...Integrating Corporate Social Responsibility with Competitive Strategy 2001 Winner "Best MBA Paper in Corporate Citizenship" The Center for Corporate Citizenship at Boston College by Dan O'Brien J. Mack Robinson College of Business Georgia State University 2 This paper is the winner of the 2001 "Best MBA Paper in Corporate Citizenship" competition, sponsored by The Center for Corporate Citizenship at Boston College. The Center annually sponsors this competition as part of an initiative to support and encourage research in the area of corporate social responsibility among MBA students and faculty in North America. The award is offered for the best paper on corporate citizenship by an MBA student. The contest is open to full or part-time MBA students enrolled in an accredited institution of higher learning in North America. For his winning paper, the author received a $5,000 award and the opportunity to present it at the 2001 Academy of Management conference, the major convention of leading business management faculty. His faculty sponsor, Shaker Zahra, a professor in Georgia State University's Department of Management, received a $1,000 honorarium. The MBA Competition is sponsored by corporations with the hope of increasing awareness and interest about corporate social responsibility amongst the next generation of CEOs and business leaders. The corporations supporting this project are sending a message to the next generation of CEOs that research and knowledge...
Words: 719 - Pages: 3
...Table of Contents 1.0 INTRODUCTION 3 2.0 PORTER’S NATIONAL DIAMOND ANALYSIS 3 2.1 THEORETICAL FRAMEWORK 4 2.2 FACTOR CONDITIONS 5 2.3 DEMAND CONDITIONS 6 2.4 RELATED & SUPPORTING INDUSTRIES 7 2.5 FIRM STRATEGY, STRUCTURE & RIVALRY 7 3.0CONTEMPORARY MANAGEMENT ISSUES 8 3.1 CORPORATE SOCIAL RESPONSIBILITY 8 3.2 CORPORATE GOVERNANCE 10 4.0 MARKET ENTRY STRATEGIES 11 4.1 JOINT-VENTURE 11 4.2 DISTRIBUTION SYSTEM 12 5.0 CONCLUSIONS 13 6.0 REFERENCES 14 1.0 INTRODUCTION The purpose of this paper is to discuss and evaluate the attractiveness of the food retail industry in India. Research on the Indian food retail industry will be executed to construct an analysis of the overall competitiveness and investment attractiveness. In Part 1, the researcher will apply the extended version of Porter’s National Diamond (PND) model to the Indian food retail industry. In Part 2, two key management issues will be taken into account and analysed before developing any further operations into the Indian food retail industry. In Part 3, two market entry strategies will be selected, compared, and discuss the advantages and limitations of each to determine the optimal strategy to be implemented in regards to the Indian food retail industry. 2.0 Part 1: PORTER’S NATIONAL DIAMOND ANALYSIS India has experienced significant social and economic change as of late, enabling a solid consumer market for foreign retailers. According to UNICEF, the Indian economy has been booming, with...
Words: 3769 - Pages: 16
...management as a professional field and discipline originated during the period of the half twentieth century, the 1950s with Igor Ansoff, Michael porter, Alfred Chandler and Henry Mintzeberg as the one of the main contributors in the development of the field of strategic management . During the 1950s, after the Second World War, academicians, researchers and practitioners basically paid very little attention to the practical concepts of strategy developed and embraced during the war. After normalcy and stability was achieved most business persons and investors started focusing and laying more emphasis on efficient and effective production in order to restore what was lost during the war. Consequently, production firms and organizations moved and shifted from an emphasis on operations, budgeting and controlling areas to more emphasis on planning aspects (Freeman, 2010). This arose as result of the dynamic environment that businesses were operating in and the urgent need for solutions which eventually demanded future planning taken at a larger perspective and view. This led to many businesses requiring the urgent need of having a corporate policy. With these, the seminar work of Chandler of 1962 placed and positioned the concept of strategy as a unique business function from marketing, sales, finance and production. In this case strategy was defined to comprise and involve planning on the long term goals of an organization (Freeman, 2010). It can be noted that during the 1960s, two...
