...The goal of my visual analysis is to demonstrate my understanding of how the visuals communicate its messages and meanings to me. I broke the visual pieces into parts and analyzed each source of dialogue. I can offer my insight of what I believe each piece means. Context that I am looking for referring to the circumstances of the environment where a piece of communication takes place. Sometimes the author has a measure of control over context, like whether or not the topic relates to the audience that the visual is for. Other times, a topic is specifically made for an audience to encounter their own emotions. Context clues are an important source of the rhetorical situations into the visuals and can easily make or break the effectiveness of...
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...Their Own? Introduction Visual texts are widely accepted as being very informative owing to the saying that “pictures speak for themselves”. However, a lot of caution must be taken especially in the analysis of visual images as these images are prone to manipulations so that the objective they are meant to achieve can be met. Reading visual text requires one to understand, do proper interpretation and finally analyse. In the visual text we are seeking to analyse, we shall seek to ask ourselves certain questions in order to find out whether its objective is met. Source of text Our visual text of analysis is an advertisement of a young kid on one of the media; probably the television. In the visual text, there is some writing that accompanies the image that delivers the message of the disturbed kid to the mother. The writings seek to establish whether the mother of this kid has the capacity to bring up the kid in a situation where parents are not together. So how far for the teens is too far? The complementing message touches on a very crucial issue that requires all the affected parties to contribute. The question is “will you make it on your own?” Let us examine this in our analysis: The Body It is interesting to read the comments the kid is making to the mother. The kid appears to have a very clear and firm resolve that the mother will not manage to fully support her when the dad withdraws. As the controversy is unveiled in NYC, the visual text used in this case shows...
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...Write an analysis of the arguments made in visual rhetoric (the visual representations) related to a topic; use documentary/news photographs, print advertisements, or political cartoons/comics as your visual texts. Include a “dear reader” letter, a copy of the visuals (when possible), and an outline of your analysis. Requirements Complete MLA format and works cited page 4 to 6 pages Minimum of 3 visual sources with citations Minimum of 3 non-visual sources with citations Include: Dear Reader Letter, Outline of your argument Prompt Choose a topic of debate anchored in a specific period of time or a specific comparison of views. Study the visual rhetoric surrounding your topic, and make a specific claim about the way your topic is represented in your visual sources. Examine your visual sources through observation, breaking it into its parts and deciphering the visual text’s attempts to persuade/impact its viewers. study the arguments made in the visual texts from an informed position, so you will research your topic in reliable sources. The visual sources serve as evidence to support your claims and to connect your claim to the real-world in which the visuals were created and given purpose. The non-visual sources inform your analysis with knowledge, provide evidence that supports your claims about the visual texts, and act as background evidence that helps describe the discourse that surrounds your topic. Include a brief background that anchors the visual arguments...
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...Their Own? Introduction Visual texts are widely accepted as being very informative owing to the saying that “pictures speak for themselves”. However, a lot of caution must be taken especially in the analysis of visual images as these images are prone to manipulations so that the objective they are meant to achieve can be met. Reading visual text requires one to understand, do proper interpretation and finally analyse. In the visual text we are seeking to analyse, we shall seek to ask ourselves certain questions in order to find out whether its objective is met. Source of text Our visual text of analysis is an advertisement of a young kid on one of the media; probably the television. In the visual text, there is some writing that accompanies the image that delivers the message of the disturbed kid to the mother. The writings seek to establish whether the mother of this kid has the capacity to bring up the kid in a situation where parents are not together. So how far for the teens is too far? The complementing message touches on a very crucial issue that requires all the affected parties to contribute. The question is “will you make it on your own?” Let us examine this in our analysis: Surname 2 The Body It is interesting to read the comments the kid is making to the mother. The kid appears to have a very clear and firm resolve that the mother will not manage to fully support her when the dad withdraws. As the controversy is unveiled in NYC, the visual text used in this case...
