...so that product we create is simple and meets redifined needs. Sometimes, the idea when we think out of the box can give new glimpses about what we might be possible to market, and become boom in the market. But the theorically about market driven startegy is that the market and the consumers that form the market should be the starting point in business strategy. To be in the market, company must have to create something what consumer need. It might be from existing products and services or new development of that particular products and services. Food processing industry is an important to the growth of food and beverage industry. The increased demand for processed food and beverages has in turn escalated the needs for innovative food processing and packaging equipment and technology, making it major contribution to the economy. Packaging plays a key factor in gaining the attention of consumers whenthey make their purchasing decisions, especially to the highly aware of hygeinic consumers. Innovation in the area of packaging has become increasingly important driven by consumer demand and the need to address environmental issues. The Cryovac brand leads the way in providing market driven solutions. The new packaging types and designs, as evidenced in the food and beverage sector, are frequently aimed at offering simplicity, cost-reduction and materials saving while maintaining the benefits of convenient, attractive and easy to-use and environmental friendly packaging design...
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...Applying the principles presented by C.K. Prahalad, and Porter and Kramer’s ‘Creating Shared Value’, please conceptualize a product or service for BOP markets (you may use a new product or service, or one that is an extension of an existing product). Idea = biological packaging (leaves, sawdust, manure) Tagline = total product value Assumptions: ● BoP markets lack sufficient trash and recycling services and will burn their trash to provide heat and fuel to their homes and families. ● A 40lb bag of Pellets is about $6 and good for about 12 hours of burn time. ● 3 ⅓ lb of wood pellets will last 1 hour ● ~1 lb of wood pellets will last ~20 minutes Four Action Framework The first question forces a company to consider eliminating factors that companies in an industry have long competed on. Often those factors are taken for granted even though they no longer have value or may even detract from value. Sometimes there is a fundamental change in what buyers value, but companies that are focused on benchmarking one another do not act on, or even perceive, the change. ● package/contents structure ● input and construction materials ● distribution channels / efficiencies of scale ● discard process The second question forces a company to determine whether products or services have been over-designed in the race to match and beat the competition. Here, companies over-serve customers, increasing their cost structure for no gain. ● package...
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...Product Size Examine the global markets where you plan to sell your products for the standard purchasing patterns of consumers. In many international destinations, consumers buy items frequently, but in smaller quantities, due to transportation, space and monetary limitations. Match your product offerings to consumer behavior to increase your international product success. Offer smaller quantities in easy-carry packaging. Consider offering larger quantities in single-serve packages for sales at smaller, neighborhood-oriented stores. Distribution Distribute your products through multiple channels to increase product awareness. In many countries, individuals buy a large portion of their consumable products in small neighborhood stores. The merchants in these stores obtain their supplies by direct purchases at larger or wholesale markets and through local distributors. Ensure your products are available in all distribution channels to increase product exposure and availability to all merchants. To help penetrate new global markets, offer samples, targeted promotions and joint distribution with an established product to increase product adoption. Adaptation Adapt your products to local tastes, governmental regulations, technological differences and cultural norms. Ensure product packaging uses appropriate terms and images for your target market. For example, remove cattle-based ingredients from products you sell in India due to common religious beliefs that cows are sacred...
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...INTRODUCTION: There is a general belief that packaging of Nigerian food products lacks the quality that can make them competitive in the local and global markets. Although some of the locally made products are considered to be of high quality and unique, but it is still very unfortunate that they are not accepted as good packaged food products, to enable them to be sold successfully in the local and global markets. Most of the packaging materials used are not environmentally-friendly, they are not designed properly while others get their food products spoilt, as a result of poor packaging system, leading to huge capital losses to manufacturers of such products, not to talk of the huge environmental problems caused by non-biodegradable materials used. The problem of poor packaging of locally made food products took a centre stage, after the Nigeria Export Processing Zone Authourity Decree 1992 was established by the Nigerian government to assist the export of Made-in-Nigeria products to the global market. It was then discovered that most of the exported food products to the international market could not be sold because of some of the above mentioned issues. Many efforts have been made by the various stakeholders in the packaging and export sector ever since to solve the poor packaging problem of locally made food products. In spite of all these efforts, the problem still persists. There are many factors that may contribute to poor or substandard packaging. Factors such as the manufacturer’s...
