A Quality Perspective of Ben and Jerry’s

Embry-Riddle Aeronautical University
MGMT 532

Group 1

Abstract

Creative flavor names and quality products are just one part of Ben and Jerry’s,

Inc. They are also deeply committed to economic and social causes, as stated in their

three mission statements. Moving from selling ice cream in a little store on a corner to

being distributed globally, Ben Cohen and Jerry Greenfield dedicated themselves and

their company to create a corporation that is fully aware of the local and global

environment. Upon examination of the events that occurred during the process, it

becomes clear that Ben and Jerry successfully attempted to make their dream a reality.

The American Dream lives on because of people like Ben and Jerry that will take a

chance on something they believed in. The merger with Unilever, Inc. in 2000 caused

some upset within the company, but with the election of the Board of Governors, their

mission and employee commitment is stronger than ever.

Table of Contents

Title Page…………………………………………………………………...……1
Abstract....………………………………………………………………..………2
Table of Contents........................................................................................3
Chapter 1: Introduction………………………………………………………....4
Chapter 2: Description of research setting and the quality initiative……….6
Chapter 3: Analysis……………………………………………………………..8
Chapter 4: Outlining Findings……………………………………………..….12
Chapter 5: Summary and Recommendations………………………………13
References……………………………………………………………………..15

Chapter 1 – Introduction

Ben and Jerry’s Homemade, Inc. touts itself as being the world’s only producer of

“super-premium” (1) ice cream. Inherent in that claim is a direct reference to the quality

of their products. Ben and Jerry’s focuses on three statements that they feel