...someone’s efforts of a particular set of circumstances. In marketing, it defines as a product of anything that can be offered to a market that might satisfy a want or need. It is not just a physical object but a complete bundle of benefits or satisfaction that buyers perceive when they will obtain if they purchase the product. It is the sum of all physical, psychological, symbolic and service attributes (Kum, Bergkvist, Lee & Leong, 2012). On the other hand, a brand is trade name given to particular product or service. It is the recognizable kind, a trademark. In marketing, a brand is the symbolic embodiment of all the information connected with a product or service. It includes a name, a logo, and other visual elements such as images or symbols. It also encompasses the set of expectations associated with a product or service which typically arise in the minds of the people. Such people include the employees of the brand owner, people involved with the distribution, sale or supply of the product or service and the ultimate consumers (Sellani, 2007). There are many differences between a product and a brand. A product is tangible, you can see and touch it. It has physical attributes, different models, features and prices. It has objective qualities like taste, texture, color, firmness and hardness. While a brand is how the consumers feel about that product, it deals with their affection, the personality they ascribe to it, the trust and loyalty they give it. Above all,...
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...years past, when enterprises were starting, it suffered data lose and information retrieval was difficult since there was no strong security service to protect already gathered information. Production, distribution and some other functions were very difficult to achieve due to weak security services but as the days passed by enterprise has struggled to secure its services and with the aid of growth in technology and programming enterprise services has reached a reasonable degree in achieving its dream by protecting its services from harm. An enterprise is an activity or a project that produces services or products. There are essentially two types of enterprise, business and social enterprises. Business enterprises are run to make profit for a private individual or group of individuals. This includes small business while social enterprise functions to provide services to individuals and groups in the community. These shows that an enterprise security service is a form of protecting the services or the product of individuals and groups in the community from harm (preventing unauthorized users from gaining access). Enterprise now uses Biometric, Encryption and some others forms of security to form the backbone of its services. The term "biometrics" is derived from the Greek words bio (life) and metric (to measure). Biometrics refers to the automatic identification of a person based on his/her physiological or behavioral characteristics. This method of identification is preferred over...
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...|[pic] | | | |[pic] | |Corporate Compliance Plan | |Interoffice Memorandum | | | | | | | |Patrina Smith | | | |Business Law 531 ...
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...common point of purchase for a large number of fraudulent credit card transactions. It's not clear how responsible the company and its less than airtight systems are for the apparent data breach. Law enforcement wants Flayton to stay mute for now, but customers have come to respect this firm for its straight talk and square deals. A hard-earned reputation is at stake, and the path to preserving it is difficult to see. Four experts comment on this fictional case study in R0709A and R0709Z. James E. Lee, of ChoicePoint, offers lessons from his firm's experience with a large-scale fraud scheme. He advises early and frank external and internal communications, elimination of security weaknesses, and development of a brand-restoration strategy. Bill Boni, of Motorola, stresses prevention: comprehensive risk management for data, full compliance with payment card industry standards, and putting digital experts on staff. For the inadequately prepared Flayton, he suggests consulting an established model response plan and making preservation of the firm's reputation its top priority. John Philip Coghlan, formerly of Visa USA, discusses the often-divergent positions of data-breach stakeholders and puts customers' interests first. Swift disclosure by Flayton, he argues, would empower consumers to protect themselves against further fraud and might even enhance the company's reputation...
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...Introduction Hewlett-Packard (HP) is a company that is known for its “leadership in corporate ethics and responsibility.” (2) Under the “Business Ethics” section of their web-site, they make the following claim, “Our ethical standards and shared values form the cornerstone of our culture of uncompromising integrity.” (2) The statement goes on to say, “Our culture of integrity and accountability, and our performance culture go hand-in-hand. We win, both as individuals and as a company, by doing the right thing. We foster an environment that is open and transparent.” (2) If those statements are an accurate depiction of HP, then how could one senior executive of the board of directors change the image of an entire company? It can be done by hiring a team of independent, electronic-security experts who obtained the personal telephone records of HP board members and several journalists, using an investigative method called, “pretexting.” (1) What is pretexting and what makes it illegal? Pretexting is a data mining scam that involves a person assuming the guise of another person in order to obtain personal and confidential information from an unsuspecting target. In a pretexting scam, the claim of legitimacy is a ruse by the pretexting scam who has formulated a “pretext” to retrieve privatized information that they are not entitled to have. Pretexters seek to retrieve personal information in the form of: Social Security Numbers (SSN), Telephone records, Bank account numbers...