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...JFS R: Concise Reviews/Hypotheses in Food Science Food Packaging—Roles, Materials, and Environmental Issues KENNETH MARSH, PH.D., AND BETTY BUGUSU, PH.D. The Institute of Food Technologists has issued this Scientific Status Summary to update readers on food packaging and its impact on the environment. Keywords: food packaging, food processing dvances in food processing and food packaging play a primary role in keeping the U.S. food supply among the safest in the world. Simply stated, packaging maintains the benefits of food processing after the process is complete, enabling foods to travel safely for long distances from their point of origin and still be wholesome at the time of consumption. However, packaging technology must balance food protection with other issues, including energy and material costs, heightened social and environmental consciousness, and strict regulations on pollutants and disposal of municipal solid waste. Municipal solid waste (MSW) consists of items commonly thrown away, including packages, food scraps, yard trimmings, and durable items such as refrigerators and computers. Legislative and regulatory efforts to control packaging are based on the mistaken perception that packaging is the major burden of MSW. Instead, the U.S. Environmental Protection Agency (EPA) found that approximately only 31% of the MSW generated in 2005 was from packaging-related materials, including glass, metal, plastic, paper, and paperboard—a percentage that has remained...
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...Vershire Case Study Vershire Case Study Case Background Vershire Company was a diversified packaging industry organized with several divisions focused on different product lines. One of these is the Aluminum Can Division, which by far is one of the largest manufacturers of aluminum beverage cans in the United States. The company has a decentralized culture, with the division general managers exercising considerable autonomy in decision-making. Under a general manager were two line managers responsible for production and marketing functions. Over the years, the Aluminum Can Division had built plants scattered throughout the country. Each plant is responsible to serve a geographical area, both for large and small-scale customers. The industry is very competitive, as each manufacturer employs the same technology and everyone was viewed by customers to have the same product quality as anyone in the industry. Thus, customers can readily shift from one supplier to another in cases that delivery schedulesand product qualities were not met. Vershire employs a long-term budgetary control system. Corporate sales budgets are prepared both in a top-down and bottom-up approach. These sales budgets are then translated to sales target per production plants and became the basis of target profits for each plant. Upon the end of the period, managers are then evaluated based on these target profits, even when budgeted sales are not met. Also, other performance measures are at place that...
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...about the excessive amounts of trash people producing. We are about to be flooded by different types of garbage if certain measures will not be taken. This essay will explore some causes of this and propose ways to solve the problem. To begin with, different food producers decided that their products will be selling better if they will pack them in small-sized boxes and packets. These colorful and attractive packs go straight to the trashcan; the number of packs is growing along with the consuming growth. More consuming produces more waste. Government and businesses encourage consuming because it leads to high profits and development of state economy. They are not interested in the situation there a person is going to use something for a long time. Society is being bombarded with commercials, pleading to buy, for instance, a new mobile phone; buying new things because throwing away old but good things. The problem of garbage is very complicated. As we can see, government is not interested of reducing consuming. Thus, the responsibility has to be taken by individuals and non-governmental organizations. Certain laws, regulating the percentage of packaging material per ton of product should be established. Moreover, interesting programs, involving people to participate can be developed. For example, a bonus for not asking for a plastic bag in supermarkets or for buying extra large packs of food. In addition, everyone should become concerned about the future of human beings...
