...Notting Foods Inc.—Background Notting Foods Inc. is listed on the New York Stock Exchange. It was founded in 1939 and is now the world’s largest processor and marketer of chicken, beef and pork. The company produces a wide variety of branded, processed food products and is the recognised leader in almost every retail and food service market it serves. With revenues of US$30 billion, Notting has 142 800 employees and more than 360 facilities and offices in 32 US states and 22 countries. Notting Foods’ vision is to be ‘the world’s first choice for protein based foods while maximising shareholder value’. ‘Segment, concentrate and dominate’ has long been its approach to business. The company anticipated consumer demand, segmented a market, concentrated on production and marketing so that it subsequently dominated the segment. Market domination, in conjunction with exacting cost control measures, is the company’s approach to achieving superior profits in fluctuating markets. In 2006, WEALTH magazine ranked Notting Foods Inc. as America’s most admired company in the food production industry. The survey ranked the 10 largest companies by revenues in 66 industries, including large subsidiaries of foreign firms. According to WEALTH, the survey results reflected the opinions of 10 000 executives, directors and securities analysts who rated the companies in their own industries using eight criteria, including innovation, employee talent, use of corporate assets, social responsibility...
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...There are four different marketing techniques; Growth strategies, survival strategies, branding and relationship marking. My two chosen products for this report are Kelloggs Special K cereal and Nestle Cheerios cereal. Growth Strategies The Ansoff’s growth matrix is another marketing planning tool that helps a business determine its product and market growth strategy. Ansoff’s product/market growth matrix suggests that a business’ attempt to grow depends on whether it markets new or existing products in new or existing markets. The output from the Ansoff’s product/market matrix is a series of suggested growth strategies which set the direction for the business strategy. With annual sales of more than £4.5 billion, Kellogg’s is the world’s leading producer of cereal products and convenience foods, such as cookies, crackers and frozen waffles. Its brands include Corn Flakes, Nutri-Grain and Rice Krispies. Kellogg’s is a global organisation. Its products are manufactured in 19 countries worldwide and sold in more than 180 countries. In an uncertain world where the organisation’s strategy is to focus on products and brands that are either the market leader or in a strong second position the company believes that this focus upon core and successful products enables it to...
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...Segmentation Bases 8.2. Target Market 8.3. Market Positioning Positioning Statement Positioning Strategy Slogan 9. Marketing Strategy – Product 30 9.1. Levels of Product Core Benefit Actual Product Augmented Product 9.2. Product Life Cycle Stage 9.3. Product Attributes 9.4. Brand Name, Brand Image, Brand Equity 9.5. Packaging and Labeling 9.6. Product Support Services 9.7. BCG Analysis 10. Marketing Strategy – Price 38 • 10.1. Pricing Objectives • 10.2. Pricing Method • 10.3. Pricing strategy 11. Marketing Strategy – Distribution (Place) 39 11.1. Geographical Coverage 11.2. Distribution channels 12. Marketing Strategy – Promotion 39 12.1. Promotional Goals 12.2. Advertising 12.3. Sales force requirements, techniques, and management 12.4. Sales Promotion 12.5. Publicity / Public Relations 12.6. Direct Marketing 13. Budget 45 Letter of Acknowledgement The report is a result of our comprehensive and hard work; all of the group members have...
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...development in human beings for thousands of years. Unexpectedly, as time has gone by, the meat industry has caused major environmental and health problems. For instance, livestock is now responsible for 51% of the world's total greenhouse gas emissions, which negatively affects the environment. Eating lots of meats could also adversely affect health, leading to many illnesses like Hypertension and Hyperlipidemia. Therefore, some people think we should eat less meat or become vegetarian. Despite these strong arguments, personally, I do not agree with this opinion, for reasons outlined below. From a perspective of health, a vegan diet is harmful to the nutritional balance, for instance, vegetarians are short of protein and calcium. Meat, such as beef, has abundant protein, six ounces of lean, chuck beef, braised contains 49.2 grams of protein, 505 calories and 32.59 grams of fat (Dr. Decuypere's Nutrient Charts). What is protein? Protein is a nutrient that the body needs to grow and maintain itself. Next to water, protein is the most plentiful substance in our bodies. In other words, protein plays a major role in humans’ bodies (Hermann. JR). Furthermore, even though there is some evidence to show a few vegetables have protein as well, meats not only can supplement protein to people, but also supplement much calcium, which is required for vascular contraction and vasodilation, muscle function, nerve transmission, intracellular signaling and hormonal secretion, support these critical...
