...Internship Report On Marketing Services of The Private Universities in Bangladesh -A Case Study On Southern University Bangladesh [pic] BBA Program FACULTY OF BUSINESS ADMINISTRATION SOUTHERN UNIVERSITY BANGLADESH |Submitted By |Under the Guidance of | | | | |Muhammad Mahmud Hossain Mamun |Prof. A. J. M. Nuruddin Chowdhury, | |ID Number: 111-24-18 |Former Vice- Chancellor, | |BBA Program |University of Chittagong | |Faculty of Business Administration |& | |Southern University Bangladesh. |Southern University Bangladesh. | Table of Contents |Particulars |Page No. | ...
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...Marketing Intelligence & Planning The changing body of students: A study of the motives, expectations and preparedness of postgraduate marketing students Jie Liu Article information: To cite this document: Jie Liu, (2010),"The changing body of students", Marketing Intelligence & Planning, Vol. 28 Iss 7 pp. 812 830 Permanent link to this document: http://dx.doi.org/10.1108/02634501011086436 Downloaded on: 12 October 2014, At: 16:08 (PT) References: this document contains references to 46 other documents. To copy this document: permissions@emeraldinsight.com The fulltext of this document has been downloaded 1982 times since 2010* Downloaded by UNIVERSITY OF LEICESTER At 16:08 12 October 2014 (PT) Users who downloaded this article also downloaded: (1999),"Teaching graduates to mind their own business", Education + Training, Vol. 41 Iss 9 pp. Helen Connor, Sue Shaw, Brenda Little, (2008),"Graduate development in European employment: issues and contradictions", Education + Training, Vol. 50 Iss 5 pp. 379-390 (1999),"Teaching graduates to mind their own business", Leadership & Organization Development Journal, Vol. 20 Iss 7 pp. - Access to this document was granted through an Emerald subscription provided by 471881 [] For Authors If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please...
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...Final Report Business Research Methods Topic Study the influence of Service Quality with product leads to customer loyalty in Telecom Sector (Ufone) Submitted by: Sr. # Group members: Reg. No.# Muhammad Adnan L1S13MBAM2049 Muhammad Asim L1S13MBAM0027 Nabil Abdul Majeed L1S13MBAM2012 Saad Rafique Ali L1S13MBAM0047 Huma Zafar L1S13MBAM2010 Sameera Waheed L1S13MBAM2050 Submitted To: Prof. Amna Zulfiqar Signature: Table of contents Page # Introduction 03 Importance/ significance 04 Explanation of Variables 05 Service Quality (independent variable) 05 Customer loyalty (dependent variable) 05 Relationship between service quality and customer loyalty 05 Objectives 05 Theoretical framework 06 Operationalization 06 Hypotheses 07 Research design 07 Purpose of study 07 Nature of research 07 Population 07 Sampling technique 08 Study setting 08 Time horizon 08 Unit of Analysis 08 Instrument 08 Data Analysis 08 Reliability 08 Description statistics 09 Correlation 10 Conclusion 12 Recommendation 12 Practitioner 13 Reference 14 Introduction For every person cellular service has become a need...
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...Syllabus: Fall 2015 Course Number: MKTG 315-201 Course Title: New Product and Service Management Credit: 3 credits Class Days: MW 11:00-12:15 p.m. Instructor: Professor E. Yoon E-mail: eunsang_yoon@uml.edu Office: Pasteur 308 Phone: (978) 934-2814 Office Hours: MW 1:00-3:00 p.m. and also by appointment CATALOG DESCRIPTION This course focuses on the process of new product and service development and marketing. Emphasis is given on market opportunity identification, R&D-marketing interface, business model development, market potential estimation, and market entry timing. Preference: Marketing concentrators. Group Project: A product development and marketing plan. Career relevance: Developing and marketing new product or service. PREREQUSITES: MKTG 201: Marketing Principles and MSB filter courses. MSB 300/400 level courses are restricted to the MSB students who have completed the filter courses. COURSE OBJECTIVES This course is designed to familiarize students with the principles and practices in the conceptualization, design, testing, forecasting, and launching of new products and services. Course objectives include comprehension and application of: 1. Strategic elements of new product development 2. Concept generation, evaluation, testing, and screening 3. Product protocol, design, development, and sales forecasting 4. Teamwork, product use testing, and market-entry strategy, and ...
