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MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) Dell Computer's use of information systems to improve efficiency and implement "mass customization" techniques to maintain consistent profitability and an industry lead illustrates which business objective? A) improved flexibility B) survival C) competitive advantage D) improved business practices 2) Tata Motor's new information system, enabling it to automate processes in product design and production engineering planning, is best categorized as a(n) A) TPS B) DSS C) ESS D) KMS 3) As discussed in the chapter opening case, which of the four generic strategies to combat competitive forces formed the basis of e-Bay's growth strategy? A) low-cost leadership B) focus on market niche C) product differentiation D) customer and supplier intimacy 4) Information systems A) pose traditional ethical situations in new manners. B) raise ethical questions primarily related to information rights and obligations. C) raise the same ethical questions created by the industrial revolution. D) raise new ethical questions. 5) Place the following eras of IT infrastructure evolution in order, from earliest to most recent: (1) Cloud Computing Era (2) Client/Server, (3) Enterprise Era, (4) Personal Computer, and (5) Mainframe and Minicomputer. A) 5, 4, 2, 1, 3 B) 4, 5, 3, 2, 1 C) 4, 5, 2, 3, 1 D) 5, 4, 2, 3, 1 6) A DBMS reduces data redundancy and inconsistency by A) enforcing referential integrity. B) minimizing isolated files with repeated data. C) utilizing a data dictionary. D) uncoupling program and data. 7) The Internet is based on which three key technologies? A) Client/server computing, packet switching, and the development of communications standards for linking networks and computers B) TCP/IP, HTML, and HTTP C) TCP/IP, HTTP, and