...USPS Case Analysis Problem Statement USPS was meeting to review the results of a tracking study that traced the effects of the “Products and Services” campaign on consumer attitudes toward USPS. The key issue is if the “Products and Services” theme and music would contribute to the 1989 Express Mail advertising campaign’s success. USPS also needs to address the general public’s perception of their reliability. Situational Analysis Company: USPS Strengths – access to entire network of mail distribution Weaknesses – consumers thought that USPS was unreliable, no volume discounts Product – Overnight Delivery Service (ONDS), guaranteed morning delivery, drop ship and reship service, weekend/holiday delivery at no extra charge, delivery to post office boxes Price - 8 oz letter costs $8.75, on call pick up for incremental charge of $4 per stop Promotion – 1988 advertising cost $5.5million Competition | Fed Ex | UPS | Emery-Purolator | Airborne | Product | Overnight Delivery Service (ONDS), warehousing and inventory management in conjunction with expedited delivery | Overnight Delivery Service (ONDS), package tracking, guaranteed deliver, morning deliver | Air and ground delivery service | Overnight Delivery Service (ONDS), | Price | 8oz letter cost $10.50, Volume discounts to secure large share of business accounts, $3 drop off discount | 8 oz letter costs $8.50, No discount for volume shippers | unknown | ODNS rate for the government: $5 for the first pound...
Words: 1631 - Pages: 7
...through the scanning process. The SWOT analysis is the tool of choice. The SWOT analysis will provide the strengths and weaknesses of each company. The environmental scanning monitors help companies evaluate information from the internal and external factors of a company. The two companies being evaluated is USPS and Wal-Mart. The USPS internal and external factors are as follows: market and economic conditions, competitor actions, regulations, seasonality, and trend (" Internal and External Factors", 2014). The Internal factors are maintenance concepts, pricing strategies, product change, changes in usage factors, and promotions and advertising for products or services"(" Internal and External Factors", 2014). The USPS has to have better pay than the competitors to keep the employees. The carriers are paid well with USPS and tend to stay until the time they are eligible to retire. The "Performance Measurement Systems" (2004) website "External First-Class Measurement System (EXFC) is not a system-wide measurement of all First-Class Mail service performance". The USPS has very effective guidelines and follows protocol to the "T". The USPS takes great steps when ensuring quality service and care to their customers. They provide different services to their customer who in return keeps the customer coming back to them and helps keep the employees working. The postal service is continually trying to figure out different ways to keep money flowing in to keep...
Words: 928 - Pages: 4
...USPS Blue Ocean Strategy Business Plan Final MGT 670 Spring Semester Blue Ocean Strategy The Postal Service should pursue the Blue Ocean Strategy of becoming a nationwide data collection network. According to the United States Postal Service’s (USPS) website they have 211,264 total vehicles as of 2014. The U.S. Government Accountability Office states that the USPS has the largest civilian fleet of vehicles in the world. The USPS also has delivers to every address in the United States- this requires an extensive delivery network. The USPS should exploit their vehicle fleet and extensive delivery routes to outfit their vehicles with sensors to become a data collection network. According to an article in Popular Science, the Postal Service’s fleet of vehicles could be equipped “with an array of cheap sensors, mail trucks could wireless deliver real time information on weather, pollutants, traffic, road conditions, and even locate gaps in cell phone coverage and television signals” (Dillow, 2010). The data collected could have homeland security implications as well, as noted in Popular Science, by sensors being able to identify chemical-biological threats as well as radiological threats. Threats are always prevalent to an organization, especially one that is trying to implement a new business opportunity to their existing business. The USPS is unique because they have threats that come from the private sector and threats that come from Congress in the public sector. The...
Words: 6061 - Pages: 25
...Plan Section II: Strategic Business Plan Rationale Disruptive Forces in USPS Market: Opportunity for Future Relevance: Raison d'être/ Justification for plan: Porter’s Model and EagleMail I. Rivalry among Competing Firms II. Potential Development of Substitutes III. Buyer Power IV. Bargaining Power of suppliers V. Threat Of New Entrants Rationale Summarized Section III: Current Systems Major Systems Supporting Business Functions and Processes List of Current USPS MIS Specific Examples of Innovation by Foreign Postal Services Section IV: New Developments System Projects Identity and access management Account Creation Figure 1: Overview of Account Creation Process Email infrastructure Figure 2: Illustration of Email Process in Company Environment Web portal Business Information Systems Business continuity and disaster recovery Section V: Management Strategy Senior Management: Middle Management: Security Validation: Sales and Marketing: Human Resources: Operational Management: Section VI: Budget Requirements Budgeting the New Implementations Table 1: Illustration of Costs for Implementation of Proof of Concept EagleMail Plan Cost benefits and models to evaluate the cost and assets. Is the project at risk? What are the benefits? References Section I: Purpose of Plan How important is the United States Postal Service (USPS) to Americans? Is the idea of a national postal service a concept that has relevance...