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...Analysis & Discussion Chapter 6 Financial Performance Of JBL Chapter 7 Conclusion & Recommendation “Examination of Performance and Customer’s Perception of Bank’s Services: A Study on Jamuna Bank Limited Moulovi Bazar Branch” Shahariar Hasan Report Submitted To The School of Business & Economics United International University In Fulfillment of Requirement for the Degree of Bachelor of Business Administration “Examination of Performance and Customer’s Perception of Bank’s Services: A Study on Jamuna Bank Limited Moulovi Bazar Branch” By Shahariar Hasan ID: 111-091-236 BBA Program Major In Marketing School of Business & Economics United International University Supervised By Kawsar Ahmmed, Phd Assistant Professor in Marketing School of Business & Economics United International University Submission Date: June, 2014 LETTER OF TRANSMITTAL Date: June 07, 2014 Kawsar Ahmmed, Phd Assistant Professor School of Business & Economics United International University Subject: Submission of the final report on “Examination of Performance and Customer’s Perception of Bank’s Services: A Study on Jamuna Bank Limited Moulovi Bazar Branch”. Dear Sir, In the following pages, I have presented Internship Report, which you had authorized me to prepare as Internship Report. This internship at Jamuna Bank Limited has given me an opportunity to get hands on experience about Banking Operations in Jamuna Bank Limited and a general...
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...INTERNSHIP REPORT ON Measuring customer satisfaction by using SERVQUAL Dimensions in Dutch-Bangla Bank Limited INTERNSHIP REPORT ON Measuring customer satisfaction by using SERVQUAL Dimensions in Dutch-Bangla Bank Limited Submitted To: Madam Usmita Afrose Associate Professor Department of Marketing University Of Dhaka Submitted By: Kaniz Fatema Roll: 82 Batch: 15th Department of Marketing University of Dhaka Date of Submission: 03 April, 2013 Letter of Transmittal April 03, 2013 Usmita Afrose Associate Professor Department of Marketing University of Dhaka Subject: Submission of Internship Report. Dear Madam, It is a great pleasure and privilege to present the internship report titled “Measuring Customer Satisfaction by using SERVQUAL Dimensions in Dutch Bangla Bank Ltd” which was assigned to me as a partial requirement for the competition of BBA Program. Throughout the study I have tried with the best of my capacity to accommodate as much information and relevant issues as possible and tried to follow the instructions as you have suggested. I tried my best to make this report as much informative as possible. I sincerely believe that it will satisfy your requirements. I however sincerely believe that this report will serve the purpose of my internship program. I am grateful to you for your guidance and kind...
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...for Determining and Prioritizing Critical Factors in Delivering Quality Services Dr. Arash Shahin Department of Management, University of Isfahan, Iran. Abstract Service firms like other organizations are realizing the significance of customer-centered philosophies and are turning to quality management approaches to help managing their businesses. This paper has started with the concept of service quality and has demonstrated the model of service quality gaps. SERVQUAL as an effective approach has been studied and its role in the analysis of the difference between customer expectations and perceptions has been highlighted with support of an example. Outcomes of the study outline the fact that although SERQUAL could close one of the important service quality gaps associated with external customer services, it could be extended to close other major gaps and therefore, it could be developed in order to be applied for internal customers, i.e. employees and service providers. Key words: Service, Quality, Gaps, SERVQUAL, Customer, Expectations, Perceptions Introduction Managers in the service sector are under increasing pressure to demonstrate that their services are customer-focused and that continuous performance improvement is being delivered. Given the financial and resource constraints under which service organisations must manage it is essential that customer expectations are properly understood and measured and that, from the customers ’ perspective, any gaps in service...
