...with a list in hand, searching for those “oh-so important” last minute gifts for family and friends. Crowds of people were all around me, pushing and shoving their way to the next store all hoping to find a better sale than the one they just found a moment ago. Then it happened. I smelled it. It was faint, but I would know that fragrance anywhere. It was the smell of comfort, security, and love from my childhood; the wonderful scent of my mother. I stopped in the middle of the crowded mall and searched for the woman wearing my mothers’ perfume. I just wanted a glimpse of the person who had brought a flood of emotions and feeling back to the surface. I wanted to see if this person looked anything at all like the woman I missed so very much. With tears of joy and sadness flowing down my cheeks, I went to the perfume counter at the next department store and bought a bottle of my mothers’ fragrance: Tabu. Since that day, I have often wondered why certain smells can trigger such strong emotions and feelings. For as far back as I can remember my mother wore the same perfume. Whenever I caught even just a whiff of that familiar fragrance, I knew she was near. It has always brought with it a sense of calm and security. Even now, almost three years after her passing when I catch her scent, a feeling of comfort and well-being washes over me. This is a perfect example of classical conditioning, otherwise known as Pavalovian conditioning or respondent conditioning...
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...more so! Today's consumers expect that something extra before they bond with a brand; the way your store smells could well be the decider. Smells sell; the key is to find the scent that will translate into dollars once it's pumping through the store. There's nothing new about using fragrances to attract business: think coffee and fresh baked bread. What is new is a focus on experiential marketing - connecting consumers with brands in a combination ot 'personally relevant and memorable ways', such as fragrancing and music - and the research going into the effects of ambient odour in the retail environment. Helen Thompson-Carter, general manager of Ecomist Systems, the New Zealand company that's leading shoppers by the nose here and in Australia, Korea, the Philippines and South Africa, cites research which demonstrates in-store fragrancing results in customers staying in-store longer, buying more, and coming out with an increased perception of the quality ot the store's services and products. Michael Morrison, from Monash University's department of marketing, is a specialist in experiential marketing. He says. while the connection between smells and emotion is well accepted, even without the use ot research, surveys in real stores with real customers have produced some very interesting results. "These include a significant change in behaviour when the store combines loud music and fragrancing. People stayed in store longer The perception ot the store was also influenced." But...
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...CONSUMER PSYCHOLOGY REPORT First of all i shall be explaining the definition of Psychology and Visual merchandising. Psychology : The science of the human mind and behaviour. The word psychology literally means “study of the soul” ~wikipedia Visual merchandising : The activity of promoting the sale of goods , especially by their presentation in retail outlets. This includes combining product , environment , and space into a stimulating and engaging product , environment and space into a stimulating and engaging display to encourage the sale of a product or service . ~New Oxford Dicitionary Visual merchandising is not as simple as people make it to be , There is a psychological aspect to visual merchandising that must be considered if you want to optimize the success of your visual merchandising . Consumers will often make purchases based on how they feel e.g based on emotion . The connection between what your customers think and feel and how your market to them makes an incredible difference in how effective your visual merchandising...
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...qwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwer...
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...Introduction Dove is a personal care brand owned by Unilever, a multinational corporation that owns more than 400 brands mostly selling either food and beverages or toiletries. Dove is sold in more than 35 countries and is used by both men and women. 1940 Formula for dove bar(mild soap) 1950 Refined to original Dove Beauty Bar 1960 Launched in the market 1970 Popularity increased as a milder soap 1980 Leading brand recommended by physicians 1990 Dove beauty wash successfully launched 1995 Dove came to India 1995-2001 Extension of Dove’s range of products Dove claims not to dry out the skin the way soap does, the formula came from military research Dove as the soap, or cleansing bar, as HUL executives would call it accounts for only Rs 200 crore. The rest comes from hair care, a category that Dove entered in India about two years back. The rise of modern trade formats and an evolving consumer has also ensured that even emerging categories like body washes and hair conditioners get more buyers. Dove has capitalised on this trend. Apart from distribution in modern format stores, where Dove claims to be one of the leading brands with 11.54% share, the brand has also entered adjacent categories. In body washes, Dove claims to be nearly 19% of the market, while hair conditioners gets the brand sales of around Rs 40 crore. Segmentation Dove is the largest premium brand in the Hindustan Unilever portfolio," says Rajaram Narayanan, vice president, hair care...
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...School of Management, Erasmus University London Business School Rolf van Dick Goethe University Frankfurt, Germany Ann Tenbrunsel Notre Dame University, Mendoza College of Business, USA Madan Pillutla London Business School J. Keith Murnighan Northwestern University, Kellogg School of Management, USA Abstract Management and businesses in general are constantly facing important ethical challenges. In the current special issue, we identify the widespread emergence of unethical decision making and behavior in management as an important topic for a future research agenda. Specifically, we promote the use of a behavioral business ethics approach to better understand when management, leaders and businesses are inclined to act unethically and why this is the case. A behavioral business ethics approach which relies on important insights from psychology should be a necessary addition and complementary to the traditional normative approaches used in business ethics. Understanding Ethical Behavior and Decision Making in Management: A Behavioural Business Ethics Approach The numerous scandals in business such as those at AIG, Tyco, WorldCom, and Enron have raised many concerns about the emergence of unethical and irresponsible behavior in organizations. The seemingly unending occurrence of instances of corruption, in both business and politics, has also activated consciousness about ethics in general and business ethics in particular (De Cremer, Mayer, and Schminke...
