...Health Promotion Plan Linda Nowlin Western Kentucky University Teaching Health Promotions N340 Dr. Deborah Williams March 14, 2012 NURS 340: Health Promotion Plan Health Promotion Plan: Diet, Nurtrition (The Purpose of this Plan is to assist an individual to improve diet and nutrition through better food choices) Assessment Name: Linda Nowlin Describe a typical day, including eating times and places, activities, etc. Since I work nights, my typical eating times and places are not on a schedule like most people. When I’m at work, I eat around 10 pm to 1 am. Sometimes it is just grab something while standing or sometimes sitting. Sometimes, it is in front of a computer while charting. On my days off, I try to have a scheduled time to eat, such as breakfast around 8 am, lunch around 12 pm and dinner around 5-6 pm. My activity level has really dropped this winter. I did exercise at the YMCA 3-4 times per week, lately, I haven’t been at all, but I do want to get back to it. What vitamins or other supplements do you take? Include dosages. I currently don’t take any vitamins or supplements. What kind of dietary restrictions do you have? Are they self-imposed or medically imposed? Discuss how these impact your daily routine. I currently have no dietary restrictions either medically or self-imposed. Have you had any weight gain/loss within the last month? Please discuss. Over the past 6 months, I’ve had a slow weight loss and in the past month, I’ve probably...
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...Marketing Plan Part E MRT 100 / Journal Entry # 4 Since VIP Board Rentals are an online-based company we will be offering online services. All service packages will have to be booked online so that we have the ability to keep the overhead low by not having a store location. No sales team will be required since we will be using online advertisements via social media, TV, and special events near the snow resorts. With little to no restrictions on site locations, we will be able to travel further out to different snow resorts to serve a larger customer base. Since we are using social media to promote our service, we could use a buy-one-get-one free strategy to draw customers in to try the service. Another one could be a package deal for the length of time that the customer wants to use the service. A multi-day deal would be another strategy that I would use to get customers to keep the product longer at a reduced price. The last strategy that I would try to use would be a convenience strategy. By offering free delivery and in room fitting, this should temp the younger generation to try the service. The younger generations like the convenience of online ordering so that they can avoid the long lines and waits at stores. Our main marketing goals for promotions, offers, and giveaways would be as follows: We would use online promotions on social media to get customers to become interested within the services. Within the online websites and social media pages we could then use...
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...Promotion of a Restaurant What types of promotions are “frequency-builders” and how they can be implemented? Prior to making any decisions about what promotion to run, one must first ask how well the customer is known. If a business does not understand the target audience, they will never run the most effective or efficient promotion. If the motivations of the customers are understood, it will be much easier to develop positive marketing programs which are both effective and cost efficient. If a business does not know their customers, it is time that they learn about them. Get to know what triggers their visit. Get to know what they think about the inside, the outside, the employees, and the management. Understand that the entire customer area, as well as the customer-visible areas. Items as small as table tents or table stands, successful color coordination of the seats, the window treatments, the carpet or floor covering, the wall covering, the menu covers, employee uniforms; all of these items have a subconscious effect on the customers, and can impact their decision to return. Items such as the choice of music, even items such as the temperature of the dining area and the smells coming out of the kitchen can intensify the customer experience. Having an excellent training program can be beneficial, great staff can be very effective in bringing customers back repeatedly. It is no surprise that customers return more regularly when they know the staff on a first name basis...
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...Understanding Institutional Discrimination of Promotion For a person working in a company for more than two or three years, willing to work even more, and having the required skills for the job performed, promotion is an expectation some time in the future. When the promotion is not received for certain unfair reasons, a conflict may arise and needs to be addressed. As a person with an accent and not a perfect English, I decided to choose scenario number 2 for my project. Maria, a person of Latino ancestry, has filed a complaint that she was unfairly eliminated for a promotion because of her distinctive accent. She also points out that she is the only one person of color, the only one woman, and the only one Latina in the department. She is a US citizen with a graduated degree, and has been with the company for 10 years and in her position for 7. The promotion was given to Alex instead, an Anglo, who has less time either with the company or in the position. The scenario shows though that Maria is often loud and aggressive when communicating with co-workers. She also has had some problems with the company. She has been counseled twice by her supervisor for tardiness, and once for absence. She said the reason in each situation was her necessary presence with a family member that needed help. My plan is to start a research about promotion policies, to study laws and regulations, and to analyze different other similar situations I might find. I have the following dilemma:...