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...COLLEGE STUDENTS’ APPAREL IMPULSE BUYING BEHAVIORS IN RELATION TO VISUAL MERCHANDISING by JIYEON KIM (Under the Direction of Dr. Brigitte Burgess) ABSTRACT Due to increasing competition and the similarity of merchandise, retailers utilize visual merchandising to differentiate their offerings from others’ as well as to improve the desirability of products. The purpose of this research is to examine the relationship between college students’ apparel impulse buying behaviors and visual merchandising. The result of the present study proves that there is a pivotal relationship between college students’ impulse buying behaviors and two type of visual merchandising practices: instore form/mannequin display and promotional signage. This study provides information as to why visual merchandising should be considered an important component of a strategic marketing plan in support of sales increase and positive store/company image. This study also provides insights to retailers about types of visual merchandising that can influence consumers’ impulse buying behaviors. INDEX WORDS: Impulse buying behavior, Visual merchandising COLLEGE STUDENTS’ APPAREL IMPULSE BUYING BEHAVIORS IN RELATION TO VISUAL MERCHANDISING by JIYEON KIM BS, The Catholic University of Korea, Republic of Korea, 1991 BFA, American Intercontinental University, 2000 A Thesis Submitted to the Graduate Faculty of The University of Georgia in Partial Fulfillment of the Requirements...
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...Vark Analysis Grand Canyon University Family Centered Health Promotion NRS-429V Professor November 16, 2014 Vark Analysis As a way to assist teachers and students, the VARK Learning style assessment was established by Neil Fleming in 1987. The VARK assessment describes four different types of sense modes, with an extra group of multimodal students (Khanal, Shah, & Koirala, 2014). VARK stands for visual, aural, read/write, and kinesthetic ways of learning. Those who learn by seeing things such as charts, portraits, or illustrations are referred to as the visual learners. Students who prefer to hear the information, and are able to understand it best by listening to lectures or having information read out loud to them are known as the aural learners. The read/write category students like to see words in writing, do great when they take notes and are able to read them back to themselves repeatedly. The kinesthetic learners perform great by experience and practice, they need to move around and work best with activities that are hands on and related to reality. The rest of the multimodal category is made up of students who have more than one sensory modality in combination (Khanal, Shah, & Koirala, 2014). The VARK tool gives students the information necessary for maximizing their learning needs. In this paper the author will be discussing personal learning styles, strategies for preferred learning style, and how the awareness influences teaching and learning. The...
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...Language Analysis Anecdotes Effect: encourage readers to agree with the point of view as it is a “real” issue Analysis: explain why it is used to persuade readers and how it is effective Emotive Language effect: how does it appeal to the readers emotions? How does it get the readers to respond at an emotional level? Analysis: how emotive language produces a reaction? How the context is significant in producing the effect Facts effect: help prove the issue Analysis: how does it help prove? Why does it need to be proven? Expert opinions effect: helps convince the readers Analysis: how did it help convince the readers? Why does the reader need to be convinced? What reasons? Rhetorical questions effect: encourages readers to seek a solution and agree with the writer. Questions themselves or whoever the question is aimed at. Analysis: how does it encourage the reader? Why are these questions aimed towards the readers? For what purpose? Repetition effect: leads readers to remember what is important Analysis: how did it emphasise the main points? What words were repetitive? How did the writer reinforce the writer’s idea? Statistics effect: encourages the readers to believe that research has proven a point Analysis: how is it effective in encouraging leaders and why did the writer use statistics? Tone effect: Encourages readers to feel the same Analysis: explain how the tone is produced. Why did the writer choose that tone? When does it...
