...The Positioning statement of Nike is “For serious athletes, Nike gives confidence that provides the perfect shoe for every sport”. In today’s competitive environment, Nike, one of the global leaders in sporting goods industry, has established a strong position for enhancing athletic life style. It’s the number one sports manufacturer in the world design by Nolan Breitbarth in the 1970s with Phil knight founder of Nike Inc. It is the leading sporting goods Company in the United States and hundred and ten countries. However, it has become the passion for everyone to use its brand products that create the Nike Just Do It feeling for the competition. The consumer’s perception of brand influences their buying decision in sports industry, so Nike always has been able to position to customer’s expectation and athletic fantasy that is endorsed by real athletes. Its Products offer a wide range of choices for the individuals; from sports equipment, athletic shoes, to clothes. But this paper focuses on Nike athletic shoes- how it has created a distinct impression in consumers’ mind and differentiated its products from its competitors. Promotionally, it has continuously tried to target the world’s youth population through basketball most popular game around the world. Nike partnered with Michael Jordan to have his name Jordan shoes for basketball and designed Jordan I, Jordan II and followed by many more. Nike's marketing strategy is accepted to be an important component of the company's...
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...than any other sales manager, has rebooked a 2,000-persons group for a day exposition in the convention center. The exposition is to take place 2 years from the booking date. The client has a 15-year history of holding conventions, meeting and expositions in this convention centers and has always use the bureau to contract all space services for them. In fact, the sales manager handling the account has worked with the client for 7 of the 15 years. The bureau considers this client a “preferred customers.” The conventions group meeting planner also appears in a magazine ad giving a testimony of praise for the convention bureau, this particular sales manager, and the city as a destination for conventions. Shortly after the meeting planner rebooks this convention with the bureau, the bureau changes sales administration personnel, not once, but three times. This creates a challenge for the sales manager in terms of producing contracts, client files, and event profiles, and in the recording and distribution of information. The preferred customer who rebooked has a contract purchase orders for vendor services, a move in and setup agenda, and an event profile, all supplied by sales manager. The sales manager has copies of these documents as well. The two hotels where the group will be staying also have contract...
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...what the circumstance and any airlines should be prepared for the worst, especially during the off season when bad weather occurs the most. From my experience, delaying customers to their flights happens quite often, especially during bad weather. But every airline knows that a customer will only wait for so long before getting discouraged and upset. Having customers wait for several hours or sitting on a plane for up to 11 hours would cause most people to never consider that airline again, in turn JetBlue would be losing large quantities of customers due to bad management decision making. When customers where finally allowed off the plane and already upset they were not able to get ahold of airline agents or had an hour wait time to try to rebook or find out where their bags were. This just added to an already furious customer base. Although JetBlue had a system in place their system was only equipped to handle under normal circumstances and was not equipped for emergencies. If JetBlue had prepared their system for an emergency situation then customers could have handle the situation through the airline agency in a more timely manner and would have been more satisfied. Finally there system did not allow for proper staffing under emergency conditions, agents that were on call or off duty crews could not get through to find out where they were needed or even if they should be going into work. In my opinion JetBlue needed a complete information system updated and management needs to...
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...Problems At JetBlue Anthony Campbell XBIS219 April 27, 2012 Mickey Hendon Problems At JetBlue The problems JetBlue faced Valentines Day of 2007 was purely technological. Management followed their protocols as they were supposed to up to the point where federal regulations and safety provided the best solution. Now on the other hand, the other airlines cancelled their flights in preparation for the storm, yet JetBlue remained as to stay in accordance with their “at all cost” policy, which proved to costly but JetBlue’s customers surely find that a win in the plus section for those who favor that policy. Technology became the issue because when it was time to locate luggage, rebook, and compensate passengers for their troubles; JetBlue’s systems proved that it could not handle the large capacity of calls to their reservations system, the system could not track lost luggage, nor could JetBlue passengers get any assistance from kiosks or the website due to their lack of functionality since rebooking could not be done by those means. There is not much more that could have been done differently due to the fact that their technology could not perform under pressure situations other than shutting down when all other airlines did. However, More questions could have been asked in retrospect as to what their systems could and could not do and how much of a load that each system could handle, and what could be done in the event of an overload, and have a back up plan for such...
