...OMM615 Strategic Marketing, Advertising & Public Relations Ashford University Instructor: Debra McKoskey-Reisert 8 April 2014 to 19 May 2014 Week 2 Assignment: Integrated Marketing Communications Word Count: 1,296 20 April 2014 Assignment Brief (Due by 11:59pm MT, Day 7, Monday) IMC Tactics Select a Fortune 500 company and research their IMC. In a three- to four- page paper (not including the title and reference pages), analyze at least three- to- four IMC tactics (Chapter 3) and discuss whether or not the tactics are effective, and why. Your paper should be formatted according to APA style as outlined in the Ashford Writing Center, and it must include citations and references for the text and at least two scholarly sources from the Ashford University Library. Introduction Successful companies carefully plan their marketing communications. Apple is widely regarded as one of the most effective marketers. The company enjoys a positive corporate image and strong brand names (including its Mac, iPod, iPad, iPhone and iTunes). Apple devotes a lot of resources to develop this corporate and brand equity. It carefully considers each tactic within the marketing communications mix to assess the potential contribution each tactic can make towards achieving the marketing goals of the company. This paper analyzes the integrated marketing communications (IMC) tactics used most intensively by Apple and highlights why they have been so effective. ...
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...Communication And Crisis Paper Samantha Kendrick HCS/320 October 8, 2012 Henny Breen Communication And Crisis Paper As the director contingency plans would be in place according to the emergency Management office. My job would be to make the decisions to make sure the right staff was on hand. Once the staff is countable with the contingency plan as a director, we would start contacting local agencies such as, Law Enforcement and Public works to establish how severe the contamination and how widespread is. Most of all determine the agent used and was prepared to have the necessary medications to combat the agent. I would be contacting poison control to assist I would hope to have a list of Military Doctors to assist with any advice with the agents who could have been used. Delegation would be key for the me as the director to have a sound staff to assist with the workload, tensions will be high during this time and very stressful and as a director. Potential advantages within the agency would be he or she would have already been surrounded by good members and are highly trained for any circumstance. The public would be a key factor in providing feedback and how severe the reaction is. Private sectors could be a resource such as news media, and public works. The water department would be key in testing the water ways and determine who is infected, as well I would notify the Environmental Protection Agency and the Department of...
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...amount of the public is newspaper, magazine, radio, television and internet. The general public typically relies on mass media to provide information on current events, entertainment, pop culture, politics and social issues. There are many positive and negative effects of mass media, furthermore people need news and information to make decisions and formulate opinions. Entertainment is another function of mass media where it is mostly used to amuse people. Lastly, educating people of their rights, socials, moral and religious obligations is extremely important. The Evolution of Mass Media The mass media has evolved significantly over the past century. In the 1900’s print media, which includes newspapers, magazines and books, was the most widely used to report to the masses. The 1900’s were filled with newspapers, not only ones the report the latest new and old world gossip, but had evolved into different papers full of entertainment news, which included local artists poems to small books. Magazines came along and brought America the first investigative news reports exposing injustices, and political corruption in the late 1900’s, early 20th century. Next in our evolution timeline is Broadcast media including radio, television and internet. Radio was the first two way communication technology, and it wasn’t until the 1920’s this communication device was produced to be used for the public. During World War II the radio receiver was used to keep the general public up-to-date on...