Words: 16382 - Pages: 66
...The first step of the marketing process is analyzing and comprehending the current marketplace. Understanding what people want is essential to beginning a successful marketing campaign. After finding a potential niche for a product or service, marketers must conduct research about competitors and similar items currently available on the market. After identifying these factors, an overall plan must be established to launch the good or service. Sales methods, franchising, and partnerships are all aspects of the product launch that must be examined before production can take place. * Establishing a Consumer-Driven Sales Strategy After finding a profitable niche, a unique strategy must be established to market to the intended target audience. This step of the marketing process is essential, as a method must be constructed that not only will be profitable for the company, but also for the consumers. Market segment analysis is often done to break down the population into smaller groups, so the target audience can be found. * Creating Consumer Value The next step of the marketing process is finding a way to create a product that offers consumers value for their money. In this step, the four “P’s" of marketing come into play. The first “P" is the product itself; it needs to be something society wants. Additionally, it must be well made and fill a void present in the market. The next “P" in this step of the marketing process is the price of the good or service. Researchers must...
Words: 3621 - Pages: 15
...INTRODUCTION The United States Postal Service (USPS) is an independent agency of the United States government responsible for providing mail service in the United States. It is one of the few government agencies explicitly authorized by the United States Constitution. Within the United States, it is commonly referred to as the "Post Office", "Postal Service", or "U.S. Mail". Employing 656,000 workers and 260,000 vehicles, it is the second-largest civilian employer in the United States and the operator of the largest civilian vehicle fleet in the world. The USPS is obligated to serve all Americans, regardless of geography, at uniform price and quality. Conversely, it has exclusive access to U.S. mail boxes and non-urgent letters. It receives competition from email and package delivery services. For 36 years, the Postal Service’s business model, established by the Postal Reorganization Act of 1970 (PRA), worked very well for customers, employees, and the nation. The Postal Service was able to charge affordable prices and use the revenues from those prices to provide mail service to all areas of the country, charging the same prices regardless of cost of delivery. It was able to cut costs, improve service, provide innovative work-share options, and continually improve productivity. The OCI revealed at the USPS could benefit from cultural change of holding back it employees who excel in their area. These plays on power cause others employ not step up and do more. This also discourages...
Words: 2724 - Pages: 11
................................................................................................................. 4 (i) Issues ................................................................................................................................................. 4 3.3 Drivers for GSCM................................................................................................................................. 5 (i) ‘Brand Trust’ ...................................................................................................................................... 5 (ii) Operating Cost.................................................................................................................................. 5 (iii) Managing Product Lines .................................................................................................................. 5 (iv) Corporate Public Risk ...................................................................................................................... 5 (v) Ethical Investment...
Words: 3568 - Pages: 15
...in the U.S. business community.” (Kaplan 1988) The metrics that are usually measured are: • Financial: Improving the profitability of the business while maintaining the favorable perspective of your stakeholders. • Customer: How do your customers perceive your business? Is your company reputable? Does your business produce a quality product or service? Is your firm green? All these are questions that may influence a customer’s perception. • Business Process: How well does your business manage its operational processes? What key processes do you use to meet your customer and stakeholder requirements? • Learning and Growth: How does your business embrace ongoing change and continuous improvement? Can your business continue to improve and create value? For each of these perspectives, the balanced scorecard prompts you to develop metrics, set performance targets and collect and analyze data. Your scorecard thus offers an efficient mechanism for reviewing strategy implementation based on measurement. There are many areas of discussion on the topic of the balanced scorecard. Let’s analyze the United States Postal Service (USPS) and how they used this approach to improve the way they do business. I would like to discuss the different metrics used to measure their progress. The “Voice of the Employee (VOE)” was extremely important and the first strategic areas of focus. This was due in large part to the history of workplace violence at the post office. Safety was...
