...Required Responses: Chapter 13: Your book lists 3 "types of advertising" under types of advertising. List, define and provide examples of each. * Product advertising- is any method of communication about the promotion of a product in an attempt to induce potential customers to purchase the product. Advertisement usually requires payment to a communication channel. The general objective of product advertisement is to increase brand awareness or to demonstrate the differences between the product and competing products to induce purchasing. Example - Products or services that appeal to the general public are often advertised on radio and television because they reach a broad audience. * Institutional advertising - focuses on touting the benefits, ideas, or philosophies of your business, or its entire industry, to enhance or repair its reputation rather than selling a product or service. Since institutional advertising attempts to build a positive image, it's closely related to public relations. In fact, it's a form of advertising that may be used in a public relations campaign. Institutional advertising relating to an entire industry is usually funded and developed by industrial, trade or professional associations rather than individual businesses. Example- a tobacco company can use institutional advertising to produce an antismoking commercial that warns consumers of the dangers of its products. Beer and liquor companies can also run commercials that warn consumers...
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...Protecting Trade Secrets With the expansion of technology over the past several decades, the availability of the internet as well as our reliance on it, and emerging powers such as China and India, trade secrets become more valuable and harder to protect. Whether it’s computer hacking a corporation’s network, a military mainframe, or spying for another country, also called espionage, it takes a wide array security measure to protect information from leaking or being stolen by our advisories. These security measures fall with the realm of IT, background investigations, and facility security. It is obvious, given past espionage events; these procedures are not always effective. Trade secrets, by definition, is considered to be a formula, practice, process, design, instrument, or compilation of information, hardware, technology, or some other means of proprietary information which is not generally known by the public or outside of the entity that protects. A trade secret gives a business the ability to obtain an economic advantage over competitors or customers. In some legal jurisdictions (states), these secrets are referred to as "confidential information", and are generally not referred to as "classified information" in the United States, as “classified information” refers to government secrets protected by a different set of laws and practices. Although, it is very important to note that the government, but more specifically the military and NASA have issues with protecting...
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...Week 1: Lecture 1: Information * Information * Information is things that are or can be known about a topic. It is also known as communicable knowledge, which is something you can impart to someone else. It is an unambiguous abstraction of data. Now in the digital sense, the smallest unit of information is a single bit; is the bit on or is the bit off? Now if we go back to the days of landline telephone service, you would call information which would give you a phone number for a subscriber if you describe enough detail who the describer might be. The difference between data and information is that information is knowledge that you get or abstract through processing of data. What I do with those 1’s and 0’s, and how I would apply application software to it, transitions data and turns it into knowledge. * The other thing about information is that information depends on the context around it. For example, lets take numbers….10 digits, well 10 digits by themselves can just be 10 digits, but if I put a semicolon in between them (:), it can now be assumed that it is a time or a duration or a track record. Now if I would put a $ in front of those numbers, it could be the price of something or the amount of money in my wallet. Now if I add another meaning to those numbers lets say, I make the first 3 digits an area or a region assignment, the next 2 digits a group and the last 4 a serial number….I will then have the coding for a social security number. Now they...
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...Most Security System emphasize certain hazards. The principal security concerns are shoplifting and employee dishonesty. A typical set of categories to be protected includes the personal safety of people in the organization, such as employees, customers, or residents; tangible property, such as the plant, equipment, finished products, cash, and securities, such as highly classified national-security information or “proprietary” information (e.g., trade secrets) of private organizations. An important distinction between a security and protection system and public services such as police and fire departments is that the former employs means that emphasize passive and preventive measures. Security systems are found in a wide variety of organizations, ranging from government agencies and industrial plants to apartment buildings and schools. Sufficiently large organizations may have their own proprietary security systems or may purchase security services by contract from specialized security organizations. The origins of security systems are obscure, but techniques for protecting the household, such as the use of locks and barred windows, are very ancient. As civilizations developed, the distinction between passive and active security was recognized, and responsibility for active security measures was vested in police and fire-fighting agencies. By the mid-19th century, private organizations such as those of Philip Sorensen in Sweden and Allan Pinkerton in the United States...