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...Unit 7 Assignment Question 1-3 The first question in this assignment is something that we rarely think about when dealing with marketing of a product. The question is that we must explain our communication objectives and the communication channels Arimount will use to influence our target audience. The purpose of promotion for an business be required to run through previous pronouncements to facilitate were made that connected to the objective advertisement, trade name location as fit as the advertising curriculum. The marketing target and point of the business, concerning to a item for consumption is unambiguous announcement assignment correlated in sequence congregate to achieve the promotion echelon that requirements to be talented concerning a exact addressees for a definite era of occasion. Arimount desires to employ marketing and deal promotional combine for exchange a few words its goods to its clientele. The corporation be supposed to also bring into play by enticement advertising to endorse its goods in the highly developed intensity. The lavishness supplies are seen as uncommon and in short supply and its expenditure is energy by coming together of common forces and commerce feature. It is in addition well-known that sumptuousness possessions present a reduced amount of elasticity in situation the charge and consequently could do with to be advertised at elevated fee to a slot sector. Scrutinize that extravagance merchandise are made to order adaptation of support...
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...company------------------------------------------------(5) Methodology followed--------------------------------------------------(10) Result----------------------------------------------------------------------(12) Summary------------------------------------------------------------------(13) Recommendations-------------------------------------------------------(15) Limitations of the study-------------------------------------------------(16) Scope of future improvement-------------------------------------------(17) Bibliography--------------------------------------------------------------(18) Executive Summary Ultra Matrimony provides end to end solution of Wedding to the customer. It gives a platform to the customer where he can find his perfect match as well as he also can plan his wedding and honeymoon and also it...
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...Running head: UNIT 3 ASSIGNMENT MT450: Marketing Management Tim Byington Haas Chiropractic Clinic Haas Chiropractic Clinic and the services that they provide is the chosen subject for this paper. The four P’s will be discussed and how they relate to Haas Chiropractic Clinic. They include product (service), place (distribution), promotion and price. The first of the four P’s is product or service. According to the text the product includes “not only the physical unit but also its package, warranty, after-sale service, brand name, company image, value, and many other factors (Winer & Dhar, 2011).” For Haas Chiropractic Clinic this includes the many services they offer, their image as a clinic that is always giving back to the community and the value of their services. At the clinic there are several services that are offered. Obviously, this includes chiropractic care such as adjustments, spinal decompression, Graston and corrective care. They also offer corrective exercises, lifestyle advice, nutritional counseling. The physiological therapeutic procedures include interferential electrical muscle stimulation, ultrasound and mechanical traction (www.haaswellness.com). Haas is constantly finding new ways and continuing to give back to the community. They do this is several way several. One is to have fundraisers for things such as school supplies and coats for kids. This last fall they raise $2500 worth of school supplies. As of now, they...
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...promote the message 'Get the Balance Right'. It also wanted to show that it was a responsible organisation. This idea of corporate responsibility was also built into planning. Its aim – the broad statement of where it wanted to be – was therefore to reinforce the idea of a balanced, healthy lifestyle. Objectives Once a broad aim is set, managers then set specific objectives that can be measured. Objectives need to be SMART, i.e. specific, measurable, achievable, realistic and time related. Objectives were set in three main areas: * encouraging and promoting physical activity for health * using packaging to promote the measure of balanced lifestyle * using food labelling to help consumers make choices. Strategy A strategy is a set of plans designed to bring about a particular outcome. Kellogg has worked with the Amateur Swimming Association (ASA) since 1997. The ASA's objectives are close to those of Kellogg, as they want everyone to 'enjoy swimming as part of a healthy...