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...Historical Perspectives of Abnormal Psychology Nicole Theriault PSY/410 October 8, 2012 Dr. Sevet Johnson Historical Perspectives of Abnormal Psychology The study of abnormal behavior has been a topic of debate and profound interest for nearly 100 years. Abnormal psychology outlines the differences between what is considered normal or abnormal behavior among people of all ages and walks of life. Throughout the evolution of abnormal psychology, areas of focus within the discipline have been broken down into six core concepts, which provide for more accurate definition(s) of what is considered to be normal and abnormal behavior in individuals. To fully understand the scope and significance of contemporary abnormal psychology, it is important to understand that psychopathology and its origins has evolved into a scientific discipline and are met with constant challenges to defining and classifying normal and abnormal behavior. The following will discuss the origins of abnormal psychology, how the field has evolved into a scientific discipline in addition to a brief analysis of the psychosocial, biological/medical, and sociocultural theoretical models, which directly relate to the development of abnormal psychology. Origins of Abnormal Psychology The science of abnormal psychology is still considered to be relatively young and having only existed for approximately 100 years. However, the presence of psychopathologies among people worldwide has been recorded...
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...Images of Beauty Dana Alkhandak #106621937, Group D Psychology 10 October 2, 2013 Rough Draft #1 Adolescence is a time of both delicate concern about social acceptance as well as self-conscious obsession with self-image and identity. Becoming more aware of society's selective standards, many youngsters look to the media for guiding on the "ideal" way to look and act. Teenagers have more access to images from the media that sponsor a growing acceptance of makeup, fragrances and unnatural beauty, their self-esteems becomes dependent on an unnatural and constructed thought of beauty. The images promoted and portrayed in the media, can be harmful and have dangerous impacts on the lives' of many individuals. The images revealed and published by the media harmful effects begin the minute they start being used for entertainment and sale purposes; however, it doesn't stop there, the images can also be demeaning the self-esteems of individuals as well as creating unhealthy habits that teenagers find the need to follow. Everyday more ads are being released whether it's for a newly engineered face wash or the season's latest sweater. Quickly as soon as the item is advertised, teenagers run to the nearest shopping malls to get their hands on the "Oh, So GREAT" invention, without realizing the price worth of the item. Therefore, now the happy teen picks out the item and gets to the checkout stand, later to discover that the item is $150. At that point, the teen has two...
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...retail-tainment or free sample stations. * At the center aisle, canned goods or general merchandise were placed. * At the back of the store, dairy products such as eggs, butter etc. were placed. * The walls were painted with dark red (entrance) and light red (inside) and the whole store smells like lavender. * Various background music playing in the area; it can be classic, rock or upbeat. PART I: ANALYZATION * I think that flowers enhance the image of the store, customers walk in to something that is pretty, smells great and builds the notion of fresh just like me. * Greeters employs me to get “in the mood” while purchasing goods. * Shopping carts are put at the right side of the entrance to entice me to use them and they were large; which encourages me to buy more than I wanted to. * The reason why leading brands are given priority for the second placement and it is usually chosen by the customers because it is in the top shelf, which shows more valuable product. * Bulk categories are placed visible, but low traffic areas. In my observation, it is done because the target market will always hunt for them which is the reason why supermarkets can place them out of the...
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...make sure the most satisfying consumer experiences. For example, the redesigned packaging for the Palmolive dishwashing bottles is recommended. It should be redesigned by a glass bottles with the new pump design and control measurement level out of liquid the instead for the plastic bottles. Firstly, the core product has to response the requirement of buyer who need a dishwashing liquid. This solves the main problem for consumers. With the core product is not only expected to a chemical washing liquid but there are also plus more other benefits that the producer wants the buyer to enjoy such as a hand nourished or pleasant fragrance in the kitchen. Therefore, the core product works well and performs to consumers better than other clean-up chemicals. Moreover, new bottles are friendly with the environment instead of using plastic design, the new bottles use glass containers. Secondly, the actual product is understood likes the item which is customer holds in their hand. It is the mix of features, design, packaging and brand. Redesign or packaging new features of product requires it have abilities to attract the attention from the consumer as well as make sure that new design have to serve as an efficient and functional with new design container. Typical examples are in a new pump design of the Palmolive bottles made by glasses with the measurement liquid assembly for better performance in easy to take enough the washing liquid for one times washing. Besides that, the customer...