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...Sep 2011 Confirmed Guest Details 1. Walther Madriaga (Adult) 2. Maricel Tayamen (Adult) Flight Details Route Manila to Singapore Flight # 5J 805 Departure Sun 25 Sep 2011, 1325H Ninoy Aquino International Airport Terminal 3 Arrival Sun 25 Sep 2011, 1655H Singapore Budget Terminal Additional Services Manila - Singapore Baggage Allowance 15 Kilos - Maricel Tayamen Payment Details Base Fare: Fuel Surcharge: Web Admin Fee - manual: BAG15: Total Amount: 3,398.00 1,305.00 160.00 350.00 5,213.00 Date: Type: Transaction ID: Amount: Thu 22 Sep 2011 MC (Approved) 74468082 PHP 5,213.00 Fare Rules 1. Flight changes must be made more than twenty four (24) hours before departure time with the following options: (1) rebook the flight subject to fees and penalties, (2) cancel and store it in a Travel Fund subject to penalties which may be used within ninety (90) days, or (3) transfer the booking to another for a fee. Lite Fares are rebookable and may be stored in a Travel Fund subject to applicable fees and fare difference. Go through fare must be used in sequence as booked. Flight changes or cancellations are not permitted once any of the segments has been used. There is a nominal fee included in the go through fare. Promo fares are non- reroutable, non- transferable, non- refundable and may not be stored in a Travel Fund. Group bookings are subject to specific rules on deposits, payments, rebooking and restrictions. For complete summary of applicable fees...
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...Montreal. Air Canada’s mission was to connect Canada and the world. For this it followed an international growth strategy. Making partnerships with Lufthansa and united/continental, helped its growth strategy and connection mission. To reach the goals it followed a strategy involving engaging with customers, mainly focusing on passengers and products. Air Canada mainly depends on IT for their activities. The IT department of Air Canada was made of both recent applications and the back-end applications. In 2007, Air Canada introduced electronic boarding passes for the passengers and in 2009 it introduced iPhone and blackberry application which allows passengers to track flights, and also introduced a rebooking tool allowing the passengers to rebook the flights in case of emergency. For this in 1994, Air Canada made a seven-year contract with IBM. Dual strategic objectives and challenges: Along with IBM Air Canada selected telecom as its provider for telecommunication In 2003 Air Canada started to follow multiple-vendor strategy to get best services available in the market and to reduce cost. For that it selected operation SYS, a company which provides several applications’ which Air Canada need. But, dealing with multiple vendors leads to several challenges, the new vendor or any new application by the vendor need to be integrated with the existing system. For this Air Canada assigned its IT partner IBM as an integrator. Basic problems: Until 2003 Air Canada had a centralized...
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...Horizontal Merger When a merger between companies in the same industry occurs it is called a horizontal merger. Horizontal mergers usually happen in industries with fewer companies, because competition tends to be higher and potential gains in these kinds of mergers often deliver better results. (MBDA, n.d.). Example A merger between Nike and the Rebook shoe companies, for example, would be an example of a horizontal merger. The purpose of a horizontal merger is to create a larger organization with more market control. Because the two companies' operations will be similar, there may be opportunities to join certain operations, like manufacturing, to reduce costs. Vertical Merger A merger between two companies producing different goods or services for one specific finished product. A vertical merger occurs when two or more firms, operating at different levels within an industry's supply chain, merge operations. Most often the logic behind the merger is to increase synergies created by merging firms that would be more efficient operating as one. (MBDA, n.d.). Example A vertical merger joins two companies that may not compete with each other, but exist in the same supply chain. Microsoft joining with Intel would be an example of a vertical merger. Such a deal would allow the Microsoft to obtain better pricing on parts and have better control over the manufacturing process. The parts division, in turn, would be guaranteed a steady stream of business. Conglomerate A...
