...Red Bull History and Ingredients…. Buyer Behaviour - MKT2600D Surenthiran Theannilawu - THSUD11 Contents Introduction 2 History of Red Bull 2 Ingredients 5 1. Taurine 5 2. Glucuronolactone 5 3. Caffeine 5 Buyer Behaviour Theory - Classical Conditioning 6 1. Definition 6 References 8 Introduction This report is a summary of the presentation that has been given out by me on the topic of Red Bull history and Ingredients. Red Bull “Gives You Wings…..” perhaps one of the most known slogans these days. Red bull headquarters is based in Fuschl am See, near Salzburg Austria.Approximately 4.6 billion cans of Red Bull are consumed each year where the product is available around the globe in 164 countries. I have analyzed how a drink which was sold to truck drivers and laborers in Thai become a globally well-known no.1 energy drink. And thereafter I have discussed about the ingredients of Red Bull its benefits and drawbacks. In spite of a lot critics faced by Red Bull, it currently holds the no.1 position in energy drink selling more than 4.6 billion cans around 164 countries according to Red Bull Official Web site. Perhaps, Red Bull is next best well known drink after Coke. This report basically outlines the history of Red Bull, the ingredients, and followed by a buyer behavior theory which I have applied to get more clarity and insight on this topic. History of Red Bull The product was actually founded way back in 1960s by a Thailand business...
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...Mammals) Biodiversity of Tanguar Haor: A Ramsar Site of Bangladesh Volume I: Wildlife (Amphibians, Reptiles, Birds and Mammals) Research and Text Technical Editor A. B. M. Sarowar Alam Mohammad Shahad Mahabub Chowdhury Dr. Istiak Sobhan Dr. Reza Khan Ishtiaq Uddin Ahmad Md. Aminur Rahman The designation of geographical entities in this book, and the presentation of the material, do not imply the expression of any opinion whatsoever on the part of IUCN concerning the legal status of any country, territory, administration, or concerning the delimitation of its frontiers or boundaries. The views expressed in this publication are authors' personal views and do not necessarily reflect those of IUCN. Fishing Cat, Common Tree Frog Monirul Khan, Ronald Halder, This book is published with financial support received...
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...CASE STUDY- JULIAN BEEVER BIO/ARTIST Julian Beever was born in Cheltenham in 1959. He grew up in Melton Mowbray and began pavement art as a form of busking. Beever’s current lifestyle is using his commission payment to fund his travels around the world and showcase his art. He has worked in places such as Belgium, France, Germany, Austria, Denmark, (etc.) BODY OF WORK Julian Beever is a commercial chalk artist that specialises in abstract techniques. His style of drawing is a form of illusion created with chalk, water and certain camera lenses to help make the illusion more prominent. Beever encourages interaction with his audience by asking them to help him draw or stand in the photo he takes of the art. INFLUENCES AND INTENTIONS The inspiration for Julian...
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...Features Bachelor thesis by Bethany Schouten, 3278972 Index Introduction 3 Methodological and theoretical Framework 4 Corpus 9 The Research: SNOW WHITE AND THE SEVEN DWARFS 11 The Research: THE LITTLE MERMAID 18 The Research: THE PRINCESS AND THE FROG 24 Findings and Interpretation 31 Identity Formation 35 Conclusion 38 Literature 41 Media 43 Introduction The Walt Disney Company’s cultural products have been a great influence on popular culture since the 1930s and an inspiration for generations all over the world ever since. For many, including myself, the Princes, Princesses and fantastical creatures of Disney’s animated fairy tales have become symbols of their youth. Seeing the films gives rise to a feeling of nostalgia, they become a memento of one’s childhood world. But what kind of world is this? What kind of realities do Disney’s fantastical representations construct? In my thesis, I will analyze a specific element of Disney films: gender roles constructed through the representation of femininity in their animated features. I will study how this representation changes over time: has Disney’s highly criticized construction of gender roles changed over time, and if so, what realities do contemporary Disney discourses construct? I propose to research how femininity is represented in Walt Disney‘s animated features, how this representation...