Words: 1173 - Pages: 5
...special delivery services such as express mail and certified mail c. Change the pricing structure for bulk (aka junk mail) to discourage use and encourage digital distribution to save costs on transportation, storage and labor d. Consider eliminating other services such as passport and Post Office Box (POB) and any other non mail processing and delivery services Use the above information to develop a framework for a recommendation for the USPS to continue or discontinue two of the services above. Your discussion should consider a make or buy decision or product line discontinuation decision or outsourcing decision or any combination with identification of the relevant costs to be considered. Your response should outline the quantitative factors such as relevant/avoidable/differential costs as well as the qualitative factors that should be considered in your decision. Provide an opinion assuming you had the appropriate information on what the USPS should do regarding future services. We examine points “a” and “d.” Both these are product elimination decisions. In making the decision, we need to consider the loss of revenue and the savings in cost. The loss of revenue would come from discontinuing the service and the savings in cost would be due to lower activity. In looking at the cost savings, we need to identify the relevant costs. The relevant costs are those costs which change with the decision. Therefore, if savings in costs exceed the loss of revenue, we would...
Words: 1231 - Pages: 5
...Diesel SWOT Analysis, USP & Competitors Posted in Lifestyle and Retail, Total Reads: 8670 > Advertisements SWOT Analysis of Diesel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis Diesel Parent Company Diesel S.p.A. Category Apparel and Accessories Sector Lifestyle and Retail Tagline/ Slogan For Successful Living USP Complete lifestyle brand STP Segment Young men , women and children who are very fashion conscious Target Group Urban upper-middle and upper class Positioning A complete fashionable lifestyle brand SWOT Analysis 1.A complete lifestyle brand known for its luxury and pret-a-porter clothing aimed at young adult market 2. The exclusiveness strategy which saw them intentionally shrink from 10000 points of sale 5000 points of sale 3. Strong advertising strategy which sees them building stories around pictures. 4. One of the first clothing companies to have a major presence on the internet since 1995 Strengths 5.The diversification into other merchandise like sunglasses ,watches, perfumes, footwear makes it a complete lifestyle brand 6. Has over 2500 employees serving in 80 countries 7. Apart from clothing, it offers watches, footwear, perfumes etc Weaknesses 1.Their main product Diesel jeans is expensive and only available to a select few 2.Majority of sales revenues come from designer jeans. A slight dip in the demand of it may see a major drop...
Words: 359 - Pages: 2
...Welcome to Rodrigo Loya Maria A. Silva Colin Green Sandra Vargas Melanie Rivera Jhael De Alba History Founded in 1971 by Frederick W. Smith. First Investment 1980’s: – FedEx reached its maturing stage. – First US company to reach $1 billion in revenues. FedEx handles 3.3 million packages General Environment Global Provider of: - Transportation - e-commerce - supply chain management FedEx an Innovator company: - Overnight package and letter delivery - 10:30 am next day delivery - Saturday delivery service • • • • • • Cost effective. Alternative for small packages. Distance and time are wider. Most familiar service. Handles millions of shipments. Delivers in 1 to 2 business days. • • • • • • When customers need it now. 24hrs. 7 days a week, including nights, weekends and holidays. Heavy weight shipments. Less than truck load (LTL) freight. 600 miles next day delivery. 1,600+ miles second day delivery. • • • Custom brokerage. Electronic custom clearance. Speed shipments across the border. External Environment Household name Competitive environment Global Presence IT advances Strong market position in air freight Competitive Environment World wide presence Dominates ground services domestically High market share in the US Acquired full ownership of Mail Boxes, etc. Intense competition with FedEx Competitive Environment Recent acquire of ground services Specialize in air freight deliveries Global...
