...Products Liability Research Paper Select a company that has been the subject of a product liability lawsuit in the last ten (10) years. The Plaintiffs vs. Bayer Pharmaceuticals, the German manufacturer of the birth controls Yaz and Yasmin has landed themselves in hot water and is headed to the courts. Bayer Pharmaceuticals net worth is over a billion dollars and is still climbing. The use of the birth controls Yaz and Yasmin has sparked a lot of attention with claims of a number of dangerous side effects. This case has become very popular, with over 11,300 claims pending and the possibility of more to come, Bayer is expected to pay out about $110 Million in the Yaz case in an attempt to avoid being tried before a jury but that is only the beginning of a long list of active claims. The use of these birth controls are causing an increased number of blood clots in women as well as complications of blood disorders, problems of the heart, strokes, and in some cases even death. www.drugwatch.com the problem appears to be stemming from drospirenone (a progestin) that is found in the birth control pills. In the case of Shannon Landry of Louisiana she filed a complaint with the U.S. district Court for the Southern District of Illinois. In 2000 Landry began taking Yaz and continued until 2010, and shortly thereafter she began having severe side effects. She was later diagnosed with a gallbladder disease called biliary dyskinesia that resulted in surgery to have her gallbladder removed...
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...Kevin Dunn MGT 364- Section 01 Research Paper: Product Development Dr. Denton November 21, 2013 Table of Contents: I. Introduction……………………………………………………………………3 II. Developing Products………………………………………………………….4 III. Product Differentiation……………………………………………………..10 IV. Conclusion and Recommendations ………………………………………..13 V. Works Cited…………………………………………………………………..15 Introduction Product development is one of the most important aspects to any business. New and innovative products have placed companies like Apple, Google and Samsung on the map. Companies like General Motors have been able to rebound from bankruptcy thanks to product development. On the other hand, companies like Eastman Kodak have fallen by the wayside due to their inability to keep up with new products. According to an article in the European Journal of Engineering Education, “Product development is the set of activities starting with the perception of a market need and ending in the production and sale of a new product satisfying that need” (Silva, Arlindo, Elsa Henriques, Aldina Carvalho). By successfully developing a product firms can see increased profits as well as an increased market share. To the helicopter game players, proper product development can set one team apart and earn them more profits. The purpose of this research paper is to explain how to successfully build a product through the phases of product development and product differentiation. As well as to give recommendations...
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...Marketing research plan product for Edible Arrangements® Problem definition Unfortunately over the last three years the sales and market share have declined 5% each year in the consumer segment and the business segment in several of our top franchises in New York, NY. Information Needs To conduct an examination to identify the problem and understand what events led to these results. I’ll visit all franchises and talk to managers, employees and customers in order to find out what they needs and real problems that are causing the decline. Research Objectives Achieve an increase of the sales and market shares within 12 months. Type of Study - Primary Research Finding out answers for specific questions in order to solve the causing problems, this will be done by conducting the following: - Face to face surveys - Online questionnaires - Phone calls This type of personal surveys provides a better feedback because people can express their own opinion. The researchers need to be trained to ensure that the answers won´t be influenced so we can have more accurate results. - Secondary Research - Using existing data - Observation - Focusing in specific groups - Qualitative and Quantitative Research Qualitative Research will give us the information about what are the customers’ preferences, what do they like, and why they won’t buy the products. Are the standards being followed? What...
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...New products from market research Curriculum Topics • Market research • Types of research • Quantitative and qualitative • Product development Kellogg’s with a sales value of £68 million*. In 2003 the Crunchy Introduction Nut brand created a brand extension. This involved using the The Kellogg Company is the world’s leading producer of cereals. Crunchy Nut name to launch a new product called Crunchy Nut Its products are manufactured in 18 countries and sold in more Clusters. This variant has two varieties, Milk Chocolate Curls and than 180 countries. For more than 100 years, Kellogg’s has been a Honey and Nut. Both of them have enabled the brand to reach a leader in health and nutrition through providing consumers with a wider group of consumers. This brand extension is now worth wide variety of food products. These are designed to be part of a £21 million in annual value sales.* balanced diet and meet the different tastes of consumers. Kellogg’s focuses on sustainable growth. This involves constantly looking This case study focuses on the importance of market research for ways to meet consumer needs by growing the cereal business during the development and launch of Crunchy Nut Bites, a more and expanding its product portfolio. recent extension to the Crunchy Nut brand. The objective of this innovation was to provide a new flavour and texture for consumers, Market research is a specific area of marketing that...