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...plain package with an intermediate price, 6.plain package with a relatively low price. After the six between-subject experiments, we find that package design and price setting do have influence on customers’ preference to purchase, but not as strong as our perception. On the other hand, the packaging has significance influence on the customers’ overall impression towards the product. The aesthetic package with the highest price leaves the customer the best impression. Implications for future application for businesses are discussed in the final part. Key words: Package design, price setting, analysis of variance, purchase intention. Introduction “Man shows that he is affected by appearance, by something that causes him pleasure over and above the immediate utility of the object” (Clay, 1908). Designing aesthetic products to satisfy the consumers’ need is of growing importance in marketing. As core attributes of product, such as quality and functionality, become increasingly homogeneous (Reimann, Schilke, & Thomas, 2010), firms are shifting their efforts from concrete product characteristics towards less concrete ones such as package designing. This trend towards aesthetics in product differentiation may be based on the insight that aesthetic designs seem to trigger certain positive responses in consumers such as an...
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...used to evaluate and determine the score and priority of the risk valued as Low=1, Medium=2, and High=3. The five major risk that will adversely effect the project schedule, cost, and ultimately the success of the project are the event that the LapDock App software module is not completed on time. Second to that would be ensuring high compatibility with the various smartphones and their operating systems. Third is the maintaining the quality of the LapDock hardware manufactured by our oversees partners. The fourth risk event is the possibility that our components supplier goes out of business, or has problems delivering parts due to environmental or political factors. The fifth core risk is the event that LapDock devices and its packaging are damaged during shipping due to production process and quality of materials. The Risk Identification List shown in Fig 1 below summarizes the risk analysis and evaluation. |Risk Identification List | |Risk Analysis |R|c | | | | |i| | | |...
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...different food according to their culture and country. Children, teenager and adult take food what they prefer. When we go to purchase food product there are a number of factors that influence the decision made by consumers on a day to day basis whit regard to product packaging. Psychologically when purchase food shape, color, design and brand are all essential. While food stores do not normally hire marketing psychologists they use basic psychology monitoring people behaviors and buying habits and figure out the best course of action including store design for the highest rate of profit possible. • Shape of Food Packaging: Interesting packaging shapes are one way to attract the interest of a customer. Square packaging is considered conventional, but it also makes the product easier to arrange and present on shelves. Ultimately, all of these factors are linked. If the colors make the product look attractive a consumer will pick up the product. If the consumer picks the product up and the design of the product feels familiar, but there is something slightly different, like the elongated can of “Tab energy” the customer is intrigued. Finally the product feels nice to hold and presents the contents in an effective way, they are likely to want to buy it; it’s ticked all the right boxes in their mind.[pic] Figure 1: Shape of food packaging...
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...conducted by the Paperboard Packaging Alliance showed that in the minds of consumers, product and package are one and the same. Whatever a package says to a shopper – through words, graphics, material, size – is exactly what its contents become, be they a bottle of perfume or a bottle of milk. An interesting fact for distributors: choosing the right size and material for your packaging could cut your logistical costs considerably. Wherever you are in the supply chain, your department needs to think hard about packaging: an under-discussed but increasingly important factor in commercial success. In her paper investigating product packaging, Bo Rundh lists the external influences on package design that show it to be a continuously developing part of business. Over the past decade, changes in consumer behaviour, environmental concerns, globalization, distribution, marketing and technology have turned effective packaging design into a fine art. Designers must now be aware, for instance, of current cultural opinions on healthy living and lifestyle choices, of the latest policies on green business practice, and on local preferences in the different regions they sell to. They must also consider unit costs, as well as the durability of packaging materials for the purposes of shipping and handling. Balancing these considerations carefully is central in establishing competitive advantage. It is important that businesses do not just equate packaging with branding, although any ...
