...Factors In Qantas Tourism Essay ukessays.com /essays/tourism/most-important-macro-environment-factors-in-qantas-tourismessay.php Corporate strategy of Qantas has been supporting all its business objectives and also employee level individual objectives so that the company produces better results for the satisfaction of customers. Airline industry is a huge place where different companies are working and if planning and strategic decisions do not meet the needs of the current environment of the business than it would be bad for the company. Marketing and Auditing are the key areas where the strategic decisions of the Qantas have to focus. In Australia the airline industry has been under crisis since 2000 so the Qantas had to tackle the situation by strategic moves and proper planning has to be done for that. Marketing auditing has been done by the company several times to check the effectiveness of the strategic decisions that were being made to support the marketing activities regarding new and old customers (Kain and Webb, 2003). In addition to these, a significant worldwide leaning in rapid look of low-cost transporter was empirical and the challenge for Qantas to maintain both the low cost and high quality standards was difficult but workable and it worked on it. Australian airline industry was not opposed to this, two reasonably priced airlines that is to say wish and Virgin Blue Airlines were launched in 2000 and so they created a sense of competition in terms of marketing activities...
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...EXECUTIVE SUMMARY This Virgin Blue will be discussing about Virgin Blue history and when it began, its establishment as the first low fare airline in Australia. This report will also examine about Virgin Blue’s business model their advantages, in the market as a low fare airline and their financial circumstances that the airline industries have faced during their operation. In Australia first low fare airline, the report will analyze how they are keeping their position in the competitive market airline and what are their plans for expansion. Virgin Blue’s marketing strategy will be included to analyze their “no thrills” method. Further on the marketing strategy, the report will analyze how Virgin Blue manages their operations in a way to expend their target market across Australia effectively. This report will further examine how their future plans can give them the opportunity to take on the big competitor in the Australian airline industry like Qantas, Jet airways and Tiger. As summery of Virgin Blue’s financial report will be discussing how their profit and loss margin is performing and the risks that the Virgin Blue could be facing on their restructuring scheme. By anticipating, Virgin Blue’s plan, the report will discuss how the plan will be implement and how effective and efficiently will this approach be internationally. 1. HISTORY (Marketing Situation) I. AUSTRALIAN AIRLINE HISTORY : The idea of passengers flying between cities in Australia was imagined...
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...Junee Essay: How is the changing technology environment impacting Public Relations? How is the changing technology environment impacting on Public Relations? Public Relations more than ever before is feeling a direct impact on this fast moving and ever evolving technology based world we live. Traditional forms of media are becoming obsolete, people are participating in more on-line discussions and organisations are much more accountable as more and more people have access to computers, phones and applications 24 hours, seven days a week. ‘In a world where e-mails are returned faster than phone calls and decisions may be made based on corporate websites, it is becoming increasingly important for businesses and business professionals to create and maintain and effective online presence.’ (Gale Cenage Learning, Madiha Bilal Kapadia, 30 November 2011) Recently Qantas was involved in a potential on-line disaster or was it a stroke of Public Relations genius that shifted the focus from the trade union discussions to a pair of first class pyjama’s? Qantas is Australia's largest airline and one of the oldest airlines in the world. Qantas was founded in Winton, on 16 November 1920 as Queensland and Northern Territory Aerial Services Limited by Paul McGuiness, Hudson Fysh, Fergus McMaster and Arthur Baird. Initially the airline operated air mail services subsidised by the Australian government, linking railheads in western Queensland. Between 1926 and 1928 Qantas built several...
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...E MARKETING Prepared for Alanah Malkini Prepared by PRINCE NEGI NZSE 13/03/2015 Air New Zealand, a company that needs no introduction. Being the national passenger and freight airline of New Zealand form many decades and number of awards under the belt it has achieved almost every mile. Air New Zealand mainly operates in the Oceania region and to some of the countries worldwide. With its base in Auckland and competing with some other local and international airlines it truly represents the spirit of New Zealand. Obviously behind this huge success of Air New Zealand there are some parameters which need to be examined. Therefore it becomes very important to highlight how they do this. In the following essay we will try to highlight what are the E Marketing strategies of Air New Zealand and the principle and nature & scope. Let us briefly discuss some of the business modules of Air New Zealand marketing strategy first. Air New Zealand has a B2B and B2C model. Their business totally depends on Commission and Sales. Like other airlines they operate on the web and through their physical stores. Therefore we can categorize Air NZ as a Click and Mortar model. The biggest reason behind the success of their E Marketing growth and implementation is their two state of the art websites; www.airnewzealand.co.nz and www.grabaseat.co.nz. These websites have won people choice award in the tourism industry for their remarkable growth and performance. But sometimes there is more...