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...huffingtonpost.com/2011/06/08/women-combat-stress_n_873381.html). It is the purpose of this paper to show that psychologically women do not handle combat stress as well as men. Through research I will show that women have a higher chance of suffering from Military Sexual Trauma (MST) and have increased risk of Post Traumatic Stress Disorder (PTSD). The definition of MST used by the VA is given by U.S. Code (1720D of Title 38). It is “psychological trauma, which in the judgment of the VA mental health professional, resulted from a physical assault of a sexual nature, battery of a sexual nature, or sexual harassment which occurred while the Veteran was serving on active duty or active duty for training.” Sexual harassment is further defined as “repeated, unsolicited verbal or physical contact of a sexual nature which is threatening in character.” In more concrete terms, MST includes any sexual activity where you are involved against your will (http://www.ptsd.va.gov/public/pages/military-sexual-trauma-general.asp ). PTSD as covered by the United States Department of Veterans Affairs can occur after a traumatic event. A traumatic event is something terrible and scary that you see, hear about, or that happens to you like combat exposure, child sexual or physical abuse, sexual or physical assault, terrorist attack, serious accidents like a car wreck, or a natural disaster. (http://www/ptsd.va.gov/public/pages/what-is-ptsd.asp) Are Women Capable of Serving in Combat Roles in the Military...
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...vital to helping the president shape his image communicates with the public, and set the agenda. The media is an essential tool in becoming a successful President. When a President interacts with the media he will soon benefit from this interaction. The effects the media has on the President begin when the President is campaigning. The President has a staff that helps the President form an image that is appealing to the voting public. The staff works with the media to communicate the image of the Presidential hopeful to the public. The staff attempts to “ (1) control news coverage by controlling media access, setting the media’s agenda, creating pseudo events; (2) blur the distinction between news and commercials in order to increase the credibility of the commercial’s message; (3) exploit the linguistic categories reflecting criteria for newsworthiness and conventions of news presentations through which journalists view campaigns; (4) insulate the candidate from attack; and (5) enlist the help of journalists in responding to attacks” (Jamieson 229) If the staff uses the media wisely then it can help ensure that the Presidential candidate will have a good image with the public. It is difficult for candidates to travel to every city in the country so the media is the only opportunity the public has to become familiar with the candidates. The media also sees the campaign for president as an important news event drawing in an audience of people interested in the elections. In other...
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...HIS 145 Entire Course (UOP) For more course tutorials visit www.his145.com HIS 145 Week 1 Anti-communism and McCarthyism Paper HIS 145 Week 2 Civil Rights in the Sixties Paper HIS 145 Week 3 The Counterculture and Sixties Movements Paper HIS 145 Week 4 The Trends of the Eighties Paper HIS 145 Week 5 The Internet Paper HIS 145 Week 5 Presidential Speech Presentation ----------------------------------------------------------- HIS 145 Week 1 Anti-communism and McCarthyism Paper (UOP) For more course tutorials visit www.his145.com Themes of anti-Communism preoccupied the American media from 1947 to 1954. Major topics included the coup in Czechoslovakia, the Korean War, the House Un-American Activities Committee, Alger Hiss, the Rosenbergs, and Joseph McCarthy. Identify at least three different articles from the ProQuest Historical Newspapers (New York Times, Washington Post, Wall Street Journal, Los Angeles Times, and Christian Science Monitor) written between 1947 and 1954 to see how these events were covered by the media. -Communism and McCarthyism during this period, including examples or quotes from each of the three articles you located. Prepare a 700 to 1,050 word paper in which you address the following: o The differences between anti-Communism and McCarthyism o The perspective from which the media covered anti-Communism and McCarthyism o American foreign policy decisions impacted by anti-Communism o How Americans’ lives changed...
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...Most Significant Events The decades of the 50’s, 60’s 70’s 80’s and 90’s had many significant events that shaped America into the nation that it is today. The events of these decades shaped the United States into the nation that it is today. This paper will discuss issues that are relevant to each period in history beginning in the 1950’s and ending in the 1990’s. Exploring each period with due appreciation of what happened and what it accomplished in relation to the United States. It is written to awaken your thoughts of our past history. 1950’s Rosa Parks On December 1, 1955, Rosa Parks (the "mother of the Civil Rights Movement") refused to get up out of her seat on a public bus to make room for a white passenger. Parks was arrested, tried, and convicted for disorderly conduct and violating a local ordinance. After word of this incident reached the black community, 50 African- American leaders gathered and organized the Montgomery Bus Boycott to protest the segregation of blacks and whites on public buses. With the support of most of Montgomery's 50,000 blacks, the boycott lasted for 381 days until the local laws segregating African-Americans and whites on public buses was lifted. Ninety percent of African Americans in Montgomery took part in the boycotts, which reduced bus revenue by...