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...1. What were the key elements of JetBlue’s strategy in 2008? • JetBlue Airways chief operating officer (COO) Russell Chew developed the new business strategy in 2008. Following are the key elements of new strategy. • Reevaluate the ways the company was using its assets. • Reduce capacity and cut cost. • Raise fares and grow in select markets. • Offer improved services for corporations and business travelers. • Form strategic partnership. • Increase ancillary revenues. The key elements of this new strategy were saving companies money, generate revenues, and improve operating performance of the company. 2. How has the company chosen to attract customers in sufficient volume to earn profits? JetBlue Company has chosen some effective moves to attract customers in sufficient volume to earn profit. Following are some steps taken by the JetBlue Company. • JetBlue airways stop serving meals during the flight, this way they don’t need to wait for catering service and it helped them to turnaround their time ranged from 20 to 30 minutes. • JetBlue was one of the first companies to use information technology to keep their cost down. • JetBlue developed Open Skies software to handle electronic tickets, internet bookings, and revenue management. • To reduce travel agent commission, JetBlue booked more than 75 percent of its sales on its own Web Site and lead the industry. • JetBlue hired full time travel agents to sell tickets over the telephone. This helps travelers book...
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...third party customer service representatives to be put in place. Even if they were not knowledgeable of the JetBlue systems, they could handle the influx of calls and ensure the passengers would be able to reach the correct department. JetBlue was in the process of making their web-site more user friendly, but it was not up and ready at the time of the February storm (What Really Happened at JetBlue, 2007). Technical issues that caused JetBlue’s problems: The next issue that plagued the airline was they had no ability to record lost baggage. Because of the lack of IT at JetBlue there were many customers left hanging and nowhere to go for answers. From what I read the main issue for IT was the ability for the JetBlue passengers to rebook their flights. The only way for them to obtain a new flight was to call the reservation line. In many instances they were on hold for over an hour, and that was if they could get through at all (Rainer & Turban, 2009). I would have contacted the IT department immediately to implement a temporary system that would provide data storage for the lost baggage and contacted a third party to assist with the passenger complaints regarding the baggage issues, and rebooking. What I would have done differently: Ultimately the blame will fall on management, but if the SAP system would have been updated to handle the human resources needs and all of...
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...consumer electronics companies like Samsung, LG and Sony, and energy companies such as ExxonMobil, Shell and BP. Most of the largest corporations operate in multiple national markets. 2. Nike, Inc. is an American multinational corporation and it sells footwear, apparel, equipment, accessories and services. It was founded on January 25th, 1964 as Blue Ribbon Sports by Bill Powerman and Phil Knight and officially became Nike, Inc. on May 30th, 1971 and interestingly the company take its name “Nike” from the Greek Goddess of Victory. Nike’s aims/objectives are to develop products that help athletes of every level of ability reach their potential, to create business opportunities that set. Nike’s main competitor is the likes of Adidas, Puma, Rebook, etc. 3. The benefits of international trade are: •...
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...NIKE Most of training Shoe Company sees that Nike is the "king of the training shoe company". So they study why it is the biggest training shoe in the world??!! To answer this important question, they need to treatise several main points: 1. The history of the training shoe. 2. Nike manufacturing strategy. 3. Nike out sourcing and marketing strategy. Introduction Training shoes are a global product, that is the same shoe are bought around the world. Global sales were worth $17 billion in 1998. Just three companies dominate sales of training shoes worldwide: US-based Nike, and Rebook, US-owned, and Adidas, which is German-owned. Of the three, Nike is the biggest. [B200/keep on running p6] These are nearly numbers of UK purchasers of sports footwear for casual/general wear in the 12 months to march 1998(source: Mintel international Group Limited Sport Footwear 1998). [B200/keep on running p12] | | | |POPULATION PERSENTEG |Ages | |39 |ALL | |47 |Men | |33 ...