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...Introduction Jetstar Airlines was established by Australian company named Qantas in 2003 as a low-cost domestic carrier. Jetstar carried its first domestic passengers in 2004, and commenced its international services to New Zealand in 2005. The flight of Jetstar’s airline enter into the Asian region such as Hong Kong, Singapore, Japan and Vietnam. The Jetstar value based carriers providing all day every day low fares across Australia, New Zealand and the Asia Pacific region. This essay will discuss how Jetstar’s position its product in the market. Market Segmentation Market segmentation is the process of dividing a market up into different groups of customers, in order to create different products to meet their specific needs. The most obvious type of segmentation is between customers who buy distinctly different products (Robert D, 2009). From the segmentation Jetstar airline company can ensure that all customer expectation are met. Low-cost airline market segmentation : | Segmentation Variables | A | B | C | D | Geographic | Country | New Zealand, Asia, Australia | New Zealand, Asia, Australia | New Zealand, Asia, Australia | New Zealand, Asia, Australia | Demographic | AgeIncomeEducationOccupation | 11-20 yearsPocket moneyHigh school- collegestudents | 21-39 yearsLow- HighGraduated- | 40-54 yearsMedium-High-Businesses | >55 yearsRetire fund-Retired | Psychographic | Personality | AdventurousCoolDynamic | AmbitiousQuickVersatileWise | OrganizedDominant...
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...Program Harvard Referencing Workbook Author - Date Revised 22/5/12 by KMcK, JD, ERP, BRK & RJL saved as G:\Departments\LSU\Projects and Operations\LSU Workshops\T2 2012\Referencing T1 2012\LSU Harvard Referencing Master T2 12 v1.1 DISCLAIMER This resource has been developed by the LSU, CQU-SIC. It is not a substitute for the official CQU guide and should be used in conjunction with the official CQU guide and specific instructions in course profiles. The CQU official guide to referencing is available online at: http://www.cqu.edu.au/referencing . LEARNING SKILLS UNIT TEACHING MATERIALS: HARVARD REFERENCING Academic writing must use referencing. Harvard Referencing involves: 1. In-text Referencing, which provides information about the source material of direct quotations and paraphrases within the body of your assignment; and 2. Reference list of sources. This is an alphabetical list of all the books, articles and electronic sources that you have referred to within the body of your assignment. The Reference list is the final page of your assignment. Quotations and the Reference list are not included in your word count. Paraphrases can make up approximately 30-40% of your whole text. The rest of your text (60-70%) should be your own arguments or ‘point of view’ stated in your own words. You should develop this point of view by continuing study in lectures and tutorials, as well as wide reading of relevant source material in the form of journal articles, textbooks, websites...
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...shop with us. The future of shopping Customers now have the ability to shop when, how and where they want and that ability is literally in the palm of their hand. Mobile technology is rapidly changing how we view our world and giving us access to products and prices from around the world. We’ve recognised we need to keep up and understand that customers want to move seamlessly and effortlessly between physical and virtual stores to shop in a way that suits them. Every Woolworths business is becoming multi-option by using websites, mobile apps, virtual stores and new delivery options to complement our stores. Working harder for customers Woolworths serves around 28 million customers every week. We know they have a lot of choices about where to shop, so we have to work hard to earn their custom and reward their loyalty. With more than 6 million members, our Everyday Rewards Program is Australia’s most popular retail loyalty scheme....