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...g [pic] [pic] SCHOOL OF MANAGEMENT Brand Image of Apple Inc. [pic] BSc in Business and Management Studies [Marketing] TABLE OF CONTENTS[pic] Page ACKNOWLEDGEMENT Executive Summary [pic] Chapter 1: Introduction 1.1 Industry Summary 6 1.2 Company Profile 6 1.3 Brand Personality and Strategy 7 1.4 Line of Flagship Products 8 [pic] Chapter 2: Literature Review and Theoretical Framework 2.1 Literature Review 9 2.2 Corporate Marketing v/s Product Marketing 2.2.1 Corporate Marketing 11 2.2.2 Product Marketing 13 2.3 Definition and Importance of Corporate Image, Reputation & Brand 2.3.1 Corporate Image 14 2.3.2 Corporate Brand 15 2.3.3 Corporate Reputation 15 2.4 Impact of Exogenous Factors on Corporate Image 2.4.1 Effect of Country-of-origin (COO) on Corporate Image 16 2.4.2 Cultural and social influences to Country-of-origin (COO) 17 2.5 Importance of Corporate Communication 2.5.1 Total Corporate Communication Mix 18 2.5.2 Corporate Communication Wheel 19 2.6 Consumer Behavior 2.6.1 Maslow’s Hierarchy of needs 20 2.6.2 Consumer Buying Decision Process 21 2.6.3 Influence of Reference Groups 22 2.6.4 Family Influence on Consumer Behavior...
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...Introdution Spearheaded by one of the most admired and innovative airlines in the world, the Emirates Group is a dynamic travel and tourism operation with a global reputation for excellence spanning every aspect of the industry. Emirates would like to extend the same warm welcome that our cabin crew are famous for as you explore their Company and learn about the Vision & Values which make Our Brands the best in the business. Question 1 Nowadays, Emirate is a major player in the globalairline industry. Emirate always focuses on quality rather than quantity. Emirate always take the first step to develop the new technology so Emirate have a leased boeing 737 and airbus 300B4, Emirate has never less than 20% annual growth. That information shows that Emirate is a successful company in the market. Emirate are using differnet marketing strategy has been successful in creating a positive brand image with current and potential customers. In the following, we explain how Emirate can to do that. Emirates use different media method to introduce thir products,routes and air craft to the consumers. Those media method can reduce the search time by the costomers.For example Emirates use commercial and print advertisements which is their major media hightlight to introduce the products. ,Besides Emirates develop the mass communication technologies such as internet and smartphones to target the various audiences.It is a greater channel .this media can attract many potential consumers...
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...configurations. All models since 1994 are based on the PowerPC microprocessor. They believed had a real advantage for consumers who were becoming entrenched in a digital lifestyle. Also, digital cameras, portable music players, and digital camcorders. That they though could be the preferred hub to control integrate, and add value to the devices. Also to control of both hardware and software.Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings. Apple's Mission Was to bring an easy-to use computer to market, which led release of the Apple II in 1978. Also, Apple is committed to protecting the environment, health and safety of their employees, customers and the global communities where they operate. They can offer technologically innovative products and...
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...Introdution Spearheaded by one of the most admired and innovative airlines in the world, the Emirates Group is a dynamic travel and tourism operation with a global reputation for excellence spanning every aspect of the industry. Emirates would like to extend the same warm welcome that our cabin crew are famous for as you explore their Company and learn about the Vision & Values which make Our Brands the best in the business. Question 1 Nowadays, Emirate is a major player in the globalairline industry. Emirate always focuses on quality rather than quantity. Emirate always take the first step to develop the new technology so Emirate have a leased boeing 737 and airbus 300B4, Emirate has never less than 20% annual growth. That information shows that Emirate is a successful company in the market. Emirate are using differnet marketing strategy has been successful in creating a positive brand image with current and potential customers. In the following, we explain how Emirate can to do that. Emirates use different media method to introduce thir products,routes and air craft to the consumers. Those media method can reduce the search time by the costomers.For example Emirates use commercial and print advertisements which is their major media hightlight to introduce the products. ,Besides Emirates develop the mass communication technologies such as internet and smartphones to target the various audiences.It is a greater channel .this media can attract many potential consumers...
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...exponentially over time which has led to multiplication of individual, business, and government applications on the internet, with immediate benefits to the end users. These network-based services and applications, however, pose security risks to the information and individual resources of governments and companies. Information that belong to a particular company or individual is an asset that must be protected, therefore, there should adequate security measures to avoid the risk of losing that asset. Network security is a way of protecting the digital information assets of a company. This paper describes the various goals of network security which are: Maintaining information integrity, protecting the information confidentiality and ensuring that the information is available. It is therefore very important that all the networks be protected from all the threats and vulnerabilities for the company to achieve its full potential and goals. Potential malicious attacks and threats A threat is defined as any event or circumstance that has the potential to adversely affect the organizational assets, or operations which includes image, functions, mission, or reputation of the company through unauthorized access, disclosure, destruction, modification of information or denial of service. An attack is an exploit or intrusion, which is an assault to a system that makes intentional use of a vulnerability. Examples of malicious attacks are; Hacking, SQL injection, and Password Cracking. ...
