...of Liverpool Management School MKIB230 - RETAIL MARKETING COURSEWORK ASSESSMENT Choose a news article (i.e. from BBC news, The Times, The Financial Times, The Guardian etc.) published in this current year, which manifests some important aspect(s) of retail marketing. Explain your rationale for selecting the article, and use relevant concepts, models and/or theories from the retail marketing literature to analyse the aspects manifested by the article. Explain how the article makes retail marketing concepts and models clearer or more real from your point of view. You are required to produce an ESSAY addressing the above task which should be no longer than 2000 words. The word limit does not include the article itself, which should be included as an appendix to your essay. The essay should be supported by relevant theory, and all sources referred to in the essay should be fully referenced. The essay is to be submitted on or before Monday 11th April 4pm. Assessment Criteria For your guidance, the criteria against which your coursework assessment will be assessed include: Structure, style and presentation Effective selection/organisation of information to answer the requirements of the task Logical essay structure, and coherent writing style Appropriate presentation of references and any supporting documentation Depth of understanding of issues related to the question Identification and appropriate application of relevant theories, models and concepts...
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...Strategy………………………………..…………………5 5.4 Choice…………………………………..………………...5 5.5 Time Horizon…………………………...………………..6 5.6 Techniques and Procedures/Sampling…………………6 6. Ethics and Access…….………………………………………………7 6.1 Academic Integrity………………………………………7 6.2 Data Protection Act……….……………………………..7 7. Time Plan……………………………………………………………..8 8. References…………………………………………………………….9 1. Introduction This paper focuses on workforce diversity management by reviewing past studies and theories and applying it to the UK retail sector. ‘ The basic concept of managing diversity accepts that the workforce consists of a diverse population of people consisting of visible and non-visible differences… and is founded on the premise that harnessing these differences will create a productive environment in which everyone feels valued, where all talents are fully utilized and in which organizational goals are met’ (Torrington et al, 2011: 476). 2. Literature Review According to Ellis and Sonnenfeld (1994) and Brenda (2010), the main purpose of diversity management and its primary function is to increase employee performance and to avoid quick-fix solutions (Trennery and Paradies, 2012) allowing maximizing advantages and minimizing disadvantages of a diverse workforce. Diversity was usually expressed only in the form of age, gender and ethnicity until the middle of the 20th century (Kosek et al, 2005), viewed simply as an obligation to follow the human rights legislations imposed by the government...
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...Management Theories: Application of Theories Patti Barnett AIU Abstract The purpose of this essay is to write a memo to the manager discussing the application of management theories pertaining to moving toward an employee empowered culture and the theory of penetration pricing. It will also discuss any given issues that resulted in such actions as well as any alternative theory or theories that could have been applied. Management Theories: Application of Theories Several companies implement theories of how to make their business run better. Two of those theories include moving toward an employee empowered culture and penetration pricing. Were there any issues that led to these actions? What were the results of these actions? What would you have done if you were the senior manager facing the same issue(s)? Employee empowerment and penetration pricing are not just theories anymore. Management Theories What is a theory? It is an artificial construction of statements of suggested dealings or facts (Online, 2010). Theories are tools used by managers to enable him or her to make better decisions, but faster (Online, 2010). Such decisions are primarily based on experiences from the past; however, because not all experiences can be applied to every situation, theories are used. Some believe that Positive Management (PM) plays a major role in empowering employees. “PM’s creation of a supply of goodwill in the manager-subordinate relationship increases a social asset...
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...Yu, Wantao (2011) Operations strategy, business environment, operations resources and performance: an empirical study of retail firms in China. PhD thesis, University of Nottingham. Access from the University of Nottingham repository: http://eprints.nottingham.ac.uk/14191/1/546558.pdf Copyright and reuse: The Nottingham ePrints service makes this work by researchers of the University of Nottingham available open access under the following conditions. · Copyright and all moral rights to the version of the paper presented here belong to the individual author(s) and/or other copyright owners. · To the extent reasonable and practicable the material made available in Nottingham ePrints has been checked for eligibility before being made available. · Copies of full items can be used for personal research or study, educational, or notfor-profit purposes without prior permission or charge provided that the authors, title and full bibliographic details are credited, a hyperlink and/or URL is given for the original metadata page and the content is not changed in any way. · Quotations or similar reproductions must be sufficiently acknowledged. Please see our full end user licence at: http://eprints.nottingham.ac.uk/end_user_agreement.pdf A note on versions: The version presented here may differ from the published version or from the version of record. If you wish to cite this item you are advised to consult the publisher’s version. Please see the...
