...your research term paper | |include (but are not limited to) the following: | |Ethics and Corporate Citizenship Themes | |Understandings of corporate citizenship | |Links between ethics and corporate citizenship | |Performance measurement | |Accountability and governance | |Stakeholder engagement, consultation, reporting and governance | |Corporations, territory and governance | |Globalization Themes | |Corporate power | |New technologies...
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...r The ‘real’ reasons behind Corporate Social Responsibility Management Summary With this thesis I would like to contribute on the on-going CSR discussion. I attempt to investigate the real motives why multinational corporations engage in corporate social responsibility activities. The debate in CSR is nowadays still focused on the link between CSR and financial performance. Research lacks real proof of this link and corporations are failing in formulating a business case. So why is it that MNCs are willing to engage in CSR activities. In the following thesis I would like to give an answer on this question. Inhoudsopgave 1. Introduction 5 1.1 Research Purpose 6 1.2 Problem Statement 6 1.3 Sub questions 7 1.4 Structure 7 2. Theory 8 2.1 Definition CSR 8 2.2 Definition Multinational Corporation (MNC) 9 2.3 Theoretical Framework (Garigga & Mele (2004)) 10 2.3.1 Instrumental theories 10 2.3.2 Political theories 12 2.3.3 Integrative theories 13 2.3.4 Ethical theories 14 2.3.5 Propositions 16 3. Methods 18 3.1 Research approach 18 4. Results 19 4.1 Instrumental motive 20 4.2 Political motive 20 4.3 Integrative motive 21 4.4 Ethical motive 22 5. Conclusion & Recommendation 24 5.1 Conclusion 24 5.2 Limitations & Recommendation 27 6. References 28 1. Introduction Corporate social responsibility is becoming more and more important for companies. The last few years there is an increase of interest from companies...
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...RESEARCH PROBLEM CORPORATE SOCIAL RESPONSIBILITIES ACTIVITIES: A COMPETITIVE ADVANTAGE IN THE PERCEPTION OF CONSUMERS OF TACLOBAN CITY OBJECTIVES 1. To determine and accurate relationship between CSR activities and the value perceived by consumers 2. To ascertain the effect of CSR to consumer’s buying intention 3. To measure the willingness of consumers to pay a premium being aware of the company’s CSR 4. To determine the change of customer loyalty to company as CSR activities exist in the settings 5. To make an in depth comparison of the consumer’s perception between companies with different CSR levels and that which has none 6. To differentiate the level of customer’s satisfaction on the company with CSR to that of no CSR 7. To identify the contributions of company’s CSR to the development of its competitive advantage 8. To provide companies in the local areas of recommendations of whether or not to employ CSR activities RATIONALE/SIGNIFICANCE OF THE STUDY Corporate social responsibility (CSR) has been publicized as an effective management tool to strengthen the company’s performance through the creation of a better image in stakeholder's mind and also because of their responsible behavior in minding the overall welfare of the society. CSR has not been given much attention voluntarily in previous years. Most companies were only surprised by public responses to issues they had not previously thought were part of their business...
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...Integrating Corporate Social Responsibility with Competitive Strategy 2001 Winner "Best MBA Paper in Corporate Citizenship" The Center for Corporate Citizenship at Boston College by Dan O'Brien J. Mack Robinson College of Business Georgia State University 2 This paper is the winner of the 2001 "Best MBA Paper in Corporate Citizenship" competition, sponsored by The Center for Corporate Citizenship at Boston College. The Center annually sponsors this competition as part of an initiative to support and encourage research in the area of corporate social responsibility among MBA students and faculty in North America. The award is offered for the best paper on corporate citizenship by an MBA student. The contest is open to full or part-time MBA students enrolled in an accredited institution of higher learning in North America. For his winning paper, the author received a $5,000 award and the opportunity to present it at the 2001 Academy of Management conference, the major convention of leading business management faculty. His faculty sponsor, Shaker Zahra, a professor in Georgia State University's Department of Management, received a $1,000 honorarium. The MBA Competition is sponsored by corporations with the hope of increasing awareness and interest about corporate social responsibility amongst the next generation of CEOs and business leaders. The corporations supporting this project are sending a message to the next generation of CEOs that research and knowledge...