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...* Audience Analysis Exercise Your task: Set up a table and complete a side-by-side audience analysis for the scenarios. Use the audience analysis worksheet provided in this lesson. Invent any information you feel is necessary to make your analysis complete. Balance Scorecard Explanation – Audience Analysis. | | Scenario #1 | Scenario #2 | Context | Where will the audiences access and use the material | They will access the material digitally and implement the information on a strategic plan on the company. | They would have access via group presentation/meetings, and emails for those that are in other offices. | | What distractions will they face in the physical and political context | They are probably busy in the day-to-day operation of the company and they might underestimate this information. | Some of the members don’t feel comfortable having me as the leader of the project. | | What are the audiences’ working conditions (e.g., access to e-mail, available time)? | They work during office hours having access to a computer and internet (also emails). | They work during office hours having access to a computer and internet (also emails). | Audience | Who are the intended audiences? | Since he asked for the explanation Mr. Clark is the intended audience. | The Production Manager is my intended Audience. | | What are their purposes? | Use a BSC Technique to help implement a new strategic plan. | To understand how the BSC works (requirements, benefits, etc)...
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...------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Criteria | | Presentation | Content (See Below) | 5 | | Visual Aids Activities | 1 | | Presentation skills (language, attitude, etc) | 3 | | Questions & Answers | 1 | | Total | 10 |...
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...clear image of the operators purpose, key tasks, and the desired end state. It expresses the broader purpose of the operation – beyond that of the mission statement. 4. Exercise disciplined initiative – action in the absence of orders when existing orders no longer fit the situation, or when unforeseen opportunities or threats arise. 5. Use mission orders – directives that emphasize to subordinates the results to be attained, not how they are to achieve them. CDRs use orders to provide direction and guidance that focus the forces activities on the achievement of the main objective, set priorities, allocate resources, and influence the situation. 6. Accept prudent risk – a deliberate exposure to potential injury or loss when the commander judges the outcome in terms of mission accomplishment as worth the cost. PRESENTATION OUTLINE / SLIDES A. Intro, purpose, references, procedure/outline 1. Greeting (poised and confident) 2. Purpose (BLUF) – relevant, focused, clear, concise, stating thesis 3. References (current and meaningful) 4. Procedure and outline, logical, posted or embedded throughout the brief B. Quick summary of events leading to battle. C. Analysis of mission command from one side of the battle – four of the 6 principles of mission command D. Quick description of the battles outcome on how the mission affected that outcome. E. Significance of this analysis. 1. Para B-E body of Mission Analysis paper 2....
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...THEORY OF VISUAL RHETORIC In this article, we are dealing with a meaning and representative reality of pictures. In todays world there are many pictures, shown and done in many different ways. We have various kinds of pictures in rich colours and textures. The objective of this article is to reorient the study of advertising images by advocating the development of a theory of visual rhetoric. When we are taking about rhetorical theory, we say that it is an interpretative theory that frames a message as an interested party’s attempt to influence an audience. The sender’s message must be send as obvious one. It is also important how the message is sent – style of delivery. It is important that audience understand the message, therefore he uses shared knowledge of various vocabularies and conventions. Receiver/s use this same body of cultural knowledge to read the message, infer it, evaluate the argument and formulate a response. If we want to explain advertising images as a rhetoric one, we need to understand that visuals must have certain capabilities and characteristics. Visual elements are for representing concepts, abstractions, actions, etc. There must be an ability to guide the order of argumentation and visual elements need to carry meaningful variation in manner of delivery. To explain a visual communication complex we would need a symbol theory of pictures: one in which visuals signify by convention and not by resemblance to nature. Author claims, that visual arguments...
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...Visual Merchandising The Last Weapon of the Brick and Mortal Fast Fashion Retail Visual Merchandising The Last Weapon of the Brick and Mortal Fast Fashion Retail David Game College HND Business Management Simeon Alvas D0913058 David Game College HND Business Management Simeon Alvas D0913058 Abstract Consumer behaviour models are designed to explain how individuals make decisions to spend their available resources. It includes what they buy, how they buy it, why and when they buy it and how often they used it. One of the ways to influence this behaviour in a fast fashion retail setting is to use visual merchandising strategies which trigger a number of stimuli influencing the consumers’ perception. The purpose of this research is to establish to what extent this visual merchandising strategies influencing consumers with a different cultural background in a highly competitive multicultural retail environment with an emphasis on the flagship store of Armani Exchange Regent Street, London. The author argues that the available models of consumer behaviour does not provide sufficient flexibility due to their linear nature. Therefore, they are unsuitable to address the needs of a contemporary retailer operating in a multicultural environment. The researcher build his hypothesis by examining the available literature in the area of retail marketing. Consequently, the hypothesis is tested by analysing a mixed sources of primary and secondary data. The conclusion of the author...