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...Community Emergency Preparedness and Response Paper Epidemiology: Global and Public Health Nur/408 Community Emergency Preparedness and Response Paper It is undeniable that being properly prepared and ready for any type of emergencies, could make a big and importance difference not only individually but also in our communities. In the following paper, I will be discussing the importance of community emergency preparedness and response. As mentioned by the California Department of Public Health, Caring for ourselves and our family members; our neighbors, employees and co-workers; those with special health needs in our communities – all are essential for Californians to emerge from a crises in as good health as possible ("California Department of Public Health", 2011). Additionally, this could, and should also be taken into consideration when it comes to any other city, region, state, and/or country. We all face different challenges in life every day, but being prepared and making the right decisions could make an enormous difference, especially when it comes to emergencies and disasters. Sadly, many of us think that “this” is not going to happen to us, or it is not going to happen “yet”. Therefore, many people are not properly prepared for any emergent even or disaster. We, as nurses, play an important role, not only in educating and preparing people, but also in responding when disasters happen. Nurses’ experience and skills are useful and definitely very needed in times...
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...MGT-435B Bond Markets – Final Project Report: The Economic Function of Credit Rating Agencies - What does the Watchlist tell us? Christina E. Bannier, Christian W. Hirsch (2010) Executive Summary In the “Economic Function of Credit Rating Agencies” by Christina Bannier and Christian Hirsch (2010), the authors researched whether the economic role of credit rating agencies have been enhanced after the introduction of Watchlists. Therefore, the focus of this paper is to analyze the shift in function of credit rating agencies from a passive player providing creditworthiness certification to a more active credit monitoring entity. First, the paper examines if the Watchlist instrument changes the informational content of credit ratings. Next, the paper tested between two different explanatory lines regarding the function of the rating agencies by analyzing their use of the Watchlist as delivering information to market participants and creating an implicit contract to influence a firm’s risk choices via the threat of a credit downgrade. They find that the general market reaction to downgrades is stronger in the post-Watchlist period, which is consistent with previous research conclusions. These results hence indicate that the informational content of rating downgrades has strongly risen after the introduction of Watchlist. Additionally, the authors find that direct rating downgrades trigger a much stronger market reaction than watch-preceded downgrades. These findings support...
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...MKT 578 Week 6 Public Relations Plan Prepare a plan of no more than 4,900 words based on the organizational scenario described in the Learning Team's Weeks Two and Five assignments, as well as the Individual assignment for Week Three. This assignment incorporates the prior three project installments, while integrating new information relevant to developing and implementing a public relations response or campaign for the selected scenario. Entire Course All Weeks Discussion Questions MKT 578 Week 6 Problem Framing Paper Include the following in the plan: • The detail discussed in prior papers regarding organizational background, the problem or opportunity facing the organization, the publics and target audience(s), the objectives targeted by the campaign, the research requirements, and the public relations tactics • Additional public relations messages delivered via web-based and social media • A thorough discussion regarding projected costs and how expense will be managed to keep the effort within budgeted constraints • A discussion of the crisis management implications inherent to the scenario • Contingency plans for potential information that has yet to be disclosed regarding the scenario or another potential event that could compound the severity of the existing scenario • Include at least six references, at least two of which must come from the University Library and two of which must be from the learning activities citing public relations theory phoenix...