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...The Missing Link; How Corporate Social Responsibility Increases Market Value Bachelor Thesis Marketing Supervisor: Ph.D. Ernst Osinga 2009/2010 ANR Name E-mail Subject : 888692 : Puck van den Biggelaar : P.vdnBiggelaar@uvt.nl : Marketing and firm value Subject Area : Marketing corporate social responsibility and market value Study Program: International Business 1 Abstract Corporate social responsibility is profitable for a company, but only when the following requirements are met. First the CSR strategy has to be properly motivated, thus the goal of the CSR should not be profit generation. Second the level of trust of customers should be high enough so that customers will not respond skeptical to the CSR strategy. Third the company should be innovative and not be exposed to too much risk. If these requirements are met it is necessary to choose a CSR strategy that fits the brand and to use the right communication strategy. Only then will market value rise as a result of the higher level of customer satisfaction CSR creates. 2 Table of content Chapter 1: Research proposal 1.1 The problem background 1.2 The problem statement 1.3 Research questions 1.4 Academic relevance 1.5 Managerial relevance 1.6 Overview of the rest of the chapters Chapter 2: Corporate social responsibility from the consumer perspective 2.1 Introduction 2.2 CSR and customers Chapter 3: Consumer reactions and attitudes towards trust, communication strategy and fit 3.1 Introduction 3.2...
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...management, corporate responsibility and stakeholder management Integrating corporate responsibility principles and stakeholder approaches into mainstream strategy: a stakeholder-oriented and integrative strategic management framework Takis Katsoulakos and Yannis Katsoulacos Takis Katsoulakos is a Director at INLECOM Ltd, Burgess Hill, West Sussex, UK. Yannis Katsoulacos is a Professor at Athens University of Economics and Business, Athens, Greece. Abstract Purpose – The purpose of this article is to establish a strategic management framework that supports the integration of corporate social responsibility principles and stakeholder approaches into mainstream business strategy. Design/methodology/approach – A top-down and bottom-up approach was used to develop the proposed framework. The top-down approach focused on analyzing the main strategic management theories including social responsibility movements to identify complementary concepts and create a relevant topology. The bottom-up approach was based on empirical research on the views of business companies on corporate social responsibility, a review of best practices and case studies mainly in Greece. Findings – The paper describes a stakeholder-oriented integrative strategic management framework linking the main strategic management theories across value, responsiveness and responsibility dimensions. A mathematical model is presented describing the synergistic development of advantage-creating knowledge and advantage-creating...
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...To what extent is corporate social responsibility a source of competitive advantage Suffering from air pollution and water contamination, citizens gradually demand businesses to take action on social responsibility. As a result, corporate social responsibility (CSR), which came into general use in the late 1960s and early 1970s (Harvard Kennedy School,2008), has become a vital portion in business model. There are a large number of definitions on corporate social responsibility. According to Harvard Kennedy School (2008), CSR is a procedure targeting at embrace responsibility for the company's actions and inspire a positive impact through its activities on the employees, environment, communities, consumers, as well as stakeholders. It seems that CSR is balance between positive social effect and business processes. With the development of CSR, more recent definitions focus mainly on the impact of how the companies manage their core business. In other words, the idea whether CSR serves as a resource of competitive advantage has emerged. In this essay, the author believes that the CSR indeed brings financial profits to the business and is overall beneficial to fashion business development. In the recent years, most high-street brands, such as Primark and Top Shop, including some luxury fashion brands, have worked on sustainability reports and corporate responsibility (CSR) for the sake of their long-term growth. This study will focus on the influence of CSR in the...
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...CSR Intro, companies "actively" involved Corporate social responsibility is a form of corporate self-regulation integrated into a business model. CSR policy functions as a built-in, self-regulating mechanism whereby a business monitors and ensures its active compliance with the spirit of the law, ethical standards, and international norms. CSR functions strive to strike a balance between the economical & the strategic impacts of the organization, trying to decrease the negative environmental impact and increase the competitive edge of the organisation with a sense of sustainable development. Many companies have now affiliated themselves with this term. So, as a result Corporate social responsibility is gaining a lot of buzz these days. In recent years, many companies have incorporated CSR as a core component of their business philosophy, but I think there’s a big difference between being committed to the concept and actually doing CSR effectively, either from the perspective of the business or the social issues that are being addressed. causes for implementation, environmental pressures CSR really grew out of activist movements some 30 or 40 years ago that began to put pressure on businesses to try and be more responsible for any of the harms, be it environmental, social or labour issues that they were creating through their operations. But because of that origin, it really evolved in a very defensive manner. started off as a defensive stance The external activist groups...