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...and Prioritizing Critical Factors in Delivering Quality Services Dr. Arash Shahin Department of Management, University of Isfahan, Iran E-Mail: arashshahin@hotmail.com Abstract Service firms like other organizations are realizing the significance of customer-centered philosophies and are turning to quality management approaches to help managing their businesses. This paper has started with the concept of service quality and has demonstrated the model of service quality gaps. SERVQUAL as an effective approach has been studied and its role in the analysis of the difference between customer expectations and perceptions has been highlighted with support of an example. Outcomes of the study outline the fact that although SERQUAL could close one of the important service quality gaps associated with external customer services, it could be extended to close other major gaps and therefore, it could be developed in order to be applied for internal customers, i.e. employees and service providers. Key words: Service, Quality, Gaps, SERVQUAL, Customer, Expectations, Perceptions Introduction Managers in the service sector are under increasing pressure to demonstrate that their services are customer-focused and that continuous performance improvement is being delivered. Given the financial and resource constraints under which service organisations must manage it is essential that customer expectations are properly understood and measured and that, from the customers ’ perspective, any...
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...and Prioritizing Critical Factors in Delivering Quality Services Dr. Arash Shahin Department of Management, University of Isfahan, Iran E-Mail: arashshahin@hotmail.com Abstract Service firms like other organizations are realizing the significance of customer-centered philosophies and are turning to quality management approaches to help managing their businesses. This paper has started with the concept of service quality and has demonstrated the model of service quality gaps. SERVQUAL as an effective approach has been studied and its role in the analysis of the difference between customer expectations and perceptions has been highlighted with support of an example. Outcomes of the study outline the fact that although SERQUAL could close one of the important service quality gaps associated with external customer services, it could be extended to close other major gaps and therefore, it could be developed in order to be applied for internal customers, i.e. employees and service providers. Key words: Service, Quality, Gaps, SERVQUAL, Customer, Expectations, Perceptions Introduction Managers in the service sector are under increasing pressure to demonstrate that their services are customer-focused and that continuous performance improvement is being delivered. Given the financial and resource constraints under which service organisations must manage it is essential that customer expectations are properly understood and measured and that, from the customers ’ perspective, any...
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...Bangladesh. Banks are competing each other through best quality service. And some newly issued banks are coming to enhance this competition. To measure the performance of bank, it is mandatory to measure the satisfaction level of customers. Because today market is customer oriented. Some Policymaker thinks that Customer satisfaction is an important indicator of national economic health. Finally it can be said that the bank should pay more concentration on SME banking as well as customer satisfaction toward the banking activities especially on SME banking. 1.2 Background of the study This report is an Internship report prepared as a requirement for the completion of the BBA Program of Jagannath University of Marketing Department. The primary goal of internship is to provide on the job exposure to the student and an opportunity for translation of theoretical conceptions in real life situation. Students are placed in enterprises,...
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...Alam ID# 1220775 An Internship report presented in Partial Fulfillment Of the Requirements for the Degree Bachelor of Business Administration Independent University, Bangladesh September, 2015 Factors of customer Satisfaction in telecom industry: A study on Airtel Bangladesh Limited By: Sabrina Alam ID# 1220775 Has Been Approved September, 2015 --------------------------------- Md. Aynul Hoque Lecturer School of Business Independent University, Bangladesh Preface This internship report has been prepared on “factors of Customer Satisfaction based on Airtel Bangladesh limited” for the fulfillment of Bachelor of Business Administration (BBA) degree. The purpose behind this report writing is to present the major findings and data about the factors that affect customer services and network condition of Airtel Bangladesh limited. While preparing this report, I have to utilize my practical knowledge which I have gained from my internship of last three months. Moreover, I have to study various journals and research papers about the pros and cons of services provided by Airtel Bangladesh Limited and thus received realistic knowledge about the overall process. I am very much honored to have the opportunity to make a research report on such topic as customer satisfaction is now days a burning issue. I have tried to find out the reasons behind customer satisfaction and dissatisfaction. I have tried to make this report with utmost sincerity. But due...