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...(A) Recognising and using cohesive ties 2 Cohesion plays a central role in reading comprehension. Cohesion refers to relations of meaning that occur within a text, often resulting from the functions of conjunctions and pronouns. For example, in the following excerpt from the test passage What will we do now? the pronouns us and we refer to Jim and Ella, and enable readers to understand what Jim and Ella are saying throughout the conversation. In this way, the pronouns us and we connect a string of sentences to form a text rather than a series of unrelated statements. Words that link sentences in this way, are sometimes called ‘vocabulary links’, and are also known as ‘cohesive ties.’ What will we do now? ‘Let’s [us] play outside,’ said Jim. ‘We can make a castle.’ ‘No,’ said Ella, ‘we did that yesterday. Let’s [us] go down to the creek. We can go fishing.’ Taken from: Reading Magazine Year 3, 2008, Curriculum Corporation on behalf of the Ministerial Council on Education, Employment, Training and Youth Affairs. Examining the ways in which sentences are structured and cohere with each other, how forward and backward referencing occurs, and how key references are maintained from paragraph to paragraph, is a useful way of determining why and how reading errors occur. Cohesive ties may occur within a single sentence, but they also occur between sentences. For example, in the following excerpt from the test passage Dale Richards, vocabulary links, or cohesive ties, link...
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...characters in different colours and patterns, whether idolizing them, favouring them or even despising them; those characters succeeded in impacting the mentality of those children, marking a point of interest that I would like to thoroughly investigate in this research assignment. Bearing that in mind, I have centered the aim of my research on the pink innuendos flaring from the very similar roles of the helpless princesses of Disney – the same innuendos that are now mostly looked as the societal norms of the Disney world. Some particular films that I have studied include ‘Cinderella’, ‘Snow White’, ‘The Little Mermaid’, ‘Sleeping Beauty’, ‘Beauty and The Beast’, ‘Tangled’, and ‘Mulan’. Through the utilization of those films, I have carried my study in an order that would allow me to scrutinize the similarities assigned to the ‘pink’ customs fitted to Disney princesses, and any other differences that could break the code followed through years on the films – hence an investigation in the representation of conventional Disney princesses. Disney films have allowed children to compose a preconceived idea of women or female roles in the films or even in life altogether, as helpless, and in need of an external party (usually male – or the Prince Charming) to come in and switch their lives into the better. These stereotypical roles assigned to the princesses are usually coloured with the hue of certain behaviours, physical appearances and characteristic traits, which I will be looking into...
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...Short 'n' Simple Skits for actors or puppets Hansel & Gretel, by J. Jaquish - an easy play for 14 actors & a reader, about 15 - 20 minutes long. The Way I Remember It, by J. Jaquish - a medium difficulty play for age 6+; 13 or more actors, about 15 to 20 minutes. Little Orphan Annie (a scary poem acted out) by James Whitcomb Riley, adapted for stage by J. Jaquish. 5 to 7 children & 3 to 5 adults. Skits for Scouts, by R. Gary Hendra Taliban Pizza phone skit + Osama Bin Laden's Memo to Cavemates Skits & Other Plays at A-Z Scripts & Puppets for Home Schoolers Excellent Readers Theater Scripts by Aaron Shepard, Folk Tales & Historical Fiction, grades 3-9 Richard Nathan's Imaginative and Quirky Short and Long Plays, Horror and Science Fiction, etc. (small and medium size casts) CONTACT Jeannette Jaquish FunAntics Theater Scripts HOME PAGE ----------------------------------------------- If you like, Donate $1 to FunAntics at this link: ------------------------------------------------- Top of Form Bottom of Form --------------------------------------------------- Many comics make good short skits. Check out: Calvin & Hobbes (sold in book form now) and Dilbert and Zits for skits using ordinary clothing and few props. Other comics in the newspaper make good short skits. Make a Laugh-In Joke Wall (ask someone born before 1959 what Rowan and Martin's Laugh-In was). Slit a refrigerator box down one corner so you can open it up and...