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...Running Head: Corporate Social responsibility Name: Course: University: Tutor: Date: There has been continued debate on the corporate social responsibility (CSR) since 1950s. As reported by D'Amato, Henderson and Florence (2009). On the definition, is that it has undergone transformation. The classical view relating to the role of CSR was first based on the philanthropic perspective after which the shift was directed to the way the corporations relate with the community (Talaei and Nejati n.d). The pioneer to the role of CRS in the society in the early years Shinn (2002) helped encourage the management to have incentives on how to raise both ethics and justice in the community through economization ethics. This however was based on utilization of the available resources though efficiency use and mobilization. The research paper critically analyses on the emerging needs for corporations to have a strong commitment to corporate responsibility and why companies need to be community oriented. Further considerations are based on the programs undertaken by the federal to ensure the policies of corporate social responsibilities are made a meaningful to the society. Shinn (2002) in his paper, towards incorporating the corporate responsibilities in an organization, uses relational theory. It has the originality of linkage between the firm and the environment in which the firm operates. This forms the main objectivity of incorporating CSR in the corporations. Incorporation...
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...use of social power on corporate ethical values, employee commitment, and performance. Journal of Business Ethics, 97, 341-363.Retrieved from http://search.proquest.com.ezproxy.liberty.edu:2048/docview/821301766 The authors of this business journal explore the recent activities of today’s retail giants and how their ethical behavior affects their brand, objectives, performance and stakeholders. The authors investigate the origins of certain variables that affect the ethical values of an organization. In addition, a review is performed on how both ethics along with these variables contribute to the success of the organization with respect to quality and quantity of output. A link is established between power, ethics and commitment to productivity. Brickley, J.A., Smith , C.W. & Zimmerman, J.L. (2002). Business ethics and organizational architecture. Journal of Banking and Finance, 26 (9), 1821-1835. Retrieved from http://dx.doi.org/10.1016/S0378-4266(02)00193-0 This journal implies that there is potential for a balance between economics and business ethics in several instances. One instance is found in the presumptions of how organizational members make decisions and from what ethical foundation they are considered? In addition, the importance of the union between business ethics and organizational structure is visited considering their value to the motivation of the internal stakeholders. The journal explores another instance where there may be a balance between business...
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...Chapter 01 What Is Strategy, and Why Is It Important? Multiple Choice Questions 1. | Keeping in mind Apple's competitive advantage, which of the following products was introduced by Apple in 2007? A. | iPad | B. | iPhone | C. | iPod | D. | iTunes | | 2. | _____ is best described as an integrative management field that combines analysis, formulation, and implementation in the quest for competitive advantage. A. | Supply chain management | B. | Integrated technology management | C. | Strategic management | D. | Inventory management | | 3. | _____ is best described as a set of goal-directed actions a firm takes to gain and sustain superior performance relative to competitors. A. | Behavior modification | B. | Strategy | C. | Credo | D. | Competency management | | 4. | Which of the following stages of the strategic management process involves an evaluation of a firm's external and internal environments? A. | Strategy analysis | B. | Strategy implementation | C. | Strategy formulation | D. | Strategy control | | 5. | In _____, a firm frames a guiding policy to address the competitive challenge. A. | strategy control | B. | strategy implementation | C. | strategy formulation | D. | strategy analysis | | 6. | Through _____, a firm puts its guiding policy into practice by employing a set of coherent actions. A. | strategy control | B. | strategy implementation...
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...Boning Zhao INBU 5310 Dr. Rubina Mahsud Topic 3: Corporate Social Responsibility and Ethical Business Practices in IM context Companies can no longer ignore social responsibility and ethical behaviors. Many organizations prioritize tangible goals over other factors, especially social responsibility and ethics. However no matter internal or external stakeholders care about how their behaviors effect on society. For the corporations who look for the tangible goal without considering social responsibility and ethics in narrow perspective, they may declare that they want to be efficient and productive, however, their behavior will cause destructive consequences. In Roger Boisjoly and the Challenger Disaster: The Ethical Dimensions, the tragedy caused by the agency who was more concerned with deadline than safety. In order to launch the Challenger on political timing, NASA selectively ignored the safety issues and therefore denied the warnings. “When profitability governs decision-making, the selection of goals and the means chosen to pursue them tends to be myopic1. Reference: 1. Kenneth E. Goodpaster, conscience and corporate culture. Malden, MA: Blackwell Pub. page 29 2. Michael, Porter(Dec 1, 2006). Strategy and society: the link between competitive advantage and corporate social responsibility, HBR 3. Williams, S. L. (2011). Engaging values in international business practice. Business Horizons, 54(4), 315-324. 4. Matthews, J. B. (1982). Can a corporation have a...