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...and education. The decision to choose this as my goal for this action paper came from what I do at work. I work for the Western Riverside Council of Governments (WRCOG) and one of my main duties is to manage the Used Oil grant for the city of Riverside and the county of Riverside Another reason that I chose this topic is because I can talk about the implementation of some of our programs and how successful they’ve been in reaching the community. II. Discussion Petroleum oil, or “Black Gold” as some call it, is one of the most widely used natural resources in our world. Being that there are many uses for this resource, the demand for it continues to grow as the world continues to develop with third world countries finally becoming more progressive. With the demand of oil increasing by the year, the result will also be in an increase in the price of oil as well as organizations such as the Organization for the Petroleum Exporting Countries (OPEC) continually adjusts the prices of oil to meet the demand. There is a question on how accurate they’re in this adjusting, but unfortunately the United States has no say in what the prices will be due to our ever increasing demand and really no resources in the states to suffice. The US is stuck on exporting oil from OPEC nations because without their supplementing oil, our society as a whole would not be able to exist without it. This action paper will deal with Used Oil and the Do It Yourselfer’s (DIYers) in Western Riverside...
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...to not take the bait it still loses in the sense that it will be viewed as weak. This dilemma provides the eponymous title of the article – states are damned if they do and damned if they don’t. In the following paper I will examine the intricacies of this dilemma and analyse a puzzle that is not sufficiently addressed in Adler’s article. Primarily, I will attempt to explain the differences in state reactions to terrorist attacks. Why is it that some states respond with aggression whereas others appear to do little, or even seem to act in a conciliatory manner? The design of this paper will feature a close examination of two cases. In particular, I will investigate the Spanish Government’s response to the two thousand and four Madrid train bombings, and the French Government’s aggressive stance following the Paris attacks of two-thousand and fifteen. The European...
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...media playing a factor on past presidential candidates. Through examination of past and current events of media effecting presidential candidates, the goal is to draw a connection making it clear that private interest creates a biased media effecting presidential candidates. Through showing what effect media has on presidential candidates, the research that will be conducted in this paper will emphasize and make aware the public that the media has its own...
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...Epidemiology Paper Epidemiology has become the method of choice for public health research. The patterns and trends and cause and effects of health affecting phenomena identified by epidemiology are instrumental in predicting risk factors e.g.; development of treatment strategies to prevent or contain diseases. Epidemiology estimates have changed over time related to changes in the definition and diagnosis of diseases. Epidemiology is practiced as a broad scientific discipline that addresses occurrences of diseases and distribution of health status of populations. Integration of casual concepts at the clinical, social and environmental levels will allow faculty to work to maintain an intellectual environment that will facilitate the integration of biological, social and, analytical approaches of epidemiology. This type of environment allows faculty and students to develop the knowledge to fully appreciate the complexities of biosocial system to understand, modify, and use this information to maximum potential. The focus of this paper will be on immigrant/migrants as a vulnerable population with emphasis on infectious disease a major health concern. The paper will define epidemiology and identify steps and methods of the type of epidemiology and examines relationships of illnesses and education related to infectious diseases. Epidemiology defined Stanhope & Lancaster (2008) defines epidemiology as “the study of the distribution and determination of health- related states...
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...Abstract Disasters have devastating and severe acute and long-term consequences for individuals and communities. The paper expounds on the social ramifications of disasters, while highlighting a disaster’s effects in vulnerable populations. The collaborative actions of communities, governments, public health, media, and health professionals are also depicted in the paper. Lastly, implications for Advanced Practice Nurses concerning leadership, involvement in public policy and education, and development of advanced disaster planning are illustrated. Keywords: disaster, disaster response and planning, social ramifications, advanced practice nursing. Disaster--the term itself invokes feelings of dread, despair, and devastation. Furthermore, the effects of disasters on human condition are far-reaching and unpredictable. For health care professionals, disaster preparedness and response entails an understanding of the socio-economic issues and the collective responsibilities of multiple agencies when a disaster strikes. Disasters affect individuals, families, societies, and communities, with little time for any warning or preparation.1 The collective obligations of government, communities, hospitals, and medical professionals are underscored during this trying time. Introduction What is a disaster? Calamity, catastrophe, tragedy, are just some of the words uttered when a disaster occurs. Perry and Quarantelli2 explained that disaster has several meanings depending...
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