Bhoomi Patel
MKTG 3050
Dr. K
11/2/2015
Chapter 17 Advertising and Public Relations
Media types: (Page ) 1) Newspaper: the most common and old way of advertising is the newspaper. This is a short term media for advertising. Newspaper covers most of the markets news. However, newspaper can be expensive media because it costs printing and delivery expenses. Most of the people in India, read the newspaper while having the breakfast early in the morning. Reading the newspaper is like a daily habit of most people in India. Newspaper is very common because anyone can afford to buy a newspaper. Newspaper advertising can be lost easily when new newspaper publishes after a week. It doesn’t last long than a week. Also, newspapers are not accurate in colored picture effect. 2) Magazines: magazines can long last for a month. Magazines provide better colored picture effect but rare people prefer to buy magazine instead of newspaper. This is also an expensive media source because it cost expenses for printing and delivering. Magazines are popular in doctors’ clinics and some business buildings. 3) Radio: radio is low on cost and no visual advertising. This is verbal medium of advertising. It is also short term advertising source. It can deliver the message to the large group of people. Most people can listen the radio during driving time, this means it saves the time in listening instead of reading. However, it will lack in a sensation of visual images. 4) Television: a new and advance source of media is the television. It costs much for advertising on television but it provides many creative opportunity regarding the advertising. It creates a perfect sound effect on a cable TV. Also, it has a great picture and quality performance added on the original advertising. This is a popular source to use. Now days,