Words: 5665 - Pages: 23
... A Case Study of Noir Authors: Lea Tae-Mee Søndergaard Nielsen (282853) Gro Anna Haldrup Skovbjerg (282834) Supervisor: Michael Hübertz Characters: 98.895 Date: May 5th 2010 BA in Marketing and Management Communication Aarhus School of Business 1 Executive Summary This thesis seeks to shed light on the challenges companies face when attempting to promote their CSR endeavours and suggests how they can communicate a credible CSR message in order to overcome consumer scepticism. As companies to a greater extend are held account for the social consequences of their business activities, the pressure to be socially responsible has created a tension between business and society and caused companies to think of CSR in generic ways. In fact, the most common corporate response has been neither strategic, nor operational, but cosmetic; public relations and media campaigns, the centrepieces of which are often glossy CSR reports that showcase companies’ socially and environmentally good deeds. However, the extensive use of CSR for marketing communication has caused consumers to question the motivation behind the actions and resulted in increased scepticism and cynicism toward companies’ CSR messages. To gain an understanding of how companies can avoid this consumer scepticism and communicate a credible CSR message, this thesis explores the field of CSR and identifies the benefits as well...
Words: 19802 - Pages: 80
...Assessment 1 Assessment Assessment scheme The assessment for this course consists of 1 set of discussion board exercises and 2 assignments. Description Discussion board activities Marketing audit Strategic marketing plan Marks out of 10 40.00 50.00 Wtg(%) Due date 10 40.00 50.00 Weeks 1–4 Week 5 – 12 December 2011 Week 11 – 23 January 2012 Submission details For this course students must submit assignments electronically via EASE. Instructions to assist students in this process are available under the assignment icon on their StudyDesk. No assignments will be accepted via email or hard copy. No exceptions. Assignment guidelines University academic regulations govern assignment handling, late submission penalties and academic misconduct. Assessment policies can be found on the USQ web site at http://policy.usq.edu.au/portal/custom/detail/assessment/. Academic misconduct policies can be found at http://www.usq.edu.au/glossary/acmisconduct. Return of assignments Assignments submitted by the due date will be marked and returned to you, together with appropriate feedback, normally within three weeks of those assignments being sent to a marker by the University. Late submission of assignments If you submit assignments after the due date without extenuating circumstances then a penalty of 5% of the assigned mark will apply for each working day late up to a maximum of ten working days at which time a mark of zero can be recorded for that assignment. Assignments will be...
Words: 3714 - Pages: 15
...Strategic ‘fit’ of the ECBM 4 Environmental Analysis 5 The Micro Environment 7 Resources Analysis (Strategic Capability) 9 Evaluation of the Strategy 10 Future Strategic Options 11 Internal development 11 External Development 12 Evaluation of the Strategic Options 13 Corporate Social Responsibility 14 Corporate Social Responsibility Stances 15 Conclusion 16 Introduction According to General Robert E. Wood “Business is like a war in one respect, if its ground strategy is correct, any number of tactical errors can be made and yet the enterprise proves successful.”[1] Wood compares strategy to war and also indicates its origin from the Greek. The Greek word “strategos” meant “military leader”. Many refer to strategy in terms of either military, games (chess) or team related (football) context. Woods also underlines the neccessity and the reason of a strategy in any organisation. The European College of Business and Management (ECBM) is a registered non-profit organisation specialising in business education. It focuses on two main areas: Personal Development Programmes and Higher Education, Business Management Programmes. This assignment will discuss the means and bases of the strategy of the European College of Business and Management, analyse the use of the strategy and evaluate the application of possible future strategic options. Strategic Management Strategy is described as the “ direction and...
Words: 3473 - Pages: 14
...Journal of Macromarketing 29(4) 392-405 ª The Author(s) 2009 Reprints and permission: http://www. sagepub.com/journalsPermissions.nav DOI: 10.1177/0276146709344954 http://jmmk.sagepub.com Abstract The authors provide evidence that firms can enhance their own objectives by internalizing the objectives of most stakeholder groups. This suggests that society’s objectives, as defined by stakeholders to the firm, can be augmented by the self-interest motivation at the heart of a market system. Specifically examined was the impact of stakeholder responsiveness on innovativeness. The second objective of this study was to explore the impact of compliance-based versus strategic-based regulation approaches on firm innovation and overall corporate social responsibility (CSR). Findings suggest that regulatory responsiveness decreases innovation when firms expend resources only on compliance. Firms adopting strategic-based approaches, such as voluntary regulatory...
Words: 11381 - Pages: 46
...Strategic Management-Test 1 · What is strategy? · Strategy consists of the combination of competitive moves and business methods that managers employ to please customers, compete successfully, conduct operations, and achieve organizational objectives. · What is meant by strategic management? · Means drafting, implementing and evaluating cross-functional decisions that will enable an organization to achieve its long-term objectives. · Specifies the organization’s mission, vision and objectives, and then allocates resources to achieve these objectives. · Distinguish between corporate, business unit and operational/functional strategy. · Corporate strategy is concerned with the overall purpose and scope of the organization to meet the expectations of owners and major stakeholders. · Business Unit strategy is concerned with how the company will gain a competitive advantage, which markets to operate in and which products to provide the customers in those markets. · Operational/Functional strategy is concerned with implementation of the strategy which includes marketing, HRM, location and suppliers. · What is emergent strategy? · This is a strategy which is not planned in advance but emerges from a pattern of decision in the organization. · (a) Define mission. · Mission outlines the broad directions that an organization should and will follow and briefly summarises the reasons and values that lie behind them. (b) According to Campbell, Devine...
