North South University
Department of Electrical Engineering & Computer Science
ETE 521
C-4
Case Study On
QUBEE

Case Report
Prepared By

Name: MD. Rakibul Islam Monshy
ID: 1131048556

TABLE OF CONTENTS

CONTENTS | Page No | Introduction | 3 | WIMAX | 3-5 | Qubee Coverage | 6-7 | Vision of QUBEE | 8 | Mission of QUBEE | 8 | CULTURE IN QUBEE | 8-9 | Strategy | 9 | ORGANOGRAM OF QUBEE | 10-13 | Qubee package | 14 | SWOT Analysis | 15-17 | Conclusion | 17 |

Qubee

Introduction: Qubee is the Augere wireless broadband business founded in 2007. It has a mission to provide "broadband for all" and seeks to bring broadband Internet services to underserved communities worldwide Qubee was launched in Pakistan in July 2009 and in Bangladesh in October 2009. Augere expected to launch Qubee in Uganda in 2010. Public limited company by shares registered on July 02, 2008 and incorporated in Bangladesh. Obtaining license from the Bangladesh Telecommunication Regulatory Commission (“BTRC”), AWBBL is engaged in the business of providing broadband wireless access and related services in Bangladesh under the name and style of “QUBEE”.QUBEE is one of the leading broadband internet service providers in Bangladesh from Augure. We are a multinational with global experience, offering you a trouble-free access to internet deserve. Qubee is the creation of a group of global telecoms professionals who saw that a new technology called WiMAX could really change the internet experience for millions of people worldwide. WiMAX means that you don’t need telephone lines or cable to get connected: all you need is to live close enough to a transmitter to receive the internet wirelessly. Currently the company is busy building a network of base stations to offer their brand of internet access right across Bangladesh. Initially QUBEE is starting in Dhaka, but quickly plan to do the same in cities nationwide. To build a network like this needs to be done properly. So the company gathered a highly talented team right here in Bangladesh to build a company that’s determined to improve the internet experience for millions of people – not just here, but ultimately all over the world.
With a reported target of 6 cities and 40 towns, QUBEE has major plans for the expansion of its WIMAX services in Bangladesh. We conduct sales-support strategy for WiMAX. QUBEE engineers check each installation, to make sure customer have network coverage before they sell the product. Apart from being the first to launch 4G, we brought the first Pre Pay Internet in Bangladesh and we are the first to provide wireless broadband at less than 500 Taka. More than 150,000 QUBEE users consume over 20% of total bandwidth in Bangladesh. At QUBEE, we are dedicated to continuously provide uninterrupted internet experience using WiMAX technology, which is a latest 4G wireless solution
WIMAX
WiMAX (Worldwide Interoperability for Microwave Access) is designed to deliver next-generation, high-speed mobile voice and data services and wireless “last-mile” backhaul connections that could potentially displace a great deal of existing radio air network (RAN) infrastructure. For network providers, this will enable an expansive array of multimedia and real-time subscriber services that go well beyond current 2.5/3G applications, including mobile streaming media services, mobile TV, Unified Communications, and Voice over IP (VoIP), which, for the first time, becomes practical and viable on a metro-wide scale through WiMAX. Network service providers can’t take full advantage of mobile voice and multimedia over IP unless there is the potential to manage Quality of Service (QoS). With this in mind, five distinct classes of service quality have been built into WiMAX, allowing a more robust and resilient connection for users who require time-sensitive applications and service level agreements (SLAs). WiMAX can offer a large wireless access network footprint to subscribers (similar to data-enabled cellular services such as UMTS/CDMA), while at the same time providing higher throughputs that are similar to WLAN networks. With its large footprint, high access speeds, built-in QoS and SLA capabilities, WiMAX is an ideal access network for next-generation converged voice and data services and streaming wireless multimedia.

USES OF WIMAX
The bandwidth and range of WiMAX make it suitable for the following potential applications: * Connecting Wi-Fi hotspots to the Internet. * Providing a wireless alternative to cable and DSL for "last mile" broadband access. * Providing data and telecommunications services. * Providing a source of Internet connectivity as part of a business continuity plan. That is, if a business has a fixed and a wireless Internet connection, especially from unrelated providers, they are unlikely to be affected by the same service outage. * Providing portable connectivity.

Qubee Coverage:

Coverage in Bangladesh:

The service is currently available in Dhaka, Chittagong and Sylhet. Internet service is all about how speed you can provide to your customers. Capability to provide high speedy wireless internet to customers is the main core competency of Qubee. Superior 24/7customer service and greater network coverage playing a vital role as their core competencies. Qubee have divided the regions they operate in Dhaka into five polygons,

1. Polygon -1 Gulshan, Banani, Baridhara, Bashundhara

2. Polygon 2- Uttara

3. Polygon 3- Mirpur

4. Polygon 4- Dhanmondi

5. Polygon 5- Motijheel At present they are providing their service in Dhaka city, in these five polygons. Qubee target was, at the end of the May they will have full Dhaka city coverage and at the same time they will start their operations in Chittagong. They have kept their promise.