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...Market Research and Product Development By Kevin Ofor Abugu PhD Student – Cardiff Metropolitan University Introduction Organisations invest in new product development to ensure their future success in the market. Nevertheless most of the new products introduce into the market are more likely to fail than succeed (Viaene, 1999). Hoban (2002) posits that only one-third of the new products launched survive. Young (Ibid) states that the rate of new product failure is as high as 90 to 95 percent. The failures of the new products in mobile industry, automobile industry, beverage industry, etc. are few examples. Hence a thorough market research should be employed to precede new product development (Cooper & Klienschmidts, 2000). This elucidates the importance of market research in new product development (NPD). Companies must continuously acquire market information to be able to adapt a new product into the market (Cooper & Klienschmidts, Ibid). Such effort is expected to bring the customers’ need, wants and perception into the new product development process. For example, Cisco introduced a system through which her B2B customers share their ideas, design and order products online. Similarly, IBM introduced a forum through which her customers exchange information concerning the development of a new product. The information gathered through the various means is transmitted to the R&D through the communication with marketing. Marketing research acquires customer information...
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...designed. So, that the future manager may be ready to take the future responsibilities. It was exactly in this context that I was privileged enough to join Bikano one of the good company in FMCG sector in the world. I gained lot of experience and confidence over the past eight week which will further help me to take the future responsibility in my professional life. During this period I was given to find out the “competitive analysis of packaged food industry in context of traditional sweets, snacks, namkeens opportunities and challenges ahead” and also the “Findings and Result of New Product Development”. In the training program I had tried my level best to arrange the work in systematic and chronological way. This endeavor work shall provide the Bikano marketing department, an idea about the market condition and the behaviour of consumers and wholesalers about their product. Therefore, it hoped with all sincerity that this work shall be of definite use to the organization. ACKNOWLEDGEMENT “Acknowledgement is an art, one can write glib stanzas without meaning a word, on the other hand one can make a simple expression of gratitude.” As anyone who has written a project work, or...
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...MARKET RESEARCH NAMKEEN MARKET IN INDIA Table of contents 1. | | Title | | 2. | | Introduction | | 3. | | Namkeen market | | | 3.1. | Key players/ Brands | | | 3.2. | Market share | | | 3.3. | Sub category/ variety | | 4. | | Price, SKU & Packaging | | 5. | | Concept of Namkeen market | | | 5.1. | Market size | | | 5.2. | Market type | | | 5.3. | Market segment | | 6. | | Positioning | | 7. | | Trends | | 8. | | Campaign | | 9. | | References | | TITLE To study Namkeen market in India INTRODUCTION The country of India is the 2nd largest food producer in the world. With a continuous and rapid growth, this industry is most likely to double itself in the coming 10 years. From time to time, the country involves different kinds of new technologies related to food processing, which are updated on regular intervals as well so as to meet the modern requirement of the citizens of India. Starting from vegetarian to non-vegetarian food, milk to milk products, junk to health food,Namkeen, soft drinks to alcoholic beverages, the country manufactures all kinds of food products. Some of the most prominent sub-divisions of Indian food industry are soft drink bottling, fishing, confectionery manufacturing, aqua-culture, poultry and meat processing, grain-milling, alcoholic beverages, fast-food manufacturing, ready-to-eat cereals processing etc. Initially Namkeen in India was usually made at home but with the increasing number of companies...
