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Recruitment and Selection

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Submitted By EairamB
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Recruitment Strategies
As Landslide Limousine prepares to open up their company, it is imperative that the right personnel are selected. In order to achieve the organizational goal of offering first-class limousine service to the Austin Texas area, there must be a consensus among leadership for an open-minded approach to select employees who emulate the diversity and culture of Austin. According to the 2010 census, the city of Austin has now crossed the threshold of becoming a Majority-Minority city. In essence there is not a specific ethnic or demographic majority and for good measure, the median age is 32 (AustinTexas.gov 2014). Knowing these factors will allow Landslide Limousine to select employees who are the face of the current and future city.
There is an adage, which states you get what you pay for (Vonnegut 1967) and it is imperative for senior management to either invest in an outside firm or stay with in-house resources when it comes to the hiring of personnel for this location. Austin is a city which, has potential for growth yet many of the affluent are moving further west and east of the city and operating in the city has risks and benefits. How will Landslide Limousine attract customers and how will the employees fair in a market that is still in the process of reaching the top in Texas? Since the company expected revenue for the first year is -$50,000, utilizing in-house resources would be the first plan of action. In today’s society a quick and free method to use is Social Media as this would serve as an initial screening process. Austin is attracting the millennials and Social media is the third of three major forces shaping the millennial experience (Fallon 2014). As a word of caution, it is not the suggestion for Landslide to limit the employee pool to just Generation Y. Yet the benefits of being in tune with the demographics of the city are integral to the marketing aspect.
At this point, reviewing and knowing the laws in hiring is of a major concern and highlighting a few will bring the point home.
Applicable Hiring Laws

The below chart is a brief overview of the Federal Laws passed to safeguard the employer as well as the employee and provides an abbreviated result for non-conformity.
Employment Laws Summation Non-Compliance

Title VII Discrimination in the form of sex, race, color, national origin, and religion is prohibited by Federal Law. This is applicable to employers with 15 or more employees including federal, state, and local government. Compensatory damages up to $50,000
Civil Right Act ‘91 This Act placed statutory caps on the amount of damages that could be awarded for future pecuniary losses, pain and suffering, and punitive damages, based on employer size. Compensatory damages of $50,000
Americans with Disability Act (ADA) This act prohibits discrimination against people with disabilities in employment, transportation, public accommodation, communications, and governmental activities. Telecommunications relay services is also mandated. Compensatory and punitive damages up to $300,000 depending on the size of the company
Texas Labor Code (Chapter 21)
Retaliation Protects individuals who believe they have been discriminated against because they assisted or participated in a discrimination claim. This chapter also embodies all laws applicable to discrimination IAW Title VII, CRA of 1964 and subsequent amendments. Action by the TWDC Civil Rights Division and the EEOC which may be punitive in nature and not to exceed $50,000.
Texas Labor Code (Chapter 22)
Emergency Evacuation Protects employees from being fired in the event of a general public evacuation order. By natural or man-made cause, including fire, flood, earthquake, wind, storm, wave action, oil spill or other water contamination, volcanic activity, epidemic, air contamination, blight, drought, infestation, explosion, riot, hostile military or paramilitary action, or other public calamity requiring emergency action, or an energy emergency Chapter 22 Section 22.002: Violation incurs the loss of wages and wrongful termination allows the individual reinstatement at the same or equivalent grade and pay. Texas, provides additional and in-depth information via their web site AustinTexas.gov, which clearly identifies the applicable employment laws and reinforces that discrimination against age, sex, color, racial, national origin, religion, disability, emergency evacuation, and retaliation will not be tolerated (Texas Workforce Commission 2014).
Diversity Objectives and Organizational Branding
The city of Austin prides itself as a major contributor as how diversity is a common practice while enhancing the skills needed to influence cultural competency and supporting an inclusive work environment. Placing value on the culturally diverse individuals while creating a positive environment creates an atmosphere where a high level of productivity exists. Landslide Limousine services can only enhance this belief by ensuring their workforce reflect the highest level of ethics, practices, accountability while leading the charge to manage diversity. By definition, organizational branding is the coherent outward expression projected by an organization (MatriXamc 2014). Landslide Limousine’s vision, image, and mission is to provide first-class service comparable to no other company in Austin. Locating an office in the center of the city and taking an active effort in the rebuilding of Austin as a major robust city, provides opportunity to propel this organization into a new existence of superb services that reflect the city as a whole from the barrio to the affluent suburbs.
Methods for Recruiting
As a proponent of using the technology of today to the fullest and attract potential candidates, the recommendation for recruiting should first start with online postings, online applications, and online screening. Since Landslide Limousine is a small business with limited funds, the cost associated with advertising is minimal. The second method for recruitment is actively participating in employment fairs held by the local colleges and universities. According to Campus Explorer, Austin has 45 schools of higher education. With the assumption, there are limited resources in the hiring arena; meeting the turnover rate of personnel Landslide Limousine expects to incur during a five-year period is achievable. Using recent graduates as potential employees creates a pool of candidates who are closer to the current happenings of the city as well as meeting the expectations of the growth over the next few years.
Methods for Screening
Using key words for online applicants enhances the screening of qualified candidates. Questions concerning driving records, types of licenses, driving experience, computer literacy, submission to drug testing, to name a few, easily allows Landslide to separate these applicants into the categories, which matches the key skill sets previously identified in the training plan. Screening may also come in the form of retaining pictures of those applicants who attended the college hiring fairs who meet the initial criteria set forth by human resources. Another requirement for screening would be language proficiency and an advantage for multi-language applicants based upon the current demographics of Austin. Most importantly is the driving capability of the applicants who after successfully passing the online process, questions along with work history validated by references. Driving in extreme weather conditions or on rough terrains is a top priority for any limousine driver.
Methods for Selection
The fundamental technical requirements are reliability and validity (Cascio 2013) that are the beginning of the candidate selection process. Landslide Limousine must select candidates who fit the knowledge, skills, physical, and aptitude that reflect the overall company image. There are opportunities for persons to game the application process yet when the final interview is over; the candidate has only one chance to make the impression, which will set them above the others. Knowledgeable and confident hiring managers are the key to this process and having the ability to measure the candidate against a standard without bias is necessary. Structured questions are to be asked of every interviewee and grading each person on their individual merits versus the previous candidate. Keeping in mind the applicable discrimination laws will enable this process to flow smoothly and permit the selection of viable and qualified candidates. This does not imply there will be perfect employees or a non-selectee who should receive consideration. There are always flaws yet through proper training and experience, Landslide Limousine can meet the expectations of the company and become an effective partner in the city of Austin.

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