Reliance Industries Limited
CSR Initiative Analysis
About Reliance
Reliance Industries Limited (RIL) is India's largest private sector enterprise with businesses across the energy and materials value chain and a strong presence in the rapidly expanding retail, telecommunications and media sectors. RIL's diverse projects and operations touch lives of people in many ways and create value by helping in overall and holistic development of communities across multiple geographies. Through its various initiatives, the group endeavours to play a relevant role by serving communities and projects that address gaps in basic societal requirements.

Reliance’s Philosophy
RIL seeks to continue its contribution to the society through its distinct value proposition that meets the needs of millions of people, enhancing their lives through healthcare, improving quality of living by providing education and enabling livelihoods by creating employment opportunities-through the following: a) For the Business- value created for the society through business (including employment generation, market growth, creating opportunities etc.)
b) By the Business- value created through CSR initiatives across different operatingfacilitieswithappropriatelinkagestolocalcommunitiesinwhichtheyoperate. c) Beyond Business- value created through interventions for the communities in diverse geographies across India.

The key philosophy of all CSR initiatives of RIL is guided by three core commitments of SIS:
a) S- SCALE
b) I-IMPACT
c) S- SUSTAINABILITY

Focus Areas of Engagement

Rural Transformation
Objective: - To work towards bridging the developmental gap between rural 'Bharat' and urban India by improving livelihood, addressing poverty, hunger and malnutrition.

Reliance Foundation Bharat India Jodo
Reliance Foundation’s flagship program - Bharat-India-Jodo, which is popularly known as
RF – BIJ, works to bridge the developmental gap between rural and urban India. The

program strives to de-risk farming, minimise external dependencies, encourage sustainable practices and improve the overall life of small and marginal producers.

Vision of RF BIJ
RF BIJ aspires to establish a holistic, self-reliant and sustainable model of rural transformation based on the principles of:


Direct Action



Sustainable Development, and



Participatory Approach

Analysis


The project involves creation of institution in which ownership is in the collective hands of the farmers to take critical decisions. This helps the farmers gain decision making independence and also they are self-sustainable. It empowers them to attain common goals.



The initiative is not only a philanthropic initiative but is also a sustainable and ethical and economic initiative. It has large impact and it pushes people forward by participation, involvement and collective ownership.

Health
Objective: - To address issues around affordability and accessibility of quality healthcare and bring about improvement in awareness and health seeking behavior in various parts of
India, enabling a better living
Reliance Foundation works towards enhancing access to quality and affordable healthcare in India. The Foundation’s ‘Health for All’ motto and integrated healthcare model provides continuum care to the most vulnerable sections of society through a network of healthcare delivery mechanisms.

Cumulatively, more than 28 lakh consultations have benefitted vulnerable patients through various health initiatives. Numerous health camps provide specialised care for HIV/AIDS,
TB, mother and child health as well as various non-communicable diseases like diabetes, hypertension, cardiac ailments, bone and joint disorders, ophthalmic conditions among others.The Reliance Foundation Health Outreach Programme proves medical care through
Mobile Medical Units (MMUs) and Static Medical Units (SMUs) at selected locations in
Mumbai, Uttarakhand and Madhya Pradesh.Fully-equipped Mobile Medical Units (MMUs) with state-of-the-art technology, including cloud-based software are incorporated to store patient information and plan programs for the communities. MMUs provide free of cost necessary healthcare services at the doorstep of beneficiaries through periodic visits. They further address beneficiary requirements with proper consultations and adequate medical care facilities.Static Medical Units (SMUs) provide diagnostic and consultation services focusing on chronic diseases like hypertension and diabetes. Professionally trained MBBS doctors, nurses and social workers cater to the primary medical care needs of the patients.Since inception, over 4 lakh individuals across 1 lakh families have been enrolled in Mumbai to receive medical care under this initiative. 80% of these families earn less than Rs. 1 lakh per annum and 40% of these families were previously utilising services of pharmacists or nonMBBS doctors in the vicinity for health care needs. Reliance Foundation’s intervention has now provided them access to services from a qualified proffessionals.