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...first thinking about changing the packaging of Tic-Tac breath mints one must ask why? The Tic-Tac package is an icon, recognizable by pretty much everyone across not only the United States but North America, South America, and Europe. Think of the classic Seinfeld episode where Elaine gives her co-worker a package of Tic-Tacs so she can hear when he is sneaking up on her. As a brand you know that you have a top position when one of the most successful television shows of all-time bases an entire episode around your product and packaging. With such strong brand recognition and being so well known across the globe it might seem foolish to change the packaging for Tic-Tac Chill mints. However, it is necessary that certain changes be made to the new package design in order to successfully compete and keep up with today’s breath mint market. Since 1969, when Tic-Tac first came out, the breath mint market has changed drastically. Mints are now typically larger and have much stronger flavors than breath mints from twenty and thirty years ago. Packaging now is also much more flashy and eye-catching than the classic Tic-Tac packaging that has been used since first being started. Since the Chill mints are going to be a more modern breath mint with a larger size than the original Tic-Tac and have a more intense flavor they are going to be competing against breath mints like Ice Breakers and Altoids who both have very distinct and noticeable packaging. To keep up with this competition...
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...every year to circle the equator 300 times. With so much waste generated annually, it is no wonder that many experts are calling for widespread adoption of zero-waste packaging. But what does zero-waste packaging look like? How important is it for Americans to move away from harmful plastics and chemicals and towards more eco-friendly consumer packaging? This article will address these important questions and many others through an inside look at the world of consumer packaging. What Does “Zero-Waste” Mean? Although the concept of “zero-waste” has been around since the 1970s, it hasn’t made the shift from theory to practice until recently. In essence, it refers to designing and producing materials so that harmful waste is eliminated from the production model and outputs can be reused for other productive processes. Ideally, the archetypical zero-waste production cycle would mimic natural cycles – where every part of the end product can be reused and nothing goes to waste. For instance, when a leaf falls from a tree in the forest and eventually dies, it does not become waste. It decomposes and eventually turns into nutrients to help other plants grow. The result is an endless cycle of growth, degeneration, decomposition, and regrowth once more. Implementing zero-waste to its fullest would mean ensuring a product poses a net-benefit to the environment throughout its entire life-cycle – especially towards the end of its lifespan. Zero-waste has become a cornerstone to many business...
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...keeping units (SKU) have almost tripled in five years because of new product launches, brand variations, and special product packaging. Now Esteban Garriga, customer service director at Henkel Iberica, is questioning whether Collaborative Planning, Forecasting, and Replenishment (CPFR) would help manage retail promotions and limit their impact on the stock-outs and obsolete inventory. Many in the organization also believe that the company should abandon or cut back promotions and adopt an everyday low pricing strategy. Henkel uses special promotions, instead of straight price promotions, such as more product for the same price, specially bundled products, and coupons or free items attached to the package. These promotions are retailer-specific, therefore there is a need for a wide variations of different kind of packagings. The product offerings have become more complex and Henkel and retailers find it more difficult to develop an accurate sales forecast and demand planning systems, which lead to higher levels of obsolete and out-of stock items. José Navarro, Sales Director of Henkel Spain, mentions that the cost of complex portfolio has increased during last years. For example, changing a bar code provokes more and more problems in the supply chain. Therefore, Henkel should concentrate more in its current products, promote the existing good quality products and simplify the variation of products. Concentrating on promotional...
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...attractive and very reliable. There is nothing inside the package that would disrupt the packaging order or aroma. The lid is very easy to use as you just lift it up from one side. Due to the ingredients that I used in the package, the product is kept tight and secure. The outside of the package is attractive, clean, as well as knowledgeable. Slide 2 - The package is very easy to use, you open the lid and gently remove the product. With care, the product can easily be removed from its package. The package is also very easy to store and move due to its mediocre size, its shape and its design. The lid takes up less space than a regular lid would usually take, and the mediocre size and shape of the box allow it to be stored on any shelf because it isn't too big. Slide 3 - The brand name of the Product is Nike and it signed by the famous footballer Lionel Messi. The ingredients that I chose to use inside of the packaging are sponges that I have decorated in green and orange on the bottom of the package as well as the top of the surrounding the egg, bubble wrap that is near the middle surrounding the egg as well as cotton balls directly beneath the egg also covered in green and orange. The unique features of the packaging are an easy to use lid (just open from one side) as well as a flap on the inside of the lid for the Messi Trading Card. I decided to use the colours green and orange in the packaging because first and foremost, Green represents the colour of the field that the stars...
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