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...Milk is a pale liquid produced by the mammary glands of mammals. It is the primary source of nutrition for infant mammals before they are able to digest other types of food. Early-lactation milk contains colostrum, which carries the mother's antibodies to its young and can reduce the risk of many diseases. It contains many other nutrients[1] including protein and lactose. As an agricultural product, milk is extracted from mammals during or soon after pregnancy. Dairy farms produced about 730 million tonnes of milk in 2011,[2] from 260 million dairy cows.[3] India is the world's largest producer of milk, and is the leading exporter of skimmed milk powder, yet has little to no other milk product exports.[4][5] The ever increasing rise in domestic demand for dairy products and a large demand-supply gap could lead to India being a net importer of dairy products in the future.[6] New Zealand, theEuropean Union's 28 member states, Australia, and the United States are the world's largest exporters of milk and milk products. China and Russia are the world's largest importers of milk and milk products.[7][8] Throughout the world, there are more than six billion consumers of milk and milk products. Over 750 million people live within dairy farming households.[9] Plastic is a material consisting of any of a wide range of synthetic or semi-synthetic organics that are malleable and can be molded into solid objects of diverse shapes. Plastics are typically organic polymers of high molecular...
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...him develop Chobani. The product strategy focused on the actual product and packaging that product appropriately. The product undergoes an authentic straining process that removes excess liquid whey, resulting in a thicker, creamier yogurt with 13-18 grams of protein per single-serve cup. Chobani is higher in protein than regular yogurt, made with real fruit and only natural ingredients and preservative free. It does not contain any artificial flavors or sweeteners, but does contain five live and active cultures, including probiotics. As far as packaging, Ulukaya wanted a European style cup with a circular opening exactly 95 millimeters across. This shorter, wider cup is more visible on store shelves. In addition, he chose shrunk-on plastic sleeves with bright colors. Ulukaya’s price strategy involved approaching retailers directly rather than utilizing distributors. Prices were set high enough to recover costs and give reasonable margins to retailers, but not so high that they could be undercut. Ulukaya’s place strategy proved to be an extremely smart move. He worked to get Chobani into the conventional yogurt aisle of traditional supermarkets. Because of start-up costs, Chobani had no money for traditional advertising so the company relied on word-of-mouth between customers. The company utilized social media to track customer feedback and utilized a mobile vehicle traveling across the country to promote the product. 2. Yoplait, Dannon and PepsiCo...
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...AMUL ICE CREAM is made from Milk and Milk products, Sugar, Stabilizers & Emulsifiers. Composition: * Total Solids 40% to 41% * Sugar 15% Approx. * Acidity 0.17% to 0.19% * Protein 3.9% to 4.1% Food Energy Value: Calories per 100 ml -196.7 kcal Flavors: Vanilla, Strawberry, Pineapple, Orange, Rose, Mango, Chocolate, Honey-Dew-Melon, Tutti-frutti, Litchi, Kesar Pista, Kaju Draksh, Butterscotch, Chocochips, Rajbhog and Cashew Break. Packaging: 50 ml cup, 100 ml cup, 500 ml pack,1 litre pack, 4 litre pack, Choc-bar, Ice candies, Cones and Kulfies. Special Features: Various verities of Ice Cream can be made from the basic mix by addition of required amount of permissible colors and flavors. Dry fruits and nuts would be used for making premium verities Ice Cream. Product Specification: Product meets BIS specification Product and services The product line of our product is fresh milk and real Ice Cream as we are offering the best quality product made of fresh milk and milk fats without any vegetable oil (frozen dessert), through which we provide tasty and creamy ice cream to our consumers. It is not very much expensive; every class of person can buy it. Our product is better than others which are currently offered by the competitors because we provide pure dairy ice creams from fresh milk to the consumers. The customer always required more satisfaction and best quality...