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... | |Course Code |EBF 2043 | |Credit hours |3 | |Prerequisite |Accounting | |Synopsis |The course introduces the vital role played by management accounting and the information provided by management accounting information | | |systems (MAIS) in a firm or an organisation. Management accounting is used for decision making, learning, planning and controlling | | |activities that are supporting operational and strategic needs. It also supports continuous learning and improvement activities and | | |serves as a linkage between strategy and execution of that strategy. | |Learning outcomes |At the end of this course, students are able to: | | |Compare and explain about costs and the best ways to make better decisions...
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... | |Course Code |EBF 2043 | |Credit hours |3 | |Prerequisite |Accounting | |Synopsis |The course introduces the vital role played by management accounting and the information provided by management accounting information | | |systems (MAIS) in a firm or an organisation. Management accounting is used for decision making, learning, planning and controlling | | |activities that are supporting operational and strategic needs. It also supports continuous learning and improvement activities and | | |serves as a linkage between strategy and execution of that strategy. | |Learning outcomes |At the end of this course, students are able to: | | |Compare and explain about costs and the best ways to make better decisions in the...
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...GM1114 Relationship Management 2015 Course outline The course is divided into four modules Module 1 - RM Concepts, Module 2 - RM Applications in Consumer and Business Markets, Module 3 - RM Tools, Techniques and Technologies, and Module 4 - RM Implementation Module 1: Sessions 1-4 The Concept of Relationship Management Text: Chapters 1-4 This module focuses on the conceptual and theoretical foundations of RM. A number of theoretical perspectives developed in economics, law and social psychology are being applied in RM. These include transactions cost analysis, agency theory, relational contracting, social exchange theory, network theory, and inter-organizational exchange behavior. Resource allocation and resource dependency perspectives and classical psychological and consumer behavior theories have also been used to explain why organizations and consumers engage in relational behavior. An overview of these theories will help develop insights on RM from multiple perspectives. Session 1 : CRM : The Strategic Imperatives Reading – Chapter 1 Session 2: Conceptual Foundations of CRM Reading – Chapter 2 Session 3: Building Customer Relationships Reading – Chapter 3 Session 4: Economics of CRM Reading – Chapter 4 Additional Recommended Readings Module 1 Brodie, R. J., Hollebeek, L. D., Jurić, B., & Ilić, A. (2011). Customer Engagement: Conceptual Domain, Fundamental Propositions, and Implications for Research. Journal of Service Research, 14(3), 252271. Egol...
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...|Statistics for Management |3 |1 |0 |4 | |BA9102 |Economic Analysis for Business |4 |0 |0 |4 | |BA9103 |Total Quality Management |3 |0 |0 |3 | |BA9104 |Organizational Behaviour |3 |0 |0 |3 | |BA9105 |Communication Skills |3 |0 |0 |3 | |BA9106 |Accounting for Management |3 |1 |0 |4 | |BA9107 |Legal Aspects of Business |3 |0 |0 |3 | |BA9108 |Seminar I – Management Concept |0 |0 |2 |1 | | |Total | | | |25 | SEMESTER – II |Code No. |Course Title |L |T |P |C | |BA9121 |Operations Management |3 |0 |0 |3 | |BA9122 |Financial Management ...
