...Submitted by: Arsalan Idrees 13868 Muhammad Saad 12676 Salman 9343s Talha Idrees 12270 Hamza Nawaz 12378 Submitted to: Mr. Shafqat Ullah Date: 15/05/13 Acknowledgment First and foremost this report would never have been completed without Almighty Allah Pak with His blessing and His power that work within us. We would like to dedicate our work our beloved parents for their unconditional love, unlimited care, unending support, prayers and encouragement. We are thankful to Mr. Shafqat Ullah. We may not also forget the courtesy, knowledge, guidance and great piece of co-operation from management of Dawn Bread Ltd. We are also much obliged to Mr. Nadeem Khan – Financial controller at Dawn bread for being so instrumental in their value added guidance, whenever needed, while shaping up this report. COMPANY INFORMATION KEY PERSONALS: Mr. Ghulam Hussain (Chairman) Mr. Fida Hussain (M. D. Lahore Unit) Mr. Aamir Hussain (Group Director) Mr. Anwaar Hussain (Director Marketing & Sales) Mr. Amir Sohail (Director Marketing & Sales) Mr. Adnan Hussain (Director Operations) Mr. Noman Hussain (Director Business Development) PLANT LOCATIONS: Karachi (Two Plants) Hyderabad Islamabad Lahore (Two Plants) Faisalabad KARACHI/CORPORATE OFFICE: Golden Harvest Foods (Pvt.) Ltd. Plot No. 33, Sector No. 24, Korangi Industrial Area Karachi Tel. : 92-21-111-111-999 Fax : 92-21-5055384 E-mail: karachi@dawnbread.com LAHORE OFFICE: Auto Bake...
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...of LEGO Chapters: • Introduction ------------------------------------------------ 3 • Company Background ----------------------------------- 4 • Marketing Focus------------------------------------------- 5 • SWOT Analysis -------------------------------------------- 6 – 7 • Time Series Analysis ------------------------------------- - 8 – 9 • Product Analysis ------------------------------------------ -10 – 11 • Suggested Marketing Plan --------------------------------12 – 13 • Conclusion --------------------------------------------------- 14 • References --------------------------------------------------- 15 INTRODUCTION – For a company that has firmly established its foothold for the last 75 years, developing a futuristic three – year marketing plan involves critically analyzing the current marketing strategies and stating new strategies to be implied in the next few years. In this paper, four current marketing development plans namely SWOT Analysis, Time Series Analysis, and Market Product Analysis are dealt in a detailed way. Awarded the “Toy of the Century” at the end of the millennia, LEGO Group has nurtured generations of children and pre-teens with its creative and learning construction blocks. Over the years, LEGO has developed newer version of their products, masterminded by some of the best...
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...Case Analysis of CVS “Beauty 360” Mike Kleinschmidt Metropolitan State University Abstract As a business reaches a plateau, they often look for new and innovating ways to create new growth opportunities. One of the ways this can be accomplished is by entering into a more profitable market. Drug store giant CVS found themselves in this situation and took on the task of competing in the upscale beauty market. The drugstore chain was going to challenge the recession. The launching of a new retail concept in the midst of the then gloomy economic environment was certainly risky. Amid other high end beauty marketers struggling during this economic downturn, CVS was poised to try and lure away some of their clientele. Named Beauty 360, the first stores were launched in 2008. This study will analyze the factors and decisions CVS made in deciding to enter this market, and, if these choices proved practical. Introduction CVS Pharmacy is the second largest pharmacy chain in the United States with over 7,000 stores in 41 states and $86 billion in revenue (Prior, 2008). As the retail pharmacy division of CVS Caremark, it sells prescription drugs and a wide assortment of general merchandise, including over-the-counter drugs, beauty products and cosmetics, film and photo finishing services, seasonal merchandise, greeting cards and convenience foods through their CVS Pharmacy and Longs Drugs retail stores and online through CVS.com. For more than 10 years...
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...tests prior to entering the manufacturing phase. However, it can also be used as a trouble-shooting methodology to sort out pressing manufacturing problems. Here are some of the major contributions that Taguchi has made to the quality improvement world: 1. The Loss Function - Taguchi devised an equation to quantify the decline of a customer's perceived value of a product as its quality declines. Essentially, it tells managers how much revenue they are losing because of variability in their production process. It is a powerful tool for projecting the benefits of a quality improvement program. Taguchi was the first person to equate quality with cost. 2. Orthogonal Arrays and Linear Graphs - When evaluating a production process analysis will undoubtedly identify outside factors or noise which cause deviations from the mean. Isolating these factors to determine their individual effects can be a very costly and time consuming process. Taguchi devised a way to use orthogonal arrays to isolate these noise factors from all others in a cost effective manner. 3. Robustness - Some noise factors can be identified, isolated and even eliminated but others cannot. For instance it is too difficult to predict and prepare for any possible weather condition. Taguchi therefore referred to the ability of a process or product to work as intended regardless of uncontrollable outside influences as robustness. He was pivotal in many companies'...
