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Ressearch Proposal

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RESEARCH PROPOSAL

SUBMITTED TO: SUBMITTED BY: Prof. Reena Raj GROUP-6(MBA-M) GAURAV KRISHNA MISHRA(1221406)
SHANKAR B(1221432)
VARDHRAJAN(1221439)
MANPREET SINGH JASSAL(1221415)
SUPRABHA MAJHI(1221450)
PRIYANKA CHHABRA(1221456)

TITLE: IMPACT OF STATUS PRODUCTS ON ACADEMICS OF CHRIST UNIVERSITY STUDENTS
EXECUTIVE SUMMARY:
In India, the trade and economic liberalization process initiated during 1980’s has led to rapid changes in consumer mindset. The consumption rate of most items has picked up primarily due to the shift in the business scenario which was primarily a seller driven one to a customer driven one. The number of bikes, mobile phones and laptops owned by households has moved up during the period of time. One primary question is to be asked is “Do we realize the impact of such consumption on our life or are we blindly following the trail set for us by smart businessmen and marketers?” This study is initiated to find out such consumption trends among students of Christ University.
BACKGROUND:
Last 10 years of the globalization era saw the advent of many high income jobs, especially in the information technology and also in other service-related sectors. With large number of India’s younger generation earning from 20000-50000 per month, working with different BPO’s and KPO’s. The rising income and low rate taxes have credited rising Disposable income, which did trigger the spending boom in India. Media is full of stories of youth with more money in their hands but getting into living patterns which soon leave them broke and in financial debt. Buying products for sake of social comparison or for bringing prestige to their personal selves is not a taboo for this generation. It is the backdrop that promoted

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