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Re: Why Study Business Ethics

In:

Submitted By Dudexmacha
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FORMAL REPORT ON SOCIAL MEDIA FOR THE COMPANY TONY JOSEPH COURSE: ECON210 DATE:.04/25/2015

Executive summary

Purpose: Consideration of Social Media to bring about the benefits the company can derive from its use in the marketing of its products.

Scope: This report has been designed such that it can be used in implementing the recommended changes. It includes a comprehensive analysis as to how well the social media with the use of Linkedin, Twitter, Facebook and blog can widen the scope of the company in achieving growth and success.

How: The methodology implemented in this report involves study of academic journal articles, academic resources, websites linked to social media.

Table of Contents

Page

1. Introduction 4

2. Social Media – The Buzzword 4

3. Benefits of Social Media 4

4. Social Media – Costs 5

5. Downside of Social Media in Marketing & Branding 5

6. Plan for Using Social Media in Marketing 6

7. Conclusion 6

8. References 7

Report on Social Media for the Company

Introduction

The Report for the company brings about the exploration of social media to market the products. The use of social media in marketing has great benefits attached. The increase of the new demographic groups being explored along with the increase in sales and improving the brand image can be well achieved with its use. Social media networks are just new channels for your brand’s voice and content. This is important because it simultaneously makes you easier and more accessible

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