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...Lithology-based sequence-stratigraphic framework of a mixed carbonate-siliciclastic succession, Lower Cretaceous, Atlantic coastal plain Brian P. Coffey and Richard F. Sunde AUTHORS Brian P. Coffey ∼ Earth Sciences, Simon Fraser University, Burnaby, British Columbia, Canada, present address: Apache Corporation, Houston, 2000 Post Oak Boulevard, Texas 77056; bpcoffey@ gmail.com Brian Coffey received his B.Sc. degree in geology from the University of North Carolina at Chapel Hill in 1995 and his Ph.D. in geology at Virginia Polytechnic Institute and State University in 1999. He has worked at ExxonMobil, Simon Fraser University, and Maersk Oil and has been a private consultant specializing in carbonate reservoir characterization. He currently works as a carbonate specialist at Apache Corporation in Houston. Richard F. Sunde ∼ EnCana, 500 Centre Street, Calgary, Alberta, Canada T2G1A6; richard.sunde@encana.com Richard Sunde earned a D.E.C. degree (Diplôme dietudes Collégiales) at Dawson College, Montreal, in 2000 and a B.Sc. degree in geology at McGill University, Montreal, in 2004. He then completed an M.Sc. degree at Simon Fraser University, British Columbia, in 2008; his thesis research focused on the content presented in this article. Richard currently is employed as a Geoscientist at Encana Corporation in Calgary. ACKNOWLEDGEMENTS ABSTRACT This study presents a lithology-based sequence-stratigraphic framework and depositional model for Lower Cretaceous, mixed siliciclastic-carbonate...
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...My Home-Made Biomass Gasifier Making your own gasifier is easy I've built a lot of alternative energy projects over the years. See my home-built solar panel and wind turbine pages. I've always wanted to build a wood or biomass gasifier too. Why? Well, the internal combustion engine is really an important part of our society and the basis of a lot of our transportation and portable power technology. It isn't going to be going away any time soon. I've mastered making my own electricity from the sun and wind, but that doesn't help my truck go down the road, power the lawn mower, or run my generator on cloudy, windless days. Those all have internal combustion engines, and they all need fuel to run. I finally decided it was time to master making my own fuel. Why pay the Arabs for it if I can make a working substitute myself? So what is A biomass gasifier? Basically is a chemical reactor that converts wood, or other biomass substances, into a combustible gas that can be burned for heating, cooking, or for running an internal combustion engine. This is achieved by partially combusting the biomass in the reactor, and using the heat generated to pyrolyse or thermally break down the rest of the material into volatile gasses. A well built reactor will also convert combustion byproducts like CO2 and water vapor into flammable CO and H2 by passing them over a bed of hot charcoal where they will get reduced. Thus the gasifier converts most of the mass of the wood (or other...
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...THE GLENCOE LITERATURE LIBRARY Study Guide for To Kill a Mockingbird by Harper Lee i Meet Harper Lee at the same university. In 1949, however, she withdrew and moved to New York City with the goal of becoming a writer. While working at other jobs, Lee submitted stories and essays to publishers. All were rejected. An agent, however, took an interest in one of her short stories and suggested she expand it into a novel. By 1957 she had finished a draft of To Kill a Mockingbird. A publisher to whom she sent the novel saw its potential but thought it needed reworking. With her editor, Lee spent two and a half more years revising the manuscript. By 1960 the novel was published. In a 1961 interview with Newsweek magazine, Lee commented: Writing is the hardest thing in the world, . . . but writing is the only thing that has made me completely happy. To Kill a Mockingbird was an immediate and widespread success. Within a year, the novel sold half a million copies and received the Pulitzer Prize for fiction. Within two years, it was turned into a highly acclaimed film. Readers admire the novel’s sensitive and probing treatment of race relations. But, equally, they enjoy its vivid account of childhood in a small rural town. Summing up the novel’s enduring impact in a 1974 review, R. A. Dave called To Kill a Mockingbird . . . a movingly human drama of the jostling worlds—of children and adults, of innocence and experience, of kindness and cruelty, of love and hatred, of humor...