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...Acknowledgements Publisher's acknowledgements PART 2 COMPETITIVE MARKET ANALYSIS CHAPTER 3 THE CHANGING MARKET ENVIRONMENT Recession-hit Aga trials green energy Introduction 3.1 A framework for macro-environmental analysis . 3.2 The economic and political environment 3.3 The social and cultural environment 3.4 The technological environment 3.5 Changes in marketing infrastructure and practices 3.6 New strategies for changing macroenvironments 3.7 The Five Forces model of industry competition 3.8 The product life cycle 3.9 Strategic groups 3.10 Industry evolution and forecasting 3.11 Environmental stability 3.12 SPACE analysis 3.13 The Advantage Matrix Summary Case study: Food group shifts strategy to volume growth PART1 MARKETING STRATEGY CHAPTER 1 MARKET-LED STRATEGIC MANAGEMENT Puma gives the boot to cardboard shoeboxes . 4 Introduction 5 1.1 The marketing concept and market orientation 6 1.2 The resource-based view of marketing 12 14 1.3 Organisational stakeholders 1.4 Marketing fundamentals 19 1.5 The role of marketing in leading strategic management 23 Summary 25 Case study: Consumer trust sees John Lewis set retail pace 25 54 54 55 56 57 59 62 64 65 68 71 74 77 79 81 83 84 85 CHAPTER 2 STRATEGIC MARKETING PLANNING Asos founder turns to online homeware Introduction 2.1 Defining the business purpose or mission 2.2 The marketing strategy process 2.3 Establishing the core strategy 2.4 Creation of the competitive positioning 2.5 Implementation Summary Case study:...
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...attention to the practical concepts of strategy developed and embraced during the war. After normalcy and stability was achieved most business persons and investors started focusing and laying more emphasis on efficient and effective production in order to restore what was lost during the war. Consequently, production firms and organizations moved and shifted from an emphasis on operations, budgeting and controlling areas to more emphasis on planning aspects (Freeman, 2010). This arose as result of the dynamic environment that businesses were operating in and the urgent need for solutions which eventually demanded future planning taken at a larger perspective and view. This led to many businesses requiring the urgent need of having a corporate policy. With these, the seminar work of Chandler of 1962 placed and positioned the concept of strategy as a unique business function from marketing, sales, finance and production. In this case strategy was defined to comprise and involve planning on the long term goals of an organization (Freeman, 2010). It can be noted that during the 1960s, two authors made great and significant contributions towards the development of strategic management. They include Igor Ansoff and Chandler. Ansoff argued that strategy is a rule for making decisions determined by an organization’s...
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...fundamental approach to winning the market and responsible for long-term success (not short-term). • The core of strategy is value creation and capture, i.e. unique value creation. • Business Strategy focuses on achieving goals, through the allocation of resources with some degree of consistency, integration and cohesiveness in the company’s decisions and actions. • Michael Porter: Strategy is not about doing things better (its not just about improving your Operational Effectiveness [OE]), strategy is about doing things differently and deliberately choosing a different set of activities to delivery a unique mix of value. • Framework of Strategy o Goals and Values o Resources and Capabilities o Structure and systems • SWOT – link between the firm and industry environment, two-way classification of internal and external factors • Strengths and Weaknesses – related to the internal environment, • Opportunities and Threats – related to the external environment, classification of external factors into O and T • Strategic Fit o Success: Strategy is consistent with firm’s external and internal environment – its goals and values, resources and capabilities and structure and systems o Failure: lack of consistency with either the internal or external environment o Strategic fit extends to organisational design – in what is called contingency theory and view of the firm as a system of interlinked activities • Strategic Decisions are: o Important decisions – strategy...
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