1. Some of the general risks facing any company associated with global expansion include, that there isn’t enough exposure to the public of the company expanding into the foreign lands, also with expanding through the internet there is the risk that you won’t get foreign purchases because people prefer to shop luxury in person ( for Nieman Marcus’ situation). Another risk is that there will be other competitors trying to do the same thing you are doing by expanding into other countries. Also, the risk of not making your investment back and turning a profit. The company can cut some of the risk because through e-sales you have a larger profit gap because of less overhead. 2. For Neiman Marcus one of the challenges is selling at the price which they want, because Chinese spenders go online for the sales it brings. Another challenge would be that the Chinese luxury market spenders prefer to shop in an actual store and not online and since Neiman is a luxury line it would drive away some competition. 3. They can make “fake sales” which might be unethical but could be effective. By “fake sales” I mean bolstering the prices of items and then cutting them with a sale to their original price so it looks like it’s on sale but you are selling for the original price. If people prefer to shop in person then you could send people items they are interested in to their house so they can look at them on their own time and if they don’t send it back then they get charged if they do send it back no charge will be brought forth. 4. Both J. Crew and Neiman Marcus are expanding through e-commerce but what sets J. Crew apart from Neiman Marcus is that they wanted to include retail in their global expansion. Also, J.Crew is avoiding partners while Neiman bought a stake into a Chinese company so it shows different techniques that could be used to break a market. 5. Some of the advantages of partnering with another company to enter foreign markets include that it would provide the company with resources it didn’t previously have, the risk of failure is shared, it increases the company’s opportunity increase capacity and expertise in its respective areas, and finally it facilitates the expansion into new geographic areas. Some of the disadvantage of partnering with another company to enter foreign markets include it requires both partners to have the same idea and could lead to a rift in the two companies, the implementation of these ideas could differ, and one partner could be putting far more effort than the other.