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My career aspiration is to be an investment banker specializing in Investment Banking . In general, this track entails working with the Marketing and Communications group at an investment bank and leveraging my marketing and writing skills to provide “central marketing support to growth businesses.”( ). To that end , I have chosen to major in Marketing which is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organized objectives. The major facilitates the development of skills that supports all the activities that occur from the conception to the delivery of products or services. Marketing majors with developed communication skills are in demand in the investment banking industry in various sectors such as Media Relations , Internal Communications, Internal Communications, Client Marketing and employer Branding ( ).

In general, while an MBA is usually required to be an investment banker, an undergraduate degree is often enough for an entry level position ( ). The marketing major, in particular integrates cross-functional instruction in six areas-- brand marketing, advertising, sales promotion, market research, sales, and retailing—with their own mode of operation and fundamental principles. Further ancillaries to the discipline include product development, pricing, consumer decision making, legal aspects of marketing, and global marketing as well. In addition to the educational requirement, an investment banker is governed by Security and Exchange Commission (SEC) and Financial Industry Regulatory Authority (FINRA) criteria and norms and is required to register with the SEC or the state agency depending on the threshold that is being managed. In South Carolina, the agency that manages the

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