Other Initiatives

a) Primary, secondary and tertiary care facilities
b) Conducting need based health camps and providing consultation, medicines etc.
c) Working on maternal and child health
d) Behavioral change for improved mother and child health
e) Improving healthcare delivery through innovative outreach programmes
f) Working for the visually impaired
g) Working in the areas of Communicable and non-communicable diseases
h) Using technology for training, competency evaluation and clinical decision support for medical professionals with a view to improve quality of healthcare

Analysis




Health is the one of the key aspects which tell how productive the country can be. Targeting health care is an important thing as it would lead to overall betterment of society and also would lead to better quality of life. It would also decrease the disease that spread and would also increase the productive workforce of the country.
Collection of health data through cloud is a good way of profiling people and knowing which person suffers from what could be provided with better health facilities and accurate cure.

Education
Objective: - To work on several educational initiatives to provide quality education, training, skill enhancement for improving the quality of living and livelihood.

There are significant inequalities in access to secondary education as far as income, gender, social group and geography are concerned. The capacity of the secondary schooling system needs to be significantly expanded across India.
For instance, only 16% of India’s education budget is spent on secondary education compared to 62% for primary education (K., Biswal, 2011; Secondary education in India:
Development policies, programmes and challenges). The gross enrolment rate (GER) for combined secondary and senior secondary stages (Classes IX–XII) was nearly 50% in 200910. Besides, not a single Indian University figures in the top 200 of the QS World University rankings 2013.
To accelerate the educational quotient of India, Reliance Foundation educational programs address the need of the hour and fosters the youth by providing open access to quality education using a multi-pronged approach:






Providing access to quality education through a network of schools
Offering Dhirubhai Ambani Scholarships to the meritorious
Planning to set up a world class university
Supporting like-minded partners.

The Dhirubhai Ambani Scholarship Programme is aimed towards fulfilling Shri Dhirubhai
Ambani’s vision of providing opportunities to the youth and empowering them to become future leaders. Initiated in 1996, the scholarship supports meritorious students of standard XII to pursue college education and nurtures them to emerge as young professionals. Dhirubhai
Ambani Scholarship Programme is a targeted programme where scholarship is awarded to

top few meritorious students who meet the selection criteria of Reliance Foundation, based on the merit list provided by the State/CBSE Board.

The Dhirubhai Ambani Scholarship has enabled students to pursue higher studies in streams such as engineering, medicine, law, pharmacy, science, business management and other social sciences. A large number of Dhirubhai Ambani Scholars have pursued further higher education from premier institutes in India and abroad, for e.g. IIT, IIM, Stanford University,
USA etc. Almost half of the Dhirubhai Ambani Scholars are girls. The scholarship unleashes the potential of the youth of India to grow into leaders in their respective fields.

More than 10,000 meritorious students, including over 2000 differently abled students have been awarded scholarships under the Dhirubhai Ambani Scholarship Programme pan India.
The scholarship programme plays a key role in building confidence and motivating students to excel in their life.

Currently the programme reaches out to all States and Union Territories of India both in rural and urban areas. The scholarships are awarded to meritorious students who demonstrate need for financial support and to differently abled meritorious students under a separate category.
These young scholarship recipients represent the ‘hope, optimism and potential’ of Future
India.

Conclusion:
To sum up, virtually the corporate social responsibility concept considers the ethical, social, and environmental aspects of the stakeholders. Relatively, the organizations exploit the corporate social responsibility as maximizing their shareholders profit through satisfying the stakeholders mentioned expectations. Many organizations make the CSR approach as their mainstream trend and apparatus for gaining reputation and catering a better working environment for their employers in order to enhance the quality status of their organization as well as acquitting the organizations prime goal. For instance,
Reliance Industries Limited process the environment initiatives, education programs, health care programs, rural development program, etc. at their own working
Community for enhancing the quality life of the company’s
Employees and maximizing the shareholders profit. Although, CSR approach owes indispensable positive impacts to the society, the concept has extra-legal and negative disparity to the community.
As far as the core objective of the organization concerns with maximizing their profits, organizations misuse the CSR approach for their own private interest in terms of power (in case government shrinks the company remains with mass power), cost (in order to recover the CSR projects cost the company rises the their products cost for the consumers), accountability, and etc.

RECOMMENDATION:
Since many companies are interlinked with extra-legal activities while implementing the CSR activities due to owing immense power after the government in some Asian and African countries and goes to disparity of their trends and code of ethics such as exploiting the child labour method, they are recommended to follow the code of ethics they have established as it might affect to the quality and status of the organization through the media revealed. Furthermore, companies are required to motivate their CSR projects employees via catering training facilities, bonuses, developed salary system in order to enhance their productivity, thus, to reduce their total cost of the CSR project as higher cost for CSR project remains the company with higher prices of the products to the customers.
Therefore customer tends to change their preferences to other market.