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Recommendation for Best Buy

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Recommendations for Best Buy

1. Best Buy can develop BestBuy.com and its own mobile device for smart phone and provide efficient distribution. 2. Best Buy can close some local and oversea stores which have had losses for a long time in order to reduce the operating cost. 3. Best Buy can continue to promote Best Buy Mobile and cooperate with famous electronic company.

In my opinion, the best recommendation is that Best Buy should close some local and oversea stores which have had losses for a long time in order to reduce the operating cost. As we can see from the exhibit of Best Buy Financial and Operating Performance, the number of Best Buy stores had an eight-year consecutive growth and reached 4308 in 2012. However, the rate of the increase in sales didn’t match that of the increase in the number of stores. There may be many practicable ways to improve its bad situation, but I think this recommendation is the best one in the following three respects.
Firstly, the external environment and customer behavior have changed a lot since 2006. Mobile devices comprise a large percentage of overall electronics sales and online shopping becomes more popular among people. Amazon, an e-commerce company and the biggest competitor of Best Buy, increased its sales sharply and did the similar sales (nearly $50 billion) with Best Buy in 2012. In this situation, it is unwise for Best Buy to continue expanding the stores not only because customers prefer to shop online and the frequency of them to go to physical stores is declining, but also because bricks-and-mortar store is less cost-efficient and convenient.
Secondly, the most emergency problem for Best Buy is its disappointing operating profits and net income, and, as a result, its stock price has fallen by half from the highest. One of the best means to deal with this problem is to close some big comprehensive stores

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