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...possesses certain ideas and information relating to new energy technology that is confidential and proprietary to Discloser (hereinafter "Confidential Information"); and WHEREAS the Recipient is willing to receive disclosure of the Confidential Information pursuant to the terms of this Agreement for the purpose of investing in his company; NOW THEREFORE, in consideration for the mutual undertakings of the Discloser and the Recipient under this Agreement, the parties agree as follows: 1. Disclosure. Discloser agrees to disclose, and Receiver agrees to receive the Confidential Information. 2. Confidentiality. 2.1 No Use. Recipient agrees not to use the Confidential Information in any way, or to manufacture or test any product embodying Confidential Information, except for the purpose set forth above. 2.2 No Disclosure. Recipient agrees to use its best efforts to prevent and protect the Confidential Information, or any part thereof, from disclosure to any person other than Recipient's employees having a need for disclosure in connection with Recipient's authorized use of the Confidential Information. 2.3 Protection of Secrecy. Recipient agrees to take all steps reasonably necessary to protect the secrecy of the Confidential Information, and to prevent the Confidential Information from falling into the public domain or into the possession of unauthorized persons. 3. Limits on Confidential Information. Confidential Information shall not be deemed proprietary and the Recipient shall...
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...Since 9-11 security has become a major factor in our daily lives, it has captured the attention of local, state & federal agencies. This incident has forced industries to examine their security efforts also. This is where Private Security firms come into play. The private security industry is a crucial component of today’s security and safety in the United States and abroad. Private Security is responsible not only for protecting many of the nations industries and vital infrastructure systems, but also for protecting critical property and sensitive corporate information. U.S. and foreign companies also rely heavily on private security firms for a wide range of functions, including protecting employees and property, conducting investigations, performing pre-employment screening, providing information technology security, and many other functions. The purpose of this research is to examine the private security industry requirements, trends, training and certification. Why is this an important area of research? This research will help define the role of private security, especially when considering the increasing range or responsibilities played by private security. In summary this research will demonstrate the relevance of private security, regulation and training. INTRODUCTION The private security industry is considers one of the fastest growing industries in the nation, with an expected growth rate of 17 percent by 2016, according to the Department of Labor...
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...Running head: Network Security The Importance of Network Security to Safeguard Organizational Proprietary Data Donald Shipman Strayer University Dr. Kwang Lee June 10, 2012 Abstract Cyber-criminal activity is on the rise in a world that thrives on the use of technology in everyday living. The close-minded thought process of simple theft of a credit card number or a social security number are long gone. Crimes in today’s business are much more extreme to include attacks that disable key functions of major operations such as public transportation and utilities, to the major financial records of customer information being exposed and stolen. In this paper I will focus on the latter. It is important that companies make significant investment in network security in order to protect its proprietary data from hackers and other criminals. I will address current attitudes toward network security, the rise in and recent increase in criminal activity, existing counteractive measures along with their effectiveness and the direction of network security for organizations in the future. Ultimately, the paper will show the importance of network security in organizations and the immediate change is needed to restore the consumer confidence about their information being safe. Introduction The Internet has become a staple of the business world today. One might find it impossible to be current on the latest world events without being able to effectively use it, navigate it, and understand...
