...Product Purchases and the Economy Jose Velasco ECO/372 November 9, 2015 Matthew Mulyanto Product Purchases and the Economy Macroeconomics is a helpful resource for enabling understanding of factors that affect shifts in supply and demand and pricing of products. Macroeconomics can provide an understanding, for example, of how indicators such as inflation and interest rates can reflect the state of the economy, revealing its relative strengths or weaknesses. Information such as this can be extremely useful in determining whether one should buy a product such as a home, which would necessitate a mortgage and monthly payments. Economic Indicators and the State of the Economy Two economic indicators that reflect the strength of the economy are the inflation rate and interest rates. A stable and low inflation rate, for instance, is viewed worldwide as a necessary means to keeping the economy strong. Banks worldwide, including the U.S. Federal Reserve, the Bank of Japan, and the European Central Bank have published directives stating their primary objective for monetary policy as being “to maintain price stability” (Federal Reserve Bank of San Francisco, 2006). Others, such as the Bank of England, the Bank of Canada, and the Central Bank of Chile, have a similar goal to “keep inflation low and stable” (Federal Reserve Bank of San Francisco, 2006). Maintaining a stable inflation rate allows governments to strengthen their economies by ensuring...
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...Product Purchases and the economy Anthony Norman ECO372 January 25, 2016 Steven Karp Product Purchases and the economy Consumers, such as myself are using more caution when it comes to determining whether or not we should invest in purchasing a new home. There are numerous factors to consider before buying a new home that for example the price and location. I must partake in the necessary research to know what lies ahead for me when it pertains to budgeting and making monthly payments on a new mortgage. The wellbeing of the economy can be a game changer on whether or not I should make such a huge investment as purchasing a new home. Two important economic indicators, which will aid in helping me to determine if buying a new home will be a wise and sound investment, are the interest rates and housing start. Economic Indicators According to Investopedia (2015), an interest rate is the sum charged communicated at a rate of essential, by a loan specialist to a borrower for the utilization of benefits. Interest rates are often shown on a yearly premise, known as the annual rate (APR). The interest rate affects the affordability of buying a home. If the rate increases by 1%, it will have a significant impact on my monthly payment. For example, if I am looking to purchase a home that cost $400,000.00 at an interest rate of 3.0%, I am looking at a mortgage of $1,686.00. If that interest rate were to increase by 1%, my monthly payment would increase by $223.00 with a monthly...
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...Product Purchases and the Economy Christian Scheminant ECO/372 May 10, 2016 Mr. Michael Kraynik Product Purchases and the Economy For this paper I’m going to select buying a home as my product of purchase since I’m currently in the market of selling my existing home and purchasing a new home. When considering making large financial purchases in today’s economic world, you have to take into consideration the possible long-term effects on your financial situation, current budget or future outcome. You have to ask yourself if the purchases you want are ideal and are you in a financial position to make such a significantly large purchase. There are so many factors to consider than just personal obligations or wants, but is it economically sound in today’s market as well. In this paper, I will talk about and try to explain some of the economic indicators such as interest rates and inflation rate as well as job market for the area. While considering if any of these indicators impact the supply for what I will demand over a two year period. Also in this paper, I have to answer how I might apply my understanding product, and how I am considering purchasing versus the supply and demand. Also I need to describe the impact on the price of the home and whether making the purchase should or should not occur or possibly be beneficial to me. Lastly, I will see if there are any macroeconomic shifts in supply or demand affecting the price of the Home. Thus, leading to the final...
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...Product Purchases and the Economy Jessica Cross ECO/372 3/28/2016 Kathleen Byrne Product Purchases and the Economy A lot of times in life there are things we come across that we think we may really want but do no necessarily need at the moment such as a new home, a car, smart phone, or even a kitchen makeover of your dreams. Whatever it may be it is small in no way and most certainly requires budgeting. For instance, if I wanted to purchase a new car I would most certainly want to see what standings the economy is in, and if I would be able to actually afford my purchase over a period of time. Budgeting your money is a great way to ensure that you always have the money for the important things in your life therefore, it is great to see what shape the economy is in before you go out spending that hard earned money on something that you may not absolutely need at the moment or possibly won’t be able to afford over a longer period of time because of the shape of the economy (Bell, 2009). Reflection of the Economy There are indicators that reflect how the economy is doing. Some of these indicators are real GDP, unemployment rates, inflation rates, and interest rates. The two that I feel are big indicators in the economy’s strength are interest rates and unemployment rates. Interest rates are portions of a loan that are charged back to a person for the amount of money that they borrowed. The interest rates are usually added to the payment that the person will be paying...
