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Ptm Final Paper

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Submitted By PhoenixRune29057
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Star Cruises Contact Centre Department: Project Resorts World Sentosa

An Analysis

A Term Paper

Presented to

Principles of Theories and Management

College of Business Administration – Graduate Studies

De La Salle University – Dasmariñas

In Partial Fulfillment

Of the requirements of the degree

Master’s in Business Administration

By

Cean E. Lumbaca

1st Semester – 2015

Introduction

This term paper analyzes the contact centre department in Star Cruises Philippines and its present management situation.

It will also present recommendations on how to improve the management and its employees with the application of selected management rationales and principles learned from the subject Principles and Theories of Management.

This paper focuses on the applicable practices and learning from the discussions and how can it be applied to the department for a better functioning organization.

Company Profile

Genting Hong Kong Limited is a leading global leisure, entertainment and hospitality enterprise, with core competence in both land and sea-based businesses.

Headquartered in Hong Kong, Genting Hong Kong has presence in more than 20 locations worldwide with offices and representation in Australia, China, India, Indonesia, Japan, Malaysia, the Philippines, Singapore, Sweden, Taiwan, Thailand, the United Kingdom and the United States.

A pioneer in its right, Genting Hong Kong was incorporated in September 1993, operating its fleet under Star Cruises, to take on a bold initiative to grow the Asia- Pacific region as an international cruise destination. Star Cruises together with its associate company, Norwegian, is the third largest cruise operator in the world, with a combined fleet of 20 ships cruising to over 130 destinations, offering approximately 42,000 lower berths

Travellers International Hotel Group, Inc. (―Travellers‖), an associate of

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