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...Recommendation for information security Modification The review of the Service Level Agreement in the network “shows that better measures for Information technology have not been addressed, rather some added recommendation have been listed which provide the better protection to Finn man data and intellectual property. Thus various mechanisms for protecting the data have been suggested lik ITIL, Best management practices A.. Recommended changes for protecting Fin man’s data and Intellectual property. According to Finman more demands and opportunities of the information technology customers can not avail because of the some old tradition of SLA in the modern age. So the entire organization can compete the highly competitive industry by using the more sophisticated unified IT management techniques when it offers to its potential customer the best protecting techniques. Minertek made the latest software and named it as Datanal which was based on data-mining that has assembled the various desperate operations and various other programs and procedures which were located on the separate location which help the customer to eliminate the duplication a d also to help them to achieve the better economies of scales and open the new businesses the various location. For consolidation of Datanal software, the organization will need them to establish the Access control list and crate the new user policies which will be providing the authorization to authenticate the network process...
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...companies maintained a large set of file cabinets that included the company’s proprietary, confidential and restricted information. This information could be safeguarded with the distribution control of keys that would open these drawers. In today’s world, most companies operate a computer network and if possible store all of their and their client’s information on servers. While the information is protected to the best of the company’s ability, there is still a chance that someone may attempt to access information that the company may not authorize In order to prevent and catch these kinds of attacks, a company must develop and implement security metrics. With the quick spread of the internet many companies have adopted a digital way of doing business. They set up websites for their customers to use, they use intranets to provide information to their employees, and also provide internet connections to allow employees the ability to do their job using Web resources. While the digitizing of company operations does help in streamlining their effectiveness, it also works against the company as it exposes them more to outside threats and attacks. Security Metrics can help in protecting information while allowing access to the company’s information from both internal and external connections. In order to ensure that the system is secure the company must set up security metrics relating to Information Gathering, Vulnerability Identification, and Prevention. Domain Security metrics...
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...KNOWLEDGE & LEARNING Earlier this year, Texas Tech University’s National Institute for Engineering Ethics released an ethics dvd entitled Henry’s Daughters. This 32-minute film dramatizes a case study involving numerous ethical dilemmas and concerns and is supplemented by discussion questions and other training materials designed to make the dvd an effective educational tool. This month’s column focuses on one of the situations depicted in Henry’s Daughters and explores the questions it raises from the perspective of ASCE’s Code of Ethics. SITUATION: A state department of transportation (DOT) has awarded two grants for the purpose of funding a yearlong “smart highway” research and development project. The project is organized as a competition between the two recipients; each is to prepare design specifications for an automated highway and car control system, and at the end of the year the DOT will award one recipient a $25-million contract to implement its design. To ensure the integrity of the competition and to protect each team’s intellectual property, the four DOT staff members assigned to this project are split equally between the grant recipients, each staff member providing help and input only to his or her team. Laura, a licensed professional engineer, is the project manager for the DOT’s smart highway project; her responsibilities include overseeing the four staff members assigned to the grant recipients as well as making recommendations to the DOT commissioner...
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...security architecture. Wave’s software provides the policy-based access controls, comprehensive reporting, directory services integration, centralized control and end-user access recovery that companies require to cost effectively implement and manage data encryption and most importantly prove that data is protected in the event that a computer (or its hard drive) is lost or stolen. Self-encrypting drives (SEDs) are the most secure, best performing and most transparent encryption option for protecting data on laptop computers. Wave provides the most comprehensive SED management solution available and was the first one to support Opal –based, proprietary and solid state SEDs. This demonstration will show you how, in minutes, to set up a self-encrypting drive and use your Common Access Card for drive-level authentication. Further, you will see how Wave’s user recovery, Windows synchronization, single-sign-on and reporting make a Wave-managed SED solution the best option for protecting data-at-rest. Mobile Security: Device Authentication and Health The traditional means of unlocking a self-encrypting drive (SED) on a laptop is via username/password or an alternate credential (token, smartcard, etc.). Wave has partnered with Trusted Logic to replace these traditional methods with a mobile device that serves as hardware-based authentication. The device then retrieves credentials from the Wave Cloud with no user interaction. Basing credentials in hardware provides stronger...