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...SITUATION ANALYSIS AdidasAG (pronounced[AH-dee-'dahs]; often in English,FWB:ADS) is a German sports apparel manufacturer and part of the Adidas Group, which consists of Reebok sportswear company, Taylor Made- adidas golf company, andRockport. Besides sports footwear, the company also produces other products such as bags, shirts, and other sports and clothing related goods. The company is the largest sportswear manufacturer in Europe and the second biggest sportswear manufacturer in the world, to its US rival Nike. The company's clothing and shoe designs typically feature three parallel bars, and the same motif is incorporated into Adidas's current official logo. The company revenue for 2008 was listed at€10.799 billion and the 2007 figure was listed at €10.299 billion, or about US$15.6 billion. The situation analysis consists of the market trend analysis and competitor analysis. 2.1 Market Trend Analysis Adidas earn from EU 877 million in worldwide sales to EU 9.2 billion in the ten years between 1988 and 1998. The market demand from teenagers who should be Adidas and most important target market increased very fast and Adidas started to expand its targeting market to younger consumers because of its severe competition with Nike and Reebok. Therefore, since the late 1980s, Adidas has worked to transform itself from a brand of sneakers to a product integral to the sports culture. During this stage, the Adidas brand has become sostrong as to place it in the rarified air of recession-proof...
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...Subject name –strategic business management Topic name - The adidas company analysis Submitted by- Sohail yousaf Registration number-(MAF 051-23-074) Submitted to – Sir ahmad shahzad The MS Model The MS model is a method through which we identify human and material resources and how they are applied in particular industry or sector. Following is the detail provided of the adidas company how they applied MS model. Machinery As a part to initiate and implement better technology, such as computer stitching and high cutting frequency and automated production line across factories and to provide technical training to the staff across the factory. Make up Being a large organization the company has also made the policies to maintain its cutler, by keeping high value to its employees, and management. As we know that being a large organization the company has also protected its good will and patents therefore the company has also developed anti-counterfeiting programs. Management & Information To become a leading organization management is the the back bone of the organization. The company has hired most skilled and computable management in order to get the best and unique product. In this process a lot of work Is done at R&D department. Markets Being a large organization it is necessary to maintain...
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...Southwest Airlines Reaction Summary | HR 5804 | William B Bain tuf51491@temple.edu11/27/2014 | Reaction Summary Generally speaking, it’s difficult to imagine that Southwest will maintain its position as the darling of the airline industry. For many years the company was blessed with a product nobody else had, operational economies that rivals envied, and financial results that empowered the company do things their way. But now, industry changes and Southwest's maturation have introduced many issues the company never had to deal with, creating pressure to change the way the company manages its business. Thus I am not optimistic that Southwest’s level of performance is sustainable. The principal reason for my pessimism is Southwest’s relative position within the industry on costs has changed. Southwest's biggest challenge involves its 45,000 workers, who long have enjoyed unparalleled job stability and compensation. About 83% of its workers are unionized, and the company is currently in negotiations with nearly all of them on new contracts—some of which seek to freeze pay scales. Its cost to fly per seat, per mile has risen steadily over the last decade, placing pressure on the company to modify labor contracts to reflect the current reality. Historically free from labor-related strife, existing contracts ]were designed for a smaller, short-haul airline that didn't fly late at night or adjust service levels according to demand. In prior contracts, workers generally received...
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...Customers on Global Airways have the ability to book a flight and never interact with another person until they actually get to the gate. Once they see a person face to face, it’s a two second encounter with a gate agent. The flight crews and the services/amenities onboard the aircraft is what and who consumers spend the most time with. The focus should be on a better onboard experience where the passengers spend the most time. The first improvement would be to create an environment where the people feel as if they are guest and simply not cattle. Passengers want a nice cozy environment with room to move around and the seats are too close to each other onboard an aircraft. For example: I was recently a passenger heading to West Palm Beach and I needed to complete a homework assignment. After the aircraft reach 10,000 feet, I connected to the wifi and placed my laptop on the traytable. I had very little room to touch the keyboard because the passenger reclined his seat back. I thought to myself if the seats had a larger pitch then I could have more space to work on the paper. The additional legroom and space would be a plus for the customer and it would create a better flying experience. Global Airways can not make money if the seats are not full but passengers still need more comfort. So, how can the task be accomplished to create more legroom and still not have the airline miss out on revenue? The airline can create more space by eliminating a closet, a bulk head...
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