The Product 2 Central Research question 3 Sub-Questions 3 Research Objective 3 Sub-Objectives 3 Distribution planning 4 Research design 5 Data Collection 6 Time plan 7 Sources 8
The Product
Many industries are currently extremely saturated due to increasing global awareness of products and a converging global market. On the other hand, sleeping is one of the most important things in a person’s life and preferences may vary.
The product we will be bringing to the Dutch market is Dormi. Essentially, it is a simple product that gives all the comfort of a luxurious futon that can be rolled up, extended or inflated in order to give each customer the ability to adapt it to their own preference according to space and sleeping habits.
The Dormi is not only a perfect substitute for an average bed but is also sold cheaply to match the needs of the target market and making it highly affordable while still offering the ability of customization.
The Dormi itself is a stylish new way of bringing unique look into any home or dormitory while offering all the comfort of the conventional oriental futons.
The core product we offer is a cheap and comfortable bed. However Dormi is augmented to also ensure that it is highly customizable and easily inflated/deflated, attached and detached.
Thanks to various Velcro strips, placed along the sides of Dormi, customers no longer have the need to make a clear distinction between buying a regular or king sized bed.
Dormi is a futon with various compartments underneath it that can be inflated or deflated in order to match the tastes of the owner, in order to extend our service we also offer to repair broken or faulty products under various terms.
