Survey Questionnaires:
Section A: 1. Age : ___________ 2. Gender: _____________ 3. Occupation:____________
Section B: 1. Which soft drink brand do you prefer most? * Pepsi * Coca-Cola * Others (Please state ) _______________ 2. Which soft drink brand do you consider the most popular? * Pepsi * Coca-Cola * Others (Please state) ________________ 3. What influences on your choice of soft drinks? (Pick 2) * Availability * Brand image * Price * Taste * Advertisement * Packaging * Health benefits 4. Have you tried Coca-Cola? * Yes * No 5. How often do you purchase Coca-Cola? * Everyday * 2-6 times a week * Once a month * Less than once a month * Only for certain occasion * Never 6. Where do you purchase Coca-Cola? * Convenient stall * Supermarket * Hypermarket * Restaurants * Vending machine 7. What are the main reasons you purchase Coke? (Pick 2) * Availability * Brand image * Price * Taste * Advertisement * Packaging * Addictive 8. Do you collect Coca-Cola merchandises? * Yes * No 9. What method of advertisement is the most affective? * Print * Broadcast * Outdoor * Direct sales * Sales Promotion * Internet Marketing 10. In which media channel do you usually recognize Coca-Cola’s advertisements? * TV * Radio * Magazines * Internet * None 11. Do you think Coke is good for health? * Yes (you may skip question 11) * No (answer question 11) 12. What are the main health effects of consuming Coca-Cola? (Pick 2) * Diabetes * Kidney failure * Osteoporosis * Heart attack * Obesity * Addiction 13. Do you think you are addicted to coke? * Yes * No * Maybe 14. Please answer the questions