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...helping us achieve our objective of completing this project to the best of our abilities. EXECUTIVE SUMMARY Gatorade is a brand of sports food and beverage product built around the line of sports drinks. It is manufactured by Pepsico and is distributed in 80 countries worldwide. The beverage was first developed in 1965 by researchers at the University of Florida, to replenish the combination of water, carbohydrates, and electrolytes that the school's student-athletes lost during rigorous athletic competitions. Its name was derived from the collective nickname of the university's athletic teams, "the Gators". Gatorade has been an admired brand of beverage in the United States and the main thing that has worked for the brand is the advertising strategy, which involves popular sports stars and clubs associated with the brand. We intend to present the positioning of Gatorade, to understand the various strengths, weaknesses, opportunities and threats of the brand in the Indian context and to study a few hypotheses surrounding Brand Gatorade with the Indian consumer in mind. INTRODUCTION PURPOSE & OBJECTIVES Gatorade has been a 45-year-old brand and has been a leading sports drink ever since its inception in 1965. It was formulated to aid hydration in athletes and as replenishment for body fluids lost during physical exertion that is caused by sports....
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...NESTLE Nestle has been originated from Switzerland, to date there are over 281,000 employees. Nestle first started in the mid 1860 by Henri Nestle (1814-1890), a trained pharmacist who began experimenting with cow’s milk, wheat flour and sugar in an attempt to develop the alternative source of nutrition for mothers who were unable to breastfeed. Nestle is one of the world’s largest food producers. The company has been in existence for over 140 years and continue to thrive on ideas of fairness, honesty and long-term thinking. Nestle’s main objectives are to be recognised as the world leader in Nutrition, Health and Wellness, trusted by all its stakeholders, and to be the reference for financial performance in its industry (source www.nestle.com). Nestle’s vision is to be the leading Food and Beverage Company in the world, providing customers with high quality products and services with added value at competitive prices, simultaneously ensuring the long term viability and profitability of the organization. Their mission of "Good Food, Good Life" is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night. With their unique experience of anticipating consumer needs and creating solutions Nestle contributes to your well being and enhances your quality of life (source www.nestle.com). So according to their logo and mission statement it is fair to say that they are following the...
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...There are many indicators that lead us to the conclusion that Mexico is a good potential market for U.S. Dairy products. Population is growing, which will lead to a larger market. The growth of Real GDP and GDP per capita will allow the buyer to buy more which will increase the consumption of Dairy products per head; the consumption of more expensive Dairy products will increase as well due to urbanization. The North American Free Trade Agreement (NAFTA) is one of the dominating factors of trade between U.S. and Mexico. Without having to pay tariffs, U.S. importers can afford to have prices for their products lower than other counties`. Infrastructure, communications and government regulations also tolerate U.S. import of Dairy products to Mexico. And last but not least, the existing gap between production and consumption of Dairy products in Mexico indicates the country`s urging need for imports. U.S. Dairy In 2010, U.S. exports of cheese, total whey products, lactose and other dairy products were valued at $3.71 billion, up 63 percent from the prior year. Export volume totaled 3.04 billion lbs. of U.S. milk solids, up 40 percent from 2009. Mexico ($823 million export value in 2010), Southeast Asia ($693 million, up 141 percent over 2009) and Canada ($436 million) remained the largest destinations for U.S. dairy products. In 2010, 12.8 percent of U.S. milk production (on a total-solids basis) was sold overseas. Dairy Products: 1) Cheese America is a nation of...
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... 1. – Rationale Unilever plc is a major global player in fast moving consumer goods supplying branded food and home and personal care products. Their brands include well known food brands such as Knorr, Walls and cleaning brands such as Persil, Lenor and Domestos and personal care brands such as Dove. Unilever manages its products and brands under categories i.e. Savoury Dressing and Spreads; Ice Cream and Beverages; Personal care; and Home care. Current turn over around €5 Billion annually with almost 40% of profits spent on the welfare and the health benefit of developing new ice cream. Unilever manages most of their products in a variety of markets, varying from health food market to tea market. They are known to be one of the world’s leading fast moving consumer goods companies offering products to over 150 countries. The organisation operates in Europe, America, Asia and Africa but is headquartered in London. Facts and figures obtained from (Reviewing Unilever, Geoffrey Jones) shows that there are around 174,000 employee’s working in the UK under the Unilever Company. With consumers using Unilever products 150 million times per day, they show it is a multinational organisation. Currently the Ice Cream market is worth near to around £1.25 billion. Research shows that this figure has increased from 2002 by almost 8%. With the market peaking in 2006 due to a long hot summer almost at £1.34 billion, the market is very seasonal in sales. This is further proven in 2007...