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...In today's modern era, everybody does research before buying a product. Research is done whether it is a minor product like corn flakes to a major product like buying a car. Research which is mostly done on the Internet has transformed our spending habits. We use the internet to decide what to buy, when to buy, where to buy it from, and we use it to compare prices as well. Previously, consumers would see the advertisement and go to stores to find more about the product but with the advent of internet, consumers after watching the internet do more research on the product rather than going directly to the store. The moment consumers start researching about a product on their laptop or smart phone this is where the zero moment of truth begins. There are different ways of doing a research which include reading reviews, using social network and discuss about a brand, or follow a blog. Companies who are aware of this use this as a advantage and try to improve the reputation of their brand on the internet. In 2006, I decided to buy a dell desktop for personal use. I kept using it till its usage life got over. Then in 2008 I decided to buy another desktop and I got the same dell desktop again. But in 2013, when I wanted to a buy a new desktop, I just did not simply buy the same desktop again. This time I went online and compared different desktops. I saw the features of different desktops and did a cost benefit analysis. I used my facebook account to ask my friends which desktop would...
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...What is a company’s best asset? Their product? Their CEO? Their sales assistants? No their best asset is their marketers. If a marketer is the company’s best asset then what is it they do exactly? A marketer’s job doesn’t have a set criteria list that states whether to making them a good marketer or not. What makes a good marketer is their skills in analysing, eye for details, research abilities & many more attributes. Marketers spend a lot of time analysing not only their own brand but the competition. This allows them to compare brands to see who is leading the product race and the differences others have that are giving them a leading edge. Once data is collected it is the marketers’ job to analyse the results, from the results the marketer will come up with a sales campaign that will would either form a way to further promote or re-invent the product. Within Byron Sharp’s publication Marketing: Theory, Evidence & Practice he states “While success or failure depends a great deal on luck, marketing strategy has a huge influence on a brand’s success or decline. There is much marketing knowledge that (if used wisely) can help grow brands.” An example of this is the Apple product the iPod. The iPod was hugely successful due not only to Apple’s marketing campaign but the way they saw the future within computer storing software of music formally known as iTunes. The iPod wasn’t the first portable music player but outsold the original Sony Walkman 5 to 1 in the first...
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...has the significant competitive advantage of operating its own plants. After a few months on the job, Cahill was able to deduct what he saw as the problem in the Mobile Division as unproductive conflicts between the functional departments, particularly around the product development processes. It is clear that manufacturing is the dominant function of the organization and with its competitive nature, seems to be pulling its weight. Due to the unclear roles of departments, isolation of departments, as well as the conflicting roles of departments, manufacturing is suffering. Conflicting Performance Metrics In many ways conflicting performance metrics of each group are contributing to the problem. Currently the performance metrics of each department are left either unclear or overlapping between groups. The conflicting performance metrics are causing opportunities to be missed, frustration between employees and departments, lower profit margins, lack of information flow through the mobile division, and the development of products that do not currently have a market need. It is necessary to create more clear and effective performance metrics in order to create an atmosphere that allows ideas for creation of new products while ensuring there is a market need...
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...INTRODUCTION. Department: Interior Design Dissertation topic: retail outlets QUESTION: Why are international brand outlets not localized? And how successful are they by not adapting to the local environment? "A Brand is not a product or a promise or a feeling. It's the sum of all the experiences you have with a company", this is said by Amir Kassaei, who is known as one of the top chief creative officer DDB worldwide. The brand is not all about the product; its success depends majorly on the environment and the way it is presented. What is retail design? Retail design encompasses an understanding of what will work aesthetically in a retail environment, including tangible (i.e. fixed, material) as well as intangible (i.e. immaterial or atmospheric) design elements. Retail design requires a designer to fully understand all aspects related to the concrete development of a store concept, including how the store will perform functionally and commercially. The design of a retail outlet plays a major role in the success of a retailing business. This question was inspired by the fact that when a food outlet is introduced in a locality, its menu is also changed to cater the localized flavor, like Pizza Hut introduced special flavors according to Pakistani taste, but the question is, does the interior design change as well? In my dissertation I will be discussing the retail brand outlets and will compare them with national brand outlets as well. The initial...