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...INSTRUCTOR GUIDE Human Anatomy & Physiology Laboratory Manual MAIN VERSION, Eighth Edition Update CAT VERSION, Ninth Edition Update FETAL PIG VERSION, Ninth Edition Update ELAINE N. MARIEB, R.N., Ph.D Holyoke Community College SUSAN T. BAXLEY, M.A. Troy University, Montgomery Campus NANCY G. KINCAID, Ph.D Troy University, Montgomery Campus PhysioEx™ Exercises authored by Peter Z. Zao, North Idaho College Timothy Stabler, Indiana University Northwest Lori Smith, American River College Greta Peterson, Middlesex Community College Andrew Lokuta, University of Wisconsin—Madison San Francisco • Boston • New York Cape Town • Hong Kong • London • Madrid • Mexico City Montreal • Munich • Paris • Singapore • Sydney • Tokyo • Toronto Editor-in-Chief: Serina Beauparlant Project Editor: Sabrina Larson PhysioEx Project Editor: Erik Fortier Editorial Assistant: Nicole Graziano Managing Editor: Wendy Earl Production Editor: Leslie Austin Composition: Cecelia G. Morales Cover Design: Riezebos Holzbaur Design Group Senior Manufacturing Buyer: Stacey Weinberger Marketing Manager: Gordon Lee Copyright © 2009 Pearson Education, Inc., publishing as Pearson Benjamin Cummings, 1301 Sansome St., San Francisco, CA 94111. All rights reserved. Manufactured in the United States of America. This publication is protected by Copyright and permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means...
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...may be a seemingly good thing, mandatory volunteering causes young adolescents to rebel against community service and volunteer work. According to the Cognitive Evaluation Theory study, people tend to resist and lose interest in what is being asked of them when they feel they are being controlled by an outside source because of the human nature of individualism(Pearce 1).This is already seen in other school situations, such as with homework. Many children will often refuse to do rudimentary or simple homework assignments. Throughout history, volunteering has evolved into a cultural connection; a common characteristic of humans on a local, national, and global level is the desire to help one another. Although this statement is not necessarily true for every individual, most people feel an urgency to assist friends, family members, coworkers, and/or strangers in need or in crisis. Why should we volunteer? Many people donate their time for varying reasons whether it’s fundraising for disaster relief or collecting, preparing, and serving food for a food bank (Moore). Maybe it’s the warm sensation in your heart after you play a game of chess with a bedridden cancer patient, or the contagious smiles shared between servers and recipients at a soup kitchen that attracts a person to volunteering; in any case,...
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...International Journal of Innovation, Management and Technology, Vol. 1, No. 4, October 2010 ISSN: 2010-0248 Recruitment and Selection Process: A Case Study of Hindustan Coca-Cola Beverage Pvt.Ltd, Gangyal, Jammu, India Geeta Kumari, Jyoti Bhat and K. M. Pandey, Member, IACSIT Canada, Australia or South Africa. Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth. Motivations and slogans of Coca-Cola People: Be a great place to work where people are inspired to be Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. Productivity: Be a highly effective, lean and fast-moving organization. Winning Culture Winning Culture defines the attitudes and behaviors that will be required of us to make our 2020 Vision a reality. Live Values Values serve as a compass for our actions and describe how we behave in the world. Leadership: The courage to shape a better future Collaboration: Leverage collective genius Integrity: Be real Accountability: If it is to be, it's up to me Passion: Committed in heart and mind Diversity: As inclusive as our brands Quality: What we do, we do well Focus on...
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...International Journal of Innovation, Management and Technology, Vol. 1, No. 4, October 2010 ISSN: 2010-0248 Recruitment and Selection Process: A Case Study of Hindustan Coca-Cola Beverage Pvt.Ltd, Gangyal, Jammu, India Geeta Kumari, Jyoti Bhat and K. M. Pandey, Member, IACSIT Canada, Australia or South Africa. Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth. Motivations and slogans of Coca-Cola People: Be a great place to work where people are inspired to be Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. Productivity: Be a highly effective, lean and fast-moving organization. Winning Culture Winning Culture defines the attitudes and behaviors that will be required of us to make our 2020 Vision a reality. Live Values Values serve as a compass for our actions and describe how we behave in the world. Leadership: The courage to shape a better future Collaboration: Leverage collective genius Integrity: Be real Accountability: If it is to be, it's up to me Passion: Committed in heart and mind Diversity: As inclusive as our brands Quality: What we do, we do well Focus on...