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...Few things are cuter than baby clothes. Giggle’s network of baby apparel boutiques provides mothers and mothers-to-be the access to quality baby essentials. The “Blooming Babies” spring promotion plan will help Giggle to capitalize on its own unique style of young children and newborn apparel and accessories. This campaign will be exclusive to the months of March through May, mainly focusing on spring attire. With Giggle’s five different store locations, each store effectively draws in a variety of clientele, which allows “Blooming Babies” promotion plan to focus on these diversities. The objectives for the “Blooming Babies” promotion plan are set up to ensure that Giggle’s overall performance overcomes any current weaknesses and ensure customer...
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...Health Promotion Program & Evaluation Introduction Obesity is a disease that is affecting a great number of Americans at an alarming rate. CDC reports that 35% of men and woman are currently obese in the U.S. Even though the prevalence of obesity is not significantly different between sexes. Female obesity was found in 42% of the women that were 60 and older compared to 32% of woman at the age range of 20-39 years of age (CDC.gov, 2012). In considering these statistics for the years 2009-2010, what are the chances that the number has risen dramatically over these last three to four years. In looking at the percentage in obesity in women, the percentage increases in obesity after 60 years of age. Making women aware of the current issues in obesity and lowering weight at an early age is very important. As they women age, if obese, the trends show that they have a harder time of losing the weight. The CDC reports that for Tennessee specifically adults ages 18 and over, 67% of our population is obese (CDC.gov, 2012). What are the ramifications of this? Women in the southern states are more prone to being obese and carrying it into their later years than most other American woman. Obesity can be a stepping stone to severe health problems later on in life. Issues such as HTN, cardiac problems, diabetes, orthopedic problems, the list goes on and on. Obesity is something that can be changed first; by creating awareness of the existing problem, second; by identifying what needs to...
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...Executive Summary This report is talk about the marketing mix for the 5-start hotel Four Seasons. The purpose of this report is to develop a new kind of marketing mix for the Four Seasons to meet the demand of different guests. The thesis statement of this report is the Four Seasons may gain more popularity if they adopt the new kind of marketing mix. The research and the interview have been done as for the original sources, and the key finding is his competitor biggest advantage is the cheap price. In conclusion, the Four Seasons will be better if they have developed the new kind of accommodation which has the acceptable price, then Four Seasons hotel will be more competitive because of his services, facility, and the proce. 1.0 Introduction The objectives of this research are analyzing the accommodation market, and creating a marketing mix for a famous 5-start hotel Four Seasons. The reason that the company was chosen is it have high quality of the services and is well-known around the world. The guests for the Four Seasons who are in the group of high social-economics most are travelers for entertainment or business. “Nation of customization” is the key for the success in those country, also the core philosophy “loyal to the guest” gain the popularity for them (Clampet 2014). Design in different style for the customers to give the best experience all around the world is the meaning of “Nation of customization”. This company tries their best to meet the demand of the guests...
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...questioning herself as a mother to her daughter and wants to spend more time with her. She has already built up her career to quite a high level within the company but as can be seen with the case, she is struggling to come to terms with moving up even higher to a senior level management position. This is not uncommon, as an article in the Irish Times suggests that having children does in fact hold women back and it gives rise to the “glass ceiling” where because of family life or other factors, women find it hard to gain entry into the upper echelons of their careers, it also says that women have lower aspirations than men (Holmquist 2008). But this is in contrast to Cheryl, Cheryl is ambitious and she seems to want to succeed and receive her promotion, she actively talks about it to her boss. Furthermore we can see that Cheryl is having trouble with childcare and covering this need for her daughter, we can see that her daughter does have a loving au pair but that doesn’t come without problems. Moreover from the case we can see that her husband is continuing with his work and the fact of their daughter does not seem to be impacting him. This is not uncommon either, because men in the family have always traditionally been seen to be the partner that goes out and works and gathers the economic prosperity for the family, if you will, and the wife would be the child-bearer and look after the household and the children. The Irish constitution even gives an inherent right for women to do this...
