...ID number: 0989700 ID number: 0989681 ID number: 0955679 TERM PAPER - AUTONOMY vs TEAMWORK IN SALESPERSON`s FUTURE PERFORMANCE - Hand-in date: 21.11.2015 Campus: BI Oslo Examination code and name: GRA 6441 Sales & Sales Force Management Programme: Master of Science in Strategic Marketing Management CONTENT Problem definition................................................................................................3 Literature review..................................................................................................4 Teamwork.............................................................................................................4 Autonomy.............................................................................................................8 Conclusions – our opinion..................................................................................12 References...........................................................................................................18 PROBLEM IN “Measuring and Managing a Salesperson`s Future Value of the Firm” by V.Kumar, Sarang Sunder, and Robert P. Leone (2014 Journal of Marketing Research) Businesses are moving from a product-centric to a customer-centric view and from a backward looking to a forward-looking strategic perspective, so sales organizations must adapt to the ever-changing marketplace to maximize performance. Given the dynamic and extremely...
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