pretty, who spends her days selling canned memories while listening to the Puerto Ricans complain that it would be cheaper to fly to San Juan than to buy a pound of Bustelo coffee here, and to Cubans perfecting their speech of a "glorious return" to Havana--where no one has been allowed to die and nothing to change until then; to Mexicans who pass through, talking lyrically of dólares to be made in El Norte-- all wanting the comfort of spoken Spanish, to gaze upon the family portrait of her plain wide face, her ample bosom resting on her plump arms, her look of maternal interest as they speak to her and each other of their dreams and their disillusions-- how she smiles understanding, when they walk down the narrow aisles of her store reading the labels of packages aloud, as if they were the names of lost lovers; Suspiros, Merengues, the stale candy of everyone's childhood. She spends her days slicing jamón y queso and wrapping it in wax paper tied with string: plain ham and cheese that would cost less at the A&P, but it would not satisfy the hunger of the fragile old man lost in the folds of his winter coat, who brings her lists of items that he reads to her like poetry, or the others, whose needs she must divine, conjuring up products from places that now exist only in their hearts-- closed ports she...
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...INTRODUCTION. Department: Interior Design Dissertation topic: retail outlets QUESTION: Why are international brand outlets not localized? And how successful are they by not adapting to the local environment? "A Brand is not a product or a promise or a feeling. It's the sum of all the experiences you have with a company", this is said by Amir Kassaei, who is known as one of the top chief creative officer DDB worldwide. The brand is not all about the product; its success depends majorly on the environment and the way it is presented. What is retail design? Retail design encompasses an understanding of what will work aesthetically in a retail environment, including tangible (i.e. fixed, material) as well as intangible (i.e. immaterial or atmospheric) design elements. Retail design requires a designer to fully understand all aspects related to the concrete development of a store concept, including how the store will perform functionally and commercially. The design of a retail outlet plays a major role in the success of a retailing business. This question was inspired by the fact that when a food outlet is introduced in a locality, its menu is also changed to cater the localized flavor, like Pizza Hut introduced special flavors according to Pakistani taste, but the question is, does the interior design change as well? In my dissertation I will be discussing the retail brand outlets and will compare them with national brand outlets as well. The initial...
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...Current Business Model Analysis Amazon started as an online bookseller, rapidly expanding into music and movies, and ultimately into electronics and household goods. The online retail line of business includes those products sold by Amazon as a traditional retailer, most commonly as a low-cost retailer, and Amazon claims to have “Earth’s biggest Selection” of products available through its family of websites, sold at the lowest cost at a small profit. However, Amazon doesn’t stock everything that is sold through its website. Another portion of its online retail strategy is to serve as the channel platform for other retailers to sell their products and taking a cut of every purchase. Amazon maintains its status as a destination website, but does not have to maintain inventory on slower-selling products. Analysis based on business model canvas framework (Exhibit 1: Amazon business model canvas), divided into three parts, how Amazon services and products are produced and the costs involved, what Amazon offers to its customer, and who Amazon sells its services and products to and how these are delivered to market. Talking about key partners, Amazon has historically acquired, invested, collaborated and partnered with suppliers and manufacturers delivering its online retail business. Besides, the network among sellers provides chances for dealers to sharing and communicating with each other. Looking at the company’s key activities and resources, Amazon focuses on producing...
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...of the company’s household fan business. It had long been among the top leading players in the company’s home country—an emerging market—but was now losing domestic share in two important, and fiercely competitive, product categories. The company’s leaders suspected that a stagnant product portfolio was partly to blame; they had been focusing a considerable amount of attention on operations and had neglected to revisit fan designs for a couple of years. Meanwhile, an innovative upstart, also from an emerging market, had begun competing with the manufacturer, both at home and in developed markets. The threat served as a wake-up call: establishing a stronger platform for growth, the executives realized, would require the company to step up its product-development capabilities while maintaining—or even improving upon—its low-cost edge. Case 2: Medical-capital-equipment maker The challenge A large manufacturer of medical devices and capital equipment was losing market share to an Asian-based entrant offering lower prices for a key product. The manufacturer’s R&D team was perplexed. By its estimates, the competitor’s costs to make the product should be about 20 to 25 percent higher than the company’s costs for its own product. A head-to-head comparison of product characteristics clearly indicated that the attacker’s was inferior on many dimensions, including quality. The consensus of the R&D group was to stay the course—the competitor, they grumbled, was selling below cost...
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...Business Plan Mango EDWARD NEWTON OCTOBER 2009 CONTENTS |1. |EXECUTIVE SUMMARY |3 | |2. |BUSINESS DESCRIPTION AND PRODUCTS | | |2.1 |Definition of the concept | | |2.2 |The Products | | | | | | |3 |TARGET, POSITIONING AND ANALYIS OF COMPETITION | | |3.1 |Target | | | |Positioning | | | | | | | | | | | | ...
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...while sufficiently funding operations and an advertising/promotion strategy that ensures continued participation in our program and products. Product Marketing As a reseller of name-brand products, we have very little control over how our customers view the product. We do, however, have control over the customer environment and the way we display our products. It is much more complicated for us, because every consumer has different buying patterns. The product is geared towards the demands of today’s active and busy tennis player and beginners. Many tennis participants would practice more or spend more on lessons if they had the available time to devote to it and will be fun while learning. With leisure time at a premium most tennis participants seldom take lessons and many don't practice at all. The primary obstacles are time, work and available daylight. This forces most tennis participants to proceed on weekends when courts and practice facilities are most crowded. In addition, inclement weather sometimes forces tennis participants to miss, play or practice on the only days they have available. Our new unique product falls into the category of shopping & unsought product. The main service offering will be 100% guaranteed or your money back. Our product can teach a professional, mom or dad, and even the little one of the future. The product will advance you to the next phase of tennis thru excellent...
