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Raising and Investing Capital

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Submitted By krishlegend
Words 291
Pages 2
the job of raising and investing capital is always hard. It will take new approaches to get the working capital. Companies may have to build new banking relationships and strengthen existing relationships. Private equity funds will play a larger role as well. That’s because many investment banks have simply disappeared, and the ones that remain are more tightly regulated. Money market funds have changed, too. The entire landscape of institutions and markets responsible for providing capital has changed.
These are the things that need to be done in order to conserve the capital it has and to obtain more:

1)shed underperformers: it’s important to have a strategy for identifying and retaining the best talent during the downturn. Otherwise many of the companys top talents will be heading out and picked up by the competitors who will be consolidating, so that they can come out fighting when the economy starts to sore again.

2)Communicating clearly and constantly: it’s important to stay in constant communication with your most important stakeholders, with a strong focus on those closely involved with finance. let them know how things are going. If they hear nothing, they will assume the worst.It is the best time to maintain absolute transparency.

3)Seeking out strategic assets
There will be many opportunities to pick up assets. But only companies with strong balance sheets will be able to take advantage of this environment. There are recent examples of companies making moves today to bolster their competitive advantage in the future.start looking for strategic assets, and be prepared to move quickly but carefully. As you negotiate this slippery terrain, don’t lose sight of the fact that company may already be considered a strategic acquisition target by someone

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