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...Two Products being Considered for Purchase Kathrine Com/155 January 12, 2014 Two Products being Considered for Purchase As the development of science and technology in today’s society, automobile manufacturers have produced variety types of vehicle for car buyers to choose. Cars are modes of transportation designed with wheels, and are intended to carry passengers. The earliest vehicle or car was born in year 1899; it was a 3.5 horse power single-cylinder engine with 3 seats open car. In the late 1880s and early 1990s, most of the cars are steam-powered. The first internal-combustion-engine-powered car was introduced in the late 1990s and then evolved into the gasoline-internal-combustion-engine-powered car of today. Depending on the manufacturers, cars can come in several types and designs; most of the common two are SUV and sedan. Just about anyone in the market for a family car feels pressure. Should people go for larger and costly SUV, or finding a smaller, more fuel-efficient sedan? They are both very popular for family use, but there are still some differences in definition, overall costs and safety between SUVs and sedans. Even know that most of the buyers are familiar with the definition of “car”, but there still many of them are not comprehended the nature of the SUV and sedan. The sedan is the most common body design of cars, its three compartments are separately for the passenger, cargo, and engine. The passenger compartment has only two rows of seats...
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...Product Purchases and the Economy ECO/372 October 12, 2015 Product Purchases and the Economy A new car purchase is one that takes a large amount of consideration and budgeting. The most important economic indicators to consider when investing in an automobile purchase are unemployment rates and interest rates. These indicators will assist a person when deciding whether to purchase new or used. Is the right time now or later to purchase a truck? Economic Indicators The automotive sector is a cyclical business. Since it is a cyclical business, changes in the revenues and earnings of automotive companies are more likely due to the state of the economy and the strength of the consumer. Sales in the automotive sector are higher when economic activity is strong and people feel confident about their future economic prospects. In this environment, more people are likely to make an automobile purchase. Clearly, unemployment is a major factor in this environment. People do not feel optimistic about a major purchase when they are unemployed. People without jobs are less likely to have the means to afford a car. Someone with a job is not likely to make a major purchase if he is worried about losing his job. In 2009, the unemployment rate was between 8% and 10%, and auto sales were 9 million on an annualized basis. In March 2015, the unemployment rate was 5.5% and auto sales were 16 million. Interest rates affect the financing costs of purchasing...
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...“A Study on Purchase Decision Making Of Life Insurance Products” [Submitted on: 22.12.2014] Submitted to: Prof. Anamika Prepared by: Jayajeet Das Group-2 Roll No.-14DM012 Sec-A PGDM (2014-16) Institute of Management and Information Science, Bhubaneswar Acknowledgements “First and foremost, I avail this opportunity to express my profound sense of sincere and deep gratitude to Prof. Anamika for her valuable and meticulous supervision during the preparation of this Project Report. Last but not the least I extend my support to all my group members and respondents whose kind cooperation & support helped me to bring out the study report in a successful manner. Abstract Insurance occupies an important place in the complex modern world since risk, which can be insured, has increased enormously in every walk of life. This has led to growth in the insurance business and evolution of various types of insurance covers. This research aims at determining consumers’ attitudes towards buying life insurance products and to understand their purchase and repurchase intention. This research was conducted in Bhubaneswar of Odisha taking a sample of 75 LIC and other private insurance customers. Respondents for this survey were selected using random sampling. The survey was done by all our group members. The analysed data has been presented in the form of table, bar graphs and pie-charts. This study also analyzed the repurchasing intention of policy holders. The survey...