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...ADVERTISING MANAGEMENT Advertising simply put is telling and selling the product.Advertising Management though is a complex process of employing various media to sell a product or service. This process begins quite early from the marketing research and encompasses the media campaigns that help sell the product. Without an effective advertising management process in place, the media campaigns are not that fruitful and the whole marketing process goes for a toss. Hence, companies that believe in an effective advertising management process are always a step ahead in terms of selling their goods and services. As mentioned above, advertising management begins from the market research phase. At this point, the data produced by marketing research is used to identify what types of advertising would be adequate for the specific product. Gone are the days when there was only print and television advertising was available to the manufacturers. These days apart from print and television, radio, mobile, and Internet are also available as advertising media. Advertising management process in fact helps in defining the outline of the media campaign and in deciding which type of advertising would be used before the launch of the product. If you wish to make the advertising effective, always remember to include it from the market research time. Market research will help to identify the niche segment of the population to which the product or service has to be targeted from a large population...
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...For comments: ehabmes@yahoo.com Chapter 2: Competitiveness, Strategy, and Productivity Definitions: Competitiveness: How effectively the organization meets the needs of the customers relative to others that offer similar goods or services. Strategy: Plans to achieve organization goals. Productivity: Measure of effective use of resources, usually expressed as the ratio of outputs to inputs. Productivity =Output / Input Competitiveness: Organizations compete with each other in various ways including: 1. Price: amount customer must pay for the product or service. If all other factors are equal customers will choose lowest price. 2. Quality: Material, workmanship and design. Quality is related to buyer’s perception. 3. Service: like after-sale such as delivery, setup, warranty, technical support etc. 4. Differentiation: any special feature (design, cost, quality, ease of use, etc) that cause a product or service to be perceived by the buyer as more suitable than competitor’s. 5. Flexibility: the ability to respond to changes. 6. Time: like, how quickly product is delivered, how quickly product is developed, and rate of product improvement. 7. Managers and workers: people are the heart and soul of an organization. Their skills can be a competitive edge. Skills example is answering the phone: persons handling calls should be helpful, cheerful, prompt. Global 1. 2. 3. 4. 5. 6. competition criteria: Changing in nature. Quality, service and prices competition. Continued growth...
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...UST Global, India: delivering software service solutions Balakrishnan Menon Balakrishnan Menon is a Professor in the DC School of Management and Technology, Idukki, India and Research Scholar in the School of Management Studies, Karpagam University, Coimbatore, India. 1. Introduction When the founder Chairman of US Technology Private Ltd (UST) Late Mr G. A Menon wanted to set up a software company in Trivandrum, the capital city of the communist party dominated state of Kerala in the year 1999, many people close to him warned that he was setting himself up for failure. The state of Kerala was, in those days, labeled as anti-investment and non-conducive to new entrepreneurial ventures, as it was dominated by a work force, controlled by militant trade unionism with a vested interest to keep their flocks together with age-old dogmas and philosophies. However, Mr Menon went ahead with his plan and set up the company in Trivandrum, as he was keen to do something for his home state, even when the top echelon in the Secretariat (head quarters of the state administration machinery) discouraged him. In subsequent years, UST became the largest software exporter from the state of Kerala, to USA and other countries. UST is a fully-owned subsidiary of California-based US Technology Resources LLC. Established on September 1, 1999 with barely 14 employees, the company was set up, as a 100 per cent Export Oriented Unit, to export software services and solutions, in Techno Park, Trivandrum...
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...Evolutionary Anthropology 21:50–57 (2012) ISSUES The Science Behind Pre-Columbian Evidence of Syphilis in Europe: Research by Documentary GEORGE J. ARMELAGOS, MOLLY K. ZUCKERMAN, AND KRISTIN N. HARPER This article discusses the presentation of scientific findings by documentary, without the process of peer review. We use, as an example, PBS’s ‘‘The Syphilis Enigma,’’ in which researchers presented novel evidence concerning the origin of syphilis that had never been reviewed by other scientists. These ‘‘findings’’ then entered the world of peer-reviewed literature through citations of the documentary itself or material associated with it. Here, we demonstrate that the case for pre-Columbian syphilis in Europe that was made in the documentary does not withstand scientific scrutiny. We also situate this example from paleopathology within a larger trend of ‘‘science by documentary’’ or ‘‘science by press conference,’’ in which researchers seek to bypass the peer review process by presenting unvetted findings directly to the public. George J. Armelagos is Goodrich C. White Professor of Anthropology at Emory University, Atlanta, Georgia. His research has focused on diet and disease in prehistory. He was the Viking Medal Medalist (Wenner-Gren Foundation) in 2005, received The Franz Boas Award for Exemplary Service to Anthropology from the American Anthropological Association in 2008, and The Charles Darwin Award for Lifetime Achievement to Biological Anthropology...