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...internationally (British Airways, 2010). The income of the airline has been on the increase with the profits for the period between 2007 and 2008 being a total of £8,753, which translated to 3.1% more than the previous period. Throughout its operating years, British Airways has faced different challenges, as it is for all other companies in the industry. During the year 2007, the American economy experienced a crunch due to the bursting of the housing market. This was the beginning part of the 2008 economic crisis, or recession, which had global effects (Åslund, 2010). Like any other industry, the UK airline industry faced a major setback, British Airways being one of the companies and there was a need to implement changes for long company survival. This paper is an analysis of the changes implemented by the British Airways in the period between 2009 and 2011, and the challenges faced by employees and management during the change process. Context of the change Organization change is a useful strategy in times of crisis, or when an organization experiences performance gap. There may be other reasons for change but examining a good number of companies and institutions that have instituted wide-ranging changes, one notes that...
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...The PCI-DSS Framework: Protecting Stored Cardholder Data Wednesday, November 25th 2009 Contents The PCI-DSS Framework: Protecting Stored Cardholder Data 3 Introduction 3 PCI-DSS Compliance 4 Solutions for Encrypting Data at Rest 4 Data Classification, an Alternative to Encryption 8 Building Policies and Procedures 12 Conclusion 12 References 14 The PCI-DSS Framework: Protecting Stored Cardholder Data Introduction Payment cards, whether they are debit or credit cards are an essential component of modern commerce. EMV-based cards have already helped improve the security of millions of bank cards throughout the world, giving even more people the confidence to make payments. But there are other security concerns associated with bank cards. (Card Technology Today, 2009) Globally, debit and credit cards are used for a wide variety of payments with Internet card payments increasingly significantly in recent years. However, with this growth in Internet-based transactions has come an increase in stories related to Card Not Present (CNP) fraud via Internet channels. (Laredo, 2008) The proliferation of fraud and identity theft cases has put the Payment Card Industry (PCI) on the offensive frontlines. (Morse and Raval, 2008) American Express, Discover, JCB, MasterCard, and Visa have joined forces and formed the PCI Security Standards Council, an independent...
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...order to be successful in the highly competitive education industry. In this respect, Corporate Social Responsibility (CSR) becomes one of the highly preferred strategies by higher education institutions for gaining a good reputation and a competitive advantage. This study aims to analyze Istanbul Bilgi University, in the context of social responsibility practices. The major finding of the study is that in order for an institution to be successful in CSR strategy, CSR actions has to be internalized and must be supported by the management. Keywords: Corporate social responsibility, higher education, competitive advantage, reputation. 1. Introduction Corporate social responsibility (CSR) is defined through the ethical relationship and transparency of the company with all its stakeholders that has a relationship as well as with the establishment of corporate goals that are compatible with the sustainable development of society, preserving environmental and cultural resources for future generations, respecting diversity and promoting the reduction of social problems (Filho et al. 2010). While CSR points out a way for companies to contribute to the well-being of the society, it also gives the opportunity to create a true competitive advantage and positive reputation for the business world (Smith 2007, Porter and...
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...internationally (British Airways, 2010). The income of the airline has been on the increase with the profits for the period between 2007 and 2008 being a total of £8,753, which translated to 3.1% more than the previous period. Throughout its operating years, British Airways has faced different challenges, as it is for all other companies in the industry. During the year 2007, the American economy experienced a crunch due to the bursting of the housing market. This was the beginning part of the 2008 economic crisis, or recession, which had global effects (Åslund, 2010). Like any other industry, the UK airline industry faced a major setback, British Airways being one of the companies and there was a need to implement changes for long company survival. This paper is an analysis of the changes implemented by the British Airways in the period between 2009 and 2011, and the challenges faced by employees and management during the change process. Context of the change Organization change is a useful strategy in times of crisis, or when an organization experiences performance gap. There may be other reasons for change but examining a good number of companies and institutions that have instituted wide-ranging changes, one notes that they mostly deal with the two issues....
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...internationally (British Airways, 2010). The income of the airline has been on the increase with the profits for the period between 2007 and 2008 being a total of £8,753, which translated to 3.1% more than the previous period. Throughout its operating years, British Airways has faced different challenges, as it is for all other companies in the industry. During the year 2007, the American economy experienced a crunch due to the bursting of the housing market. This was the beginning part of the 2008 economic crisis, or recession, which had global effects (Åslund, 2010). Like any other industry, the UK airline industry faced a major setback, British Airways being one of the companies and there was a need to implement changes for long company survival. This paper is an analysis of the changes implemented by the British Airways in the period between 2009 and 2011, and the challenges faced by employees and management during the change process. Context of the change Organization change is a useful strategy in times of crisis, or when an organization experiences performance gap. There may be other reasons for change but examining a good number of companies and institutions that have instituted wide-ranging changes, one notes that...
Words: 4043 - Pages: 17