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...Marketing Management – I Post Purchase behaviour of consumers of products of value below Rs. 5 Sunsilk Shampoo sachet 1 Contents Contents .................................................................................................................................................. 2 Objectives of the Study............................................................................................................................ 3 Introduction ............................................................................................................................................ 4 Skin and Body care in Indian FMCG Industry ...................................................................................... 4 Sunsilk Shampoo ................................................................................................................................. 4 Research Methodology ........................................................................................................................... 6 Target Areas / Locations ..................................................................................................................... 6 Some of the Key findings of the Interviews ............................................................................................ 7 Key Findings and Interpretations of Observed Data ............................................................................. 13 Areas of Improvement .................................
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...The Efficacy of Celebrity Endorsements for Charitable Causes: An Experiment on Consumers’ Purchase Intentions Toward Charity-linked Products Celebrity endorsement has been a prominent practice in marketing for years (Money, Shimp, & Sakano, 2006). Approximately twenty percent of all advertisements worldwide use celebrity endorsements (Shimp & Andrews, 2013). In the United States alone, the use of celebrity endorsers in advertisements has increased from 10 percent to 25 percent over the last decade, and the number is even higher in markets such as India (24 percent), and Taiwan (45 percent) (Crutchfield, 2010). The general belief among practitioners and scholars is that products or brands endorsed by celebrities appear to offer a higher degree of appeal, attention, and enhanced message recall than those without celebrity affiliation (Toncar, Reid, & Anderson, 2007). Agrawal and Kamalura (1995) contended that the impact of celebrity endorsements on stock returns was positive, and suggested that celebrity endorsements were worthwhile investments in the commercial context. Celebrity endorsement is also gathering increasing momentum in attempts to develop public awareness of charitable causes. For example, a growing number of celebrities have become involved in heightening public awareness of poverty in low-income countries (Samman, Auliffe, and MacLachlan, 2009). More recently, even more celebrities around the world have taken on the Ice Bucket Challenge, dousing themselves with...
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...品牌形象、品牌個性、品牌態度、 第 130-148 頁 I S S N：2 0 7 1 - 3 6 0 6 N： 品牌形象、品牌個性、品牌態度、品牌偏好與運動商品購買意圖 關係之研究 The study of relational analysis of Brand Image、Brand Personality、Brand Attitude、Brand Preference and Sports Product Purchase Intention 黃少章 / 國立臺灣師範大學 Haung Shau Chang / National Taiwan Normal University 真理大學運動知識學院 運動傳播學刊 第三期 抽印本 中華民國 九十九 年 八 月 一 日 第三期 運動傳播學刊 第三期 品牌形象、品牌個性、品牌態度、品牌偏好與運動商品購買一圖關係之研究 品牌形象、品牌個性、品牌態度、 第 130-148 頁 I S S N：2 0 7 1 - 3 6 0 6 N： 品牌形象、品牌個性、品牌態度、品牌偏好與運動商品購買意圖 關係之研究 黃少章 / 國立臺灣師範大學 摘要 品牌經營對頂尖的企業而言是關鍵要素之一，對企業而言，有雄厚品牌資 產是影響消費者行為重要的指標。本研究旨在暸解品牌形象、品牌個性、品牌 態度、品牌偏好與消費者購買意圖之影響。研究對象為臺北市立松山工農 157 個學生，以「品牌形象、品牌個性、品牌態度與品牌偏好與購買意圖調查問卷」 為研究工具以了解消費者的消費者對品牌的知覺。資料分析以 PASW 18.0 for windows 統計軟體分析，以相關分析及路徑分析為研究方法，得到的結果發現： 一、品牌形象、品牌個性、品牌態度、品牌偏好與購買意圖之間有高度相關性， 特別在品牌形象與品牌個性間有很高的相關性很高，顯示品牌個性會受到品 牌形象的影響；其次為品牌個性與品牌態度之相關。至於影響購買意圖相關 性最高的則是品牌態度。 二、品牌形象、品牌個性、品牌態度、品牌偏好對購買意圖路徑模式的結果可 發現，品牌形象、品牌個性、品牌態度、品牌偏好對購買意圖的迴歸模型達 顯著；品牌態度對品牌偏好的迴歸模型達顯著；品牌形象、品牌個性與品牌 態度間之迴歸模型亦達顯著，而品牌態度在品牌形象、品牌個性與品牌偏好 間，有良好的中介效果。 關鍵字：品牌形象、品牌個性、品牌態度、品牌偏好、購買意圖 130 第三期 運動傳播學刊 第三期 品牌形象、品牌個性、品牌態度、品牌偏好與運動商品購買一圖關係之研究 品牌形象、品牌個性、品牌態度、 第 130-148 頁 I S S N：2 0 7 1 - 3 6 0 6 N： The study of relational analysis of Brand Image、Brand Personality、Brand Attitude、Brand Preference and Sports Product Purchase Intention Shau-Chang Haung / National Taiwan Normal University. ABSTRACT Brand management is one of the important key factors for a top corporation. Corporation with strong brand equity will be an index...