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...In today's modern era, everybody does research before buying a product. Research is done whether it is a minor product like corn flakes to a major product like buying a car. Research which is mostly done on the Internet has transformed our spending habits. We use the internet to decide what to buy, when to buy, where to buy it from, and we use it to compare prices as well. Previously, consumers would see the advertisement and go to stores to find more about the product but with the advent of internet, consumers after watching the internet do more research on the product rather than going directly to the store. The moment consumers start researching about a product on their laptop or smart phone this is where the zero moment of truth begins. There are different ways of doing a research which include reading reviews, using social network and discuss about a brand, or follow a blog. Companies who are aware of this use this as a advantage and try to improve the reputation of their brand on the internet. In 2006, I decided to buy a dell desktop for personal use. I kept using it till its usage life got over. Then in 2008 I decided to buy another desktop and I got the same dell desktop again. But in 2013, when I wanted to a buy a new desktop, I just did not simply buy the same desktop again. This time I went online and compared different desktops. I saw the features of different desktops and did a cost benefit analysis. I used my facebook account to ask my friends which desktop would...
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... 2005 Values: The construction market: • 56% of B2B (B2B not growth strategy) The retail market: • 31% in retail store and 14% in wholesale • 3-4% of the retail market Objective: • B2B not over 60% • Double the retail market in 5 years Operations • Synchronization between up and downstream supply chains is poor • Increase deliver performance, but suppliers cannot follow the trend (market 2 weeks, suppliers 4 weeks) • Rush orders possible • Level of stocks difficult to identify • The construction marker allows a longer deliver , retail customers lower lead time • 50% of product offering is changing early basis, problem enough stock to handle 10 years warranties, stock to support customer demand and lower the cost of warehouse • Complexity in the offering, solution, drive the complexity upstream at supplier stage Purchasing strategy • Procurement dealt directly with 300...
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...offer products to the market. Consumers are realizing that different type of brands could be found in retail stores in a much more convenient offer. In the market-place, brands have decided to open their opportunities by associating themselves with retailers to have another of providing their products. Nowadays, two retailers that are being highly recognized and visited are: TJMAXX and Dick’s Sporting Goods. The reason why these two companies are visited often by costumers is because products can be found in a much affordable price. Brand equity refers to the intangible value that accrues to a company as a result of its successful efforts to establish a strong brand. A brand is a name, symbol, or other feature that distinguishes the company's goods or services in the marketplace. Consumers often rely upon brands to guide their purchase decisions. The positive feelings consumers accumulate about a particular brand are what makes the brand a valuable asset for the company that owns it. This is the reason why the brand’s equity is maintained by the retailer. These types of retailers select popular brands regarding their impact in the market place. To become successful and popular, a retailer must be careful with what to provide and when. Different brands, also like to associate with retailers which their image wasn’t harm before. It can be say that this is a two-way deal between them in which both can improve their image. TJMAXX and Dick’s both offer high quality products which...
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...IKEA is known as one of the world’s largest furniture retailer that focuses highly on cost control, operational process and product development. IKEA differentiates itself from most furniture retailers by offering a wide range of well designed array of home furniture at very attractive prices that remain affordable to a large group of diverse customers. There are some unique features of IKEA as compared to most furniture retail stores (IKEA, 2012) ‘Self – Service’ (minimal service or influence from sales person) Details of all products are made ubiquitous in the showroom thus making sales assistance unnecessary which this in return helps to reduce the hiring cost of labor. Layout of Products (product exposure) Ikea stores are designed in a one-way ‘walk-through layout’ that requires customers to be exposed to the entire products which is unlike from most furniture retail stores where by customers may choose to go directly to the section they preferred. Hence, the flow allows increased efficiency from entering the showroom, selecting of products to lastly making payments. Furniture Most of Ikea products are self – assembled products, this helps to reduce the costs of shipping as higher volume of bulk packaging can be done. Unlike most furniture retail stores where free delivery and assembly is given, additional charges apply if fixing of product is required by the customers. Lastly, four dimensions of operations (Volume, Variety, Variation and Visibility) will...
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...Write a short critical essay explaining how the poor economic climate in the UK might affect the marketing mix of a start-up retail venture in the high street. I will look critically at setting up a retail business on the high street in the current economic climate and the affect this may have on the marketing mix. I will first give a brief overview of the economic situation in the UK and high street retail in general. The UK economy has undergone a protracted period of instability since the banking crisis of 2007/08, which sparked economic downturn for the UK and caused a dramatic fall in both consumer and business confidence. Between 2008 and 2012, the UK experienced two periods of recession and has been subject to austerity measures, such as public spending cuts, welfare reforms and increased taxation, imposed by the UK Government in an attempt to reduce the country’s budget deficit and reverse economic decline. These measures coupled with high inflation, rising levels of unemployment and low wage growth have contributed to less disposable household income and subsequently lower consumer spending across most of the UK. The economic constraints of the last five years, such as falling consumer spending, increasing operating costs for businesses (20% rise since 2006) alongside less available, affordable borrowing to businesses have led to large numbers of high street retailers closing their doors. The Centre for Retail Research (2013) reported that 54 retail companies...
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