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...project and decision techniques to create plan for business development. Introduction TASK1 TASK2 PCMM of the Luxury price product Let x bethe number of items sold, y be the pronotion expenses. x | 24 | 34 | 18 | 13 | y | 25,000 | 30,000 | 18,000 | 12,000 | i | 1 | 2 | 3 | 4 | Sum(Σ) | x² | 576 | 1,156 | 324 | 169 | 2225 | x | 24 | 34 | 18 | 13 | 89 | xy | 600,000 | 1,020,000 | 324,000 | 156,000 | 2,100,000 | y | 25,000 | 30,000 | 18,000 | 12,000 | 85,000 | y² | 625,000,000 | 900,000,000 | 324,000,000 | 144,000,000 | 1,993,000,000 | r=4×2,100,000-89×850004×2225-892×4×1,993,000,000-850002=0.976415868 Such as 0.976415868 is ready close to +1, it mean this is a perfect uphill linear relationship between product and promotion expenses. So the promotion expenses is a correlated. We set HK$300,000 of the total promotion expenses budget for the whole year that plan it in the remaining months (May to November). Also we will be increased to HK$80,000 for the promotion expenses that elevate sales of this product. May | June | July | August | September | October | November | December | HK$30,000 | HK$28000 | HK$55,000 | HK$69,000 | HK$17,000 | HK$49,000 | HK$52,000 | HK$80,000 | In May there will be a large number of visitors to Hong Kong consumption. But not too long so we just focus on the Golden Week promotion. In June, usually do not have more people to consume. We will not invest more money in promotion. Starting from mid-July to the end of...
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...Advertising and Promotion in Business Contents Introduction 1 Requirement 1 1 1.1 The communication process that applies to advertising and promotion: 1 1.2 The organisation of the advertising and promotions industry: 2 1.3 The regulating process of promotion: 3 1.4 Current trends in advertising and promotion including the impact of ICT in case of the advertising and promotion of BMW: 3 Requirement 2 4 2.1) The role of advertising in an integrated promotional strategy for a business or product decisions: 4 2.2) Branding and its use to strengthen a business or product: 4 2.3) The creative aspects of advertising strategy: 4 2.4) The ways of working with advertising agencies: 5 Requirement 3 5 3.1) The primary techniques of below-the-line promotion used by BMW: 5 3.2) other techniques used in below-the-line Promotion by BMW: 6 Requirement 4 6 4.1) An appropriate process for the formulation of a budget for an integrated promotional strategy: 6 4.2) The development of a promotional plan for BMW: 7 4.3) Plan for the integration of promotional techniques into the promotional strategy for BMW or its product: 7 4.4) Appropriate techniques for measuring campaign effectiveness of BMW: 8 Conclusion 9 Reference 10 Introduction Advertising and Promotion is the most common, popular and important word in any business arena. Advertising means one type of business communication which fulfills the public interaction...
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...Self-Assessment Report: Communication Communication is one of the key elements needed to keep any organization functioning. Once it has been done effectively, it can lead to the promotion of socialization, motivation, and it can even help in the controlling process by monitoring every individual’s attitude and behavior in the organization. Effective communication is best understood by focusing on how the organization would be like in its absence. For instance, if an organization has no system for planning and spreading out information about upcoming events to be held by the said organization, and the officers and members only interact minimally, there is transparency in the future failure of the events to be held. I am a member of De La Salle University’s Junior Philippine Institute of Accountants (DLSU-JPIA) and I must say that communication in any form makes the organization’s activities successful. I am not yet part of any committee in the organization but I can already point out the significance of communication in the organization. Events like general assemblies, parties, tutorials, etc. are always done successfully and are attended by a big number of students not only from the organization but also non-members who must have heard about it through the impressive promotion of the events. But just like any other organizations, the communication aspect in DLSU’s JPIA is not perfect. There are events wherein attendants would rather do their own business halfway through the...
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