Coverage in Pakistan:

Qubee is just working in four major cities of Pakistan:Karachi, Lahore, Islamabad, Rawalpind.

Vision of QUBEE The internet is one of the most liberating, exciting features of life in the 21st century. Whatever into – music, news, views, video, information, chat, contact, search, for business, pleasure or education – we think the customer should be able to enjoy continuous access to it, wherever you are, whenever customer want. The internet has become an essential part of everyday life in the developed world. It's extraordinary to see the impact of the web in Western Europe and North America and it is difficult to imagine life without it. However, the 'World Wide Web' is a misleading term. The internet has only a fledgling presence in developing nations. Internet usage, as a percentage of the population in countries such as Morocco, India, Indonesia, Pakistan and Nigeria ranges between 4 to 24%, well below the levels of developed countries. Research shows that in many emerging markets less than half of household PCs have internet access.

QUBEE will deliver access that is based on three fundamental tenets. Broadband that is: * Available: A broadband network which is available wherever the customers want. * Affordable: Access that is broadly in line with a consumer's $10 per month and a business' $20 per month average budget. * Accessible: Customers can access top-up facilities within a convenient distance of the places where they live and work.

Augere believes that delivering the above is achievable by developing strong local partnerships and building companies with empowered local management.

Mission of QUBEE

We are just not making the internet work; we’re making it work beautifully. And now it can be yours to enjoy.

CULTURE IN QUBEE

People:
Augere global office holds talent from six continents. Our vast pool of expertise in the communications and technology sectors embody our commitment to conduct moral business. Qubee continues a tradition of developing and deploying innovative solutions for existing and emerging markets worldwide. Our international team reflects the dynamic and diverse market Qubee serves.

Principles:
Service and business at Qubee is guided by a commitment to ethical and responsible ways.

Honesty: Trust travels,
We must conduct our business fairly, with honesty and transparency. Everything we do must stand the test of public scrutiny.

Understanding: Open the world
We must be caring, show respect, compassion and humanity, generation and customers around the world, and always work for the benefit of the communities we serve.

Flexibility: Act swift
We work to create, design and grow in an environment that supports our customers and people with adaptive thinking and action.

Excellence: Go the distance
We must constantly strive to achieve the highest possible standards in our day-to-day work and in the quality of the goods and services we provide.

Unity: Journey as one
We must work cohesively with our colleagues across the Group and with our customers and partners around the world, building strong relationships based on tolerance, understanding and mutual cooperation.

Responsibility: Advance life We must continue to be responsible, sensitive to the countries, communities and environments in which we work, always ensuring that what comes from the people goes back to the people many times over.

Strategy

Qubee has exceptional expertise in the design, roll-out and delivery of telecoms networks in emerging markets.

Qubee's strategy is to –

* Identify emerging market opportunities: Qubee's selection criteria is based around sound business planning principles which identify markets based on a number of key success defining factors such as population (and urban density), literacy levels and GDP. * Availability and access to band: Each country has a unique process for the allocation and pricing of its spectrum. Qubee has a robust methodology for assessing the ultimate value of the spectrum. * Ability to rapidly in a country: Technology roll-out and integration, coupled with intensive training on the ground allows Qubee to quickly bring its services to market. * Deliver reasonable and reliable broadband: Use economies of scale and superior technology to achieve a customer proposition of affordable and reliable broadband. * International scalability: Ongoing pursuit of opportunities for geographical expansion. Carry out spectrum acquisition and network rollout in several territories simultaneously.

ORGANOGRAM OF QUBEE

Jerry Mobbs Chief Executive Officer Qubee Bangladesh:
15 years in telecom. CEO experience in Pakistan, Iran and Indonesia with start up experience in Cambodia, Pakistan and Iran Also worked in Vietnam as Commercial Director, Philippines as Customer Operations Manager, Oman as Division Head of Fixed line and Broadband and also Business development in Iraq and Croatia EEE from Thames Polytechnic, MBA from Cranfield School of Management and was awarded the McFariane Prize for leadership.

Shafiqul Islam Chief Technical Officer Qubee Bangladesh:
14 years telecom experience in Grameenphone 3 years as Chief Technology Officer Member of Telenor Group Global Strategy Program Graduated from Bangladesh University of Engineering & Technology (BUET) with a Bachelors in Electrical and Electronic Engineering.

Nehal Ahmed
Chief Marketing Officer
Qubee Bangladesh
14 years of B2C and B2B BAT in Bangladesh, MARS in the UK and most recently at Bacardi Global Brands. Global Marketing Manager for Bombay Sapphire Gin, European Brand Director for Maltesers International Brand Manager for John Player B.Sc in Industrial Engineering and Operations Research from The University of Massachusetts at Amherst.

Rezaur Rahman Chief Customer Services Officer Qubee Bangladesh

13 years of expertise in the Customer Care arena. Worked with Robi-Axiata and Banglalink GSM and DHL Prior to joining AWBBL, Reza was holding the position of General Manager- Customer Care at Pacific Bangladesh Telecom Limited (Citycell). He has graduated with Masters in Commerce major in Marketing from Dhaka University.