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...signatured-sweet native delicacy product in Eastern Visayas and is considered as one of the “pasalubong” items in the region. Through early records, it is evident that chocolate moron traces its origin way back in Spanish times along with the prefatory influences on how other “kakanins” like suman, suman-latik, binagol and the like are produced which are of similar method of preparation to that of chocolate moron. Chocolate moron is a distinctive product prepared, and sold exclusively in Eastern Visayas. Most of the buyers or consumers of this product are tourists visiting the region from time to time. Mode of selling of this product comes in a retail and wholesale depending on the size or bulk of purchase. Since then, it has been the favorite by many due to its nutritious value, affordability and unique taste among all other “kakanins” in the region. This study is centralized or focused on the native delicacy, “chocolate moron” since the researchers would like to explore or expound how the marketing system goes along with this type of product. Basically, this paper will discuss relatively the product itself, prices currently existing or implemented in the market, place or its positioning in the food industry, and existing promotional strategies used by suppliers or retailers. The course of this research would be guided primarily by the objectives identified by the researchers as discussed hereunder. The researchers have also formulated research questions to serve as reference...
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...recession and has been subject to austerity measures, such as public spending cuts, welfare reforms and increased taxation, imposed by the UK Government in an attempt to reduce the country’s budget deficit and reverse economic decline. These measures coupled with high inflation, rising levels of unemployment and low wage growth have contributed to less disposable household income and subsequently lower consumer spending across most of the UK. The economic constraints of the last five years, such as falling consumer spending, increasing operating costs for businesses (20% rise since 2006) alongside less available, affordable borrowing to businesses have led to large numbers of high street retailers closing their doors. The Centre for Retail Research (2013) reported that 54 retail companies went into receivership in 2012 alone, affecting almost 4,000 stores across the UK. Administration of longstanding retailers such as Jessops, Woolworths, Comets and Past Times has meant their departure from the high street leading to reduction in footfall across many town centres. Yet it is not just the economy that can have detrimental impact on UK high. Changing technological and social...
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...datamonitormena@ datamonitor.com Datamonitor Asia Pacific Level 46, 2 Park Street Sydney, NSW 2000 Australia t: +61 2 8705 6900 f: +61 2 8705 6901 e: apinfo@datamonitor.com Singapore - Apparel Retail © Datamonitor. This profile is a licensed product and is not to be photocopied 0116 - 2005 - 2009 Page 1 EXECUTIVE SUMMARY EXECUTIVE SUMMARY Market value The Singaporean apparel retail industry grew by 5.4% in 2009 to reach a value of $1.9 billion. Market value forecast In 2014, the Singaporean apparel retail industry is forecast to have a value of $2.6 billion, an increase of 36.8% since 2009. Market segmentation I Womenswear is the largest segment of the apparel retail industry in Singapore, accounting for 48.6% of the industry's total value. Market segmentation II Singapore accounts for 0.7% of the Asia-Pacific apparel retail industry value. Market rivalry Despite the current global economic downturn, the apparel retail industry continues to grow at a healthy rate and this, coupled with the absence of switching costs for consumers and great product differentiation, means that rivalry within the industry is no more than moderate. Singapore - Apparel Retail © Datamonitor. This profile is a licensed product and is not to be photocopied 0116 - 2005 - 2009 Page 2 CONTENTS TABLE OF CONTENTS EXECUTIVE SUMMARY...
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...Chapter 10; Question 1: While conducting the research to answer this question I found that Forbes named Kohl’s the #1 in Americas favorite fashion retail store for the third year in a row. Kohl’s eclipsed its competitors in practically every aspect from its high quality of customer service, to its struggle free return policy, to the convenient parking, and even the “thought put into dressing rooms” department. Also according to Forbes, in most cases Kohl’s outranked its competitors by an astronomical 2 to 4 times. With that said, choosing the nations #1 fashion retail store doesn’t allow room for error or evaluation. They are #1 for a reason and nothing this small town, business administration student to suggest they make any changes, they are far ahead in their field and doing fabulously without any suggestions. Chapter 11; Question 2: When looking into companies that have repositioned themselves over the years, research shows Apple has done so successfully as a digital lifestyle provider. With that said, Apple is in no way unsuccessful, we all know they are not, it’s everywhere you look, everywhere you turn, you see Apple products and their success is outstanding. However, the vast majority of their success goes back to their consistent repositioning. As a company grows, their product lines need expanding and marketing conditions change, or the marketing team would often find themselves with a company brand image that no longer reflects who they are or what they do. Apple...
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