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...BACHELOR OF INTERNATIONAL RESTAURANT MANAGEMENT BACHELOR OF INTERNATIONAL RESTAURANT MANAGEMENT Course name: ADVANCED MARKETING Assessment: Assignment 1 : Essay Students name: SARAH BINTI ISKANDAR FAIZ Preferred name: SARAH Student # 640996 3. What is the purpose and what are the benefits of the marketing philosophy? How does it differ from past traditional philosophies? Give company examples (with appropriate referencing) to illustrate. Give examples to explain how companies are moving towards societal marketing within the hospitality and tourism sectors. An establishment of an organizations, business or products constantly applies marketing ideas by understanding customers need and developing the products and services to meet their satisfactions and needs. Peter F. Drucker who is a successful management consultant says “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” Hospitality and tourism industry are rapidly changing and flexible therefore a combination of marketing concept or strategy will be needed and is also due to increasing level of globalization therefore trends and function has been constantly changing over the decades However the basics of marketing philosophy has constantly guiding one’s businesses marketing activities. Purpose of marketing philosophy means giving a complete customer his or her satisfactions by studying and analyze target market theirs needs and wants...
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...MNGT 2001 | GROUP CASE STUDY REPORT | 4/12/2015 4/12/2015 Executive Summary The purpose of this report is to analyse and evaluate the business strategy of Singapore Airlines. The report provides an informed review of Singapore Airlines’ executive management or organisational strategic analysis, decision making, implementation and evaluation of performance outcomes. Therefore, the report will cover many aspects such as strategic analysis, strategic directions and strategic objectives key-board business-level and international strategic, strategic implementation, as well as key strategic implementation issues and strategic evaluation. The strategic analysis takes place whereby analysing two general environments of Singapore Airlines. The first environment is the external environment which consists of PESTLE model, Porter’s Five Forces plus the government model, and the competitors of Singapore Airlines. The following is the internal environment which consists of Strategy Resources and Core Competency of Singapore Airlines. According to the results received from these two environmental analysis, Singapore Airlines has adopted an unusual dual-strategy. Vision, Mission, and stakeholder theory will be covered in the strategic direction setting. This part of the report will explain all sort of stakeholders and the importance of them to Singapore Airlines. Singapore Airlines adopted dual-strategy by competency of cost-effective service excellence, enshrined in a unique...
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...achievements with their performance, knowledge and skills. The Traditional Human Resource is only concerned with the implementation of the policies like: Recruitment, Staffing, Reward, Assessment But when general HRM plug into the organization’s strategy the outcome of HR department more scope to increase the abilities of their workforce and focus on the vision and mission. This connection is made to improve the organization performance and develop organizational culture which in turn facilitates innovation and flexibility. Overall the key principle of Strategic HRM is to achieve organization’s vision and mission. Struggling with your essay? We can help! We can help get your coursework back on track, take a look at our services to learn more about how we can help. Essay Writing Service Essay Marking Service Place an Order Custom Written Work Guaranteed on Time Get The Grade You ordered But in this globalized and...
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...ID _________________________________ Your Name _____________________________________ Your Signature __________________________________ THE UNIVERSITY OF NEW SOUTH WALES Australian School of Business School of Marketing MARK1012: Marketing Fundamentals Final Examination Session 1, 2011 Instructions: This examination paper consists of TWO sections, Section A and Section B; (TWELVE printed pages excluding this page). Printing is double sided, so check each page carefully. You have two [2] hours to complete this examination plus 10 mins reading time Read the questions carefully and answer all questions as instructed. Answer the TWO short essay questions in SECTION 1 in the space provided under each question. Questions must be answered in ink. Write all your MULTIPLE CHOICE answers (SECTION 2) in the Generalised Answer Sheet provided. Note that there are 50 (FIFTY) Multiple Choice Questions. Print your full name and Student number {z… } on the first page of each book and sign Use of UNSW approved calculators is permitted. No other material is to be taken into the examination room. This paper is marked out of 35 as indicated in your Course Outline (35% of the overall course grade) You may NOT retain this pap SECTION 1 (Short Essay Questions) Question No. 1.1 (Answer either A or B) 4 marks A What is the product life cycle [PLC] concept? Draw a typical PLC diagram for a ‘Style’ item in the box provided. B What is meant by ‘maturity stage’...