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...Exhibit 2: Whole Grain Pizza Concept Purchase Volume Estimate, Year 1 (Excellent) Total Purchase Intent Definitely would buy 18.00% % of “Definites” who actually buy 80.00% “Definite” Purchases 14.40 a %Probably would buy 43.00% % of “Probables” who actually buy 30.00% “Probable” Purchases 12.90 b % Trial Rate 27.30 c % Marketing Plan Adjustment Target Households 58,500,000Cucina Fresca Pasta Customers 6,435,000 d Non- Cucina Fresca Pasta Customers 52,065,000 e Customer Awareness 50.00%Non-Customer Awareness 12.00% All Commodity Volume Distribution (ACV) 40.00% Marketing Adjusted Trial Rate Cucina Fresca Pasta Customers Adjusted Trial Rate 5.46 f %Non- Cucina Fresca Pasta Customers Adjusted Trial Rate 1.31 g %Cucina Fresca Pasta Customers Trial Purchases 351,351 h Non- Cucina Fresca Pasta Customers Trial Purchases 682,051.5 i Total Trial Purchases 1,033,402 j,k Repeat Purchase Inputs Repeat Purchase Occasions 2.00 Repeat Rate, by Product Services Excellent Product 49% Repeat Volume, by Product Scenario Excellent Product 1,012,733 l,m Total Purchases 2,046,135 n a Definitely would buy x % of “Definites” who actually buy: 80% x 18% b Probably would buy x % of “Probables” who actually buy: 30% x 43% c “Definite” Purchases + “Probable” Purchases: 14.4% + 12.9% d Target Households x 11%: 58,500,000 x 11% e Target Households x 89%: 58,500,000 x 11% f Trial Rate x Customer Awareness...
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...BUSN 319 Final Exam Purchase here http://chosecourses.com/BUSN%20319/busn-319-final-exam Product Description BUSN 319 Final Exam BUSN 319 Final Exam Purchase here http://chosecourses.com/BUSN%20319/busn-319-final-exam Product Description BUSN 319 Final Exam BUSN 319 Final Exam Purchase here http://chosecourses.com/BUSN%20319/busn-319-final-exam Product Description BUSN 319 Final Exam BUSN 319 Final Exam Purchase here http://chosecourses.com/BUSN%20319/busn-319-final-exam Product Description BUSN 319 Final Exam BUSN 319 Final Exam Purchase here http://chosecourses.com/BUSN%20319/busn-319-final-exam Product Description BUSN 319 Final Exam BUSN 319 Final Exam Purchase here http://chosecourses.com/BUSN%20319/busn-319-final-exam Product Description BUSN 319 Final Exam BUSN 319 Final Exam Purchase here http://chosecourses.com/BUSN%20319/busn-319-final-exam Product Description BUSN 319 Final Exam BUSN 319 Final Exam Purchase here http://chosecourses.com/BUSN%20319/busn-319-final-exam Product Description BUSN 319 Final Exam BUSN 319 Final Exam Purchase here http://chosecourses.com/BUSN%20319/busn-319-final-exam Product Description BUSN 319 Final Exam BUSN 319 Final Exam Purchase here http://chosecourses.com/BUSN%20319/busn-319-final-exam Product Description BUSN 319 Final Exam BUSN 319 Final Exam Purchase here http://chosecourses.com/BUSN%20319/busn-319-final-exam ...