D.S. Faisal Hyder Chief Financial Officer Qubee Bangladesh

Faisal has total 20 years of work experience in different manufacturing and service industries. CFO in Citycell (CDMA operator in Bangladesh) Director of AB Bank Limited, Prior to joining AWBBL Faisal has worked in The City Bank Limited as the Chief Financial Officer. He has completed his MBA from the Institute of Business Administration, Dhaka.

Firoz Ahmed Chief Sales & Distribution Officer Qubee Bangladesh

12 years sales experience in British American Tobacco Bangladesh Lastly as Planning & Insights Manager, Joined BAT in 1997 and has worked in different roles in the Marketing and Sales function, Masters in Public Administration from Dhaka University MBA from BRAC University, Dhaka.

Shah Mohammad Ibrahim Chief Human Resources Officer Qubee Bangladesh

22 experience years in Human Resources management, Head of HR in Standard Chartered Bank, HR Director for Novartis Pharmaceutical Bangladesh and Head of HR APAC Region, responsible for driving HR operations and Group HR Strategies in the countries. He has graduated from Dhaka University with a Bachelors and Masters in Commerce.

Qubee package:

SWOT Analysis

This is a tool that identifies the Strengths, Weaknesses, Opportunities and Threats of an organization. Specifically, SWOT is a basic, straightforward model that assesses what an organization can and cannot do as well as its potential opportunities and threats. The method of SWOT analysis is to take the information from an environmental analysis and separate it into internal (strengths and weaknesses) and external issues (opportunities and threats). Once this is completed, SWOT analysis determines what may assist the firm in accomplishing its objectives, and what obstacles must be overcome or minimized to achieve desired results. When using SWOT analysis, be realistic about the strengths and weaknesses of your organization. Distinguish between where your organization is today, and where it could be in the future. Also remember to be specific by avoiding gray areas and always analyze in relation to the competition (i.e. are you better or worse than competition?). Finally, keep your SWOT analysis short and simple, and avoid complexity and over-analysis since much of the information is subjective. Thus, use it as a guide and not a prescription.

SWOT Analysis of Qubee

Strengths:
Cable free internet service People don’t need telephone lines or cable to get connected: all people’s need is to live close enough to a transmitter to receive the internet wirelessly

Wide Range of network Now Qubee is busy building a network of base stations across Bangladesh. They’re starting in Dhaka, but quickly plan to do the same in cities nationwide. They aren’t just making the internet work; they’re making it work beautifully

Strong HRM Qubee has a strong and very much effective & efficient Human resources management system. It helps Qubee to resolve labor related problem effectively.

Customer service & support: Qubee hope that customer’ll be able to find the answers to their questions at Qubee customer service line 24/7 on 044722QUBEE (78233) where one of Qubee care managers will be delighted to help customers. Alternatively customer can visit at their local Qubee outlet or one of Qubee experience booths.

Quick response to customers Soon people will be able to log in and manage their Qubee accountIn the meantime people can contact at customer service line.

Better job environment Qubee is currently looking for talented people to join their team in Bangladesh. If people would be interested in being considered for a position with Qubee and have relevant experience in engineering, IT, finance, sales and distribution, marketing or customer care can send their cv to jobs@qubee.com.bd

Easy to subscribe to the Qubee service customer has to decide which product suits him/her best they have to sign up for using Qubee’s quick online registration form customer has to Wait for one of Qubee’s sales representatives to contact him/her to complete the registration process

Weaknesses:
Qubee agreed that they’ve some weak points too but they don’t want to term this as weak points. they say that “it is limitation & every company has some limitations”

We found that they have the following weak points:

Package rate is high So high price, every people not acceptable price

Centralized & decentralized decision process Qubee practice both Centralized & decentralized decision making long time process. When the decisions have major importance then it comes from the top management. Otherwise it is decentralized.

Weak network
Qubee cannot fight with tariff rate

Opportunities:

•Develop a person’s career in Sales and Marketing.

•Become a number one internet connection company.

• Arrival of new technology

• High speed

Threat:

* Bangla-Lion
• GP internet
• Citycell zoom ultra

SWOT analysis of Coats in brief:

Strengths | Weaknesses | Opportunities | Threat | •Cable free internet service•Wide Range of network• Centralized & decentralized decision process•Strong HRM•Customer service & support:•Quick response to customers• easy to subscribe to the QubeeService •Better job environment | •Centralized & decentralized decision •Package rate is high•Not available in everywhere•Weak network •Qubee cannot fight with tariff rate | •Develop a person’s career in Sales and Marketing.• Become a number one internet connection company. •Arrival of new echnology | • Bangla-Lion• GP internet • Citycell zoom ultra • Local broadband company | My proposal: * Increase the coverage. * Developed the network. * Decrease price of modem & package. * Increase the centralized decision power * Make request Augere for more investment in qubee. * Make a more investment in advertisement. * Increase the manpower. * Increase more Qubee dealer shop.

Conclusion
Though Qubee is a new company they will be able to reach top position level. Because they have an excellent & efficient working group with a mastermind team, their strategic & planning team is excellent which will help them to provide effective & best services to customers.