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...Suliman AlSumairi Dr.Paul Sevensky COMM 598-01 Special Topics Assignment 1 – Analysis of Ad Campaign The Invenergy Campaign ads series convey important messages with basic design layout from my perspective. The photos, fonts, and colors failed to provide an effective example of alignment and proximity. However, it’s more likely hard to reveal the concept of the messages when you look at them for first time. Based on last discussion at the class, the relationships of elements of design to each other and to the total composition play an important role. They help to arrange and enhance the delivery of messages in effective compositions. For instance, Stronger Jessup ad failed to illustrate the relationship between the visual symbol and the text. They have not applied the alignment element, which needs a visual connection. As a result, ignoring any principle will make the design of the advertisement poor. Designing of visual documents and understanding of color importance helps when incorporating it into any design. The reason for the impact is that the colors have deep subliminal meanings that have massive impact on human attention. Choices regarding color should be matched with purpose of messages that try to deliver. Ads should have the colors in them perfectly matching. It is clearly shown in the advertisements. Whenever they run out of color meanings, they use blue and yellow. Color psychology dictates that the appropriate color enhance the environment. Green, generally...
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...EFFECTS OF INSTRUCTIONAL RESOURCES ON THE ACADEMIC PERFORMANCE OF STUDENTS IN HISTORY IN NIGERIA BY Dr. (Mrs.). A. A. Jekayinfa ABSTRACT This study was carried out to find out the effects of instructional resources on the academic achievement of secondary school students in History. For the purpose of the study, data were collected from five hundred and five (505) form IV history students, eleven (11) History teachers and seven (7) principals in eleven (11) selected secondary schools in Ogbomoso North and Central Local Government areas of Oyo State. Teachers and students in the sampled schools were administered, an investigator – constructed questionnaire. History Achievement Test was also administered on the students in the selected schools. Results of the study indicated that adequate supply of instructional resources have significant effects on students’ performance in history. Furthermore, the results revealed that schools with adequate teacher quality and material resources in History showed superiority in achievements on the history test than schools without adequate teacher quality and material resources. INTRODUCTION Education, according to Coombs (1970) consists of two components. He classified these two components into inputs and outputs. According to him, inputs consist of human and material resources and outputs are the goals and outcomes of the educational process. Both...
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...Australian market. The product development group claims that the anticipated net present value for the new product is over $1,000,000 (one million dollars) and they have recommended the project to proceed. Your task is to check the group‟s claim to determine if it is reasonable. In doing so, you are required to develop a decision support system using Visual DSS. This decision support system will be used to assist the management of the company to make an informed decision about manufacturing of the new product. Table 1 summarises the related information. Cost of production: $7.25 per unit Annual overhead cost: $1,000,000 Initial investment needed: $5,000,000 Estimated selling price: $15.75 per unit Market at time of introduction: 900,000 units per year Market growth: 9.5% per year Market share: 36% Assumed economically useful lifetime: 5 years, commencing in 2014 Discount rate used to analyse new product proposals is 12% Table 1: Production details 1 Your task details: 1. Develop a DSS model using Visual DSS and the variables described above. Include comments within your Visual DSS model to explain the variables and your calculations. (Visual DSS software and the related tutorial are available from the Week 2 materials on the course website. The information provided in the tutorial is basic. You can get more details in the online manual under Help menu). Submit a...
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