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...Measurement of Customer Satisfaction Level Of consumer Product Assignment On: Measurement of Customer Satisfaction Level Of consumer Product Pre Pared For: Salma Sultana Course Teacher of Marketing Pre Pared By: Group: Marketing 2ed Year Batch: 10th Name: Saydur Rahman Sourav ID: 301138 Submission Date: 3.04.2013 Siddheswari University College Date: 3 February, 2013. The Course Teacher Salma Sultana Subject: Application for submission of assignment on Tram Paper in Marketing Dear Sir I beg to state that, I am a student of 2ed year in group-Marketing in Siddheswari University College. I am submission of an assignment on Tram Paper. The assignment topic is Measurement of Customer Satisfaction Level Of consumer Product. So therefore pray and hope that you have received my assignment & any inquire please let us known. Sincerely Your obediently students 2ed Year Group-B ----------------------------- Saydur Rahman Sourav ABSTRACT Service quality and customer satisfaction are very important concepts that companies must understand if they want to remain competitive and grow. In today’s competitive environment delivering high quality service is the key for a sustainable competitive advantage. Customer satisfaction does have a positive effect on an organization’s profitability. Satisfied customers form the foundation of any successful...
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...MKTG204 Services Marketing Instructor: Bala Shankar 21 November 2012 Mateusz Dziekonski Ricarda Gründig Carina Pani Alina Schön Mateusz Walasinski Table of Content 1. Introduction 3 2. Business Overview 3 a. Company Background and History 3 b. Vision and Mission 4 c. Target Market 4 3. Methodology 5 4. Company Analysis 6 a. Search Criteria 6 b. Experience Criteria 7 Library 9 Recommendations regarding Library 11 Foodcourt 13 Recommendations regarding Foodcourt 14 Breaks 16 Recommendations regarding Breaks 16 Orientation Program 17 Recommendations regarding Orientation Program 18 Student Life 19 Recommendations regarding Student Life 20 Course Offering 21 Recommendations regarding Student Life 22 c. Credence Criteria 22 Recommendations regarding Overpricing 23 d. Exchange Students - Commonwealth Hostel 24 Recommendations regarding Commonwealth Hostel 26 5. Conclusion 27 Introduction The aim of this report is to investigate students’ expectations and perceptions of the services provided by Singapore Management University (SMU) using the Gap Framework. In order to analyze the overall service standards of SMU we have conducted both primary and secondary research. Our process of data collection comprised primarily a survey and in-depth interviews among local, exchange and postgraduate students as well as an interview with Dawn Goh, the Senior Manager of Branding and Corporate Marketing. It is the main...
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...McCoy College of Business Administration TEXAS STATE UNIVERSITY Department of Marketing Consumer Behavior: MKT 3350 |Instructor |Kathryn Davis, Ph.D |Phone: 512-245-4378 | | |Office: McCoy 417 |Email: ksd27@txstate.edu | |Office hours |MWF: 8:00 AM – 9:00 AM and Wed: 1:00 PM – 3:00 PM and by appointment as needed | |Course Description |Students examine the psychological and sociological factors that influence consumption and decision-making. During the | | |course, students learn the practical implications of consumer attitudes and behavior for marketing activities. This | | |course is part of Texas State’s Service-Learning Initiative. | |Course Materials |Consumer Behavior: Building Marketing Strategy, 12/e (note: 11/e is also accepted) | | |Hawkins, Mothersbaugh, Best | | |ISBN 13: 978-0-07-353004-8 ...
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...Sarwar Tahir Hanif Management Sciences Department, Hajvery University, Lahore E-mail:aaim_14@yahoo.com, tahir.ibp@gmail.com, funkaari@hotmail.com Abstract The banking industry of Pakistan is now running in a dynamic challenge concerning both customer base and performance. Today, many banks are rushing to become more customer focused. A key component of many initiatives is the implementation of Customer Relationship Management (CRM) concept. CRM has its origin in the basic paradigm of bank marketing, i.e. to satisfy customers with the best possible alternative in the market through a relational exchange process. This paper reports on a research study of the adoption and use of CRM in banking sector and is just a small step in understanding the multidimensional construct of customer relationships and its implications in competitive environment. Keywords: CRM, Customer satisfaction, Service quality, Bank Introduction The banking sector is facing enormous challenges of attracting the new customers and retaining the existing ones. The problems commonly encountered by the bankers are shifting of customer loyalty, difficulty in synchronizing demand and supply, controlling the performance quality of human interaction, etc. – need to be articulated and tackled by managers. The attraction, retention, and building strong customer relationships through quality services are at the heart of the modern marketing (Zeithmal&Bitner, 2003). A sound marketing strategy is required to be adopted...
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