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...e-commerce find a two front strategy between internal and external risk strategies. Security monitoring offers a measure of defense to both internal information technology and external risk from e-commerce applications. Event Monitoring Security as event monitoring inspects inbound and outbound network activity for suspicious patterns indicating an intrusion attempt. Common behaviors of users and processes create a baseline by documentation for determining normal activity. This baseline is able to provide a determination by monitoring between acceptable and unacceptable activities. Administrating to the detection system require sensitivity to techniques and methods of users for minimum levels of security that allow normal user functioning. Internal Information Technology Basic internal IT applications such as inventory, payroll, general ledger, and human resources are vulnerable to various risks. Risks include viruses, worms, identity theft, money and proprietary misappropriations. Internal controls as described by the Committee of Sponsoring Organizations of the Treadway Commission (COSO, 2010) as processes providing a reasonable assurance of operations efficiency, financial reporting, and legal regulations. COSO recommends six internal controls in management oversight and a control culture, risk assessment, control activities information and communication, monitoring, and evaluation of internal control systems by...
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...outgoing communication across a variety of channels, such as e-mail and IM, to identify sensitive information. They’re based on some of the same technologies—like pattern matching and contextual text search—that help antivirus and antispam tools block incoming threats. Tools typically come with basic patterns already defined for personally identifiable information, such as Social Security and credit card numbers, as well as templates for commonly private information, such as legal filings, personnel data, and product testing results. Companies typically look for three types of information using these tools, notes Paul Kocher, president of the Cryptography Research consultancy. The first, and easiest, type is personally identifiable information, such as Social Security numbers and credit card information. The second type is confidential company information, such as product specifications, payroll information, legal files, or supplier contracts. Although this information is harder to identify, most tools can uncover patterns of language and presentation when given enough samples, Kocher notes. The third category is inappropriate use of company resources, such as potentially offensive communications involving race. The traditional security methods may restrict sensitive data to legitimate users, but Flynn and Ignatiev found that even legitimate users were putting the data, and their companies, at risk. At BCD Travel, a corporate travel service, nearly 80...
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...Information Systems Management Joe Jelenek / K00121194 Information Systems Management Joe Jelenek / K00121194 Why it does not matter Why it does not matter Discuss the following statement using arguments for and against the point of view stated: Technology does not create a competitive advantage. Instead, it is the appropriate management of technology that creates a competitive advantage. Why IT does not matter The whole world of e-commerce and using IT within businesses started by inventing the personal computer and connecting the world and business with theirs customers via internet. The spending of the resources on IT by businesses was increasing more and more towards the end of the century. In the last decade it was nearly 50% of the capital expenditures. Carr (2003) says that any business has equal access to the computer technology because it is affordable and as the technology evolves and innovates, the price goes down more rapidly. That means the IT does not gives the advantage to the organization, but it’s the way organization manages the IT, how it aligns the IT with the organizations business goals that gives it the competitive edge against the competition. IT becomes just a commodity and cost of doing business. What makes it truly strategic is tis scarcity. Another area that has to be looked at when adopting IT technologies is if to use proprietary or infrastructural (open standard) technology. The proprietary technology is protecting...
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...addressing two of the following three areas: software, hardware and policy. A general description of the company’s overview and business processes is provided, along with a list of digital assets mapped into their respective network diagrams. Phase two follows with recommended solutions to the weaknesses, and its impact to the security controls of the business. Security Assessment and Solutions for Quality Web Design Course Project Final Protecting our valuables, whether they are expressed as information or in some other way, ranges from quite unsophisticated to very sophisticated. We can think of the Wild West days as an example of the “unsophisticated” end of the security spectrum. And even today, when we have more sophisticated means of protection than ever before, we still see a wide range in how people and businesses actually use the protections available to them. (Pfleeger and Pfleeger, 2006) When users think of modern technology in the digital age they immediately think of the internet, and the conveniences of accessing information and methods of communication that are available at the touch of a few buttons on a keyboard. Users think nothing of the security measures required while accessing a chatroom to talk to our friends, or sending an email with...
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