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...Business AnAlytics And intelligence Course Starting: 29 June 2014 Application Deadline: Early Decision 28 February 2014 Regular Decision 15 April 2014 (Batch 5) (Classes conducted on-campus as well as off-campus) Certificate Programme on Business Analytics and Intelligence BATCH 5 in god We trust, All Others Must Bring data - W edwards deming he theory of bounded rationality proposed by nobel laureate Herbert Simon is evermore significant today with increasing complexity of the business problems; limited ability of human mind to analyze alternative solutions and the limited time available for decision making. introduction of enterprise resource planning (eRP) systems has ensured availability of data in many organizations; however, traditional eRP systems lacked data analysis capabilities that can assist the management in decision making. Business Analytics is a set of techniques and processes that can be used to analyse data to improve business performance through fact-based decision making. Business Analytics is the subset of Business intelligence, which creates capabilities for companies to compete in the market effectively. Business Analytics is likely to become one of the main functional areas in most companies. Analytics companies develop the ability to support their decisions through analytic reasoning using a variety of statistical and mathematical techniques. thomas devonport in his book titled, “competing on analytics: the new science of winning”, claims...
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...2 1.2 The impact of organizational culture on the business performance of Siemens 7 1.3Discuss the factors influencing individual behavior 7 2.1 Compare the leadership style of Siemens with Tesco 8 2.2 How organization theory underpins the practice of management within Siemens 9 2.3 Evaluation of the main approaches to management theory 9 3.1 The impact that different leadership may have on motivation in organizations in periods of change 10 3.2 Compare the application of different motivational theories 10 3.3The usefulness of motivation theories for managers in Siemens 11 4.1 Mechanisms for developing effective teamwork in Siemens 11 4.2 Factors that may promote or inhibit the development of effective teamwork in Siemens 12 4.3 Evaluate the technology on team functioning in Siemens 13 5.0 Conclusions and recommendations 13 6.0 Reference 13 1.0 Introduction Organizational behavior refers to the reaction of individual, group or organization itself to the stimulation of endogenous or exogenous from the perspective of organization. The purpose of report is to application the theory in the organization behavior including the organization structure, enterprise culture, the leadership style, management approach, motivation theory, team work mechanism and technology impacts by the compare Siemens and Tesco. The analysis process concludes the four aspects of definition, classification, impacts on the efficiency and evaluation on the advantages and disadvantages...
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...on trade 4. International Trade Theories 5. FDI 6. Country Evaluation and Selection 7. Collaborative Strategies 8. International Marketing 9. International Trade Agreements 10. International Trade Organizations 11. Forex 12. International HR Strategies 13. International Diplomacy Reference Text 1. International Business – Daniels and Radebough 2. International Business – Sundaram and Black 3. International Business – Roebuck and Simon 4. International Business – Charles Hill 5. International Business – Subba Rao 3.0.2 Strategic management 100 Marks Course Content 1. Strategic Management Process: Vision, Mission, Goal, Philosophy, Policies of an Organization. 2. Strategy, Strategy as planned action, Its importance, Process and advantages of planning Strategic v/s Operational Planning. 3. Decision making and problem solving, Categories of problems, Problem solving skill, Group decision making, Phases indecision making. 4. Communication, Commitment and performance, Role of the leader, Manager v/s Leader, Leadership styles. 5. Conventional Strategic Management v/s Unconventional Strategic Management, The differences, Changed Circumstance 6. Growth Accelerators: Business Web, Market Power, Learning based. 7. Management Control, Elements, Components of Management Information Systems 8. Mckinsay‘s 7 S Model: Strategy, Style, Structure, Systems, Staff, Skills and Shared values. 9. Group Project Reference Text 1. Strategic Management – Thompson & Striekland McGraw...