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...Contesting the Margins of Modernity: Women, Migration, and Consumption in Thailand Author(s): Mary Beth Mills Source: American Ethnologist, Vol. 24, No. 1 (Feb., 1997), pp. 37-61 Published by: Blackwell Publishing on behalf of the American Anthropological Association Stable URL: http://www.jstor.org/stable/646565 . Accessed: 18/04/2011 07:38 Your use of the JSTOR archive indicates your acceptance of JSTOR's Terms and Conditions of Use, available at . http://www.jstor.org/page/info/about/policies/terms.jsp. JSTOR's Terms and Conditions of Use provides, in part, that unless you have obtained prior permission, you may not download an entire issue of a journal or multiple copies of articles, and you may use content in the JSTOR archive only for your personal, non-commercial use. Please contact the publisher regarding any further use of this work. Publisher contact information may be obtained at . http://www.jstor.org/action/showPublisher?publisherCode=black. . Each copy of any part of a JSTOR transmission must contain the same copyright notice that appears on the screen or printed page of such transmission. JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact support@jstor.org. Blackwell Publishing and American Anthropological...
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...------------------------------------------------- Report On Business Strategy Of Shinepukur Ceramics Limited Introduction This Report has been prepared as a requirement for the completion of the BBA program of the Premier University Bangladesh. The primary goal of report is to provide an on the job exposure to the student and an opportunity for translation of theoretical conceptions in real life situation. Students are placed in enterprises, organizations, financial institutions, research institutions as well as development projects. The program covers a period of 12 weeks of organizational attachment. After the completion of four year academic BBA program, I, Ara Hosney student of American International University-Bangladesh was placed in Shinepukur Ceramics Ltd for the Internship Program. The duration of my organizationdal attachment was twelve weeks, starting from 16th May to 12st July,2006. As a requirement for the completion of the program I need to submit a report, which include an overview of the organization. I was placed in the different division of the Accounts Section under the supervision of the Manager of thecompany. With his reference I was helped by the senior officers and all other employees in other divisons. This paper covers details of the project findings along with an overview of Shinepukur Ceramics Ltd with particular reference to its Accounts Management Operations. Origin of the Report This report has been prepared to develop an understanding...
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...CHAPTER Total Quality Management Before studying this chapter you should know or, if necessary, review 1. 2. Trends in total quality management (TQM), Chapter 1, page Quality as a competitive priority, Chapter 2, page 5 LEARNING OBJECTIVES After studying this chapter you should be able to 1 2 3 4 5 6 7 Explain the meaning of total quality management (TQM). Identify costs of quality. Describe the evolution of TQM. Identify key leaders in the field of quality and their contributions. Identify features of the TQM philosophy. Describe tools for identifying and solving quality problems. Describe quality awards and quality certifications. CHAPTER OUTLINE Defining Quality 138 Links to Practice: General Electric Company; Motorola, Inc. 140 Cost of Quality 140 The Evolution of Total Quality Management (TQM) 142 The Philosophy of TQM 147 Links to Practice: The Walt Disney Company 150 Links to Practice: The Kroger Company; Meijer Stores Limited Partnership 153 Quality Awards and Standards 159 Why TQM Efforts Fail 162 OM Across the Organization 162 Inside OM 163 Case: Gold Coast Advertising (GCA) 166 Case: Delta Plastics, Inc. 167 136 000 DEFINING QUALITY • 137 E veryone has had experiences of poor quality when dealing with business organizations. These experiences might involve an airline that has lost a passenger’s luggage, a dry cleaner that has left clothes wrinkled or stained, poor course offerings and scheduling at your college, a purchased product...
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...reframed soft power — specifically the key notion of attraction — as a narrative and linguistic process. This literature, however, has downplayed some of the other deep-seated underpinnings of soft power, which this article argues lie in the dynamics of affect. Building upon the International Relations affect and aesthetics literatures, this article develops the concept of soft power as rooted in the political dynamics of emotion and introduces the concept of affective investment. The attraction of soft power stems not only from its cultural influence or narrative construction, but more fundamentally from audiences’ affective investments in the images of identity that it produces. The empirical import of these ideas is offered in an analysis of the construction of American attraction in the war on terror. Keywords Affect, discourse, emotion, narrative, Nye, soft power Introduction In her confirmation hearings in January 2009 before the US Senate Foreign Relations Committee, Secretary of State Hillary Clinton argued that to deal with a multiplicity of pressing global issues, the US ‘must...
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