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...Dear All, I have as per promise published this case study. It was picked from Free case study section of ICMR – Center for Management Research. Please make the maximum use of this resource by discussing this case study. Leave your analysis and views as comments in the comments section at the bottom of the page. Happy Learning… ‘ALL OUT’ – MARKETING A MOSQUITO REPELLANT “It is one of the contenders to become the Hindustan Lever Ltd. (HLL) of the next century.” - Shunu Sen, Marketing Expert & CEO, Quadra Advisory, commenting on Karamchand Appliances Pvt. Ltd., in 2000. Traditional methods Burning of incense sticks, fumigation using Neem leaves, use of mosquito nets Mosquito repellants Creams Applied directly on the body, the creams contain chemicals, which repel the mosquitoes – not very popular, as the creams are rather sticky and inconvenient to use. Coils Made by mixing chemicals with substances like coconut shell powder, sawdust, color, perfumes and synthetic or natural gums; the coils burn slowly, releasing the chemicals. Mats Have a composition similar to coils; the mats are placed in a small heater, which is plugged into an electrical socket. When the mat is heated, the chemicals are released. Sprays Chemicals in liquid form, sprayed in the area infested with mosquitoes – not very popular because of the strong smell of the chemicals. Vaporizers Use small containers of a chemical solution, which is heated gently in an electricity-operated...
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...The Politics of Art Throughout History The Politics of Art Throughout History John A Kenny I have read and understand the Strayer University Academic Integrity Policy listed in the Syllabus II of our classroom. In submitting this assignment, I assert that I acknowledged all sources, whether quoted or summarized, in APA citation style. I did not receive unauthorized assistance. I understand that violations of the Academic Integrity Policy will lead to disciplinary action against me, up to and including suspension or expulsion from the University. I understand that all students play a role in preserving the academic integrity of the University and have an obligation to report violations of the Academic Integrity Policy committed by other students. Name: _John A. Kenny______ Date: __Nov, 13, 2009________ Abstract A brief explanation of how art has carried political messages throughout history. The Politics of Art Throughout History Why All Art is Political When people begin to discuss the idea of the convergence of art and politics, many times the focus of the discussion gravitates toward images of propaganda art such as Rosy the Riveter, or Hitler Youth posters. While these are certainly two very obvious examples of art created purely for political reasons, I submit that all art makes some sort of political statement. The political message that is portrayed in artwork is typically influenced by a few major factors, the issues and ideas that are important...
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...the same rights as humans. Anti-vivisectionists oppose the use of animals in medical research. They believe that medical researchers are cruel and inhumane. Animal Welfare does not oppose all use of animals in research. They oppose inhumane and unnecessary use of animals and fight to eliminate pain and suffering of animals. On the Contrary, scientists argue that animal research is necessary because it helps them develop medications, vaccines, or new procedures to treat or prevent diseases for both humans and animals. Most research projects either do not involve pain or the pain is alleviated with analgesic or anesthetic drugs. They understand that pain causes stress for the animals, and this stress can seriously affect the results of the study. With all these controversies about this issue, why are animals necessary in research? Because animals make good research subjects. Animals are biologically similar to humans. In fact, chimpanzees share more than 99% of DNA with humans and mice share more than 98% DNA with humans, therefore, animals are susceptible to many of the same health problems as humans. Animals have a shorter life cycle than humans and as a result, they can...
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...Target Segmentation 1.1 Introduction Red Bull is a non-alcoholic energy drink and therefore falls under the category of soft drinks. Soft drinks can be divided into sub-segments and one of these segments is energy and sports drinks. These can be divided again into three different categories: • Glucose energy drinks • Sport drinks • High energy stimulation drinks • Since 1996 the market of soft drinks has grown by 5% and by 1997 it reached a total amount of £6.896bn, which is an equivalent of 10bn liters. Moreover we can say that the segment of energy and sports drinks represents 2.6% or £177m of the overall soft drink market. Since 1992 an increase of 64% in volume sales can be found within this very young market of energy and sports drinks. • The main differences of the three above mentioned sub-segments of soft drinks are as followed 1.2 Glucose Energy Drinks These drinks provide physical energy through glucose or a mixture of sugars. Originated from the Lucozade brand. These drinks do not contain any other substantial ingredients such as Lucozade Energy, Lucozade NRJ or Red Card. In 1927 they were originally positioned as a convalescence drink. 1.3 Sports drinks Also known as isotonic drinks, replaces body fluids after sport activities or exercises. Sport drinks help to re-energize and re-hydrate the body and can be taken before, during or after exercises. That’s because you should drink it in great amounts and fairly quickly, they are usually...
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