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...Preface to the First Edition Acknowledgements Brief Contents 1. Introduction to Sales and Distribution Management Introduction 1 Evolution of Sales Management 1 What is Sales Management? 2 Nature and Importance of Sales Management 2 Relationship Selling 3 Varying Sales Responsibilities/Sales Positions 4 Importance of Personal Selling and Sales Management 4 Role and Skills of Modern Sales Managers 4 Skills of a Sales Manager 6 Types of Sales Managers/Sales Management Positions 6 Top-level (Strategic) Sales Managers 6 Middle-level (Tactical) Sales Managers 7 First-line (Operational) Sales Managers 7 Staff Sales Management Positions 8 Sales as a Career 8 Rewards in Sales Career 8 Salesperson to Sales Manager 9 Changing Role of a Salesforce 9 Women in Sales 11 Sales Objectives, Strategies and Tactics 12 Sales Objectives 12 Sales Strategies and Tactics 12 ii vii ix xiii xv 1 xviii Contents Emerging Trends in Sales Management 13 Global Perspective 13 Revolution in Technology 14 Customer Relationship Management (CRM) 14 Salesforce Diversity 14 Team Selling Approach 14 Managing Multi-channels 15 Ethical and Social Issues 15 Sales Professionalism 15 E-Selling 16 Linking Sales and Distribution Management 16 Distribution Channels 18 Maximising Customer Service 18 Sales Operations Planning 19 Summary 20 Glossary of Key Terms 21 Conceptual Questions 22 Objective Type Questions 23 Application Questions 24 Reference Notes 24 Case 1.1: PI Foods Ltd.—Managing Sales and Distribution 2. Personal...
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...threats that your project may face. Give an example of each. 2. Projects are often completed late. Describe the techniques you would use as a project manager to improve the accuracy and reliability of your project schedule. In responding to the above points, be sure to: * Critique project theory based on your experience and understanding. This is important –don't just "regurgitate" the theory * Provide examples, data or other relevant information to support your discussion. Examples can be from work experience, research, study group experience, for example. They should demonstrate the theoretical points you are asserting in the questions. Part 2 (60 marks) Background As a consultant you have been asked by the Global Retail Solutions Group (GRS) to develop an implementable project plan for a point of sale and stock control system for a proposed chain (DSE) of retail outlets across Australia. You have been supplied the following information, information not available maybe assumed, this will be a competitive bid targeting the dual goals of quick implementation and low cost. DSE is an aggressive player in the growing DIY electronics market with a plan to open a chain of retail outlets to further their growth in the market. Outlets will be located in major cities in seven states. The larger cities will have more than one store. Critical to sales is monitoring sales and stock turn to ensure adequate stock is available when demanded. Each...
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...Evidence Based Management and Psychological Contracts: The Success of Apple. Aaron Wood Ottawa University * Introduction For decades, the application of organizational behavior theories to business management has been an ongoing process of discovery and innovative thinking. Concepts like evidence based management (McShane, 2013) and psychological contracts (Braekkan & Tunheim, 2013) are being employed in some of the world’s leading corporations. For the purpose of this paper, the synthesis of material into conceptual application will be applied to a single corporate entity. By choosing a company with global interests who continues to espouse very personal, individual based value perspectives, Apple is a good representational fit. This paper will highlight not only how Apple in some cases is using these concepts successfully in the market place, but also ways in which their former CEO failed miserably in utilization of these concepts while achieving enormous corporate success. This paper will also look to Apple’s future and how study of these theories along with others may be further developed. Multiple references from a wide array of media sources and fields of study have been researched to show the breadth of Apple’s stakeholder and business positioning strategies from the earliest days up to resources compiled as late as November 2013. As the development of information threads lead to fields like manufacturing, education, supply chains, demography, and even...
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...the feedback of consumers, product research, financial data, and competitive analysis. The various levels of management which uses the business research gain the ability to have a better understanding of the company. Also, they gain a better understanding of their position in their particular market, and how to stay competitive and improve their position within the market. This paper will be a summary of the business research processes through Frederick’s experience in the field of retail and a study of merchandising created by the University of South Africa back in 2013. Frederick currently works in retail which focuses on merchandising in daily operations. The research process is broken down into three major parts which include the; • Identity of the research problem and the research methods used. • How the research is solved within the chosen functional area • Potential applications within the determined functional area. The study chosen focused on the perception which the consumer has on visual merchandising in relation to retail shopping. Research Problem The primary research problem suggested in the study was the determination of the different characteristics of visual merchandising displays, and if they are more relevant and pertinent to the consumer. The research study used an exploratory research approach. The theory of exploratory research is to determine merely to view the research questions, however; does not mean to intend...
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