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...1. INTRODUCTIONOver the past decade, customers are becoming harder and harder to be pleased with what were delivered to them in exchange of the customer’s disposable income (Parasuraman et al. 1985) (Reichheld & Sasser 1990). Nowadays, customers are more critical to product / service they purchase. Enterprises are trying to offer something innovative to differentiate them selves among the ever increasing competition. Prior to any purchasing decision, according to Kotler (1973), one of the four P’s – the place can be more influential than the product itself. Later developed by Mehrabian & Russel (1974) that publish the Mehrabian-Russell Model that draw situational factor such as mood & expectation. Servicescape later popularized by Bitner (1992), the physical environment surrounding customers & employees is termed servicescape. Ever since, this has been the subject of many scholars and practitioners. As an influential factor for customers to make purchasing decision, it clearly a very important subject for any marketers as an effort to increase revenue and to stay competitive in the marketplace (Hightower et al. 2000). Marketers from any type of industry can really integrate servicescape into marketing plans. The industry can be sport such as softball (Robinson 1997) (King 2000); hospitality such as nightclubs, hotels, restaurants (Jones et al. 2003) (Clarke et al. 1998) (Skinner et al. 2005); and many more. This paper tries to describe the importance...
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...A Study on TANGS’ Marketing Strategies in Influencing Buyer Behaviour Theory to the Marketing of Place Introduction C.K. Tang Limited (TANGS) is one of Singapore’s icons of retail, providing consumers in Singapore with the necessities of modern life - from fashion and lifestyle goods, to home products and electrical appliances, through its department stores and boutique shops since 1932. From 1988 to 1995, the store created trendsetting initiatives in Singapore like the first in-store magazines, speciality stores within a store, and its own house brands. It also broke retail boundaries by introducing Tangs Studio – a niche upscale store during the decadent 1990s – to cater to a new breed of well-travelled upwardly mobile individuals or yuppies. Tangs also won several window and store display competitions organised by the Singapore Tourist Promotion Board and Singapore Retailer’s Association. TANGS has come to be regarded as a Singaporean shopping institution along the main shopping-belt of Orchard Road (The Business Times, 2012), along the lines of Harrods in London or Bloomingdales in New York. In late 2013, TANGS completed the internal façade of their 3-year transformation plan its flagship store on Orchard Road to keep up with the ever-changing consumer shopping habits of both locals and tourists like operating on Sundays and introducing marketing strategies to increase consumer choice. This report demonstrates the application of relevant behavioural...
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...Entry Plan into International Market Revlon’s Entry into Sweden Chari M. Calhoun Dr. James J. Ruether International Marketing June 13, 2015 Introduction: Company history In 1932, Charles and Joseph Reveson along with a chemist named Charles Lachman, founded Revlon (Revlon 2014). The company began by making a single product which was a unique type of nail enamel. Revlon is now an international corporation with a multi-million dollar net income. Cosmetics, hair care, skin care fragrances, deodorant/anti-perspirant, and other beauty care products are Revlon’s key products. Its products are sold in approximately 150 countries and six continents (Revlon 2014). The company operates in North America, Asia Pacific, Europe, Middle East and Africa (AMEA), and Latin America. It is headquarted in New York City, New York and employed approximately 6,900 people as of December 31, 2013 (Revlon,Inc. 2014). Market penetration strategies, developing new products, utilizing market development strategies, building its strong brands, expansion by introducing new consumer preferred products, and existing franchise extensions, are all part of the alternative corporate growth strategies used by Revlon. These strategies are the key element of the organization’s success. Sweden is a country in which Revlon could capitalize from strategically entering into the market and continuing its present consistent growth. Company profile and analysis The current president and chief executive officer...
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... Sandhya Tripathi Pragati Dixit IIMS Faculty BBA-VI sem-C 915584 contents: 1. introduction 2. objectives 3. research methodology 4. company profile 5. literature review 6. data presentation and analysis 7. FINDINGS 8. conclusion 9. limitations 10. RECOMMENDATION 11. BIBLIOGRAPHY 12. ANNEXURE INTRODUCTION INTRODUCTION: L’Oreal is the global leader in cosmetics, with 25 brands. They have 5 key areas of expertise − hair care, hair colorants, skincare, make-up and fragrances. There is a huge motive behind the study of L’Oreal. The study will help us to understand the operations which are carried out by L’Oreal. The operations such as marketing strategies, business plans, company at a glance, business structure, management and operating structures , competitors position as per this company, business development, discussion of business strategies, SWOT analysis to understand the different pros and cons of the company, so as to report properly to operate effectively and deal smartly. This study offers a comprehensive analysis of the organization, its business segments, and competitors. It analyzes the...
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...behaviour ........................................................................................................................... 9 References ............................................................................................................................................ 11 Overview The Indian personal care industry is estimated at Rs 45000 crores. The industry is divided into personal care, fabric wash, hair care, oral cares, skin care, coloured cosmetics, toiletries and fragrances. The industry has a low entry barrier and competition is severe. Besides the large multinational players, there are some leading domestic players as well as the huge unorganized players. Though most of the market share is with the larger players, companies vie for the marginal market share. Cheaper imports and duplicate products are also affecting the major players. One of the major multinational companies dealing in this sector is Amway. Amway is an American multinational direct-selling company that uses...
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