Words: 1731 - Pages: 7
...Business Project – HMV Chan Ho Yeung 13431908 Context 1. Introduction 2 2. Comparative Analysis of the company’s competitive position in its various markets 3 2.1 PEST 4 2.2 Porter 5 forces 5 2.3 Value Chain 7 3. Considerations for the company’s position in relation to cross-cultural issues 10 3.1 Hofstede Cultural dimensions 10 3.2 Iceberg model of culture 14 4. The company’s position in relation to corporate social responsibility 16 4.1 Carroll’s CSR Pyramid 16 5. Conclusion 21 6. References 24 1. Introduction People who were born in 1990s or before, they should have gone to CD shops to buy CDs and supported their favourite singers. So that, you must know HMV. HMV, everyone knows that it is a CDs retailer basically. HMV opened in Oxford Street London on 20th July 1921. HMV’s full name is “His Master’s Voice”. At that time, HMV was a part of EMI - Electric and Musical Industries. In 1998, HMV was divested from EMI. It needs to especially mention the logo of HMV. HMV’s logo is based on a dog that called Nipper, is listening to a gramophone. In 1921, when HMV had started, they were a company which sold gramophone and also used HMV’s name to produce TVs and radios. After that, HMV did not sell gramophone, they was transiting gradually to sell CDs. Until now, HMV has changed a lot. They are not only selling CDs, they also sell the other products including film, games and headphones. In 1988, HMV has opened their first overseas store in Canada...
Words: 4754 - Pages: 20
...Executive Summary This report provides a strategic analysis on Tesla. The findings consist of an Internal and External analysis of the Automotive Industry focusing mainly on the UK, a resource based view and value chain analysis of Tesla, an analysis of two PR crises and to conclude an evaluation of Tesla’s strategies. 1. External Analysis The main findings from a PESTLE analysis found that legal and technological factors had the most significant affect on the UK automotive industry. In particular UK laws that enforce vehicle CO2 emission standards are forcing manufacturers to produce more eco-friendly cars. In addition, fast changing technology is increasing innovation and creating new market segments such as the Electronic Vehicle. The main findings from a Porters 5 Forces Analysis shows: The threat of new entrants is low, the risk of substitutes is low, the buyer bargaining power is high, supplier bargaining power is moderate and the intensity of rivalry is high. This concludes that the industry is still attractive and profitable for those who are already in it. 2. Internal Analysis An internal analysis of Tesla showed that their man competitive advantage comes from their vast amount of intellectual property and infrastructure. Tesla also has large amounts of capital being invested into the company to further boost production and innovation. 3. PR Crises The two examples of PR crises found that Tesla is a company who take CSR and brand reputation seriously. They are...
Words: 4468 - Pages: 18
...The Link Between Competitive Advantage & Corporate Social Responsibility | Business and Society | | There is currently growing interest in corporate social responsibility (CSR) among both companies and managers. It has become an important topic of theoretical concentration and one of the most widely accepted business concepts. The major issues in the field of CSR concern stakeholder analysis and corporate strategic management. Numerous attempts have been made to link CSR and financial performance. While the debate over CSR continues, it reveals that some additional research can be done on the link between CSR and competitive advantage (CA). CSR is understood to be the way firms integrate social, environmental, and economic concerns into their values, culture, decision making, strategy, and operations in a transparent and accountable manner (Berger, 2007). Thereby firms establish better practices within, create wealth, and improve society (Berger, 2007). CSR programs go beyond legal and ethical frameworks to include a wide range of issues for the organization (Berger, 2007). Specifically, CSR programs can impact a wide range of issues managed by the organization including: corporate governance and ethics programs; health, safety, and environment programs; attention to human and labor rights; human resource management policies; community involvement; respect for indigenous groups and minorities; corporate philanthropy and employee volunteering; adherence to principles...