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...of heightened challenges during the global financial crisis of 2000-2005 and 2008-09. The airline industry lost billions of dollars and some airlines struggled to remain in business. Today, the global airline industry consists of over 2000 airlines operating more than 23,000 aircraft, providing service to over 3700 airports. In 2006, the world’s airlines flew almost 28 million scheduled flight departures and carried over 2 billion passengers [1]. The growth of world air travel has averaged approximately 5% per year over the past 30 years, with substantial yearly variations due both to changing economic conditions and differences in economic growth in different regions of the world. Historically, the annual growth in air travel has been about twice the annual growth in GDP. Even with relatively conservative expectations of economic growth over the next 10-15 years, a continued 4-5% annual growth in global air travel will lead to a doubling of total air travel during this period. The economic importance of the airline industry and, in turn, its repercussions for aircraft manufacturers, makes the volatility of airline profits and their dependence on good economic conditions a serious concern for both industries. This concern has grown dramatically since airline deregulation, as stable profits and/or government assistance were the rule rather than the exception for most international airlines prior to the 1980s. As shown in Figure 1, the total net profits of world airlines have...
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...Topic | Page | Etihad Airways 1.1) Logo 1.2) History | 2 | 1.3) Identifying the Key Concepts of Corporate Communication a) Mission b) Vision c) Corporate objectives and goals i. Short-term goals ii. Long-term goals | 3 | d) Strategy | 4 | e) Corporate identity | 5 | f) Corporate image i. Investors ii. Customers iii. Employees iv. Government v. Media g) Corporate reputation | 6 | h) Stakeholder i) Public j) Market k) Communication tactics/media | 7 | l) Strengths | 8 | m) Weaknesses | 9 | Emirates 2.1) Logo 2.2) History | 10 | 2.3) Identifying the Key Concepts of Corporate Communication a) Mission b) Vision c) Corporate objectives and goals d) Strategy | 11 | e) Corporate identity | 12 | f) Corporate image i. Investors ii. Customers iii. Employees iv. Government | 13 | v. Media g) Corporate reputation h) Stakeholder | 14 | i) Public j) Market k) Communication tactics/media | 15 | l) Strengths m) Weaknesses | 16 | n) Comparison | 17 | o) Recommendation | 18 | p) Referencing | 19 & 20 | Content Etihad Airways 1.1) Logo: 1.2) History: Etihad Airways was established as the second flag carrier of the United Arab Emirates in July 2003 by Royal (Amiri) Decree issued by Sheikh Khalifa bin Zayed Al Nahyan. It started with an initial paid-up capital of AED500 million. Services were launched with a ceremonial...
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...British Overseas Airways Corporation and British European Airways, and two littler, provincial carriers, Cambrian Airways, from Cardiff, and Northeast Airlines, from Newcastle upon Tyne. On 31 March 1974, every one of the four organizations was consolidated to structure British Airways. After very nearly 13 years as a state organization, British Airways was privatized in February 1987 as a feature of a more extensive privatization arrange by the Conservative government. The transporter soon stretched with the securing of British Caledonian in 1987, took after by Dan-Air in 1992 and British Midland International in 2012. British Airways is an establishing part of the one world aerial shuttle union, alongside American Airlines, Cathay Pacific, Qantas, and the now ancient Canadian Airlines. The union has since developed to turn into the third-biggest, after Sky team and Star Alliance. British Airways united with Iberia on 21 January 2011, formally making the International Airlines Group (IAG), the world's third-biggest aerial shuttle bunch as far as yearly income and the second-biggest in Europe. IAG is...
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...guidelines an additional 10% may be lost. | Name of the Course Team Leader /Academic Coordinator (Moderator):Dr.BeenaSalimSaji This Assessment and the related Marking Scheme have been pre-moderated and approved by the Course Team Leader/Academic Coordinator of the Business Department according to the following criteria * The learning outcomes are covered as indicated in the assessment strategy. * The questions are clearly constructed and at an appropriate academic level. * The possible marks for each question are clearly stated. * The amount of time for the exam is properly allocated. * The level of English language is clear and suitable for the course. * The marking scheme is clear and detailed | Academic Format Reports/Essays submitted must follow the APA (American Psychological Association)thehttp://owl.english.purdue.edu/owl/resource/560/01/.Formatting and language contribute exactly ten percentage points to the overall grade. | Warning to Students! Students must submit their own works as assignments, and they cannot copy anybody’s ideas into their work as their own. Direct reference must be made for every paragraph, even if it is only a summary of ideas from somewhere else. By not directly referencing (or providing only non-specific references) a Student commits plagiarism, i.e. submitting somebody else’s work as his own, and faces the possibility of immediate dismissal from ADMC and from all other Colleges of HCT according to the...
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