Words: 815 - Pages: 4
...doing the marketing plan, market situation, industry description, major competitor description, objectives of the plan, target market, key marketing strategies, and a brief description of the action plan for the 4Ps of marketing) II. Current Marketing Situation A. Industry Analysis (Describe the industry where the product is competing in.) - Porter’s Framework (A schematic diagram of Porter’s framework should be done with corresponding explanation) Major Players in the Industry (Include only the key players or main competitors of the product) Competitive Profile Matrix (A tabulation of the major competitors, which includes description, and their 4Ps + other details) Consumer perception and buyer behavior (Include the result of survey here). B. Macro-Environmental Forces (Should include only relevant information / data that impacts on the category the product is competing in. Cite sources properly. Only 7 sentences are needed per macro-environmental force.) - Socio-Cultural Technological Economic Political-legal Demographic Natural / Environmental C. Company Profile (A brief description of the company. Include logo, other product offerings.) - Vision - Mission - Values D. Product Profile - FBA Matrix (Features, Benefits and Advantages in tabular form) - Unique Selling Proposition (USP- how does your product differ from the others. What’s the big idea?) III. Opportunities and Issue Analysis A. SWOT Analysis (A matrix which provides bulleted sections of...
Words: 953 - Pages: 4
...Welcome to Rodrigo Loya Maria A. Silva Colin Green Sandra Vargas Melanie Rivera Jhael De Alba History Founded in 1971 by Frederick W. Smith. First Investment 1980’s: – FedEx reached its maturing stage. – First US company to reach $1 billion in revenues. FedEx handles 3.3 million packages General Environment Global Provider of: - Transportation - e-commerce - supply chain management FedEx an Innovator company: - Overnight package and letter delivery - 10:30 am next day delivery - Saturday delivery service • • • • • • • • • • • • Most familiar service. Handles millions of shipments. Delivers in 1 to 2 business days. Heavy weight shipments. Less than truck load (LTL) freight. 600 miles next day delivery. 1,600+ miles second day delivery. • • • Custom brokerage. Electronic custom clearance. Speed shipments across the border. Cost effective. Alternative for small packages. Distance and time are wider. When customers need it now. 24hrs. 7 days a week, including nights, weekends and holidays. External Environment Household name Competitive environment Global Presence IT advances Strong market position in air freight Competitive Environment World wide presence Dominates ground services domestically High market share in the US Acquired full ownership of Mail Boxes, etc. Intense competition with FedEx Competitive Environment Recent acquire of ground services Specialize in air freight...
Words: 813 - Pages: 4
...to their needs and requirements. The United States Postal Service initiated the use of this strategy to measure employee engagement. “The Voice of the Employee was introduced to USPS in response to cases of violence and poor employee relations”. VOE places emphasis on providing safety and security in the workplace and improving employee interactions. Our text states “Researchers have repeatedly demonstrated that when service worker satisfaction is high, customer satisfaction is high, and that when job satisfaction is low, customer satisfaction is low.” (Evans & Lindsay, 2011) Incorporating the use of balanced scorecards allows USPS to determine the VOE by measuring safety based on the requirements of the Occupational Safety and Health Administration. It is noted that employee satisfaction is directly linked to business performance. Employees will do a better job when they are satisfied at work. Employees contribute to improved internal processes and the success of the organization. The voice of the employee delivers a meaningful and sustainable strategy for change for USPS. Management realized that to improve internal processes, employee satisfaction must be improved. Through the use of VOE, suggestions for change, or modifications to standard procedures, are good for the improvement of Voice of the Business (VOB). VOB is the second element of the balanced score card used by USPS. The “Voice of the Business (VOB)”...
Words: 718 - Pages: 3
...United International University Department of Bachelor’s Business Administration (BBA) Course: Business Communication Section: G Report No: 03 Submitted to Course Instructor: Mrs. Rezwana Karim Senior Lecturer, School of Business United International University Submitted By: Name: Biplob Sarkar ID: 111092163 biplob_bsp@yahoo.com Date of Submission: 22th July 2010 Acknowledgement We are indebted to many people for providing us encouragement and support during our learning and working while making this project and we want to show our gratefulness to these people. We are very much grateful to Rezwana Karim, our respected course instructor of “Business Communication”, who assigned us this challenging project. She always guided us to take and overcome this challenge successfully. Without her help in every step it was quite impossible for us to finish this project properly in time. Thanks to the authority and the management of General Pharmaceuticals Ltd. for helping us in every possible way. Our cordial thanks to Mr. Monowarul Islam Bhuiyan, Deputy Manager of Sales Promotion at General Pharmaceuticals Ltd. in particular for his enormous help and assistance, for providing us the required information about their marketing and sales area and other facilities using his valuable time. At every moment we remember all of our friends and peers who encouraged and helped us a lot for long, in every stage of this project...
Words: 10817 - Pages: 44