Words: 4393 - Pages: 18
...Internal And External Factors Controlling Ryanair Commerce Essay The following report analyses how internal and external factors control to the strategy that Ryanair Plc is following. This report undertakes a detailed study of Ryanair which include a brief outlining of the company’s products and services. Mission, vision and values of the airline will be also explained. It evaluate company’s current strategy and the management of that strategy. It also gives a brief evaluation of Ryanair’s financial structure as well as an environmental analysis of the European airline industry and how this affects Ryanair. Each section of the following report represent the key findings. Introduction to company section includes Ryanair’s background, mission and vision statements, Corporate Social Responsibility policy, company’s stakeholders. External environment section include SWOT analysis. This analysis explain Internal (Strengthens and Weaknesses) and External (Opportunities and Threats) factors. Furthermore, PEST analyse is described. In order to understand company’s profitability in relevance to the competitors, the Porter’s Five Forces framework is used. In Financial sector the turnover , profit margins, operating profit, current ratio, solvency ratio, gearing ratio and the comparability of these during 2006-2008 period is explained. Using the Ansoft’s growth matrix the main strategic direction that Ryanair follow was indentified. The methods of development such as low cost, no-...
Words: 4448 - Pages: 18
...Ben & Jerry’s Case Analysis Facing their first ever net income loss and experiencing a disconnect between company strategy, it is necessary to compare Ben & Jerry’s to Michael Porter’s “Five Forces” model to obtain guidance and a clear perspective on what path their new CEO Robert Holland should take the company. Ben & Jerry’s operational effectiveness was not successful in that they were inefficient in managing operational activities. The high cost of distribution, significant delays in opening a new manufacturing plant with a $6.8 million write-down, producing the large chunk ice cream, and difficulty forecasting demand for ice cream flavors all contributed to the company’s first profit loss in 1994. Porter states that cost advantages arise from performing company activities more efficiently than competitors and Ben & Jerry’s ineffectiveness to do this was causing a decrease in profit and increase in debt. Resolving the company’s costly equipment problems was one of Robert Holland’s top priorities when becoming the new CEO. Another top priority was to focus on Ben & Jerry’s unique activities as a key success factor to gain competitive advantage over their competitors. For example, their corporate strategy to integrate product quality with social responsibility is a key factor in the successful operation of the company. Ben & Jerry’s have used a variety-based positioning strategy to pinpoint a specific customer base who are interested in the environment and are willing...
Words: 644 - Pages: 3
...Globalisation NIKE – just do it Introduction Nike, Inc. is an incorporated company that designs, develops and markets worldwide athletic footwear, apparel, equipment and accessories. Nike is the biggest seller of athletic footwear and athletic apparel in the world and creates designs for men, women and children. Nike employs both traditional and non-traditional distribution channels in almost 200 countries with primary market regions in the United States, Europe, Asia Pacific, and the Americas. Nike has some 20,000 retailers worldwide including Nike factory stores, Nike stores, Nike Towns, Cole Haan stores and Web sites which sell Nike's sports and leisure products. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Skateboarding, and subsidiaries including Cole Haan, Hurley International and Converse. Nike accounts for 33% of the global market share in the athletic footwear industry. Nike sponsors many high profile athletes and sports teams around the world with the highly recognized trademarks of Just do it (www.nike.co.uk). GLOBALISATION: Globalisation is defined as the micro- phenomenon where there are a free flow of capital efficiency, technology and other factors of production which promote world welfare in its strides. (Nande and Dias, 2007.,p.2) KEY DRIVERS OF GLOBLISATION: there are three main factors which motivate the globalisation of markets and production which are explained as under: Falling barriers to trade...
Words: 4492 - Pages: 18
...plenty of manufacturing problems in different countries around the world. So the company needs to recall lots of cars. The incident brought to Toyota big losses. Porter’s Five Forces Perspective and PEST analysis are from different area. Porter’s Five Forces Perspective is used for the analysis of competitive strategy, and can effectively analysis customs of the competitive environment. PEST analysis is a macro-environment analysis. Its’ macro-forces is refers to the impact on all industries and enterprises. Its’ macro-environment can be focus on various situations. The first part is focusing on these two theories that using I chosen the company of Toyota as an example to overview and critique these two theories. Then compare and contrast these two theories. At last, conclusion this report and given some advises for these two theories. 2. Overview and Critique of theory 1 2.1 Overview the Porter Five Forces Perspective Porter five forces perspective has also known as Porter’s five competitive model. This model was first used by Michael Porter (Porter) made. This model was published in 1979 on the "Harvard Business Review" entitled "How to build competitive strategy” and the same mean is “How Competitive Forces Shape Strategy”. Then later in his published "Competitive Strategy" has in the further development and refinement of this model. He recognized that...
Words: 2696 - Pages: 11