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...retail displays and purchase intentions of customers Name Institution Literature Review A majority of the online marketers and retailers tend to try and seek the attention of customers through the use of electronic storefront designs to make sure that they share information regarding their product’s origin. Sellers share information regarding their products on displays in auctions, product offerings, online stores and other digital empowerment platforms. Digital empowerment has increased the relationship between the sellers and the consumers and is still changing with the evolvement of time as more digital channels are evolving (So, Wong & Sculli, 2005). The sellers have changed to digital ways of sharing information on their products with the consumers also adapting to the use of the online and digital platforms to search for information on the products that they intent to purchase (Heijden, Verhagen & Creemers, 2003). This consumer behavior has radically changed the expectations of the consumers towards a drive for better, personalize and innovative products. This is because when the consumers are shopping online or in other retail stores, they tend to seek experiences tailored to their specific and unique needs and wants (Nagashima, 1970). Consumers have become digitally empowered and increasingly savvy in their purchase intentions. A product’s country of origin has a significant influence on the purchase intentions of consumers. Consumer Purchase Intentions Consumer’s...
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...Consumer Purchase Intention: The Mediating Effect of Perceived Quality and Brand Loyalty Dr. Hsin Kuang Chi, Nanhua University, Taiwan Dr. Huery Ren Yeh, Shih Chien University, Kaohsiung, Taiwan Ya Ting Yang, Graduate Student, Nanhua University, Taiwan ABSTRACT The purposes of the study are to explore the effects among brand awareness, perceived quality, brand loyalty and customer purchase intention and mediating effects of perceived quality and brand loyalty on brand awareness and purchase intention. The samples are collected from cellular phone users living in Chiyi, and the research adopts regression analysis and mediating test to examine the hypotheses. The results are: (a) the relations among the brand awareness, perceived quality and brand loyalty for purchase intention are significant and positive effect, (b) perceived quality has a positive effect on brand loyalty, (c) perceived quality will meditate the effects between brand awareness and purchase intention, and (d) brand loyalty will mediate the effects between brand awareness and purchase intention. The study suggests that cellular phone manufacturers ought to build a brand and promote its brand awareness through sales promotion, advertising, and other marketing activities. When brand awareness is high, its brand loyalty will also increase. Consumers will evaluate perceived quality of a product from their purchase experience. As a result, brand loyalty and brand preference will increase and also purchase intention...
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...BUSN 319 Final Exam Purchase here http://chosecourses.com/BUSN%20319/busn-319-final-exam Product Description BUSN 319 Final Exam BUSN 319 Final Exam Purchase here http://chosecourses.com/BUSN%20319/busn-319-final-exam Product Description BUSN 319 Final Exam BUSN 319 Final Exam Purchase here http://chosecourses.com/BUSN%20319/busn-319-final-exam Product Description BUSN 319 Final Exam BUSN 319 Final Exam Purchase here http://chosecourses.com/BUSN%20319/busn-319-final-exam Product Description BUSN 319 Final Exam BUSN 319 Final Exam Purchase here http://chosecourses.com/BUSN%20319/busn-319-final-exam Product Description BUSN 319 Final Exam BUSN 319 Final Exam Purchase here http://chosecourses.com/BUSN%20319/busn-319-final-exam Product Description BUSN 319 Final Exam BUSN 319 Final Exam Purchase here http://chosecourses.com/BUSN%20319/busn-319-final-exam Product Description BUSN 319 Final Exam BUSN 319 Final Exam Purchase here http://chosecourses.com/BUSN%20319/busn-319-final-exam Product Description BUSN 319 Final Exam BUSN 319 Final Exam Purchase here http://chosecourses.com/BUSN%20319/busn-319-final-exam Product Description BUSN 319 Final Exam BUSN 319 Final Exam Purchase here http://chosecourses.com/BUSN%20319/busn-319-final-exam Product Description BUSN 319 Final Exam BUSN 319 Final Exam Purchase here http://chosecourses.com/BUSN%20319/busn-319-final-exam ...
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