Applying the principles presented by C.K. Prahalad, and Porter and Kramer’s ‘Creating Shared Value’, please conceptualize a product or service for BOP markets (you may use a new product or service, or one that is an extension of an existing product).

Idea = biological packaging (leaves, sawdust, manure)
Tagline = total product value

Assumptions: ● BoP markets lack sufficient trash and recycling services and will burn their trash to provide heat and fuel to their homes and families. ● A 40lb bag of Pellets is about $6 and good for about 12 hours of burn time. ● 3 ⅓ lb of wood pellets will last 1 hour ● ~1 lb of wood pellets will last ~20 minutes

Four Action Framework

The first question forces a company to consider eliminating factors that companies in an industry have long competed on. Often those factors are taken for granted even though they no longer have value or may even detract from value. Sometimes there is a fundamental change in what buyers value, but companies that are focused on benchmarking one another do not act on, or even perceive, the change. ● package/contents structure ● input and construction materials ● distribution channels / efficiencies of scale ● discard process

The second question forces a company to determine whether products or services have been over-designed in the race to match and beat the competition. Here, companies over-serve customers, increasing their cost structure for no gain. ● package security ● labeling - brand awareness and instructions for use

The third question pushes a company to uncover and eliminate the compromises an industry forces customers to make. ● cost to purchase inputs and produce package vs cost to dispose/recycle ● focus on local package creation, distribution and consumption.

The fourth question helps a company to discover entirely new sources of value for buyers and to create new demand and shift the strategic pricing of the industry. ● move from single serve packaging to incorporating packaging strategy as part of the brand offering and buyer value proposition ● providing a clean burning alternative fuel source and encouraging the reuse of the packaging product.

Eliminate-Reduce-Raise-Create Grid

Utilizing Kim and Mauborgne’s ‘Blue Ocean Strategy’ - Four Action Framework and the Eliminate-Reduce-Raise-Create Grid, refine your presentation to illustrate why your idea has commercial merit. Each Oxford team will select the best product or service, and present to a panel of VC’s.

Eliminate：plastic, moulding process

Reduce ：the purchase and subsequent waste lumber (paper), printing and plastic industry services.`

Raise ： the sustainability and renewability of our biological packaging over the competitiors use of synthetic materials (plastic).

Create ：an alternative, clean burning, efficient fuel source and a reusuable package product.