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...5/14/2014 5/14/2014 ID: 211410510 Done by: ghada alali Section: 107 ID: 211410510 Done by: ghada alali Section: 107 Marketing Plan Nestle Marketing Plan Nestle NESTLE When thinking about food and beverages leading organizations, a name that immediately comes to our minds is Nestle which is the world’s largest food production company in terms of profit and products diversity. The Swiss based company was founded in 1866 by Henri Nestle, it all started when Henri Nestle who was a pharmacist developed a milk-based baby food and named it Farine Lactée Nestlé. He used his surname which means ’little nest’ in both the company name and the logotype, the nest symbolizes security, family and nourishment which summarizes the message that the company wanted to deliver through its products. The logo till today plays an essential in nestles profile. As years have passed, the Nestlé family has grown to include chocolates, soups, coffee, cereals, frozen products, yoghurts, mineral water and other food products. Beginning in the 70s, Nestlé has continued to expand its product portfolio to include pet foods, pharmaceutical products and cosmetics too. Nestle kept inflating and expanding its presence in the market and develop new products accompanied by preserving high quality and great standards. Business Nestle is a Swiss transnational food and beverage company headquartered in Vevey, Switzerland, Nestlé's products include baby food, bottled water, breakfast cereals, coffee...
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...Will Keith Kellogg was born on April 7, 1860 in Michigan. Will grew up as a Seven-day Adventist which means that he preaches about the imminent return of Christ to Earth and he considers Sunday as the Sabbath day. Will dropped out of school at the age of fourteen and went to work for his fathers owned broom manufacturing company. Once Will got in to college he started working for his older brother John’s Sanitarium. The Sanitarium was a lifestyle that relied on fresh air, a vegetarian diet, and plenty of exercise. Over time the Sanitarium started to get fame so John hired Will as business manager. John had many ideas about foods and diets and he believed that the key to longevity was a diet rich in nut proteins (E.W.B., 2008). In 1877 Will and John came up with a...
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...Introduction Nestle is one of the major food and beverages company in the world. It was established in 1867 by Henry Nestle, who was a trained pharmacist. The introduction of the company in the market was through the development of an alternative source of infant nutrition for mothers who were unable to breast feed and named it as Farine Lactee Nestle. He choose his surname “Nestle” as the name logo of the company which means a “little nest”. In 1904 Nestle introduced its chocolates in the market. But when the availability of raw materials reduced during the First World War, Nestle purchased lot of factories in U.S and increased their production to twice as their pre-war production. Immediately, after the end of the war consumers switched back their choice to fresh milk due to which Nestle recorded its first loss. However they updated their operations and brought production in line with sales and thereby dropping the debts. In 1930 Nestle introduced several new products like Milo and Nescafe. Nestle achieved considerable growth after the end of Second World War because of diversification within the food sector. The sales of Nescafe instant coffee quadrupled between 1960 and 1974. In 1980's Nestle drew criticism from many organizations on account of promotion of infant formula over breast feeding which allegedly led to death of infants in less developed countries. The boycott of Nestle products was suspended in 1984 after Nestle agreed to fulfill with the international...
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...An Outstanding Story from India: Creating Competitive Advantage Prepared by: (Group # 1) Arun Reddy Patel (G13068) Neha Bhartiya (G13085) Neha Dani (G13086) Preeti Venugopalan (G13091) Roopashree BE (G13097) TABLE OF CONTENTS INTRODUCTION ........................................................................................................................................ 3 THE GENESIS ............................................................................................................................................. 3 ABOUT GCMMF ......................................................................................................................................... 3 THE THREE TIER AMUL MODEL ........................................................................................................... 4 INDIAN DIARY INDUSTRY – AN OVERVIEW...................................................................................... 5 COMPANY OVERVIEW ............................................................................................................................ 6 Sales .............................................................................................................................................................. 6 Retailing ........................................................................................................................................................ 7 Export...................................................................
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